Page 1

February · March 2018

American Dreamer Jewell Farshad builds confidence and community through pageants

*****ECRWSSEDDM***** Postal Customer

PRSRT STD ECRWSS U.S. POSTAGE PAID Pasadena, CA Permit #422


The Face of Phase II

Josh Goldstein Associate Broker, MBA jgoldgroup.com

Visit jgoldgroup.com to learn more about the team and our work.

CalBRE 01880805

Josh Goldstein Associate Broker, MBA

josh@jgoldgroup.com CalBRE 01880805

Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. To reach the Compass main office call 310.230.547

Josh Goldstein

The Face of Phase II


Contents

Vol. 2 | No. 6

EDITOR’S NOTE 6 New Discoveries, Classic Values COMMUNITY 10 Night Market @ Runway 12 Silicon Beach Community PlayDay @ The Pointe 14 Google Expeditions AR @ Playa Vista Library People 16 Pageant-winner Jewell Farshad chases the American Dream 22 Entrepreneur Raj Singh is using AI to improve the hotel experience

Pets 34 Three adorable cats ready for adoption @ Annenberg PetSpace HOME 36 Cryptocurrency expert Dave Levine opens up his Montecito home HEALTH 40 One-on-one with a pro: Spry Society’s Troy Aguila 42 Gabrielle D’Addario shares three common car seat mistakes FOOD 46 Hash is Playa Vista’s version of a friendly neighborhood diner

30 Join the Uproar creates an online platform for the art of speaking up

SHOPPING 50 Step out in style with these art-inspired Converse sneakers

WORD ON THE STREET 26 How’s your New Year’s resolution going?

Events 52 Don’t miss the inaugural Playa Vista 5k Fun Run

12

36

46 ON THE COVER: Local resident and pageant winner Jewell Farshad kicks off her heels poolside at The Resort. Photo by Courtnay Robbins. Design by Michael Kraxenberger.

Now ServiNg LuNch & DiNNer Brunch Fri · Sat · Sun starting at 8 a.m. Live Jazz, art & SpeciaL eventS

1 2 7 5 1 M i L L e n n i u M D r i v e # 1 4 0 · p L aya v i S ta · 3 1 0 . 7 5 1 . 6 8 3 4 4 Playa Vista Direct | February · March 2018


Edito r ’ s N ot e

New Discoveries, Classic Values

C

ars are learning to drive themselves, scientists are planning a trip to Mars, and reality as we know it is becoming more and more virtual by the day. Technology is also shifting culture, but there are still traditional values that Playa Vistans continue to hold dear. Putting this issue together, I learned that a strong sense of family and the need to protect our children from danger is of paramount importance in this community. At the Silicon Beach Parents Group PlayDay, I spoke with content creator and local mom Gabrielle D’Addario about why she became a certified Child Passenger Safety Technician. In addition to ensuring she was using her own children’s car seats correctly, her motivation was to help educate the whole Playa Vista community about car seat safety. I also discovered that the seemingly old-fashioned American dream is alive and well in Playa Vista. Actress and model Jewell Farshad immigrated to L.A. from Iran in search of a career and gender equality. After making a splash on the pageant circuit, she is well on her way to achieving her dream. Putting money away for safekeeping has long been a winning financial strategy, and continues to be. For some, however, brick-and-mortar banks are so 20th century. Cryptocurrency expert Dave Levine shared his knowledge of the growing trend of digitizing assets, telling our reporter Robyn Paris, “It’s just a better way to hold money.” Local resident Raj Singh is changing the hotel industry with Ivy, an artificial intelligence concierge that remembers your preferences from stay-to-stay and interacts with you in that comforting, “warm and friendly” way to help you feel more at home when you’re traveling. Ivy’s not a real person, of course, but she’s built with humanness in mind. While technology is changing by the nanosecond, it’s good to know the residents and innovators of Playa Vista are holding onto their values, like putting family and human connections first. After all, there isn’t an app for that. Shanee Edwards Managing Editor · editor@playavistadirect.com

6 Playa Vista Direct | February · March 2018

Managing Editor Shanee Edwards Art Director Michael Kraxenberger Contributing Writers Lara J. Altunian · Christina Campodonico Stephanie Case · Richard Foss Jessica Koslow · Robyn Paris Andrew Dubbins · Andy Vasoyan Gary Walker Contributing Photographers Erica Allen · Inae Bloom Courtnay Robbins · Maria Martin · Shilah Montiel · Zsuszi Steiner Emily Hart Roth Graphic Designer Kate Doll Account Executives Renee Baldwin Kay Christy David Maury Advertising Director Rebecca Bermudez Senior Editor Joe Piasecki Publisher David Comden

CONTACT US Editorial editor@playavistadirect.com Advertising info@playavistadirect.com

(310) 822-1629

5301 Beethoven St., Suite 183 Los Angeles CA 90066 Playa Vista Direct is direct-mailed every other month to homes and businesses in the 90094 area code, with additional distribution to multiple office and retail locations throughout the Playa Vista area. © Southland Publishing, Inc. All Rights Reserved.

PlayaVistaDirect.com


1ST PLACE 5 YEARS IN A ROW!

2017

VOTED ‘BEST COSMETIC SURGEON’ BEST OF THE WESTSIDE 2013, 2014, 2015, 2016 and 2017 | The Argonaut

FIRST PLACE 2016

DR. GRANT STEVENS

2015

Marina Plastic Surgery Offers World Class Plastic Surgeons, Together With Comprehensive Skin Care Specialists And Services To Bring You Beauty For Life!

VOTED ‘BEST COSMETIC SURGERY CENTER’ BEST OF THE WESTSIDE 2013, 2014, 2015, 2016 and 2017 | The Argonaut

FIRST PLACE

2014

MARINA PLASTIC SURGERY ASSOCIATES

2013 MATT BEARD PHOTOGRAPHY

In the Past 30 Years Drs. Stevens, Macias & Hammoudeh Have Treated Patients From All 50 States & Over 63 Countries Throughout The World

4644 Lincoln Boulevard, Suite 552 | Marina del Rey, CA 90292 | 310.827.2653 | MarinaPlasticSurgery.com


Morgan Stanley

YOU DON’T PAY TO LIVE IN AN AVERAGE NEIGHBORHOOD. YOU SHOULDN’T PAY FOR AN AVERAGE ADVISOR, EITHER. Trust and Estate. Retirement. College Savings. Socially Responsible Investing. Cash Management. Goals-based Investment Management. Let’s Talk.

ANDREW RAYNER, CFP® | FINANCIAL ADVISOR 310 443 0522 | andrew.rayner@morganstanley.com

10960 Wilshire Blvd., Suite 2000, Los Angeles, CA 90024 fa.morganstanley.com/andrew.rayner | CA Insurance #0F42897 | NMLS #1498383

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. Morgan Stanley Smith Barney LLC. Member SIPC. Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.


When you’re down with the flu and need a same-day appointment, call 1-800-CARE-NOW

Santa Monica Family Physicians and the Doctors of Saint John’s have some same-day appointments available to you during this severe flu season. We have both primary care and pediatric physicians here to help in our Playa Vista offices at 12555 Jefferson Blvd., Third Floor, Los Angeles, CA 90066. We’re your go-to when the flu has you down.

