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Published since 1985

PRA CHINA WEBSITE MEDIAKIT 2020 A S I A’S L E A D I N G M A G A Z I N E F O R THE PLASTICS AND RUBBER INDUSTRY

Editorial content subject to change at Publisher's discretion.

PRA China Media Kit 2020 At a Glance of PRA China Website ●

Website Audience: 46,000+

6,231 China subscribers(Still increasing) ● On-site impressions of 750,200 (2019 Q3) ● PRA China Wechat Audience: 10,600 (2019/11/1) ●

eNews Letter - biweekly,

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN


PRA CHINA WEBSITE MEDIAKIT 2020

READERSHIP

46

DEMOGRAPHICS

81%

Audience

chooses the content from PRA China with preference for in-depth coverage of industry trends in Asia and the other regions.

%

Audience

TOTAL SUBSCR IBERS

look to PRA China as their important channel to understand the Asian markets.

32

%

Audience

look to PRA China as their premium news resource when choosing the Asian partners.

EFFECTIVE JANUARY 1, 2020

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PRA CHINA WEBSITE MEDIAKIT 2020

About PRA China Plastics and Rubber Asia (PRA) magazine has been an industry partner for almost 35 years. Published since 1985, PRA magazine comes out eight (8) times a year in print and in digital formats; and in English and Mandarin languages. PRA is supplemented by online niche periodicals Rubber Journal Asia (RJA) and Injection Moulding Asia (IMA). In 2015, PRA launched its China webiste(www.plasticsandrubberasia.cn), a dedicated website for its Chinese readers. Plastics and Rubber product manufacturers turn to Plasticsandrubberasia.cn as the online destination into China market for all their information needs. Plasticsandrubberasia.cn offers the most cost-effective way to strengthen your brand and drive traffic to your company site. Leaderboards are “supersized” banners that appear at the top of the page, directly within the user’s view and adjacent to important site tools such as the search box and primary navigation. Large rectangle ads and banner ads are powerful options for your campaign and give your company exposure throughout the prime areas of the Plasticsandrubberasia.cn’s website. Content Sponsorship helps to position your brand or campaign to your target audience with Sponsored Content advertising. Biweekly e-Newsletter drives awareness to your brand and campaign to grow traffic to your website. WeChat Content Sponsorship provides you with the largest reach and engagement from over 13,000 WeChat followers of PRA China. As the benefits of PRA sponsors, announcements and press release go directly to the targeted audience.

EFFECTIVE JANUARY 1, 2020

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PRA CHINA WEBSITE MEDIAKIT 2020

PRA China Website Circulation We aim to offer a wide range of digital marketing services, which strengthens communications and cooperation among industry leaders, effectively spreading technology ideas, sharing market insights, helping our advertiser to expand their business and enhance brand awareness.

Audience Profile ●

By ownership

76.7%

Private

3.6%

Joint-venture

6.7%

Others

13%

State Owned

By Job function 17.1%

/Equipment manager & Engineer

27.3%

By Processes 27%

Injection Moulding

18%

Blow Moulding

105

Compounding

23%

Extrusion

15%

Thermoforming

5%

Ancillaries

2%

Others

Chief Engineer/Senior Engineer/Production

JProduct design/R&D/Technical Quality Control Manager & Engineer

33.6%

Managing Director/General manager / Factory manager

18.2%

Purchasing Manager

3.8%

Others

17%

Plastics Product & Parts

16%

Electrical & Electronic

13.3%

Rubber Product & Parts

12.5%

Industry Equipment

10.8%

Packaging/ Printing

10.1%

Automotive / Automotive Parts and Accessories

8.3%

Pharmaceuticals/Medical Supplier & Equipment

By Industry

By Geographical Category 45.6%

East China

7.8%

Building & Construction

31.6%

Southern China

7.2%

Stationery & Sports

12.2%

Northern China

7.2%

Toy & Infant Products

4.6%

Southwestern & Northwestern China

6.9%

Food & Beverage

4.2%

Central China

6.6%

Cosmetics/Daily Chemicals

1.8%

Northeastern China

2.3%

Mould & Die

EFFECTIVE JANUARY 1, 2020

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PRA CHINA WEBSITE MEDIAKIT 2020

