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HOSPITALITY REDEFINED at villa park 2013/14

Overall Matchday Hospitality Experience Winner at the football hospitality awards 2013


A WARM WELCOME... We have always been noted for supreme hospitality but there is no question that our attractive offering has been redefined these past twelve months. Not only have we been recognised again as having the Overall Best Matchday Hospitality Experience in the country and Premier League, we have broken new ground in an industry now working hard at sustainability. We did not follow the crowd. We led the way in developing pioneering ways to initiate best practice with trade chiefs and vital clients. Take a look at pages 12-13 to see our extensive sustainability work. Our food has always been regarded as delicious and delightful – we have redefined our offering with new menus, aimed at enchanting the palate of our guests. Our packages have been well received for many years, but once again that does not stop us looking to progress and improve. After extensive work to gain the opinion of customers, we have redefined our packages, giving better variety and options to our valued members and boxholders. We are focused on making a difference and delivering an even better experience – Hospitality Redefined. To find out more call 0800 612 0960 (option 1) or visit www.avhe.co.uk


Overall Matchday Hospitality Experience Winner at the football hospitality awards 2013


DIRECTORS Our Directors membership gives you the ultimate VIP experience. The membership offers a unique opportunity to dine with club officials and invited guests in our exclusive private suite located within the prestigious Trinity Road stand. Enjoy champagne and canapĂŠs, followed by a four-course Ă  la carte meal, then sit back and enjoy the action from the best seats in the stadium. As a Directors member you will also receive an exclusive selection of member benefits especially created for you. To find out more about our Directors memberships we invite you to call 0800 612 0960 (option 1) and speak to one of our sales representatives, who will outline what makes this membership so special.


McGREGOR’S £4,680

per person per season

(Concession £4,000)


Enjoy the McGregor’s restaurant, a chic and modern place to dine overlooking both the pitch and Aston parklands. Serving the finest cuisine with padded VIP seating either on the private balcony or central half-way line. The McGregor’s restaurant is a members only venue.

Champagne

3

&

canapes

former player Q&A session

course half-time refreshments choice PERSONALISED SEAT PLAQUE meal

private balcony Complimentary wine, beer and soft drinks

or

central premium seat

Post match hot/cold light buffet

cheese selection and port

E XC L U S I V E T A B L E S T O S U I T PA R T Y S I Z E

Match programme and team sheet

On-site car parking included One pass per four guests

M c G r e g o r s m a n o f t h e m at c h p r e s e n tat i o n


TRINITY Located on the first floor of the Trinity Road Stand – the Trinity is a stylish and vibrant restaurant which offers relaxed dining and has two fantastic VIP seating options on the half-way line.

EXCLUSIVE CENTRAL SEATING FOR GAME VIEWING

3

Personalised seat plaque cheese course

course hot menu

Half-time beer, wine or soft drink former player Q&A session

hostess drinks service

Match programme and team sheet

On-site car parking included One pass per four guests

premium £3,825

per person per season

(Concession £2,950)

platinum £3,400

per person per season

(Concession £2,750)


SKY LOUNGE £2,925

per person per season

(Concession £2,450)


Set on the third level of the Trinity Road Stand, with fantastic views of Villa Park, this is a relaxed suite. Now offering an inclusive bowl meal in the package when 1874 dining is not chosen.

Private Sky Lounge balcony or premium half way line seating PERSONALISED SEAT PLAQUE

Match programme and team sheet Hal f-ti me tea/coffee

Inclusive of 1874 restaurant dining at eight Premier League fixtures (A breakdown of three gold and five silver or bronze games can be chosen)

BOWL MEAL former player Q&A session

inclusive within the sky lounge at all non-restaurant fixtures

Half-time beer, wine or soft drink


SUSTAINABILITY At Aston Villa we recognise that what we do today has an impact on the world of tomorrow. We operate in the heart of the Country, in the second city in a diverse and challenging environment. Through what we do, coupled with our beliefs, we champion responsibility, sustainability and ethical practice. We believe that this can be achieved by working together with employees, our stakeholders and our fans. Take a look at some examples of whats going on behind the scenes at Villa Park.

