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VOL #1 JUNE 2012

w w w. j e r a m i e l u . c o m (775) 336-8843

All three of my girls (now 6, 4 & 3) will make their own mistakes and create their own opportunities as they grow up in the Truckee Meadows. They will experience how it has matured over the years both culturally and aesthetically. My family, childhood memories and the potential of what our area is growing into is the core of my motivation for creating this magazine The brand of our community and how we are portrayed through film, TV, blogs, etc. hinders our economic growth and the spirit within our community to tell a positive story about living here.

I was born in a Saint Mary’s room off 6th Street and grew up in east Sparks. This town is where my roots lie and where I plan to call home for a long time to come. It’s the community where I went down my first slide, felt the thrill of my first bike ride, shared my first kiss at Diedrichsen Elementary School and broke my wrist on a cattle drive outside Winnemucca.

Our mission is to spread the word about the positives of our community, allowing people to feel confident investing in us, traveling here and being a part of what the area has to offer. We focus on our local stories, heroes, scientists, non-profits, artists, teachers and leaders who seize opportunities that drive our economic engine. The Plum Influence Magazine is here to show the world what we are made of and the simple pleasures all around us. Reno/Tahoe is where my quality of life thrives, and I’m determined to protect it!

I learned how to drive my ’89 Mustang in the parking lot of Don Mellow Sports Complex and shortly after I wrecked it spinning beach donuts at Pyramid Lake (looking back, it wasn’t the best decision). Editor & Chief of Plum Influence Magazine Founder & CEO Plum11, Inc.

ire t a h t i w t u o t i y r C : 2011 . o c e n D e n u R Vegas Sgedy’s of 2011 s a “Hey, L ” ! re and air show tra g e k a d n action to Reno’s wildfi firaes Vea gas’ re L

Winning awards for t

Reno is the #2 mos

#3 for liver dis One of the highest D Awarded an F for

According to Men’s He

On the “Reno 911” TV show, th bashed beyond belief, and iron

Portrayed in a negative light with a dismal reputation, Reno appears in the Muppet Movie as a sad junkyard for Fozzie Bear’s failed solo career.

Reno/Tahoe is where my quality of life thrives, and I’m the wrong reasons determined to st drunken city

sease deaths DUI rates in the US overall health

protect it!

- Ashley Graham CEO of Plum11, Inc

ealth Magazine

he city’s police department is nically isn’t even filmed in Reno.

“According to a new list, the least happiest city in America is St. Petersburg, Fla.,” Meyers said on a Weekend Update segment. “But that’s only because Reno, Nev., finally killed itself.”

About Us


We celebrate the courage and character of the Reno/Tahoe community. The spirit of our entrepreneurs who innovate, grow and go after the thrill of ‘because I can.’ We focus on our local stories, heroes, scientists, nonprofits, artists, teachers and leaders who seize opportunities that drive our economic engine.

Get your name noticed, grow your business and stand for the difference you want to make. Contact us today to bring your vision to life. Advertise in Plum Influence Magazine.

The Plum Influence Magazine is here to show the world what we are made of and the simple pleasures all around us. Our recreational treasures, world renowned events and secret hot spots we all escape to. We are fueled by turning Reno’s bad reputation portrayed on film and TV into a truer reflection of our community. Our mission is to spread the word about the positives of our community allowing people to feel confident in investing in us, traveling here and being a part of what the area has to offer. Plum Influence readers and advertisers live beyond a mediocre mindset in business and in life; they believe in this town and we support them.

Be In the Loop Subscribe here to recieve each issue of Plum Influence Magazine in your inbox the second it is published. It’s FREE, it’s fun, it’s what all the cool kids are doing.

Story Time We’re always interested in highlighting projects, culture, or individuals with unique virtues in Reno/Sparks/Tahoe. If you have a success story worth telling, we are all ears! Please contact us today to serve up your delectable scoop in our next issue.

Legal Stuff The views and opinions expressed within Plum Influence Magazine are those of the authors and do not necessarily reflect the official policy or position of the interviewed or mentioned parties. Plum Influence Magazine is not affiliated, managed or reviewed by any local or outside government and/or tourism agency. The staff at Plum Influence Magazine does our best to reference any content or images used. Facts and statistics mentioned have been double checked with the company representatives in order to sustain our policy to provide a credible resource.

Not For Sale!