Editorial Calendar Country Focus

France

India

South Korea

Italy

China

Thailand

Composites

3D printing

Flexible Packaging

Blown Extrusion

Cast Film Extrusion

Pipe/Profile Sector

Synthetic Rubber

MoldMaking Technology

Tyre Sector

Recycling

Silicons

Gloves

foaming material

Masterbatch

Additives

Pigments

Thermoforming

High performance composite

Adhesive

Rubber Elastomer

Filler

Fire Resistant Plastic

Heat-resistant nylon

Stabilizer

Industry Application

Automotive Industry

Plastics mould

Medical Plastics

Electrical/Electronic

Transportation Sector Transportation Sector

Event Coverage

■ Indaplast20

Country Focus

North America

South Asia

Germany

Canada

Malaysia

Vietnam

Robot

health care

Film & Sheet Extrusion

Thermoplastics

Rigid Packaging

Blow Moulding

Engineering Plastics

bioplastics

Carbon Black

Hot runner

Natural Rubber

“Green” Rubber

Plastic recycling

Elastomer

Epoxy resin

Plastic recycling

Graphene

TPE

Long fiber reinforced plastic

Foaming agent

Antistatic agent

Compatibilizer

Conductive additive

Antistatic agent

Industry Application

Package

Wire and Cable

Consumer Electronics

Printing

Food & Beverage

Agriculture

Event Coverage

■ Propak China

Technology Trends

Material & Additives

■ Propak Vietnam Koplas

■ Indaplast

■ Koplas

■ Chinaplas

■ Propak Asia

Technology Trends

Material & Additives

■ Complast

■ Medical Fair Thailand

■ P&R Vietnam

■ P&R Vietnam

■ M’sia-Plas

■ T-Pla

■ K fair

EFFECTIVE JANUARY 1, 2020

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PRA CHINA WEBSITE MEDIAKIT 2020

Ad Rate and specifications Ad Type

Column

Size(wxh)

1 month

3 months

6 months

12 months

Leaderboard

First Page, Top

728x90

$1,860

$5,080

$11,160

$22,320

Square Ad

First Page, Middle

200x200

$1,080

$2,800

$4,500

$6,690

Square Ad

First Page, Bottom

200x200

$680

$1,860

$3,160

$5,800

Middle Large Banner

First Pages, Bottom

728x90

$1,080

$2,800

$4,500

$6,690

Rectangle Ad

First Pages, Right

300x250

$1,080

$2,800

$4,500

$6,690

Half Page Banner

First page, Right

300x600

$1,120

$2,860

$4,680

$6,800

Bottom Large Banner

First Pages, Bottom

190x80

$880

$2,380

$3,600

$4,860

Topic Sponsorship

All pages

728x90

-

-

-

$3,500

Remark

Topic sponsor category: Packaging / Automotive / Food & Beverage / Pharm / Chemical etc.

E-News Letter Sponsored Ad opportunity(frequency: Biweekly) Biweekly eNewsletter is sent to subscribers around China. All web-based ads on any of the pages accessed are linked directly to each advertiser's website for immediate accountability. The easy-to-read format is the perfect way for busy industry professionals to stay on top of the ever-changing plastics and rubber industry.

Ad Type

Content

Size(wxh)

1 month

3 months

6 months

12 months

Leaderboard

E-News Letter

728x90

$680

$1,860

$3,160

$5,800

Square ad

E-News Letter

200x200

$580

$1,260

$2,160

$4,800

First-page Interstitial Welcome ad takes over the screen for 10 seconds as entry page loads

Ad Type

Content

Size (wxh)

1 month

3 months

6 months

12 months

First-page Interstitial

First page

640x480

$3,500

$7,600

$18,600

$35,600

Remark

Interstitial On PC640x480 pixels and on mobile 300x100 pixels; Digital ads maximum file size is 150kb;

Exclusive Search Sponsorship Ad Type Exclusive Search Sponsorship

Content

Size (wxh)

1 month

3 months

6 months

12 months

Search page

640x480

$600

$800

$1,200

$1,800

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN


PRA CHINA WEBSITE MEDIAKIT 2020

Ad Rate and speciďŹ cations Sample

Leaderboard 728x90 pixel

Leaderboard 728x90

Square Ad 200x200

Square Ad 200x200 pixel

Rectangle Ad 300x250

Rectangle Ad 300x250 pixel

Rectangle Ad 300x250

Middle Large Banner 728x90 pixel

Middle Large Banner 728x90

Half Page Banner 300x600

Half Page Banner 300x600 pixel

Bottom Large Banner 190x80 pixel

Square Ad 200x200 pixel

190x80

Square ad 200x200

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN


PRA CHINA WEBSITE MEDIAKIT 2020

White Paper Lead Generation Ad Type

Content

Size (wxh)

White Paper Lead Generation

PRA China Website

640x480

1 month

3 months

6 months

12 months

$5,000

$8,500

$25,000

$35,000

White Paper Lead Generation A white paper is a powerful B2B offer that can stimulate high click-through rates,result in successful lead generation, and influence purchases. You will receive qualified leads from a brand that is already engaged with the audience you are trying to reach.