Call early, these appointments book-up. 1-800-CARE-NOW (227-3669)

12555 Jefferson Blvd., Third Floor, Los Angeles | We accept most insurance plans.


c omm u nit y Photos by Zsuzsi Steiner

1

3

2

4

5

Night Market @ Runway at Playa Vista As temperatures dipped into the low 50s on Friday, Jan. 26, Playa Vistans dug out their scarves, gloves and puffy coats to frolic at the Runway Night Market. Eight different kinds of hot and creamy queso were available at The Queso Truck, while dessert was served cold and crunchy at Frach’s Fried Ice Cream truck. Little hands made string art masterpieces and Play-Doh cupcakes while their parents sipped craft beer, all to the sounds of house music from DJ Alexia Riner. Even more exciting was the pop-up augmented reality (AR) art installation curated by Street Art House, a new art gallery, mural-making and event curation service that had its grand opening at Runway the same day. With a smartphone or tablet the AR art became animated, revealing another layer of experience for the observer. “My co-founder and I come from tech,” said Street Art House’s Justin Fredericks, “So in 2018, we’re infusing technology and art.” — Shanee Edwards 10 Playa Vista Direct | February · March 2018

1 Street Art House hosted an interactive, augmented reality (AR) pop-up art show at Runway 2 Mom orders Brazilian food for the kids from the Tender Grill food truck 3 The bundled-up Hawkins family enjoys the crisp, cold air 4 A group of friends enjoy watermelon wheat ale from Lost Coast Brewery 5 An eager hand reaches for a bowl of deep fried ice cream from Frach’s food truck


NEW PATIENT SPECIAL X-rays, Exam, & Regular Cleaning $ 195

Complimentary Invisalign / Dental Implant Consultation

All that is good begins with a SMILE. Conveniently located in Playa Vista in the heart of Concert Park Shops. Dr. Marsha Levi, graduate of UCLA is a general and cosmetic dentist and Dr. Soheil Levi, graduate of USC is a Periodontist and Dental Implant specialist, with combined experience of over 30 years serving Westside.

(310) 496-6000 | www.playavistadentalcare.com 6020 Seabluff Dr. Suite 5 | Playa Vista 90094


c omm u nit y Photos by Maria Martin

1

3

2

4

5

Silicon Beach Community PlayDay @ The Pointe Discovery and family fun filled the crisp, cool air on Saturday, Jan. 6, when the Silicon Beach Parents Group hosted their monthly free play day for Playa Vista families at The Pointe. Swag bags and coffee were available for the adults, while kids enjoyed face painting with Elsa from “Frozen,” coloring, crafts and athletic games provided by TGA Sports and Euro Soccer USA. Juliana Farello of Wondertree Kids and Elizabeth Fraley of Kinder Ready Inc., companies that help preschoolers transition to kindergarten, also joined in the fun. Chudney Ross, owner of the bookstore turned mobile events company Books and Cookies, held a pop-up storytime event and gave families a chance to win their own private storytime. Perhaps the most exciting part of the event — at least for parents — were the free professional stroller and car seat cleanings provided by Tot Squad. The next Silicon Beach Community PlayDay will happen Saturday, March 3, also at The Pointe. — Shanee Edwards 12 Playa Vista Direct | February · March 2018

1 Books and Cookies was on hand to share their love of literacy and sweet treats with Charlie and other booklovers 2 Tiny tikes show off their agility in the obstacle course provided by TGA Sports 3 Little Leah sees a light at the end of the tunnel 4 Dad encourages his toddler son to kick a soccer ball provided by Euro Soccer USA 5 Jiah gets her face painted by Princess Elsa from ‘Frozen’


EXPERT EYECARE • EXCLUSIVE EYEWEAR Most Vision Plans Accepted • Emergency Eye Injury & Disease Treatment

Thanks for making us #1

Best Optometrist on the Westside 5 years in a row VOTED

BEST OF THE

WESTSIDE 2017

marina del rey optometry

KRIS M. KOBAYASHI, O.D. • MIMI PHAN, O.D. 4266 lincoln blvd., marina del rey 90292 www.marinadelreyoptometry.com OPEN 7 DAYS 310.823.4595

del rey optometry

ANNA M. PENNINO, O.D. • IVY W. LIN, O.D. 8511 pershing drive, playa del rey 90293 www.delreyoptometry.com OPEN MON – SAT 310.577.6401


c omm u nit y Photos by Zsuzsi Steiner

1

3

2

4

5

Google Expeditions AR @ Playa Vista Library Toddlers, pre-teens and a handful of adults experienced the magic of augmented reality when Google Expeditions AR visited the Playa Vista Library on Dec. 21. Asus smartphones and selfie sticks in hand, participants searched the library’s community room for hidden 3-D lobsters, coral branches and seaweed invisible to the naked eye. They found a cyclone spinning in the corner of a room, and walked right through a meteor belt in another. One man gasped when he saw an object pop up on his screen, and a young toddler tried to reach out and touch the craters of a moon she saw through the phone. Google Expeditions Lead Associate Ashley Samuels said library visits offer a unique opportunity for user feedback about the education-focused app. “This is where we’ve been able to reach all types of people and all walks of life,” she said. “It’s a huge spectrum, where you can go from little kids — 4- and 5-year-olds — to adults, to some elderly adults.” — Shanee Edwards 14 Playa Vista Direct | February · March 2018

1 The Google Expeditions app planted a branch of coral in the Playa Vista Library’s community room 2 Google Expeditions Lead Associate Ashley Samuels showed kids how to find virtual elements 3 Through Asus smartphones kids could see kelp and other sea flora up close 4 Timmy Washburn, 12, was enchanted by the app’s AR technology 5 Samuels says library visits like this one give Google important feedback about AR


Pageant-winner Jewell Farshad is decked out in her coveted crown and sash

16 Playa Vista Direct | February ¡ March 2018


P e op l e

Pageant

Empowerment

Ms. California US America Jewell Farshad chases her immigrant dream in Playa Vista Story By Shanee Edwards | Photos by Courtnay Robbins

I

n the era of #MeToo and #TimesUp, the world of beauty pageants may seem like a throwback to a different time. But pageant winner and Playa Vista resident Jewell Farshad has a different take. For her, pageants have been about building confidence, finding her voice and empowering other women. Born and raised in Iran, Farshad moved to Los Angeles by herself when she was just 19. Though being alone in a new culture was difficult at first, she says, “It was my dream to move to the States, where I could have a career and be who I want without the government having a say.” So far, it seems Farshad’s dream is coming true. Last August, the actress and model was crowned Ms. California US America 2018, and the work has started rolling in. A commercial for Google and a music video with Snoop Dogg are just a couple of the jobs she’s landed. And no word from the government, as of yet. She attributes her success to competing in pageants. “I’ve always been very shy,” says Farshad, “and I actually never thought I would want to do a pageant because there’s a stigma with pageant girls being over the top and not very smart. But when my pageant director reached out to me, I started getting to know all the girls and I realized it’s actually really different. These girls have a career. These women have goals and are helping each

An actress and model, Farshad says modern pageants are about empowering women

other get to where they want to go.” Like most women, Farshad’s experienced sexual harassment — particularly when looking for acting and modeling jobs. Luckily, pageants have provided a much-needed support system. “I felt that if I refused men or people in power I would never get hired as an actress again. But just going

back [to the pageant world], having that support from the women and my pageant coach is so great. If I told them ‘I was just harassed by this guy’ or if a Harvey Weinstein-type thing happened, my coach definitely has my back. She’s not going to tell me to silence my voice. She’s going to tell me to speak up.”