Reno/Tahoe Open:

Pg. 10

Green Peppermill Comes out Rollin’ on


Basking in the

Blue Skies

Pg. 16

Jewel of the Sierra’s Camp Spots


Summer Event Blowout


Volunteer Opportunities


NCET Business Resources

Pg. 27

Published by | Plum Influence Magazine / Reno, NV 89501 (775) 622-0439 Editor & Chief | Ashley Graham |


| Jason Simmons |



Bethany Micheals, Scarlett Blackwell Aleta Simmons, Pete Parker Dave Archer, Jeramie Lu

Cover Photo: Jeramie Lu

Our September Plum Influence Magazine is a special issue that has one main focus: to spotlight the 100 top influencers in our area who inspire us, challenge us, open our eyes to the power of charity, get us to think broader and bigger and those who change the game. The process of finding these 100 individuals was a multi-tiered format that goes beyond the “like us� tactic on Facebook and vote for your favorite. It was a community nomination and collective effort to find the perfect fit for each of the ten categories. The ten categories go beyond the business savvy or politician focused; it is dedicated to the following people:

Foodies Beautiful Minds Scientists & Thinkers Artists & Icons Super Heroes Community Leaders Charity Drivers EXTRAordinary Risk-takers & Visionaries Economic Leaders & Industry Experts

Eve of a New Era


Save the Date Celebrate the courage and character of the

Reno/Tahoe region with our community’s 100 Most Influential People. Sponsored by:

There is only one stop out of the 47 PGA FedEx Cup Tours sponsored by its community. A tourist funded city who understands the cause and effect of reaching millions of viewers in over two hundred countries in order to share its breath taking up all night nature unique to the Reno/Tahoe region. Leading the way are the eighty four members of the Reno Tahoe Open Renegades who ban together with thousand dollar checks in hand committed to preserving the future of this PGA destination. Working as a solid group these influential leaders raise awareness and donate resources in order to keep this gem a community funded effort.

“As one of Reno’s prominent events, not only has the RTO brought an elegance and prestige to our city over the years, but it has also added to our rich culture.” - Bob Cashell, Reno City Mayor and RTO Renegades Member

This upcoming event marks the 14th year of reaching millions and donating over two million dollars to local charities. The $3,000,000 dollar purse lures in big names and big crowds to our region.

It’s a powerful statement to the world when they see the Reno/Tahoe community stepping up and getting behind an organization the way the Renegades do each year. It would be an easier route to accept funds from a big corporation cash the check and sip mimosas under a shady hospitality tent…but that just isn’t our style.

*Volunteers are welcome at this time, click here for details:

“I’ve always enjoyed this tournament,” 2011 Winner Scott Piercy told an ESPN Golf reporter, “My family and I stay at Lake Tahoe and we just have a ball. The golf is a bonus this week for sure.”

The Peppermill Resort Spa and Casino is heating up green business practices by leveraging geothermal technology. This technology generates 100% of the Peppermill’s hot water heat source for the entire campus with a bonus effect of saving them 2.2 million dollars and counting. They have successfully reduced carbon emissions by 10,000 pounds and only depend on Nevada Energy for their kitchen’s natural gas needs. What most residents and visitors don’t know is the lush green grass that used to line Virginia and Lymberry was replaced with high quality artificial turf, saving 5,184,000 gallons of Truckee Meadows water per season! This step alone saved $18,000 on water bills and landscaping costs.

So where is the Peppermill headed with its energy efforts? As they continue to move forward, they plan to:

1. Replace the existing incandescent lighting to LED lights in one year. 2.Implement a clean energy unit called Power Shaver, which transforms dirty electrical power and converts it to clean power, potentially reducing annual electrical costs by $500,000 dollars. 3. Continue pursuing electrical savings and reviewing Binary electrical generation as a consideration by using geothermal steam.

Photos by: Jeramie Lu

Using a three to five year Rate of Return method, the Peppermill is leading the charge as a socially conscious business model, showing how you can save you big in the long-run! This upcoming November, the Peppermill will host the GRC convention, adding more good press and dollars to the Reno/ Tahoe area. The Peppermill provides tours of their geothermal operations to anyone who would like to see it.

Dean Parker, Peppermill’s Director of Facilities, points out the control system that monitors their geothermal activity.

CLEAN THE WORLD 9,000 children are directly affected by the Peppermill’s 500lbs of soap sent off every two weeks!

After you use your hotel soap once or twice, some hotels dispose of it, but local Casinos Harrah’s, Harvey’s and the Peppermill Resort Spa and Casino turn it into a lifesaving opportunity. Clean the World accomplishes its mission by collecting, sorting, and sanitizing discarded soaps, shampoos, conditioners, lotions and gels from participating hospitality partners.

Bask in the

BLUE SKIES Celebrating the 300+ blue skies in our region the staff at Plum Influence Magazine wanted to lay out a typical Saturday in the Truckee Meadows. Stumbling around downtown isn’t how residents spend their days, we go exploring!

