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M.A. David-Branzuela

This maiden issue of PLUGG AdMagazine gave my group the best shots of excitement, pressure and challenge. We had to make sure our own expectations are met – we were our own critics. We want to be well read. PLUGG focuses on making our readers have a great time so they don’t just turn the pages, but give primary attention to what’s inside. As readers submit to this indulgence, they also develop brand awareness and ad awareness.

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Readers often associate a message with a correct product brand, and advertisers often look for the right material that can properly deliver their advertisement’s message. From product brands to where-togo, PLUGG is a local tool which introduces the best that we got in the region. With Cagayan de Oro City’s fast-paced progress, it’s also the best time to keep track of the happenings. PLUGG intends to be effective in mediating messages between brands and consumers, destinations and travelers even art and enthusiasts. We get you connected through market penetration. Advertiser satisfaction is a priority of our sales and marketing team. Backed with the concepts and production group, PLUGG is tailored to meet each advertiser’s preference while our editorial crew makes it sure every reader gets something worthy of their time spent. Clear reasons why a business should be advertised in PLUGG AdMagazine, plus the fact that copies are distributed for free. We simply want our material to be more than just an effective advertising and promotions medium. Yet we don’t stop there. It’s a continuous challenge in the advertising industry as PLUGG takes the pressure and privilege of being the first of its kind in the region. Get connected. Be PLUGGed.


Quest and conquest

Gil Macaibay beyond the title words: Michelle Fernando

The region’s Prince of Haute Couture does not disappoint. Gil Macaibay goes from being a small-scale designer to gaining national renown in the fashion industry. Next thing you know, he’ll be brushing shoulders with many prominent couturiers of this country. That’s what you get for pure hard work and an undaunted creativity towards fashion. He stays refined by manifestly polishing his craft and having constant forecast of the season’s fads. Continuous research and experimentation make him exceptional, so to speak. Apart from being Mindanao elite’s go-to designer, Gil Macaibay built a name for himself for staging countless fashion shows in the city, many of which are attended by throngs of fans, friends, and fashion enthusiasts. When asked if he wanted to try something new, Gil Macaibay surprisingly answers, “I’ve always wanted to create vestments for priests.” A friend of his, formerly a designer and now a monk, inspired this ambition. “I was honestly so amazed with the Mindanaoan vestments for priests and it made me want to try it.” Seeing how versatile this couturier can be, a vestment is nowhere near impossible. He could easily adjust to clients’ preferences and yet impressively make the Gil Macaibay touch visible in each creation.

So, what does a Prince like him do first thing in the morning?, “I take a long bath,” he says spontaneously. If you enter his chic studio, absolutely everyone is busy: clients, assistants, and the Prince himself. A long bath is a guaranteed stress reliever for his hectic schedule. Things will get even busier in a little over two months from now, Gil Macaibay will once again join the first division of the 2011 Philippine Fashion Week. This time, he takes a big step closer to bigwigs such as Jun Escario and Michael Cinco by showcasing a new line under the Grand Allure wear, which happens to be the grand climax of the entire Fashion Week. Last year, his 80’s Goth-inspired holiday collection was showcased on Luxewear Night of the 2010 Philippine Fashion Week. All it took for him to participate was a little push from his mentors Frederick Peralta, Dong Omaga-Diaz, Renee Salud, and Barge Ramos. “This is a great challenge for me since I have always been designing luxury wear,” he says animatedly while pointing to a heap of interesting fabric intended for the Grand Allure. Knowing this Prince’s ability to create something astounding, expect heads to nod in approval when the finale comes.

“As fashion evolves, trends are set,” he affirms. “You have to manipulate your own material to make it new.” For an artist who believes in trends, he never forgets to infuse his mark when creating modern contemporary designs. Aside from showcasing a new line, he also stages open fashion shoots and shows that support worthy causes like last year’s Doctors on the Runway I and II which benefited cancer patients, and a bi-annual Gala Show for Street Children of Agora. Currently, his 2nd workshop aptly named Strike A Pose will support a public library in Manolo Fortich. This workshop will handle model aspirants and discuss basic techniques, attitude formation, and stage projection. For surprise, a fashion editor from Manila and two supermodels will train the aspirants. Head to Limketkai Rotunda on April 17, 2011 at 4 o’clock to see for yourself.

