MIKE HULL, Digital Marketing Strategist Post high-quality photos of your food. People arenâ€™t following you for pizza industry news. In between special offers and promos, fill the majority of the space with appealing food pics and the occasional pizza joke. Pizza is pretty widely accepted as being delicious, so contests for gift cards, discounts and free pizza will always get good interaction.
ALEX BEARD, Digital Marketing Strategist My biggest advice is to be different. What makes you special? Why should I spend my money at your business? Figure that out and let the customer know: Do you have a better deal than your competitors? Is there something special about the way your menu items are made? Does your food look especially appetizing? Social media is a great way to let a broad audience know that your business is worth visiting. Getting customers in the door is half the battle.
Focus on connecting with fans, not just collecting them.
PMQ Pizza Magazine The Pizza Industryâ€™s Business Monthly