Clear Sky Morning: The solar powered Plum tour begins by pampering yourself with your favorite

cup of Joe then heading over to the Wilbur D. May Arboretum for a bike ride or a pleasant stroll.Your morning will become a rejuvenating oasis as you discover secret passages, sitting spots that melt you away and indigenous plant life.

High Noon: Picnic with the Pooch! Load your favorite furry friend, a leash, picnic goodies and a beach towel over to the Sparks Marina for some dog park bonding time. Watch dogs leap to catch frisbees and dive into their private waters. Work on your tan while enjoying the blue skies, sight seers, kids sipping on lemonade and motivated speed walkers.

Bring your glove it’s time for Aceball! Complete your day off with the crack of a bat, a classic beer and a hot dog finished by a firework display seen throughout downtown. Reno’s local AAA team brings in fans of all ages at affordable price ranges for an amazing event in the Frieght House District.

Reno, Nevada is much more than a gambling town. Our Biggest Little City is also a fly fisher’s paradise. Anglers from around the globe travel to fish the fertile waters of the Truckee River and Pyramid Lake. These watersheds are considered gems amongst the fly fishing community, and with good reason. The Truckee River is a gorgeous freestone stream with trophy class rainbow and brown trout scattered through its gradient drop. The Truckee River originates out of Lake Tahoe, and flows approximately 115 miles northeast before terminating at Pyramid Lake. Pyramid Lake is an inland sea, 40 miles north of Reno.Its alkali rich water is habitat to the Lahontan Cutthroat Trout, the native trout of the Truckee River system. The world record cutthroat trout was caught at Pyramid Lake. The lake provides fly anglers with some of the best odds anywhere of catching a 10 lb. (or bigger) trout on the fly.

Arlo and one of his clients with a brown trout, caught on the Truckee River

Photo courtesy of: Arlo’s Fly Fishing Services

Big fish don’t come easy. The trophy fish that swim the Truckee River system and Pyramid Lake are not pushovers. They are smart, spooky, elusive fish. The best way to improve chances at catching these memorable fish is to hire longtime local fly fishing guide, Arlo Townsend. Arlo operates Arlo’s Fly Fishing Services, a year round, catch and release, fly fishing guide service on the Truckee River and Pyramid Lake. Arlo has been a full time guide for the past nine years. He provides experience, instruction, and all the gear! He caters to beginner through advanced anglers. Arlo takes the intimidation out of fly fishing, and thoroughly teaches the fundamentals of fly fishing in an easy going, easily understood manner. Advanced anglers can also improve their angling skills, learn new spots, and sharpen their techniques with a day on the water with Arlo. See for rates, contact info, fishing reports, and more.

Reno has one of the best fly fishing watersheds on the West Coast, and one of the best fly guides to go along with it. Check out Arlo’s Fly Fishing Services and make use of the spectacular fly fishing the Reno area has to offer. (775) 997-4883

For a complete list of campgrounds or to make a reservation visit

LAKE TAHOE “Jewel of the Sierras” “At last the lake burst upon us a noble sheet of blue water lifted six thousand three hundred feet above the level of the sea, and walled in by a rim of snow-clad mountain peaks that towered aloft three thousand feet higher still! As it lay there with the shadows of the mountains brilliantly photographed upon its still surface, I thought it must surely be the fairest picture the whole world affords.”

Mark Twain wrote down those famous words about Lake Tahoe in 1861. Anyone who has been there will know what Twain meant. If you’ve never been to Lake Tahoe, what are you waiting for? Lake Tahoe is a vacation destination for world travelers, and it’s right in your backyard. Whether it’s car camping or backpacking, the Tahoe Basin has plenty to offer. If the thought of going without a shower or running water makes you queasy, many of Tahoe’s campgrounds offer the amenities of home. They are also close enough to great restaurants and quaint cafes if hot dogs and smores aren’t your thing. If it’s solitude you’re after and stuffing a backpack is more your speed, there are hundreds of miles of trails, many alpine lakes, and thousands of acres to explore. This sought after tourist spot is just minutes from home, so whether you’re loading up the car or lacing up your boots, get out there and experience what Mark Twain called the “Jewel of the Sierras.”

To get a complete list of events for the Reno/Tahoe area Click Here

Summer of Service *A three-month promotional campaign aimed at stimulating community volunteerism during the summer months in Northern Nevada

Nevadans ranked the lowest in the United States with a volunteerism rate sitting at only 20.6%. Yet, the economic impact due to volunteering in Northern Nevada was an astonishing $266.5 million. Imagine if we could increase our time by a mere 30% what kind of impact that would make?

