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SF 2013 Brief

SF

1

BA

‘13

Max Gregory

Collaboration

A Collaboration with Niall. Create an alternative

Background

Mandatory Requirements

Range

OUGD301

Alternative tourist guide to San Francisco

travel guide to San Francisco. Detailing great places

San Francisco is a vibrant and diverse city with

A comprehensive travel guide and subsequent

Publication

Level 6

to visit/experience that may not always be in

amazing surroundings. The bay area provides

range exploring various approaches to promoting

App

1/4

normal guides. Food, music events, museums, art

such a huge range of activities, even outside San

San Francisco and the bay area. Explore

events, nature, sport etc. This should take in our

Francisco and the main cities. The idea behind this

printing & screen deliverables.

experience of San Francisco from the summer and

guide is to provide information more relevant to

has the potential to be actually stocked by

creative and alternative tourists.

travel agents.

1


Shopping

47 - 56

Culture

77 - 86

Home from home

87 - 97

Notes

SF

United States you’ll never be short of choice.

The Winery SF

The Winery SF 200 California Ave, San Francisco, CA 94130

I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.

www.winery-sf.com (415) 735 8423

The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obviously we have similar interests.

If you fancy a a drink... San Francisco Cocktail 3/4 oz sweet vermouth 3/4 oz dry vermouth 3/4 oz sloe gin 1 dash orange bitters 1 dash bitters 1 cherry

In addition to the Museum’s rolling sculptures, educational lectures are scheduled each month and rotating exhibitions are presented in each of two 2,100 square foot galleries. —

The Blackhawk Museum is a first-class, well designed structure where form follows function. This museum is located in the high-end shopping center ‘Blackhawk Plaza’ in Danville and it’s a great place to take kids of all ages.

ley, Haight-Ashbury, upper Fillmore, the Mission, Sacramento Street, Chinatown and downtown’s San Francisco Shopping Center offer a unique style with one-of-a-kind shops, each mall and neighborhood with a distinctive feel suited to any shopper’s mood, from urban sophisticate to funk fantastic.

The culture of San Francisco is major and diverse in terms of arts, music, cuisine, festivals, museums, and architecture. San Francisco’s diversity of cultures along with its eccentricities are so vast that they have greatly influenced the country and the world at large over the years.

A sneak preview of some of BlackHawks outstandingly preserved collection. Paramount theatres exterior

Reviews Sights & Travel

Great theatre venue! The architecture is beautiful and the size is perfect. There is practically no bad seat in the house. If there is an obstructed view, it has to do with the set design of the show ourself, not the venue.

Even with a lot of people congregating outside of the venue before the show starts, the Orpheum staff is very efficient in scanning your tickets and getting you inside. So there is no wait.

Treasure Island Wines 995 9th Street, San Francisco, CA 94130

www.tiwines.net (415) 394-9463

The Winery SF 200 California Ave, San Francisco, CA 94130

www.winery-sf.com (415) 735 8423

If you fancy a a drink...

Write whatever you want... Absolute creative freedom

The Metro is not a boutique hotel - it is small and friendly, but plain - somewhere to sleep rather than somewhere to stay. We had one of the smaller rooms, which was perfectly fine, if a little cold (we asked if the heating could be turned up - it couldn’t but we were offered a noisy and not very effective space heater). It’s a ten minute walk to Haight Ashbury which leads to Golden Gate Park, and five minutes walk to Alamo Sq for its classic view. There are two bus routes just a couple of minutes from the hotel. One is fifteen minutes from downtown the other runs north towards Presidio. There are some pleasant bars and restaurants within a few minutes walk of the hotel itself.

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76

67

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You can’t come to the Bay Area and not... Go to Nightlife at the Academy of Science See an act at the Biscuits & Blues Bar

Night

Life

The best nightlife this side of the bay (San Francisco)

The best nightlife that side of the bay (East Bay)

Bar 333 & Bistro 333 Battery Street, San Francisco, CA 94111

(415) 296 2900

The Trappist (Pub) 460 8th Street, Oakland, CA 94607

www.thetrappist.com (510) 238 8900

Bin 55 (Wine bar) 55 Fourth Street San Francisco, CA 94103

(415) 896 1600

The Fox Theater (Music venue) 1807 Telegraph Ave, Oakland, CA 94612

www.thefoxoakland.com (510) 302 2250

Biscuits & Blues (Restaurant, Bar & Club) 401 Mason Street, San Francisco, CA 94102