(Continued on page 18)

Playa Vista Direct | February · March 2018 17


P e op l e

(Continued from page 17)

To win her crown, Farshad was judged on her resume of charity work, answering questions about current events, but also walking the stage in a gown and, of course, a swimsuit — an experience she describes not as objectifying, but empowering. These days, she says, it’s not about looking flawless; it’s about looking real. “One lady had breast cancer and both of her breasts had been removed. There was a 50-year-old woman who said, ‘You know what? I haven’t been in a bikini on stage for a very long time, and I feel good! I feel great about myself,’” Farshad recalls. “You don’t have to have a perfect body, it’s about having that confidence to go up there, walk, make eye contact and show the world who you really are.” While auditions and shoots are keeping Farshad busy for now, she does have some big long-term goals.

(Continued on page 20)

Farshad lives out the American Dream on the second story of The Resort

Thinking about Selling? Buying season is around the corner — we’ll go to work for you to get you top dollar for your home with our award winning service. We’ve been working and living in Playa Vista since 2009

So give us a call, we’re in the neighborhood!

FOR $905,000 BUYING, SELLING, OR LEASING. . . ASK Arisjames.Anagnos@gmail.com

ARIS ANAGNOS 424.581.9006

kwSILICONBEACH

18 Playa Vista Direct | February · March 2018

JEAN ANAGNOS 805.216.3455

Jean@REsourceLosAngeles.com


Need Help With An Event?

Located now in the heart of Playa Vista we are an experienced group of talented event professionals looking forward to working together with you. TECH EVENTS · HOLIDAY PARTIES · PRODUCT LAUNCHES OPEN HOUSES · TRADE SHOWS · MEETINGS · CORPORATE HEALTH FAIRS EMPLOYEE WELLNESS EVENTS · BIRTHDAYS · WEDDINGS

www.TotalExperienceEvents.com | www.EventsAtSiliconBeach.com | www.TeeWeddings.com 424.289.2718 | 800.575.3309


P e op l e

(Continued from page 18)

Farshad lounges by the pool, inventing casual-royal lifestyle goals

“I’d like to be a spokesperson for the U.S. Embassy or the UN. One of the people I look up to is Amal Clooney. She’s gorgeous, smart and she defends human rights throughout the world. She’s put her own life in danger to rescue women.” Like many other millennials, Farshad values community, volunteering and pursuing her dreams — all things that pageants have helped her do, so it makes sense winning a crown means more to her than simply a validation of her good looks. “Pageants are about more than being a beauty queen. We are empowering each other to get out there, be CEOs and run companies.” Follow @Jewell_Negin on Twitter and Instagram.

WELCOME TO THE MdR KIND OF WATERING HOLE Mix a spoonful of northern Italian fare with a dash of Napa Valley sensibilities and you get Barbianca Local Kitchen. A neighborhood favorite in Marina del Rey located inside Hotel MdR. HAPPY HOUR DAILY 4-6 • WINE DOWN WEDNESDAYS LOCALS ONLY RECEIVE 20% OFF* at Barbianca Local Kitchen when you mention this ad. Barbianca Local Kitchen at Hotel MdR reservations: 310-577-6039 • barbianca.com • 13480 Maxella Ave. • Marina del Rey 90292 *Food items only. Not valid during Happy Hour. Expires 6/30/18.

20 Playa Vista Direct | February · March 2018


Full Page Sam Aragi


Raj Singh is founder and CEO of Go Moment, developer of the travel chatbot Ivy

22 Playa Vista Direct | February ¡ March 2018


P e op l e

‘Hey Ivy, Where’s the Pool?’

Playa Vista entrepreneur Raj Singh is changing the hotel industry with Artificial Intelligence Story by Andy Vasoyan | Photos by Maria Martin

A

s Siri, Alexa and Google Assistant continue their pleasantvoiced infiltration of homes, appliances and cell phones, another affable Artificial Intelligence — Ivy — has been quietly staking her claim. While Siri inhabits an iPhone, Alexa her Echo, and Google Assistant hangs out in the office and home, Ivy is a more itinerant sort: She’s the world’s largest travel chatbot, working in hotels across the country. A product of Santa Monica-based startup Go Moment, Ivy represents groups ranging from stalwart Sheraton and Hilton hotels to glitzy Vegas playgrounds like Caesar’s Palace and the Hard Rock Hotel. She’s often the first interaction with a hotel that many of the guests will have, so Ivy greets them by name, offers fresh towels, some drinks by the pool, and many things besides. Satisfied guests have asked Ivy on dates, offered cash tips, even proposed marriage. So how did Ivy become a digital concierge par excellence? Enter Playa Vista resident Raj Singh, founder and CEO of Go Moment. Singh grew up riding horses in the Himalayas of Kashmir, until his family moved to Los Angeles when he was 12. They eventually expanded into hotel operations, while Singh himself would read science fiction and acquaint himself with the burgeoning internet, including chatbots. After he graduated and worked in user experience and design for the likes of Sony, Virgin and musician Sheryl Crow, Singh realized that for the hospi-

Singh’s artificially intelligent concierge helps hotel guests feel more at home when they travel

tality industry, “hotels cannot keep up with rising guest expectations simply by hiring more people. The profit margins are thinner than most people think, and if you want to adopt a messaging strategy, there’s still phone calls, there’s still emails. You need automation and AI for this.” In 2014, Singh and Go Moment found their AI partner: IBM’s Watson, which had notoriously outwitted human contestants on “Jeopardy” three years earlier. The technological side meshed well, though “admittedly, the market wasn’t necessarily ready in 2014,” Singh says. “But every year that’s passed by, we’ve seen the market moving closer to where we are.”

At 4 years old, Ivy’s a relative AI elder statesman — she’s had time to hone her craft. The AI is now working with what Singh believes to be the world’s largest proprietary guest behavior database, all in service of creating that “warm and friendly personality that is simple and easy to approach and understand, and will take care of you wherever you go.” That personality differs slightly from stay to stay (Caesar’s Palace is a bit more “buttoned-up, than, say than the Hard Rock Hotel,” according to Singh), but the end goal remains something recognizable from stay to stay. (Continued on page 24) Playa Vista Direct | February · March 2018 23


P e op l e

(Continued from page 23)

The data that keeps Ivy on top is also, for a security-minded CEO like Singh, an area of awareness. “All the data we have on the guest is anonymized and through opt-ins, where the guest actually has to say ‘Yes, you have my permission,’” says Singh. “Our maxim internally is that if we wouldn’t want it done to our data, we won’t do it to anyone else’s.” All that compiled data and skill that Ivy has can be freeing for a hotel’s workers too. “How many times can you answer a text message asking what’s the Wi-Fi, what time is checkout, without feeling like a robot?” Singh observes. “We’re seeing that as Ivy takes these mundane, repetitive tasks away from human employees, they feel better about their jobs. … Less robotic.” In the realm of AI in general, Singh raises the specter of the “Terminator”

At this point, Singh doesn’t think sentient robots will replace mankind

franchise, where sentient robots attempt to wipe out mankind: “I’ve had people say ‘They’re going to Skynet us! Robots are going to take all of our jobs!’ My response to that is there was a time when all of us had horses to travel and get around. Now we have cars, but horses are still around, and I

think that’s probably for the best. It’s just a different kind of function.” Looking forward, Singh offers some very human milestones for Ivy; she and Amazon’s Alexa are already “friends,” meaning guests could start to say things like “Hey Alexa, tell Ivy to get me more towels.” As Ivy looks to make new friends, she’s also trying to learn new languages: a translation function where a guest could message Ivy in their native language, and have her as a go-between for the guest and hotel staff. Ivy’s continued quest for humanity, though interesting, is not Singh’s number one priority. “AI is a tool, and we’re trying to apply it judiciously where it can create a positive experience for people. We’re not going to be AI for AI’s sake,” Singh says. Follow @RajSinghLA on Twitter.