Volunteer Opportunities Coming Up: Artown

Western Nevada Musical Theatre Company

Volunteer position: Administrative Assistance

Volunteer positions: seamstress, usher, set crew

Location: Wingfield Park, Reno, NV and Bartley Ranch, Reno, NV

Locations: Western Nevada College/Carson City Community Center

Number of Volunteers Needed: 100

Minimum Age: 14

Description: Artown needs help with events and administration throughout the month of July. Positions include park set-up, selling merchandise, greeting patrons, distributing information, answering phones, and other duties to help make the July events happen.

Description: Positions are for the production, Hello, Dolly!, which is now being built, and will perform during the first three weekends of November.

Time Frame: June 1st – July 31st Contact: Bryan Wildman Email: Ph: (775) 322-1538

A.V.A. Ballet Theatre Volunteer position: Board Member - Secretary Locations: The Conservatory of Movement, 73 West Plumb Lane in Reno; and, the Pioneer Center for the Performing Arts, 100 South Virginia Street

Time frame: varies/year round Contact: Kristine Kirchoff Email: Ph: (775) 445-4249

Volunteers of America Volunteer position: Family shelter volunteer Time Frame: Open, beginning June 7 Location: The Volunteers of America Family Shelter in Reno is located at the Community Assistance Center.

Requirements: The board secretary must be able to take minutes at board meetings and disseminate them to the board via e-mail after each meeting. The board meets every other month on Wednesdays at 1:30pm. A love of the arts would be a plus.

Minimum Age: none

Time Frame: Looking for a person who can commit to at least three years

Contact: Sandy Isham Email: Ph: (775)-322-7143

Contact: Steve Trounday Email: Ph: (775) 762-5165

Description: We will be working on our Operation Backpack this summer, so that would be a fun project for people to get involved with.

Nevada Association for Planned Parenthood

Stage Life Designs

Volunteer position: Voter Registration

Volunteer positions: Guest Greeters, Charity Hostess, Stage assistance

Location: varies

Location: Peppermill Resort Spa Casino

Number of Volunteers: No Limit

Description: Black Tie Charity Dinner, “2012 Paris Style Charity Fashion Show”

Description: Our campaign focus is to register 4,000 women by October, and then make sure they vote in November. We want to provide information so that women know what’s at stake including access to birth control, and where candidates stand on other issues that are critical to women and girls.

Date: Saturday June 9th 5pm – 9:30pm Contact: Marguerite Y Email: Ph: (775) 220-2930

Time frame: June 1st, 4th, 5th & 15th 2012


Contact: Jessica Nitti Email: Ph: (702) 302-6099

Volunteer position title: Mountain Bike Program Coordinator (Reno/Tahoe) Sectors/Interest Areas: Children & Youth, Environment & Conservation, Sports & Recreation

Location(s): Reno/N. Tahoe/S. Tahoe Number of Volunteers: 3 Leads, multiple for events Minimum Age: 18 Description: Mountain bike enthusiasts who want to share their passion for biking with financially underprivileged youth. SkiDUCK (see for info) is launching summer MTB programs in Reno, N. Lake Tahoe and S. Lake Tahoe, and will be hosting multiple events in each area throughout the summer/fall season. Time Frame: 6/1/12 – 10/15/12 Contact: Clint Lunde Email: Ph: (775) 287-6464

American Heart Association Volunteer position: Event Volunteer Location: Scheels at Legends Mall Number of Volunteers needed: 10 Description: Various duties include but not limited to set up; posting running path signs; posting sponsor signs; health fair booth; help with walker paths, break down and clean up. Date: Sept. 23rd 8am to 1pm Contact: Carol Rieger Email: Ph: (775) 322-7065 Plum Influence Magazine’s volunteer section is sponsored by Pete Parker, Managing Partner of NPcatalyst. Reno-based firm passionate about connecting donors and volunteers with non-profit organizations. Pete Parker can be reached at 333-9444 and

Leverage a Diverse

Community of Resources Entrepreneurship is exciting, nerve wracking and powerful when the right resources are put in place. Northern Nevada offers ground breaking resources filled with people ready to help launch your greatest dreams locally, nationally or take them world-wide. Nevada tax benefits make it an ideal place for aspiring business owners or established corporations to flourish. Especially the Reno/Tahoe which offers a diverse labor market, wide range of financial resources, urban, suburban or rural living options and a quality of life that is second to none.

Business Resources in Northern Nevada Include: C4Cube - Business incubator for local and virtual

clients who use their extensive local, national, and world-wide network of business leaders, mentors, and investors to take advantage of the many benefits from operating in Northern Nevada.

