Problems, policies, and research
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these facilities, with a three-pronged policy: – by defining the ‘performance objectives’ to be pursued in the planning and construction of new shopping centres inserted in the Plan; – by asking for all shopping centres to adopt ‘environmental management’ of their facilities and activities; – by introducing mechanisms of incentives which reward virtuous developments and behaviours. The methodological approach adopted introduces, as the element of reference, the instrument of ‘indicators’: besides defining for each theme the objectives that should be pursued, as well as associating each objective with a list of useful project actions to enable the objective to be reached, the commerce Plan experimentally introduces a list of unambiguous quantitative and qualitative parameters. With each objective is associated one or more indicators, through which it will be possible to ‘measure the environmental sustainability’ of the commercial development. This articulated system is regulated by the Plan in both the body of rules and in a single thematic enclosure: the Guidelines for the construction of ecologically endowed commercial areas.
Commerce in the milanese territory: the geography of supply and main lines of governance and enhancement Corinna Morandi Between 2007 and 2008 the Urb and Com laboratory produced a study to reconstruct the geography of the commercial activities present in the territory of the province of Milan, as a backdrop against which to place some proposals for the governance of these activities. Lombardy and the Province of Milan: the framework of regulations for commerce The Milanese urban region, one of the most dynamic areas of the country in terms of economic development and territorial transformation, has been affected with great intensity in recent decades by the location of medium to large commercial surfaces, some of them integrated into multifunctional poles. The historical road axes connecting Milan with the metropolitan territory and beyond are today underscored by almost continuous rows of commercial facilities of various dimensions and typologies, but large surface areas are also recurrent along the network of smaller roads and in sparsely populated areas. The network of neighbourhood commerce has in many cases been completely overhauled, but the historic city centres of medium-sized towns have maintained their character as urban commercial poles. These dynamics of reorganization of the commercial supply system have found significant support in Lombardy over the last decade in the adaptation of the regional planning regulations to the ‘reform of commerce’ of 1998 and the three-year Program for the development of the commercial sector in 2006-08, which at least on the level of principles introduced some clear and significant guidelines, such as: – rigorously restricting the consumption of non-urbanized land, orientating operators who intend to build commercial surfaces of large dimensions towards locations in outer-urban areas already endowed with infrastructure and brownfield or blighted sites ripe for redevelopment; – upgrading and specializing the network of mediumsized surfaces for sale, as highly critical; – defining projects that increase the level of service to consumers; – using economic resources generated by the construction of commercial surfaces for significant projects of public enhancement of the territory, local development, and environmental reclamation; – fostering new construction projects, extensions, and redevelopment of commercial surfaces with the objectives of environmental sustainability, architectural quality and insertion in the landscape. Moreover, in 2005 the Lombardy Region approved the new regional planning law which identified the roles and Urbanistica www.planum.net
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