Let’s Go Whale Watching! Whale Watching Season Is Upon Us Book Your Personalized Whale Watching Trip Now

24 Playa Vista Direct | February · March 2018


GorGeous Brand new Home

Silicon Beach Paradise

78 1 9 He n e f er Ave., Wes tches ter Brand new stunning Coastal Cape Cod home with classical beauty located in most sought after street in the entire North Kentwood. Featuring 5 bedsrooms, 5.5 baths and nearly 3,800 sf of living space situated on an oversized 7,400 sf lot. Perfect open floor plan with two guest suites situated on the first floor, and 2 en-suite bedrooms and a spacious master suite upstairs featuring private balcony, spacious dual walk in closet, large Euro-tub, and rain shower. Dramatic two story foyer entry with wainscoting and crown molding throughout, leading to an open floor plan living room.

Gourmet kitchen anchored by a large center island, and generous family breakfast nook with custom made cabinets and high-end stainless steal appliances. The entire house is wired with Adobe 5 Wi-Fi control sound system throughout, surveillance camera system, low voltage and media lines. Both floors enjoy 10 ft coffered ceilings and soffits with decorative LED lighting throughout. Super spacious backyard with tall fence and hedges, grass and outdoor seating with plenty of room for pool and spa addition. Make this home your personal paradise. $2,795,000

For a list oF upcoming new properties please call

Amir Zagross 310-780-4442 RE.ebrokers


P e op l e

Word on the Street How Is Your New Year’s Resolution Going? Compiled by Griffin Baumberger

Kozzie Pampino

Stella Tan

Nick Tomasic

Being a photographer, Kozzie believes resolutions are important for creative growth. “My New Year’s resolution has gone phenomenally,” he says. “I want to grow as an individual, become one with the universe — and to not think so much, but execute.”

“I don’t do New Year’s resolutions,” says Stella, who adds that in her experience, most New Year’s resolutions don’t hold up throughout the year. Her philosophy: “I feel like you should make resolutions throughout the year and just try to be a good person.”

Just back from a walk through the park with his dog, Nick says that his resolution is on track — thanks to his walking buddy. “My resolution was to get more exercise, and it’s going fairly well,” he says, cradling his workout pal.

Noretta Kiros

Howard Urban

Joyce Faylow

“I have had an interesting year,” says Noretta, out enjoying a sunny day at Runway. For her, it’s all about maintaining a positive outlook. “I’m getting past the toughness with new beginnings,” she says. “I feel like it’s going to be a good year. I’m feeling it.”

Having consistently broken his past resolutions, Howard is taking a different approach. “I’m thinking about making one because I used to break them all the time, but this one, I don’t know what that resolution is yet,” he says.

Joyce decided to stay conscious about the environment and the sustainability of her lifestyle. Now she makes sure to “eat all the things in my fridge before I buy new food,” and tries “to make homemade foods and eat leftovers instead of going out.”

26 Playa Vista Direct | February · March 2018


Playa Vista Direct | February · March 2018 27


12694 MILLENNIUM DR

4 BEDS 3.5 BATHS 3,123 SQFT 12694MILLENNIUM.COM

KRIS ZACUTO

JUSTIN HUCHEL

DRE: 01972897

DRE: 01375793

310.702.629 9

3 1 0 . 6 1 7. 4 8 2 4

Information is deemed reliable but is not guaranteed and should be independently verified for accuracy. An Equal Opportunity Company. ©2018 Hilton & Hyland. DRE 01160681


Kelly Schoeffel (left), Danielle Gard and Maria Galleriu co-created the protest poster collective Join the Uproar

30 Playa Vista Direct | February ¡ March 2018


P e op l e

The Art of

Speaking Up

Join the Uproar is a virtual space to facilitate real-world action Story By Christina Campodonico | Photos by Maria Martin

F

or a few executives and strategists at Playa Vista advertising firm 72andSunny, the election of Donald Trump to the highest office in the land led to a burst of creativity. “We were going to do something that celebrated the inauguration of the first woman president, and that didn’t happen,” recalls 72andSunny brand director Danielle Gard of the days following Election Night 2016. “We got together and were scratching our heads on just what we could do and how we could help keep our country moving forward. And it kind of happened haphazardly that we went to the first impromptu march downtown and Kelly saw a couple with a sign…” “They were holding up Mercedes signs that they thought were peace signs,” jumps in Kelly Schoeffel, co-head of strategy at 72andSunny. “We’re like, ‘You know what, we’re marketers, we’re writers, we’re visual communicators, so maybe we can help people get their voices out.’” From there, Join the Uproar — an online platform featuring free, printable protest posters by creatives at 72andSunny and contributing writers and designers — was born. “We tapped our designer friends to help us create a bunch of different pieces of art and things that express all different sorts of opinions and hit on a bunch of different topics, from women’s rights to the environment to just, like, f*ck Donald Trump,” says Schoeffel on behalf of the group. Among the collective’s leaders —

Designs by Camila Rodrigues and Kristina Mueller are among the 100-plus signs available on Join the Uproar’s website

or HBICs (Head Bitches in Charge) as they call themselves — are Gard, freelance writer/creative Stephania Silveira, 72andSunny’s senior brand manager Camille Yaptinchay, strategist Emily Pfitzinger, lead writer Lauren Ferreira and strategy director Maria Galleriu. “We all did pretty much everything together,” says Galleriu, “from designing the project, coming up with powerful poster lines, reaching out to designers, building our platform, [and] getting out on social media.” The result of this collaboration is a colorful mélange of stop-you-in-yourtracks signage that anyone with an internet connection can download, print, share and take with them to a protest. And if

you’re having trouble finding one, Join the Uproar lists upcoming protests on their website. “It was also important to help motivate people in that sense,” says Galleriu, “help people understand that you don’t just express yourself via social media and a ‘like’ button — you actually have to physically show up.” Since Join the Uproar’s founding, their posters have appeared not only on Instagram feeds across the web, but in demonstrations across the globe — sightings which the group tracks through social media posts mentioning their name. (Continued on page 32) Playa Vista Direct | February · March 2018 31


P e op l e

(Continued from page 31)

“Especially around the Women’s March last year, we were popping up all over the world,” says Gard. “There were some posters in Brazil. There were some in Europe that we saw, and ended up getting tagged in. The response was pretty overwhelming and really cool.” For this year’s Women’s March, held locally on Jan. 20 in downtown L.A., the group focused on designing posters that championed gender equality. A few Join the Uproar posters that popped into my view that day included a pink, blue and red-lettered sign that said, “My Body, My Choice, My Country, My Voice” and a punchy pink graphic of a fist on top of powerpose legs that said “Resister”— emphasis on the “sister” part in red. Other creative takes include a globe wearing a Trump wig that says, “You Can’t Comb Over Climate Change,” and another that says “There

Join the Uproar helps others take a stand on equality and the environment

is No Planet B” over a map of the world. In the end, Join the Uproar hopes to inspire a new wave of political activists through thought-provoking design. “Design has a very unique power,” says Galleriu. “It holds the ability to make anything clear, appealing and impactful. And this is exactly why design

was helpful in this case — helping powerful words get more impact and reach more people. … If we helped one person actually express herself, it was all worth it.” Print a poster or find out how to contribute a design at jointheuproar.com.

