SUMMER 2021
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OEM PROFILE
value to their customer base.” Not only is ProMach optimistic about having Serpa on their roster, but the OEM’s employees are equally excited about the opportunities that the acquisition will afford the company. “Before the acquisition, we were our own company and we did things our own way, even when we integrated and collaborated with other companies,” Metzler says. “Being a ProMach company now, everyone is going in the same direction with the same goal and makes it very easy for collaboration between many different organizations.” Serpa’s Neece, who has been at the company over the past decade, is looking forward to seeing how much more Serpa will grow now that it’s a ProMach company. ProMach will continue to invest in Serpa’s employees, brand, products, services, and facility to further advance its position as a leader in end-of-line packaging technologies. “One of the biggest benefits of this acquisition is the sales potential and sales consistency,” Neece adds. “ProMach will also put new equipment in on the machine shop side and software on the engineering side, which is something I can’t wait for.”
How Serpa innovates Investing in the engineering and machine shop side of the business is appealing to Serpa as it’s been on a bit of an innovation streak. Like many OEMs, its innovation comes from having to solve a customer problem or need, and Neece says Serpa’s customers keep them on their toes. “Between sales and engineering, we are always needing to innovate within the machines, and we are constantly being pushed to try something new,” Neece says. “For example, there’s always been an issue with feeding inserts into high-speed applications, and we’ve always had to outsource and depend on other companies to provide us a good product for leaflet feeding inserts. But Fernan-
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