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An ethical SEO guide for small businesses. Top rankings on Google's 1st page can be achieved in two ways: Paid vs. Free The easier route is to use paid advertising like PPC (pay per click) to get your web presence to appear on 1st page from Google, but PCC can be costly. Unless you're a big corporation with big advertising budget, it will kill any small business right on the spot. That is why small business is more likely to look for help in Organic Search Rankings and aiming for a free way to "advertise" on Google. I mean, who doesn't like the word FREE right? Not to mention organic natural rankings work much better than PPC. Statistics show 85% of consumer traffic comes from natural search results, because Organic SEO is 8x more effective and trusted than paid search listings. Think of it this way, having done Search Engine Optimization "SEO" properly can bring you customers and clients from search engines to your doorstep 24 hours a day and 7 days a week without paying a fee. Are you convinced and ready to get started on SEO? Before you start, it's always a good idea to become an educated consumer and get familiar with how search engines work. Do a little research and read Google's own words about Search Engine Optimization. Hire the right SEO expert can drive quality traffics to your website and enhance your brand awareness; it is also the key to a successful internet marketing campaign.

Jessy Wu is a Chicago SEO consultant, Web Site Designer and Developer offers comprehensive web solutions to small businesses including Search Engine Optimization (SEO), Social Media Marketing, Web Site Design and Web Management. To learn more, visit http://jessywu.net.

Article Source: http://EzineArticles.com/?expert=Jessy_Wu


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SEO- How To Achieve Top Rankings  

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