“The Best Custom Tours In Los Angeles”

SPECIAL DELUXE COMBINATION DOWNTOWN LA TOUR

Saturday, March 24th 10am – 4pm Discounted Group Price $44per person Includes: Transportation from Playa Vista & AWARD WINNING GUIDE at all times. New customers only. Participating locations only. Some restrictions may apply. Offer expires 4/30/18.

Molly Maid of Playa Vista 310-838-3300 www.MollyMaid.com

32 Playa Vista Direct | February · March 2018

Limited Space CALL NOW for more information and reservation Laurette Robbins/TOUR LA

310-745-9822 10 DISCOUNT FOR RESERVATIONS MADE BEFORE MARCH 1st

$


OF LY MI LS FA HOO C S


Adoption

Adoptable Pets

from Annenberg PetSpace The coolest buddies in Playa Vista are waiting for their new forever homes

DEWEY

Dali

BUTTERS

I’m a friendly and smart male cat who needs an experienced home where I’m preferably the only pet. I love playtime – I can jump through a hoop, fist bump and sit – and enjoy being loved. Perhaps we can meet?

I’m a spunky black and white male cat in search of a forever home with an adult companion or couple. I’m a natural hunter who would thrive as an indoor and outdoor cat and a whole lot of fun!

I’m a sassy female feline who would love to reside in someone’s home. I don’t require much affection, but I would enjoy a calm and quiet home with enough shelving and lounging areas for me to have privacy when needed.

“Tip from the Trainer” by Eleasha Gall, CPDT-KA

Cat Stress Management New environments can be very stressful for cats and they often require up to two to three weeks to become accustomed to their new surroundings. When in a new home, each cat will adjust in his or her own time. During this two to three

week acclimatization period, you should monitor your cat for new health problems, such as sneezing or discharge from the nose. Soothing music, especially nature sounds, can comfort your cat, and limit sounds from other nearby animals. Sudden noises should be avoided around a stressed cat. They prefer slow movements and a regular, predictable routine.  When your cat does become more

social around you or lets you pet them without getting easily upset, you should always reward them with treats, love and play time with their favorite toy. It’s okay if it takes a few weeks or even a month. You’ll have this cat for a long time, so it’s important that they know you are to be trusted. The ultimate reward is knowing that your cat is living a happier and stress-free life.

To learn more about pet adoption, or to see other available pets, visit annenbergpetspace.org 34 Playa Vista Direct | February · March 2018


At Home In

the Digital Domain Dave Levine is Playa Vista’s resident cryptocurrency expert

By Robyn Paris | Photos by Courtnay Robbins

36 Playa Vista Direct | February · March 2018


Hom e

Left side:

Cryptocurrency expert Dave Levine at his Montecito home with his daughters Gala, 5, and Dalia, 3. B e low:

B e l o w r i g h t:

E

A single dad, Levine trades décor for down to earth playtime with his girls.

While Gala reads a book, little Dalia seems to have an affinity for all things digital, just like her dad.

verywhere you look, someone is talking about Bitcoin or Ethereum. But what exactly is cryptocurrency, and why is it relevant now and not just in some distant sci-fi future? To get some answers, I spoke with cryptocurrency expert Dave Levine, a Playa Vista resident raising two beautiful daughters. Levine first dabbled in “crypto” when he bought his first Bitcoin in 2014. In a nutshell, cryptocurrency represents an asset like a stock, bond, real estate investment or gold; however, unlike a physical asset, crypto is exclusively digital. It’s a digital investment that according to Levine is “unhackable.”

“Bitcoin solved the double-spend problem with digital currency,” says Levine, which essentially means that if you have a dollar to spend, it can only be spent once — the mathematical algorithm of Bitcoin ensures that someone can’t give the same unit of currency to multiple people at the same time. Using a “blockchain,” which is a system for tracking a block of transactions encrypted together, crypto technology turned digital currency into a scarce asset, much like a physical asset, which according to Levine created the “cryptocurrency revolution.” Still confused? That’s OK — it is tricky. Further complicating things is that Bitcoin, Ethereum and other types of cryptocurrency (there are over

1,000) are not being used as currency yet amongst the general population. It’s still too early. Rather, they are secure investments that some folks, particularly early adopters, have made a fortune investing in, as Bitcoin specifically has been growing at a rate of over 1,000% per year for several years. Ready to whip out your checkbook? Levine recommends investing only what you can afford to lose and sitting on your investment for at least five years. The markets are very volatile with Bitcoin and Ethereum (two of the most popular and reliable cryptocurrencies), both spiking wildly and plummeting in value. Furthermore, (Continued on page 38) Playa Vista Direct | February · March 2018 37


Hom e

(Continued from page 37)

transitioning from Bitcoin to dollars and back is difficult and can be costly with the associated fees. Levine —who has a background in e-commerce and predicted back in 1995 the rise of the “dot com revolution,” the internet bubble that existed by 2000 and its subsequent “pop” around 2001 — believes “the next Google, Amazon … will come from [cryptocurrency] … it will be even bigger than the internet. Eventually all money will be digitized and invested … it’s a better way to hold money.” He adds that the blockchain technology has broader purposes than currency. In fact, the technology is used by Ethereum to encrypt and fuel the programming code of many decentralized applications. That means contracts, services, electronic voting and digitally recorded property assets can all be encrypted via blockchain, then fueled or traded using “ether” — the currency

When Levine’s not explaining cryptocurrency, daddy-daughter time continues in the Montecito courtyard.

used by Ethereum. Still want to learn more? Levine offers educational cryptocurrency videos on his YouTube channel (DaveLevineDotCom) and the occasional seminar in Playa Vista.

Calling Playa “the Aspen of family living,” Levine notes that it’s the ideal location for someone who works from home. “The only traffic you get in Playa Vista,” he says, “is the strollers.”

I LIST. I STAGE. I SELL. ! n i w u o y . .. Michelle Martino • 310-880-0789 • www.marinadelreylistings.com 38 Playa Vista Direct | February · March 2018


Our recent activity

12887 W Runway #4 $1,540,000

12696 Millennium Dr* $2,778,000

13044 Pacific Promenade #420 $4,500/mo

6020 Celedon Creek #9* $5,450/mo

13080 Pacific Promenade #118* $860,000

5625 Crescent Park #122 $905,000

5350 Playa Vista Dr #31* $1,295,000

13044 Pacific Promenade #306* $899,000 *represented buyer

Call us at: 1 (844) 99 PLAYA

Dennis Hsii, MBA CalBRE License #01919746

(424) 248-9510

dennis@playavistapremiere.com

Visit our website for The Insider’s Guide to Real Estate in Playa Vista, published weekly 我們說中文 | 한국어 가능합니다

Vivian Yoon, VY & Co CalBRE License #01925833 (310) 743-9383

June Quan, Esq. CalBRE License #01935494

(213) 640-7123

vivian@playavistapremiere.com june@playavistapremiere.com

info@playavistapremiere.com | playavistapremiere.com | a Highland Premiere company |


H e a lt h Photos by Maria Martin

Russian Swing

Swing kettlebell through legs and up to chest level with arms relaxed, shoulders back and down

Goblet Squat

One-on-One

with a Pro

Hold kettlebell at chest level, push hips back and down as you squat to work gluts and core

