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Feature • plant takes lamma ‘19 cabs took the forefront. Perhaps the most prevalent aspect of the show, telehandlers and tractors from machinery giants JCB, Manatou, and Merlo were on full display throughout the show. Tyres and tyre treatment experts also took prevalence at the show, with tyre giants Continental premiering their Continental Agricultural Tyre Portfolio. This appearance marks Continental’s first participation in LAMMA.

‘Just over 40 years ago, the jcb Loadall telescopic handler introduced farmers to a revolution in mechanised materials handling’

The company returned to the agricultural tyre business one and a half years ago as a part of their growth strategy, allowing the company to ‘add real value to its customers’ Frauke Wieckberg, Head of Sales and Marketing EMEA at Continental Commercial Speciality Tyres commented ‘Returning to tyre ranges for the farm tyre business has proved to be a winning bet.’ →

Plant Planet • Feb 19 • 39

Profile for Plant Planet UK

Plant Planet - February 2019