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CONVENTION

A CONVENTION OF A DIFFERENT KIND …

T

his year saw a record attendance at the seventh Acumen Business Convention held at The Grand Hotel, Brighton on May 10th. That should come as no surprise considering the line up of prestigious Speakers, fascinating workshops, abundant networking opportunities with over 250 CEO’s not to mention the flash mob song for the sponsors, dancing zebras, prize for photo bingo (aka Phingo!) or a selfie with a life size zebra! Guests were greeted by four dancers in full zebra outfits and spectacular face paintings and the compere, Ibrahim Mikhail, a commercial solicitor who heads their Gatwick office as well as compering their conventions, got interrupted by a flash mob singing a rendition of ‘Help!’ by the Beatles, personalised for all the Sponsors. The author of Brand Famous, Linzi Boyd, inspired the audience to give celebrity status to their business and their managements teams. Kevin Byrne, founder of Checkatrade, gave a sincere, emotional and inspiring talk on building a household brand from nothing and the importance of appreciating your team. The founder of Acumen Business Law, Penina Shepherd, also gave a powerful and inspiring talk on The Freedom of Revolution (the title of her new book) and how to relinquish your business shackles and shift your business to another dimension. Penina said: “It was so exciting for me to be able to announce my new book in front of so many esteemed business leaders. I felt it was just the right

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audience to discuss the topic too. There is a revolution happening in the business world and most of us haven’t even noticed, but those at the forefront of the revolution do extremely well. We are lucky in our area here in Sussex to really have ground-breaking and innovative business leaders who are part of the revolution and, as such, it resonated with so many people in the room”. Workshops covered topics such as Social Media, Intellectual Property, how to minimise the risks of business owners being betrayed from within, and leasing a business property. Delegates were able to interact and really get the most out of these sessions. Following a short Acumen News Update it was time for the keynote speaker, Lord Karan Bilimoria, founder of Cobra Beer. He told the fascinating story of the Cobra brand, leadership, entrepreneurship and UK/India relations, rounding off with a Q&A session. Throughout the day delegates tweeted their photos, the lucky winner was Susan Bentley of Scaredy Cat Communications. She received an Amazon Fire complete with zebra case! Finally the evening rounded off with the drinks reception giving all a chance to catch up on the days’ excitement and activities bringing the Acumen Business Convention 2016 to a close. Roll on 2017! For more information: www.acumenbusinesslaw.co.uk

Profile for Platinum Business

PLATINUM BUSINESS MAGAZINE - ISSUE 24 - SUSSEX EDITION  

The widest-read business publication in the South East. Covering International Trade, Legal Issues, Accountancy, Wealth Management, Business...

PLATINUM BUSINESS MAGAZINE - ISSUE 24 - SUSSEX EDITION  

The widest-read business publication in the South East. Covering International Trade, Legal Issues, Accountancy, Wealth Management, Business...