World's Most Popular Car Colors
A
ccording to clinical psychologist Holly James, “ We are drawn to a certain color because we want that attribute in our life.” While certain color attractions may lie in our subconscious, consumer research proves the point that buyers are definitely drawn to products whose colors in some way reflect their interests and values. This holds true for the car industry as well. At least 77 percent of all car shoppers say that color is an important factor in whether or not they will purchase a car. Another 31 percent claim that they are willing to pay more for a vehicle in a color they prefer. Car dealers need to take note because a startling 39 percent admit that they will walk off a lot that does not have the vehicle they want in the right color.
Other
1%
Green
1% 6%
Brown
6%
Blue
8%
14 %
Red Grey Silver White
Color Trend Worldwide NORTH AMERICA
EUROPE
ASIA/PACIFIC
White concepts show matte finishes and tri–coat applications. Silver / Gray evokes the sparkle and glitter of Hollywood. Red have hues ranging from yellow to blue and from sport to luxury. Blue stands for nature and is considered to be a soothing element. Green evokes sustainability but in the automotive color world, green plays only a minor role.
Silver, White, and Blues and Greens a Color Palette Inspired by Ecology. Silver is seeing huge changes. The sheen of the up-and-coming eco – efficient technologies is nothing like the technical silver of yesterday.
White, specifically pearl white, is extremely popular in the Asia / Pacific region. In the Asian culture, white stands for purity and innocence. In addition to this traditional image, white evokes luxury and has become popular as a classic color.
18 %
24 %