Pabayo - Cruz Taal st.,

Cagayan de Oro City 9000


The man behind Lakshmi Photography on time freezing and story telling words: Xyla Mercedita E. Gualberto

WHEN PHOTOS SPEAK

Strike a pose and expect a shot nothing less than extraordinary. That’s the magic luxury photographer Jiva Jimenez works behind his lens. This young and brilliant co-owner of Lakshmi Photography, which operates with his equally skilled wife Julie, has been using their photos “to tell the story of your precious moments”, so their tag line goes. So let’s turn the camera around. This time, focus on the photographer. From phobia to profession Like any big name in an industry, there has to be that distinct beginning where pieces finally come together to make a success story. “Through the family” he says. One of his titos, who taught him photography, was doing a wedding event. He was still using film back then. Little Jiva was asked to develop his tito’s shots. A big blunder took place inside the dark room: he overexposed the photos! The event traumatized him and he layed off on wedding photography since then. By 2007, a Miss Kagay-an beauty, urged him to take photos of her tita’s wedding. Jiva naturally declined but later gave in and charged them nothing for his services. More than satisfied with his work, Jiva was referred to other couples which eventually made Lakshmi one of Cagayan de Oro’s best wedding photography companies. The mood and finish of Jiva’s blue tone trademark compliments his candid shots. Fresh, playful, intense and extraordinary, as he describes his photos. The Bonus deals Jiva considers fun and appreciation as the best parts of his job. He relates that it’s very rewarding for him to hear newly-wed clients say “i-book na ka namo para sa 50th wedding anniversary namo ha?” (“We’ll book you as early as now for our 50th wedding anniversary”) Destination weddings are also bonus treats: he was able to shoot in Cebu, Manila and his favorite get-away so far, Surigao. Downs, dislikes and drama When asked about his down and dull moments, he says with a big smile “wala, kay lingaw man gud” (“none, because it’s fun”). Although he considers dealing with the different personalities of his clients challenging. Add beating deadlines to that.

Trying to get his soft spot, Plugg asked Jiva what moment in his life would he like to capture and keep in a frame. He paused and said, “Kanang ga-hilak ko. Kay ang lalaki baya, talagsa ra kaayo mohilak.” (“One when I’m crying because men rarely cry.”) Words of Jiva He simply says that what makes him him, is his ability the equality in people, “Pareho ra ta. na una lang siguro ko gamay pero pareho ra ta.” (“We are the same. Maybe I just came ahead of you but we really are just the same.”) *** Turn 18. Say I do. But make sure your once-in-a-lifetime moment is captured by the best ones in the business.

Mark and Samantha Yu


Brewing culture A shared experience words: Gaps Sabuero

You need to get something done. It’s 12 am, responsibilities are waiting and you need some sort of rejuvenation. So...Does your brain feel like breaking out of your head? In that situation, I’d usually get something hot - something to wake me up while calming down - something to fill back my senses with sense. Mind not the atrocities of everyday life ; A single sip will take it away. Nevertheless, it’s not just about getting over the hangover from last night’s celebration.It’s a hundred years of rich history. 1475, When the idea of a coffee house was realized in turkey, coffee had a different type of significance,that it was legal for a wife to divorce her husband if he couldn’t supply her with enough coffee. From its humble beginnings in Turkey andEngland’s adaptationof it during the 17th century as a hub for the social upper-class businessmento what became of it today, we can see the prolificacy of its evolution. Now, it’s served in a cozy place with couches to lounge in while you savour every sip of bittersweet warmth every time you go for a latte. It’s sucking so much on your first date or, in contrast, nailing it and stealing a kiss. It’s studying for the exams you barely passed the last time. It’s a place for

acquaintances and building friendships and a place for opportunities. It’s a venue for celebration. Well, no matter what you’re there for, it’s where you can be yourself. It’s that certain level of comfort and security in a coffee shop that makes you feel safe. It’s an extension of your living room – comfortable, cozy and warm. It feels like home. Like anything can happen over a cup of coffee. Mom and Dad are waiting and you need to get home sober? Go; get a cup at one of those sprouting 24/7s and breathe the sunrise. A venue for experiences? Well, not really. Though we are not aware of it, for us, it’s becoming the experience itself. It’s not just a medium or lifestyle anymore. It’s culture – the coffee shop culture. Everyone lives with it and it’s sure as the rising sun that everyone loves it.