(415) 292 2583

Cobb’s Comedy Club 915 Columbus Avenue, San Francisco, CA 94133

The Albatross Pub 1822 San Pablo Ave, Berkeley, CA 94702

www.albatrosspub.com (510) 843 2473

(415) 281 9250

Paramount Theatre (Music venue, Cinema) 2025 Broadway, Oakland, CA 94612

www.paramounttheatre.com (510) 465 6400

50 Mason Social House (Bar & Music venue) 50 Mason Street, San Francisco, CA 94102

(415) 433 5050

Heinold’s First And Last Chance Saloon (Bar) 48 Webster St, Oakland, CA 94607

heinolds.com (510) 839 6761

The Fillmore (Music venue) 1805 Geary Boulevard San Francisco, CA 94115

(415) 281 9250

Beer Revolution (Pub) 464 3rd Street, Oakland, CA 94607

www.beer-revolution.com (510) 452 2337

Harlot (Nightclub) 46 Minna Street San Francisco, CA 94105

(415) 777 1077

Bar Three Fifty-Five 355 19th Street, Oakland, CA 94612

(510) 451 3355

Harry Denton’s Starlight Room (Rooftop Nightclub) 450 Powell Street San Francisco, CA 94102

(415) 395 8595

Forbidden Island Tiki Lounge 1304 Lincoln Ave, Alameda, CA 94501

www.forbiddenislandalameda.com (510) 749 0332

Case — Crate

Infusion Lounge (Restaurant & Bar) 124 Ellis Street San Francisco, CA 94102

(415) 421 8700

Cafe Van Kleef (Jazz/Blues bar) 1621 Telegraph Ave, Oakland, CA 94620

www.cafevankleef.com (510) 763 7711

Chaser — Shot

Mezzanine (Nightclub, Bar & Lounge) 444 Jessie Street San Francisco, CA 94103

(415) 348 4607

ØL Beercafe & Bottle Shop 1541 Giammona Drive, Walnut Creek, CA 94596

www.beer-shop.org (925) 210 1147

tip on drinks orders!

Wish Bar and Lounge 1539 Folsom Street San Francisco, CA 94103

(415) 431 1661

Lounge 3411 (Bar & Club) 3411 MacArthur Blvd, Oakland, CA 94602

(510) 531 3411

Like we said, tipping is

Punch Line Comedy Club 444 Battery Street San Francisco, CA 94111

(415) 281 9250

924 Gilman 924 Gilman Street, Berkeley, CA 94710

www.924gilman.org (510) 525 9926

Try a San Francisco cocktail (we even gave you the magic recipe) Have a drink in The Albatross Pub (get down and try some $1 popcorn)

Glossary of terms Straight — Neat

It’s even a custom to

Liquor store — off-licence

a big deal in the Bay

2

Reviews Nightlife at the Academy of science

California Academy of Science Golden Gate Park, 55 Music Concourse Drive www.calacademy.org/nightlife (415) 379 8000

Every Thursday night, the California Academy of Sciences opens its doors from 6-10 p.m. for NightLife, an opportunity for adults to explore the museum in a whole new light. Some of San Francisco’s most popular DJs provide dance music. Enjoy food and cocktails, and mingle with the like-minded while exploring the Academy’s exhibits and aquarium. Each week features provocative science programming and a few surprises. Schedule: Every Thursday, 6-10 p.m. Admission: NightLife is for patrons age 21 and over; a valid ID is required for entry. $12 for non-member adults, $10 for members. SF BA’13

The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obviously we have similar interests.

Notes

SF BA’13

www.winery-sf.com (415) 735 8423

3/4 oz sweet vermouth 3/4 oz dry vermouth 3/4 oz sloe gin 1 dash orange bitters 1 dash bitters 1 cherry

I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.

SF BA’13

The Winery SF

The Winery SF 200 California Ave, San Francisco, CA 94130

SF BA’13

San Francisco Cocktail

47

We stayed at the Metro Hotel in October and will definitely be back! The hotel is very affordable and it was very clean and just right for us. We stayed in in one of the 200 rooms (I forgot the number) but it was facing the back garden patio area at the end of the hallway on the left. It was not noisy at all. Yes, the room is small but it was fine for my husband and I. The staff were friendly, helpful and nice. This is the best bang for your buck in SF. Easy access to buses and the restaurant next door was very busy but also very good. We will be back!

Directory

www.thewineclub.com (415) 512 9086

San Francisco comes alive at night, with music venues bars and lounges for every taste, from huge dance clubs to a cool jazz lounge or a fun night of stand-up comedy. This is a guide to the best of the Bay Area’s nightlife.

SF BA’13

www.bloxomewinery.com (415) 543 5353

The Wine Club 953 Harrison Street, San Francisco, CA 94107

SF BA’13

Bluxome Street Winery 53 Bluxome Street, San Francisco, CA 94107

NightLife

57

introductory page

Best Local Wine

Dividing page

56

46

SF BA’13

I don’t recall how it was for other shows, and I thought they typically started on time, but with the Lion King production this past Saturday, they started at least 5 minutes late, even though they did a curtail call ontime.

Section Layout

friends. Dont beak your www.metrohotelsf.com routines or change you hab(415) 861 because 5364 bits just your away. If your living a life of luxury or on a budget get the most out of your stay with the best accomodation the bay has to offer.

