Issuu on Google+


INDEX ABSTRACT 4

THE IDEA 6

SCOP

HOW WILL WE DO THIS? 6 SPONSOR US 12 TYPOGRAPHY 16 CAMPAIGN 18

LOGO 14

ADVERTISEMEN WEBSITE 32

TEA


PE 8

NT

AM 36


ABSTRACT


The art collective Plastic Crowds is carrying out a project for September 2013, the project will consist in dislocating a concert. The musicians that will take part in this concert will be distributed in different parts of Europe and will play an original piece composed for this event. By playing the piece simultaneously, the sound will be issued to a single point where it will be mixed and will be send to spaces located throughout Europe, including London, Paris, The Hague, Oviedo, Madrid, Barcelona and Trento, as well as many others yet to be determined, and to the website www.dislocatedconcert.com .


THE IDEA


When we refer to a ‘concert’ we think of a group of musicians playing together and this is primarily because music is a dialogue, an universal language. The ways we communicate have experienced an unprecedented development in the last three decades as we now live on the Internet. No matter where you live or where you work, you can be connected in real time with everyone. This is how Plastic Crowds, an art collective whose members live in different countries, works. This leads us to ask the following questions: Why don’t we do this with music? Why is it not possible to do a concert with musicians of various nationalities without requiring physical presence? This is the reason for this proposal. We want to ‘disrupt’ a concert to explore the qualities and possibilities of the medium -internetapplied to music.


SCOPE


This project will be shown to the public in two ways, first via streaming, which can be followed from anywhere via internet and secondly in those authorized areas that will play the concert in real time. Vigo, Santiago, A Coru単a, Madrid, Oviedo, Zaragoza, London, Barcelona, Paris and Trento are some of the cities that, at the moment, will take part in the project. These spaces will receive the instructions and the advertising that will be visible to the public from Vigo (home place). Still, this event will have a minimum capacity of 2000 people who will come to the centres where the streaming is rendered.


HOW WILL WE DO THIS?


Since we want to work on the issue of exchange and dialogue, the work will consist of five composers from different nationalities. The piece will last from 30 to 45 minutes. Each of these musicians will play their part in the score at the same time but without hearing the rest, this will work with the help of a synchronized countdown. A metronome will be the only reference to each of the musicians. The video will be streamed from the authorised places all along Europe and will be also available live in the internet.


SPONSOR US


We would love your collaboration to carry out this project. To be able to broadcast in your area we need a room and projection equipment for live streaming. This would consist of audio equipment, internet connection and a projector. The idea is to reach as many people as possible to spread this contemporary music project. With all this, we hope that you will be interested in our project and that you will be committed to materialize it with us.


LOGO


The logo for this project is born from the concept of joining different places together. We put a dot in a map in each city and town where the collaborators of this project are based. Then we linked them through lines. The stone effect was made by taking this 2D stone and converting it in 3D by using the program 3D Studio Max. We wanted it to look minimal and clean, the grey scales provide a big cleanliness appearance to the identity that contrasts with the wild style of the photography campaign.


TYPOGRAPHY

abcdefghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ 1234567890 !”·$%&/()=?¿^*ç¨ñ_|@#~€¬{} abcdefghijklmnopqrstuvwxyz ABCDFGHIJKLMNOPQRSTUVWXYZ 1234567890 !”·$%&/()=?¿^*ç¨ñ_|@#~€¬{}


Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH, now a subsidiary of Monotype Corporation. The word avenir is French for “future”. The font takes inspiration from the early geometric sans-serif typefaces Erbar (1922), designed by Jakob Erbar, and Futura (1927), designed by Paul Renner. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types. While similarities can be seen with Futura, the two-story lowercase a is more like Erbar, and also recalls Frutiger’s earlier namesake typeface, Frutiger.1

1 Anonymous. Avenir (typeface). Wikipedia Foundation, Inc: 5ft of April, 2013. http://en.wikipedia.org/wiki/ Avenir_(typeface). (Accessed 12nd of June, 2013).


ADVERTISEMENT CAMPAIGN


These images are inspired by the awesomely style of Georges Méliès’ early movies, by Jérôme Bosch’s The Garden of Earthly Delights and by Salvador Dalí’s surreal photographies. The concept was born from decomposing instruments through surreal futuristic photographs. We painted in white color the whole body of our model MinHo as we wanted the final result to be black and white (Despite that we took the pictures in color to give a better effect). The photoshop editing could allow us to give the skin a sculpture-like feeling as well as we could create a surreal futuristic style that would create a big contrast with the logo and the rest of the identity in general. The final images are six: The Guitar, The Piano, The Violin, The Drum, The Triangle and The Harp.


guitar


drum


piano


harp


triangle


violin


WEBSITE


TEAM


CREATIVE & ART DIRECTOR CREATIVE & ART DIRECTOR COORDINATION OF THE CONCERT WEB DEVELOPER PHOTOGRAPHER PHOTOGRAPHY RETOUCHING PHOTOGRAPHY RETOUCHING MODEL MAKE UP ARTIST MAKE UP ARTIST MAKE UP ARTIST

Eva Yarza Marta Yarza Manuel Martínez Braulio Iglesias Carmen Canora Marta Yarza Eva Yarza MinHo Lee Carlos Bajón Clever Escudero-Whu Inés Yarza

Acknowledgments to MARCO Museum of Contemporary Art (Vigo, Spain).


www.dislocatedco


oncert.com



Dislocated Concert