Continued local procurement All catering suppliers are based locally within the Five Counties surrounding the West Midlands.

Restaurant VMF VMF restaurant win Purchasing Category at 2012 Green Restaurant Awards

Working hard with our National Apprentices and employing 20% more 16 -19 year olds from the local area to work in Restaurant VMF.

Football Hospitality Awards bronze winners in the green hospitality category

Further development of our allotment Expanding our site and planting more vegetables and herbs.

Rainwater harvested from the Holte End for the allotments


New Waste Management Plan Comprehensive waste management programme is followed in close partnership with Veolia Environmental.

Community and initiatives Club Charity Partner fans Free away coach travel to selected games, open training sessions, free family fun days, free flags.

One of only 2 professional clubs to achieve the advanced level of kick it out equality standard

Becoming a carbon neutral stadium Offsetting our carbon through credits with life-changing projects in India, Kenya and Brazil.

Kajans Hospitality and Catering Studio college Becoming a pivotal business partner and governor in Kajans Hospitality and Catering Studio College, opening in September 2013 in Aston for children aged 14 -19 years.

Consultation Brochure Opening 2013


82 LOUNGE platinum

standard

Eight game dining

without dining

eight game dining

without dining

(Concession £2,775)

(Concession £2,500)

(Concession £2,300)

(Concession £2,100)

£3,200

£2,975

£2,775

£2,550


This relaxed and contemporary bar is located on the first floor of the Trinity Road Stand. The 82 Lounge hospitality offers premium executive seating with two seating options and two fantastic new dining upgrade options available.

premium central seating upgrade options available former player Q&A session

Half-ti me beer, w i ne or soft dri nk

half-time tea /coffee

PERSONALISED SEAT PLAQUE

Eight game dining upgrade package available (A breakdown of three gold and five silver or bronze games can be chosen)

COLD FOOD & available to purchase

HOT

Match programme and team sheet

All prices per person per season


EXECUTIVE BOXES

Our executive boxes offer a private pitch view facility for you and your guests to enjoy our award winning hospitality to watch the game. Our versatile boxes can cater for parties of 4 - 20 guests depending on your requirements.

TRINITY STAND

The Trinity stand has 26 executive boxes. The Trinity boxes are modern in decor and very spacious in size. Alll boast private external balconies for game viewing with padded leather seating. 10 Seater: Wing £29,000 • Central £32,000 12 Seater: £36,000


DOUG ELLIS STANd

The Doug Ellis Stand offers 34 executive boxes with contemporary decor. You can choose from facilities with external private game viewing balconies with padded leather seating or behind glass alternatives, which are a little more spacious inside. 8 Seater: Wing £19,000 • Central £22,000 10 Seater: Wing £22,000 • Central £25,000 20 Seater: £40,000

NORTH STAND

The North Stand boasts 39 executive boxes. All of the boxes are behind glass with open vents available so that none of the atmosphere is lost. These boxes are located behind the northern goal. 4 Seater: Wing £9,000 6 Seater: Wing £12,500 • Central £13,500 16 Seater: £25,000

SEASONAL Package upgrades Four-course set menu Guests

Price

4

£2,432

6

£3,648

8

£4,864

10

£6,080

12

£7,296

Four-course choice menu* Guests

Price

8

£5,320

10

£6,650

12

£7,980

*Four-course choice menu is not available in North Stand

Sparkling wine reception and complimentary wine, beer and soft drinks £855 per person Giftware £175 per person All of the above seasonal package upgrade opportunities are inclusive of all Premier League fixtures played at Villa Park.


MEMBERSHIP BENEFITS Breakfast and Bodymoor

JV-Life Membership

Included within the following executive packages: Directors, McGregor’s and Trinity Road Executive Boxes.

JV-Life is Aston VIlla’s junior membership scheme for children under the age of 14. Seasonal members and boxholders will receive up to two complimentary memberships for their children.

(Inclusive of two guests per membership/executive box).