EDAWN – Economic Development Authority of Western Nevada: EDAWN provides advice and guidance on business incentives and assistance programs that may be available to help your business grow and prosper.

EN – Entrepreneurship Nevada: As an organization Entrepreneurship Nevada has adopted a project based approach to close the gap between what is and what can be.

Global Business Development - GTI

programs are aimed at helping businesses expand into international markets, enter into new markets

and assist with Internal Trade Shows.

GOED – Nevada Governor’s Office on Economic Development: GOED programs are designed to remove barriers and help businesses achieve success. GOED will provide the help you need to grow your business and market your products and services to national and international audiences.

MIN – Made in Nevada Develops awareness and promotes the purchase of products manufactured and crafted in Nevada.

Nevada Connectors - EDAWN and UNR have partnered together to facilitate opportunities for individuals with new or small businesses seeking connections or advice from some of northern Nevada’s successful entrepreneurs and top

business leaders.

NCET – Nevada’s Center for Entrepreneurship and Technology: Confused about which resource is best for you? NCET’s programs encourage Nevadans to start businesses, and connect them to the resources they need to succeed.

NEH – Nevada Employer Help is a coalition of

non-profit Northern Nevada agencies working in partnership to provide employers with a one stop resource for all their recruiting, screening, human resource and training needs.

NIREC – Nevada Institute for Renewable Energy Commercialization (NIREC) is a private non-profit Nevada Corporation that assists inventors and early stage companies to transform their scientific research into viable clean energy businesses. NIREC forges collaboration among researchers, experienced entrepreneurs, business executives, corporations, and early stage capital resources to identify, mature and fund viable, cost-effective, renewable energy solutions.

NMI – Nevada Microenterprise Initiative NMI

provides tools to assist businesses in overcoming barriers along with business training, business loans and great networking opportunities.

want commercial property in the biggest little city and beyond? OF








NSBDC – Nevada Small Business Development Center NSBDC provide an abundance of free and low-cost information, assistance, counseling and training for Nevada businesses.

NVIE – Nevada Industry Excellence (formerly

MAP – Management Assistance Partnership NVIE works directly with Nevada companies to streamline operations, apply the most up-to-date and sophisticated technology, provide managerial assistance and train the workforce.

POP – Procurement Outreach Program: POP

works to increase the flow of contract dollars to Nevada businesses by providing the necessary training and technical assistance to find, bid on and acquire federal, state and local contracts. POP cut through the red tape to connect Nevada businesses with lucrative opportunities.


just look for the ARCH Our Integration. Your Solution.

SBA – U.S. Small Business Administration

The SBA helps Americans start, build and grow businesses, and provides SBA-backed loans, government contracting opportunities, disaster assistance and training programs to help businesses succeed.

SBIR – Small Business Innovation Research



STTR – Small Business Technology Transfer

Program: SBIR and STTR are two similar federal grant programs designed to involve small, but high technology companies in meeting the needs of eleven federal agencies; $2.3 billion is available each year.

SCORE – Counselors to America’s Small Business SCORE is a nationwide organization of active and retired businessmen and women who volunteer their services to assist small businesses and people who want to go into business for themselves. SCORE also provides crisis management assistance for businesses at-risk for closure.

USDA – US Department of Agriculture The USDA provides leadership on food, agriculture, natural resources, and related issues.

VBOC – Veterans Business Outreach Center: The

Veterans Business Outreach Center is a non-profit organization that provides a variety of business development services to Veterans, DVBE, Reservist and Guard Members in their initiatives to start, cultivate or expand a business initiative.

Funding Resources: The McLean Group LLC

Richard Wait, CPA, CVA Scott Wait, CPA 6566 S. McCarran Blvd., Ste A Reno, NV 89509 (775)825-7637 .

Nevada Microenterprise Initiative Northern Nevada

113 W. Plumb Lane Reno, NV 89509 (775) 324-1812 Disabled Veterans Assistance Foundation, USA (Microloans to $50,000)

Nevada Ventures, LLC Robb Smith

Managing Partner 4781 Caughlin Parkway Reno, NV 89509 (775) 216-1760 Sierra Capital Resources, LLC Jeff Sunderman President & CFO 122 Ridge Street, Suite A Reno, NV 89501-1938 (775) 787-3555

Profile for Plum11, Inc.

Plum Influence Magazine | June 1st 2012  

Plum Influence Magazine is an online publication celebrating the courage and character of Reno/Tahoe one page at a time. Enjoy!

Plum Influence Magazine | June 1st 2012  

Plum Influence Magazine is an online publication celebrating the courage and character of Reno/Tahoe one page at a time. Enjoy!