History of Tita Fannies

It all started with a 100 square-meter area of native materials: bamboo furniture set in coconut wood structure and shaded by a nipa roof. An ordinary-looking restaurant with extraordinary possibilities. Tita Fannies Liempo and Chicken Haus opened on a sunny morning, on the 18th day of November, 1999. It's first branch was at the throbbing center of the Poblacion, in Zamora Street, Iligan City. The name Tita Fannies was derived from the beloved Aunt of the Onque children - "Tita Fanny". It became a household name. The owners have released a radio advertisement with a jingle that gave the restaurant's name a perfect recall... "Tita Fannies, Liempo and Chicken Haus..." Roasted Liempo and Litson Manok ("Roasted Chicken") are the house specialty of Tita Fannies, the only two products that Tita Fannies serve in the first few days of operation until such time they have incorporated some additional menu. Tita Fannies liempo has unique taste. Not the typical liempo that other establishments serve. The secret lies in the local herbs and spices embedded in the family recipe. Its aroma is so captivating that you couldn't help but be curious of its taste. The skin is crunchy and the meat is well-cooked and addictively tasty. As of January 2011, Tita Fannies now has Six (6) branches: Zamora St., Bara-as, San Miguel, Tibanga, Gaisano Mall-Iligan (right side entrance) and Cagayan de Oro Branch.


places to look for inspiration. I guess art never does retire in this man’s life. Similarity in artistic approach is with visual artist Ivan Macarambon; this is perhaps the core reason why both remained "partners in crime" for about ten years now. In the beginning of his artistic career, he admitted not really paying attention in class. "Ga kuriskuris ko sa akong notebook sa una," mentioned this former Cultural Center of the Philippines (CCP) theatre technical and theatre management apprentice. He'd make war tanks out of angles by connecting numbers and shapes. “Abi man nako ug mahimo ko’ng scientist sa una,” he further explained.

Indie-go boys words: Poyen Ramos photo: Gaps Sabuero

Chris Gomez and Ivan Macarambon are whiz-banging mas-

ters of intricately fragmented artistry. It is much like falling into a deep pit of darkness expecting sharp rocks at the end but instead, a bed of colorful plastic balls greet you—reality, ironically represented. “Nothing decorative but functional,” product designer and visual artist Chris Gomez confidently expressed when asked to describe his artistic style. “When it comes to design, I make it simple, unique and extraordinary. It’s contemporary but with an edge.” says this young honeysuckle lovin' art guru. Other than making art, he also likes to bum around

Keeping the city awake words: Michelle Fernando

Every metropolis in our country has a nightlife so diverse, you get to see a ripe mixture of the people, cultures, and cuisines from every corner of the streets. Cagayan de Oro is no different. Being tagged the fastest growing city in Mindanao, CdeO has been rapidly catching up on the nightlife of others. By others, I mean Makati, Quezon, and our neighbor Cebu. Try strolling around the busy streets of Divisoria, and you’ll see just how much we’ve expanded. You could say it is quite festive in this district as there are clubs, karaoke bars, street food, grills and restaurants everywhere. It doesn’t end there. Seeing how alive it is in the late evening, people, particularly the young-at-heart, come out at night. They’re like magnets attracted to these city hotspots. With good music, food, drinks and a company of friends, they keep the city awake. If you head downtown, you might come across young urbanites lounging in their cars along the road. And perhaps see them playing hyped mainstream music loud enough for

These Iliganon artists, now based in Cagayan de Oro, admit having taken a rough ride to success. From exhibiting in underground rock shows like the now devoured skate park in Iligan city, to some other awesome local galleries, not really knowing that their works would engross the hearts of many art junkies. The duo made their way into the creative industry as well as the hearts of many big investors with their eccentric yet kaleidoscopic masterpieces. They have had their works exhibited in museums, in the country’s metro cities, their designs in restaurants and some Hollywood movies, to name a few. One of their latest projects together is the mural at a newly opened shop located along Velez Street [check it out!]. But with a long list of success up their sleeves, they humbly admit that they’re still not at the pinnacle of being successful artists yet. They still want to experiment and explore new depths in art; to be diverse as artist, to explore what is to be explored because for them art has no limit. every neighboring car to hear. You may also spot an arcade where every restaurant is most probably filled with assorted posses. This part of the city is home to the famous savory beers below zero, so it is no surprise that they’re packed almost everyday. Take Pulse at Tiano Brothers St. as another example. This place has been around for more than eight years, and it still gets packed even on weekdays. Upon entering, you’ll notice awesome laser lights that motion all over the place. Not to mention the bubble and snow effects that cut across the room. And the bands that are as bouncy as the people on the dance floor. Talk about live entertainment. This place has the makings of a frisky discotheque. To sum it all up, these places have undoubtedly become a nest for night owls who will find every excuse to stay up late. Either they’re hungry, they want to be entertained, they want to hang outside the comforts of their homes or they just can’t sleep. It seems like they found the right place. Cagayan de Oro is a city that rarely ever sleeps. It’s interesting like that.



Plugg Ad Magazine Issue 001