RES TAURANT

restaurant VMF

Christmas Parties and Villa Events

Restaurant VMF – Villa’s training restaurant located in the Directors Suite. All seasonal members and boxholders will receive a complimentary meal for two (excluding drinks) in the VMF Restaurant.

All seasonal members and executive boxholders will receive two complimentary places at a Christmas party or Villa Event of their choice.*

Seasonal subscription to AVTV AVTV brings you an amazing live online matchday experience as well as exclusive behind the scenes footage of the team. RRP £45.

Network Villa All seasonal members and boxholders will be entitled to 20% off membership price and will receive one complimentary ‘taster’ ticket to a selected Network Villa event.

Venue and Event Special Discounts • 20% off Villa Events (including Christmas parties) • 20% off room hire for conferences and events • £35 +VAT service charge for box holders to use their box for a meeting** • £75 +VAT standard charge for members for use of boxes for small meetings*

*Individual memberships will receive one place only ** Plus any relevant catering charges


AWARDS 2013 Football Hospitality Awards Overall Matchday Hospitality Experience Gold Winner Matchday Hospitality Experience Gold Winner – Premier League & National Stadia Green Hospitality Award - Bronze Media Choice Gold Winner

M&IT 2013 Awards Shortlisted for M&IT Best UK Unusual Venue 2013

Green Restaurant Awards 2012 Purchasing Category Winner

2012 MARCHE Awards Chef of the Year – Silver

Trip Advisor Restaurant VMF awarded 2013 Certificate of Excellence


Four-course choice gourmet meal

P

Post-match hot and cold snacks

P

Cheese course

P

Three-course buffet meal

82 Lounge

P

Sky Lounge

Champagne and canapés

Trinity

Package Content

Mcgregor’s

Membership Content and Pricing

P

Seasonal Executive Memberships include all Premier League home matches and all domestic cup matches including the FA Cup and League Cup. Dining packages include meals at all Premier League matches and meals for the first 3 Cup games. Dining for Cup fixtures thereafter can be ordered if required.

P

P

All of the prices shown within this brochure are excluding VAT.

P

P

Multi-year agreement options are available and provide a guaranteed price freeze per year of the term.

P

P

P P

Cash catering service Complimentary beer, wine and soft drinks

P

Half time wine/beer/soft drink

P

P

Hostess drinks service

P

P

Cash bar

P

Tea/Coffee served post-meal and post-match

P

P

On-site car parking

P

P

Personalised seat plaque

P

P

Personalised table plaque

P

P

Match programmes

P

P

P

P

Former player Q & A session

P

P

P

P

Man of the match presentation

P

Trinity Road luxury padded balcony or central armchair seating

P

Trinity Road padded balcony or central seating

P P

P

8 game dining

82 Lounge Standard

82 Lounge Standard

8 game dining

82 Lounge Platinum

82 Lounge Platinum

Sky Lounge

P

Trinity Platinum

Trinity Premium

Mcgregor’s

Trinity Road padded central seating

Pricing

Payment options are available including interest free direct debit.

New Members

£4,680

£3,825

£3,400

£2,925

£2,975

£3,200

£2,550

£2,775

(£4,000)*

(£2,950)*

(£2,750)*

(£2,450)*

(£2,500)*

(£2,775)*

(£2,100)*

(£2,300)*

Renewals

£4,040

£3,400

£2,975

£2,500

£2,550

£2,775

£2,125

£2,350

(£3,400)*

(£2,500)*

(£2,500)*

(£2,050)*

(£2,100)*

(£2,325)*

(£1,700)*

(£1,900)*

* Denotes concession pricing - Under 16s and over 65s


executive box Content and Pricing PACKAGE UPGRADE – SEASONAL – DINING DISCOUNT Where a seasonal dining package upgrade is purchased the following discount is applied to the seasonal box hire price:

Trinity Road Stand: £2000 Discount Doug Ellis Stand: £1500 Discount North Stand: £1000 Discount (6 Guests) • £750 Discount (4 Guests)

PACKAGE UPGRADE – MATCH BY MATCH Dining Options:

Four-course choice menu: £35 per person (Not available in North Stand) Four-course set menu: £32 per person Drinks reception £7.50 per person Complimentary wine, beer and soft drinks £45 per person Giftware £10 per person

PAY MEN T T ER MS DISC OUNT: • 5% discount is applied against the total agreement value where full payment is made in advance to contract term commencement • 2.5% discount is applied against the total agreement value when signing up to the monthly Direct Debit scheme payment terms (Interest Free) MU LT I Y EAR C ONTR AC T OPPOR TUNITY: • Seasonal Box hire price is frozen for multi-year agreements with up to a 5 year contract term option. S EAS ON AL EXEC UTI V E BOX I NC LUS ION S A N D A DDITION A L B E N E FITS : • All domestic competition games played at Villa Park including first team, reserve and youth team fixtures • One onsite car park pass per four guests • AVHE seasonal client benefits package • One celebration package per season of agreement term (Adult or child celebration package available) • Use of your executive box on non matchdays for meetings - £35 service charge applies • Pitch side visit for your guests at a mutually agreeable fixture – pending availability • Door plaque, box window branding and executive entrance boxholders list display • Flat screen TV and AVFC IPTV network service • Acknowledgement on IPTV network on three occasions during each year of agreement term • The opportunity to brand the interior of your box. AVFC branded décor available also. Prices available upon request. • Hostess and betting service direct to your executive box


additional opportunities at Villa Park Throughout the season, in addition to the football there are a wide variety of events and opportunities for you to be involved with.

Sponsorship Opportunities We have a wide range of sponsorship opportunities available throughout the season. Ranging from our premier Match Sponsorship package to End of Season Dinner events sponsorship. Sponsorship offers an unforgettable experience for you and your guests, as well as a range of brand awareness and association options to showcase your company. For more details or to talk to one of our Sales Executives about potential ideas please call 0800 612 0960 (option 1)


Restaurant VMF Restaurant VMF – Villa Midlands Food is Villa’s training restaurant located in the Directors Suite of the Trinity Road Stand. Young apprentices cook and serve in the unique fine dining restaurant which opens for dinner. VMF has earned some outstanding reviews since it opened in October 2010 and has been awarded a Trip Advisor Certificate of Excellence. Opening times: Friday and Saturday 7pm until 10pm and Sunday Lunch 12pm until 3pm. To make a reservation please call 0121 326 1570. Visit avhe.co.uk for menus and latest offers.

End of Season Dinner The biggest event in our calendar, our annual Aston Villa End of Season Dinner. This evening promises to be a night of glitz and glamour where guests will enjoy a superb dinner prepared by our award winning chefs. Club officials and players will be in attendance and there will be special entertainment and awards presentations throughout the evening. The 2014 dinner date will be announced later in the year – please stay tuned to avhe.co.uk for more details.


Golf Day Join us for our annual Golf day. Enter your team and play alongside our past and present players. There are prizes throughout the day which are presented and awarded to participants at the celebration dinner which follows the days golfing.

Network Villa Network Villa is an exclusive member’s only forum that allows like-minded professionals the chance to build relationships, develop their business network and increase their profile. With a variety of networking events throughout the year Network Villa is open to all, not just Aston Villa fans or fans of football. Together we can all achieve great results and we will introduce you to lots of new contacts. To find out more visit avhe.co.uk or email rebecca.starkey@avfc.co.uk


Away Executive Travel Travel to Villa’s away games in style with our executive away travel package. Enjoy a brunch at Villa Park and then VIP executive coach travel to and from Villa Park to the away teams ground. View the game from the away stand enclosure. Stay tuned to avhe.co.uk for fixture details.

Pitch for Hire – May 2014 How would you like to play on the famous Villa Park Pitch and also experience a day in the life of a player? We are offering you the exclusive opportunity to play an 11 a - side competitive game on the hallowed turf. Plus become a player for the day and experience their pre and post-match routine. Register your interest for 2014 dates now.


aston villa hospitality and events, trinity road, birmingham, b6 6he 0800 612 0960 (option 1) • www.avhe.co.uk


Seasonal Hospitality 2013