Troy Aguila

T

roy Aguila, co-owner of Spry Society, has an expansive worldview when it comes to fitness: “We have a ‘train for life’ philosophy. We look at the gym and everything that happens within these four walls as training for life — whatever that means to you. We want to you be better outside the gym, whether that’s biking, hiking, being more active with your kids or with your grandkids. We wanted to have a gym that was all-inclusive to the 99% of us who aren’t competing in the CrossFit games.” Though Aguila says CrossFit is the meat and potatoes of Spry Society, they also offer a range of options, including a high-intensity group class called Fit Playa Vista. “There’s less of a barrier of entry for that class.” Whether you exercise at the gym or at home, Aguila suggests integrating kettlebells into your workout. “They are underutilized tools that are popular because of their versatility,” he says. Spry Society is at 5631 Mesmer Ave. Call (310) 254-9434 or visit sprysociety.com. 40 Playa Vista Direct | February · March 2018

Kettlebell floor press

Lie on back, press kettlebell toward ceiling to work the chest, triceps and deltoids


Awarded Best On-Site Chair Massage in Culver City 2015

Thoughtful & Knowledgeable Teachers Affordable Classes — All Levels of Yoga Experience

Support your neighborhood business. We serve Playa Vista, Silicon Beach and Culver City companies. We are a national onsite chair massage company. We are your go to stress busters. Pamper yourself and your employees with our licensed, vetted and insured therapists.

SWEETHEART DEAL Buy Any One Yoga Class and Bring a Friend for Free New clients only. Must make a reservation. Cannot be combined with other offers.

Intuitive Body Care

844-667-4831

SPRING SPECIAL 20% Off Our 10 Class Pack a $35 Value!

intuitivebodycare.com

adele@intuitivebodycare.com

FREE 1/2 HR. FOR NEW CLIENTS. CALL TODAY!

Expires 1 year from purchase.

mindbodyandsoulyoga.com

(310) 862-0444 13020 Pacific Promenade, Playa Vista 90094

STRONG & HEALTHY

Culver City Healthy Family 5K Run/Walk & Kiddie Run SUNDAY, APRIL 8, 2018, 9AM, WEST LA COLLEGE Register today:

RunCulverCity.com

Playa Vista Direct | February · March 2018 41


HE a l t h

Protect Your Precious Cargo Certified Child Passenger Safety Technician Gabrielle D’Addario helps demystify car seats By Shanee Edwards | Photos by Maria Martin

A

ccording to National Highway Traffic Safety Administration, car accidents are the leading cause of death for children ages 1 to 13. Given that statistic, it’s vital to use the right car seat correctly every time your child is in a vehicle. As car seats get more high-tech, however, it may feel like an engineering degree is required to install and use them properly. Playa Vista mom Gabrielle D’Addario recently became certified as a Child Passenger Safety Technician

not only to ensure her own children’s safety, but also to educate other parents in the community. “The majority of car seats are installed incorrectly,” says D’Addario, “and if kids are put in the wrong size seats, they won’t be protected in an accident.” D’Addario says the three-day training with Safe Kids USA was intense, but worth it. She can now easily spot a car seat in need of an adjustment and plans to offer free car seat safety checks at upcoming Silicon Beach Parents

Group “PlayDay” events. Here are the three most common car seat mistakes she sees. No. 1: Turning the Car Seat Too Early California law requires a child to be in a rear-facing car seat until the age of two. “I always tell everyone to rear-face as long as possible,” says D’Addario. Rear-facing seats are five times safer (Continued on page 44)

Child Passenger Safety Technician Gabrielle D’Addario with her husband Kris Zacuto and their kids Charlie and Gracie at The Pointe Park

42 Playa Vista Direct | February · March 2018


Two doors down from Verizon at 84th Street 8334 Lincoln Blvd Los Angeles, CA 90045

Stop by any day this month to take advantage of this month’s deal!

Phone: 310-667-6633

www.PostalAnnex.com/15011 Additional Parking Behind Store

We offer SAME DAY SERVICE for even the most intricate print jobs including GICLEE ON CANVAS with Museum or Gallery Framing

We Accept All Drop Offs! For FedEx, UPS & DHL! Additional Services • Mailbox Rental 24/7 Access • Outdoor Banners • Giclee Digital Printing • Color Copies • Passport Photos • Key Cutting • Shredding • Greeting Cards • Gifts • & Much More! Coupon #TA2018

Come in for your

FREE

25ft TAPE MEASURE No Purchase Necessary! First 100 Customers. While Supplies Last.

Valid at 8334 Lincoln Blvd, Los Angeles, CA 90045 PostalAnnex location. Not valid with any other coupon or discount. Additional restrictions may apply. Each PostalAnnex location is independently owned and operated. ©2018 Annex Brands, Inc. First 100 Customers. While Supplies Last.

Paper Types Offered: • Fine Art Photo • Canvas Satin • Indoor Banner • Outdoor Banner • Adhesive Vinyl

We Are Your One-Stop Shop For All of Your Printing and Shipping Needs

PRINT SPECIAL

10% Discount ALL

Prints

Valid at 8334 Lincoln Blvd, Los Angeles, CA 90045 PostalAnnex location. Not valid with any other coupon or discount. Additional restrictions may apply. Each PostalAnnex location is independently owned and operated. ©2018 Annex Brands, Inc. Offer Expires: 4/12/18


HE a l t h

(Continued from page 42)

for infants and toddlers than forwardfacing seats. No. 2: Improperly Securing the Straps The purpose of the five-point strap is to keep a child’s chest, head and neck from moving forward during a crash. “When the car seat straps are secure you shouldn’t be able to pinch the straps. If you can pinch it, it means the strap isn’t tight enough, putting your child at risk for whiplash. A child’s neck bones don’t actually fuse until they’re four.” No. 3: Wrong Placement of the Chest Clip “The chest clip should be at over the armpit at nipple level. That’s where the impact of an accident is going to be absorbed, and that’s the strongest part of body.”

When she’s not inspecting car seats, D’Addario is a content creator for Discover California TV

D’Addario recommends periodically checking your car seat for straps that may have come loose.

SCHOOL OF ROCK | Venice 12300 Venice Blvd., Los Angeles, CA 90066 310-469-ROCK venice.schoolofrock.com

44 Playa Vista Direct | February · March 2018

Visit nhtsa.gov or safekids.org for more car seat safety information


OPEN DAILY FOR LUNCH & DINNER • DINE IN • TAKEOUT • DELIVERY

(310) 670-6677 • 8343 Lincoln Blvd. • Westchester www.AlejosRestaurant.com


W h er e Happ i n e ss

is on the Menu Hash is Playa Vista’s version of a friendly neighborhood diner, and word is spreading fast Story by Jessica Koslow Photos By Erica allen

46 Playa Vista Direct | February · March 2018


F ood

Left side: A bov e :

Hash’s signature Carrot Cake Waffle with cream cheese drizzle

Restaurateur German Leonne will soon open a beer-and-wine lounge called The Conference Room right next door to Hash

Called The Omega, this salmon tort has Swiss cheese, spinach, red peppers, onions and is wrapped in crispy phyllo dough

A b o v e r i g h t:

H

ash. It’s a breezy word, with a few different meanings. Merriam-Webster lists it as “chopped meat mixed with potatoes and browned.” Or, “a confused muddle.” Apparently, it’s also Irish slang, used to refer to mixing things up completely. And then, of course, there’s … well, you know. It’s almost as if the mind wanders automatically when hearing or uttering the word. Hash … in a subtle way, whispers “hunger.” Which makes it the perfect name for an eatery tucked down a side street off Bluff Creek Drive, surrounded by large office buildings on the Campus at Playa Vista. Pop in any weekday between 8 a.m. and 2 p.m., order, take a seat with your number, wait for the food to arrive and look around — you’re in the company of the young and industrious types who populate the nearby offices of companies like Yahoo, YouTube, 72andSunny

and Science 37. On weekends, the hours are the same but Hash is a little less crowded, but you’ll still find Loyola Marymount University students, travelers who recently arrived at LAX and, of course, plenty of Playa Vista residents. The single-room spot, which opened about six months ago, offers validation in the parking garage next door (90 minutes on weekdays and all day long on weekends), but most customers arrive on foot or by bike — some in couples, others with dogs, and mostly in chatty groups. German Leonne, one of the restaurant’s partners, is a ball of energy, bouncing from table to table making sure everyone has everything they ordered; and every person is greeted with a friendly smile and a big hello. “Hello, thank you for coming in! … Your bagel’s coming right up. … Please sit anywhere. … I’ll have that table cleaned up right now.”