How it works You provide us with a report, white paper, or other document. We place it on our website and Wechat account and notify our readers via email and messages that the resource is available (your logo on the eblast to 46,000+ recipients, as well as bi-weekly promotion on our regular e-newsletters). When our readers click through to access the white paper, they answer a few customizable questions before downloading it, and you receive all of the information. The white paper (with your logo) will be housed on PlasticsandRubberAsia.cn for a minimum of one year.

4 Basic Steps 1. Readers receive a promotion about your white paper and click on a link taking them to a registration page. 2. Readers register to access your white paper, and also answer up to 20 questions of your choice. 3. After registering, readers are given access to your materials. 4. You receive an Excel file with detailed registrant contact information and the responses to your questions.

Benefits 1. Easily measure ROI and follow up quickly on hot leads. 2. Use up to five custom questions for research as well as lead qualification. 3. Promotional support across our website, enewsletters, and through 4. Dedicated email campaigns in order to maximize the number of leads. 5. White paper will be archived on our website for a year. 6. General promotion of white paper library in print and online. 7. Further establish your brand as a thought leader in the industry.

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN


PRA CHINA WEBSITE MEDIAKIT 2020

PRA China Wechat Sponsorship Ad Type

Content

Size (wxh)

1 month

3 months

6 months

12 months

PRA China Wechat Sponsorship

All pages

300x250

$3,500

$6,000

$10,000

$15,000

Audience: 10,600 History: 2 years ●

By Industry 12%

Plastics Product & Parts

16%

Electrical & Electronic

20.8%

Packaging

20.1%

Automotive / Automotive Parts and Accessories

18.3%

Pharmaceuticals/Medical Supplier & Equipment

7.8%

Building & Construction

23.6%

Toy & Infant Products

16.9%

Food & Beverage

6.6%

Others

By Geographical Category 35.6%

East China

38%

Southern China

13.2%

Central China

9.3%

Northern China

2.1%

Southwestern & Northwestern China

1.8%

Northeastern China

※ Or contact the respective media representatives in your area

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN


PRA CHINA WEBSITE MEDIAKIT 2020

Contact The Netherlands

North-West Germany

Kenter & Co BV Postbus 130, 7470 AC Goor,

JRM Medien+Verlag

Tel: +31 547 275005

Minkelsches Feld 39 D-46499 Hamminkeln, Germany

Fax: +31 547 271831 Email: A.Schavemaker@kenter.nl Contact: Arthur Schavemaker

Tel: +49 2852 94180 Fax: +49 2852 94181 Email: info@jwmedien.de Contact: Jürgen Wickenhöfer

Regional Office

Thailand, Australia, New Zealand, Korea &

SQ 9, Block A, Menara Indah Jalan 9, Taman TAR

Philippines

68000 Ampang, Selangor, Malaysia

Tara Media & Communications

Tel: +603 4260 4575

SQ 9, Block A, Menara Indah Jalan 9, Taman TAR

Fax: +603 4260 4576

68000 Ampang, Selangor, Malaysia

Email: tej@plasticsandrubberasia.com

Tel: +603 4260 4575

Contact: Tej Fernandez

Fax: +603 4260 4576 Email: winston@taramedia.com.my

Mainland China & Hong Kong

Contact: Winston Fernandez

RM803, No. 2, Lane 3518, Road Bao’An, District

Italy, Spain & Portugal

Jiading, Shanghai, P. R. China 201801

MediaPoint & Communications Srl

Tel: 021-59176067

Corte Lambruschini, Corso Buenos Aires,

Fax: 021-59176068

8 Vo Piano - Interno 9, 16129 Genova, Italy

Mobile: +86-13341690552

Tel: +39 010 570 4948

Email: henry.xiao@matchexpo.com

Fax: +39 010 553 0088

Contact: Henry Xiao

Email: info@mediapointsrl.it Contact: Fabio Potesta

Southeast Germany, Switzerland & Austria Verlagsbüro G. Fahr e.K

USA & Canada Plastics Media International P. O. Box 44,

Breitenbergstrasse 17 D-87629 Füssen, Germany

Greenlawn,

Tel: +49 8362 5054990

New York 117430, USA

Fax: +49 8362 5054992

Tel/Fax: +1 631 673 0072

Email: info@verlagsbuero-fahr.de

E-mail: charlotte@4m-media.com

Contact: Simon Fahr

Contact: Charlotte Alexandra

EFFECTIVE JANUARY 1, 2020

WWW.PLASTICSANDRUBBERASIA.CN

Profile for Plastics & Rubber Asia

PRA China media kit 2020  

PRA China media kit 2020