Leonne’s had one foot in the restaurant business ever since he was a boy growing up in Bogotá, Colombia, and then Houston, Texas. His parents owned a variety of restaurants, from fine dining to cafeteria-style. About three years ago, longtime friends Leonne and Peter Georges decided to go into the restaurant business together. The Greek restaurant Rodini Park in North Hollywood was their first venture together. It’s fresh, healthy and fast, with a catering service and baked goods made fresh daily. And now Rodini Park Greek Kitchen is coming to Playa Vista. Hash, it turns out, is just the first step in a three-part plan. In the next few months, a lounge called The Conference Room is scheduled to open next door with beer, wine and coffee from around world — plus tapas, dancing lessons at happy hour, (Continued on page 48) Playa Vista Direct | February · March 2018 47


F ood

(Continued from page 47)

and special events like a speakeasy night. Rodini Park is also scheduled to launch its second location. But for now, Hash stands alone. A funny chalkboard sign welcomes visitors: “’That’s too much bacon,’ said nobody ever.” A few seats are available inside at a long stand-up bar, more tables and heat lamps are set up outside, and additional seating is next door in a spacious gallery-like room. Hash is casual. Food is served on paper plates with disposable utensils. They cater for breakfast and lunch to the surrounding offices. And, as hidden as they are, “People are loving what we’re doing,” says Leonne — and that rings true, with steady lines and packed tables visible throughout the day. People are “helping and Yelping,” says Leonne, who shares that people are going crazy over the carrot cake waffle with pineapple inside and cream cheese drizzle on top. The waffle is a breakfast treat that Georges, who grew up in New

York, would drive 1½ hours just to get. He had to have it on the menu. You can order super fluffy pancakes, a killer quesadilla, gluten-free and vegetarian options, a Bebop Bowl (Asian-style brown rice, eggs, shredded beef, spinach, green onions, sautéed mushrooms, pickled veggies) or Chiquitas & Gringos (chilaquiles with crisp tortilla chips, eggs, choice of protein, cheese, pickled onions, salsa verde and red chili crema). If you haven’t yet happened on Hash, look for these clues. There are two signs on the sidewalk — one on Bluff Creek Drive and another on Campus Center Drive — and if you enter the courtyard from either side, you’ll see orange umbrellas in the distance, where chef Gena Lora is whipping up tasty dishes and Leonne is making sure his customers smile.

The Chiquitas & Gringos Bowl is chilaquiles with tortilla chips, eggs, bacon, pepperjack Hash is at 12121 Bluff Creek Drive. Call cheese, tomatoes, arugula, avocado and (310) 282-8501 or visit hashplayavista.com. caramelized onions

Great Food & Exceptional Service Since 1959 $5 OFF Any Purchase

Famous Fried Chicken!

of $20 or more. Dine-In or Take Out Must present coupon. Not available with Senior or Junior Menu Items. Excluding beverages. Not valid with other offers. Not Valid on holidays. Expires March 31, 2018.

VOTED

BEST OF THE

WESTSIDE

2017

. . . a most enjoyable atmosphere! 6521 SEPULVEDA BLVD, LOS ANGELES 90045 48 Playa Vista Direct | February · March 2018


Overlooking the picturesque Marina del Rey harbor, Cafe del Rey offers a truly fine-dining experience with coastal-inspired cuisine in an elegant seaside setting. Brunch | lunch | dinner | Bar & lounge Private and Semi-Private grouP dining

Cafe del Rey serves as the perfect venue for both small gatherings and large-scale events, accommodating 10 to 300 guests.

VOTED

E BEST OF TH

WESTSIDE

2017

Executive Chef David Vilchez | General Manager Brian Cousins 4451 Admiralty Way, Marina del Rey, CA 90292 (310) 823-6395 | cafedelreymarina.com

Playa Vista Direct | February ¡ March 2018 49


Shopping

Girl’s Winter Coat and Scarf

This mauve corduroy hooded toggle coat is perfect for play-dates on cool winter afternoons. Pair with this multicolored, lightweight scarf and your daughter becomes the stylish girl on the go. Coat: $75,

Scarf: $15

Playa Vista Farmers’ Market 9 a.m. to 2 p.m. Saturdays or visit fiandme.com. 12775 W. Millennium Drive Playa Vista | (310) 600-8252

Artist-Designed Converse Sneakers Graphic designer Simin Bilbay partnered with Converse shoes to create these funky-fresh low tops that are inspired by her dizzying geometric artwork. Casual yet stylish, they’re perfect for riding your bike to the beach. $100 Playa Vista Farmers’ Market 9 a.m. to 2 p.m. Saturdays or visit society6.com/smnlab. 12775 W. Millennium Drive Playa Vista | (310) 600-8252

For the

Kids

Yoga Frogs Girl’s dress From Fi and Me, this adorable print combines frogs and yoga making it so Playa Vista. Your tiny yogini will look sporty as she practices child’s pose. Fabric is 100% cotton. Fully lined, and pre-shrunk. $39

Green Chrysoprase Necklaces Admired for its two-tone appearance, chrysoprase is said to be a detoxifying stone that promotes creativity and a sense of well-being. Wear one necklace to the office and all three for a night out. From Wanda Gale Designs. $54 to $125 each Playa Vista Farmers’ Market

Playa Vista Farmers’ Market

9 a.m. to 2 p.m. Saturdays or visit wandagaledesigns.com. 12775 W. Millennium Drive Playa Vista | (310) 600-8252

9 a.m. to 2 p.m. Saturdays or visit fiandme.com. 12775 W. Millennium Drive Playa Vista | (310) 600-8252

50 Playa Vista Direct | February · March 2018


P l aya V i s ta R e a l e s tat e Sold in Dec/Jan

2017

2018

20

31

BE YOU. BE BOLD. BOOK YOUR GOOD LOOK. GLI scalp micropigmentation is the 1-day, permanent solution for hair loss.

CALL TODAY

Days on Market (Average)

2017

2018

30

28

424-320-8623 GoodLookInk.com

AverAge liSting price 20 1 7

2018

1,180,200

$

1,691,400

$

24-Hours Emergency Service 310-641-2839

AverAge SAle price 20 1 7

2018

1,176,000

$

1,684,700

$

Residential • Commercial • Industrial Family Owned & Operated• Serving the Westside Since 1986

current

Active liStingS: 11 (As of February 7, 2018)

MiniMuM

MAxiMuM

DOM 2

DOM 100

1 bed · 1 bath 642 sq. ft. $645,000

5 bed · 7 bath 4,544 sq. ft. $4,168,000

Statistics from MLS, February 2018. Information is deemed accurate but not guaranteed. © playa vista Direct, 2018

• Safes-Opening & Repairing • Master Key Systems • Dead Bolts Installed • Lockouts • Combination & Lock’s Changed • Auto Specialist Foreign & Domestic

6501 1/2 Sepulveda Blvd., Los Angeles90045 Playa Vista Direct | February · March 2018 51


EVENTS

Compiled by Joe Piasecki

Thursday, Feb. 22

education-based sports programs for under-resourced communities. 21+. $100 buy-in to play; RSVP required.

Mezcal Luv @ SOL Cocina Get a crash-course introduction to mezcal from the beverage director of SOL Cocina, which stocks dozens of premium varieties. The event begins at 6:30 p.m. with a passion fruit and guava mezcal cocktail and continues until 8 p.m. with appetizers and a flight board with tasting notes and snifters. You’ll also taste three different agaves used to make mezcal. SOL Cocina, 12775 Millennium Dr. $48. (424) 289-0066; runwayplayavista.com

Feb. 25 to March 4

Oscar Movie Week @ Cinemark Playa Vista See all the Best Picture nominees before awards night: “The Shape of Water,” “Lady Bird,” “Darkest Hour,” “The Post,” “Phantom Thread,” “Call Me by Your Name,” “Get Out,” “Dunkirk” and “Three Billboards Outside Ebbing, Missouri.” Visit cinemark.com/oscar-movie-week for the complete schedule.

Friday, Feb. 23

Thursday, Feb. 22

Art & Wine @ The Resort

Saturday, March 10

What goes better with art than wine and hors d’oeuvres? Discover your inner Michelangelo with neighbors and friends as a local artist guides you through the creation of your own masterpiece from 6 to 9 p.m. at The Resort, 12852 Runway Rd. $35. All art materials provided. 21+. Sign up at playalink.playavista.com

Puppy Hour @ Bluff Creek Fields It’s like happy hour, but for puppies! Pooches and their humans meet from noon to 1:30 p.m. at the dog park, 12604 Bluff Creek Dr. Free. playavista.com Saturday, March 24

Playa Vista Fun Run @ The Pointe Saturday, Feb. 24

Playa Vista Poker Party @ CTRL Collective

Feb. 25 to March 4

Organized by the Silicon Beach Parents Group and sponsored by real estate pros Kris Zacuto and Hilton&Hyland, this party with food, drink, raffle prizes and, of course, a poker tournament benefits the nonprofit TGA Sports Foundation, which provides

The Silicon Beach Parents Group and Elevation Fitness host the inaugural Playa Vista Fun Run, a healthy way to spend time with family, friends and neighbors. Strollers encouraged. The run is from 8 to 10 a.m., with check-ins starting at 7 a.m. at The Pointe, 12812 W. Runway Rd. $25; kids under 12 free. Search “Playa Vista Fun Run” at eventbright.com to register.

GET YOUR FACTORY SERVICE FASTER FOR LESS MONEY All of Our Services Maintain Your Factory Warranty • Same Location 27 Years Master Automotive Technician

PLAYA VISTA SHELL

310-410-9293

8126 Lincoln Blvd. LA 90045 CHECK US OUT ON

$39.99

REGULAR CONVENTIONAL

OIL CHANGE * Up to 5 quarts + tax & hazardous disposal fee

$99.99

SYNTHETIC OIL CHANGE

* Up to 7 quarts + tax & hazardous disposal fee

FREE

BRAKE INSPECTION & ESTIMATE

$225 SERVICE B OR INSPECTION 1

Includes Air & Cabin Filter, Oil Change 10-Point Inspection

FREE CHECK ENGINE DIAGNOSTICS

E U R O P E A N • A M E R I C A N • J A PA N E S E

52 Playa Vista Direct | February · March 2018


WHEN YOU BALANCE LEARNING WITH PLAY

THE EXTRAORDINARY HAPPENS

We are delighted to announce the opening of our new campus in West Los Angeles. Discover a school that inspires children to become creative problem-solvers, imaginative innovators, and confident leaders.

OPENING FALL 2018 in West Los Angeles West Los Angeles Campus

Preschool THROUGH

Kindergarten SCH

O

LS

S

OF

WE S

ASSOCIAT I

Accrediting Commission for Schools

O

Enrollment in Preschool at the new campus is subject to obtaining a state license. Copyright © 2018 Stratford Schools, Inc.

RN

ON

Los Angeles | Mission Viejo | Altadena

TE

Our other Southern California campuses

GE

We deliver the extraordinary. Learn more or schedule a tour at StratfordSchools.com/west-los-angeles

NOW ENROLLING

LE

Preschool – Kindergarten 2000 Stoner Avenue, Los Angeles (310) 923-3115

AND CO

L

Summer @Stratford

yOuR FAMily NEighBORhOOd

AuTO REPAiR ShOP since 1962

• Most Makes, Most Models • No Job Too Big Or Too Small • ASE Certified Technicians • California Star-Approved Smog Test and Repair Facility Voted Best Auto RepAiR shop FiVe YeARs in A Row

Argonaut Newspaper’s Best of the Westside 2013, 2014, 2015, 2016, and 2017

PlAyA WEST AuTOMOTivE · 8145 West Manchester · Playa del Rey 310.822.9115 · www.playawestautomotive.com Playa Vista Direct | February · March 2018 53


They matter to me. I get it. Your home and car are more than just things. They’re where you make your memories and they deserve the right protection. It’s why I’m here. LET’S TALK TODAY.

Maria Galli Ins Agency Inc Maria F Galli, Agent Insurance Lic#: 0I84098 Bus: 888-222-7120 maria@galliagency.com

541706815 Playa Vista Direct | February · March 2018

State Farm Mutual Automobile Insurance Company State Farm Fire and Casualty Company Bloomington, IL


CALIFORNIA LASER SPINE INSTITUTE

CONDITIONS WE TREAT: • Sciatica • Spinal Stenosis • Facet Disease • Bulging Disc

• Pinched Nerve • Disc Disease • Herniated Disc • Scar Tissue • Arthritis of the Spine • Foraminal Stenosis

www.californialaserspine.com

Orthopedic Surgery / Sports Medicine Non-surgical treatment of arthritis

Stem Cell Orthopedic • PRD Treatment • Joint Injuries

Silicon Beach Medical Center STATE-OF-THE-ART MULTI-SPECIALTY COMPREHENSIVE CARE CLINIC MOST PPO INSURANCE ACCEPTED

5450 Lincoln Blvd. Playa Vista 90094 • (310) 305-9200 • SiliconBeachMedical.com Free Parking in LA Fitness Lot, Enter from Brisa; at Jefferson Blvd.


B R E A K FA S T | L U N C H | D I N N E R

Voted Top 3 for Best Contemporary California Cuisine, #1 for Best Breakfast

VOTED

BEST OF THE

WESTSIDE 2017

4375 Glencoe Ave. Marina del Rey 90292 | 310.823.2283 | www.jnicholskitchen.com

Pvd feb mar 2018  

Playa Vista Direct is a community magazine that aims to nurture community bonds in the modern village that is quickly growing in the 90094 z...

Pvd feb mar 2018  

Playa Vista Direct is a community magazine that aims to nurture community bonds in the modern village that is quickly growing in the 90094 z...

Advertisement