We rented bikes and rode across the bridge from near the Safeway at the end of fishermans’ wharf closest to the bridge. It was a good long bike ride all the way over the bridge to the view point on the other side (about 8 miles roundtrip). But it was very fun to bike over the bridge. If you go before 3:30 you ride on the East side and then wait until after 3:30 and you can ridge back on the West side and get both views. Very fun time and highly recommended.

There’s plenty of parking garages around. Garages on Mission are cheaper than those on Market. Nearby meter parking is limited to 1 hour.

Metro Hotel

Make San Francisco your home away from home,

When you cross the bridge to come back to San Francisco there is an amazing viewpoint to your right, just before getting on the bridge. At night it is a bit adventurous as there is no lighting but this is the best view of the bridge & city. —

37

SF BA’13

As far as restrooms go, everyone makes a mad rush to the restrooms located downstairs by the front, since there’s a huge sign as soon as you enter, that the restroom is there. However, people don’t realize that there are actually restrooms throughout. So a tip for my next visit, go to the restrooms near Door 2, where there is no line.

SF Living

Metro enjoyHotel the sights while keep319 Divisadero Street, ing intouch with family and San Francisco, CA 94117

A must do! It just feels great to be there at he bridge. It is easy to get to by the muni bus 28. However it can get cold when the wind blows which made it harder to walk across. Well the bridge is best seen from the viewing platform anyway.

SF BA’13

SF BA’13

Temperature of the theater is perfect. It doesn’t get hot or cold. So don’t over dress/layer otherwise, you’ll be holding onto all of your layers on your lap. SF BA’13

Golden Gate Bridge

San Francisco has a unique and diverse skyline with famous Golden landmarks Gate Bridgeon every San Francisco, 94129gate corner. From theCA golden Bridge to Alcatraz Island www.goldengatebridge.org there sights (415)are 455 2000for everyone and easy affordable ways to access all the bay has to offer, be it by cable car, bus (muni) or BART (Bay Area Rapid Transport).

36

SF BA’13

www.shnsf.com (888) 746 1799

27

SF BA’13

Orpheum Theatre, 1192 Market Street, San Francisco, CA 94102

The view from the exit of Embarcadero BART station.

26

Reviews

17

Notes / 77 - 85

16

SF BA’13

07

Home from home / 67 - 76

06

Sights & Travel / 57 - 66

03

Orpheum Theatre

2

In September 1988, the spectacular 70,000 squarefoot architectural masterpiece showcasing these rolling sculptures in a unique “jewel box” setting became a reality.

The classic automobiles are displayed as fine pieces of jeweled art or sculptures. Polished black floors and blackened ceilings and walls with carefully controlled spot lighting adding to the overall ambience and dynamic effect of the exhibit halls. The Museum is sort out of the way but is certainly worth the trip.

B A ‘13 02

es to multimedia, the City’s museums are among the www.blackhawkmuseum.org (925) 2277 finest 736 in the world.

I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.

Culture

Embarcadero Center 1-4 Shopping San Francisco offers some

I was born in SF and lived my first seven years on Clay Embarcadero 1-4in Shopof the best Center shopping the ping Sacramento Clay, tour- Street , 1 block away . A long time ago it was funcworld, so it’s notowonder tional, with small grocery stores , hardware stores and San Francisco CA ists and serious shoppers useful places to shop . Today, while there are some cute alike want to spend some stores like Dottie Doolittle ( children’s clothing ) and a www.sanfrancisco.com great ribbon shop near Locust , I don’t think of “quaint “ time and money in San when looking at this street . There are a few expensive Francisco’s varied shopping consignment stores and a couple of nice expensive centers, districts and malls. places to eat ,but I wouldn’t make a special trip here . I would suggest Chestnut street in the Marina or Union Street as more interesting places to spend a few hours . Union Square, Hayes Val-

The Blackhawk Museum, was established to ensure that significant automotive treasures blending art, technology, culture and history would be exhibited for public enjoyment and educational enrichment.

SF BA’13

Travel and sights

www.winery-sf.com (415) 735 8423

With nearly 3,500 places to

Shopping

Blackhawk Automotive Museum In a city known for its ethnic and culturalMuseum diversity, San Blackhawk 3700 Blackhawk Plazaare Circle, Francisco museums no Danville, CAFrom 94506 exception. masterpiec-

SF BA’13

Arts

67 - 76

www.tiwines.net (415) 394-9463

The Winery SF per capita than eat, more 200 California Sancity Francisco, any otherAve, major in the CA 94130

Museums

Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of parking lots around the area and BART is only a block away!

SF BA’13

57 - 66

restaurants for every palate.

Treasure Island Wines 995 9th Street, San Francisco, CA 94130

Paramount Theatre San Francisco comes alive at night, with music venues Paramount Theatre) bars and lounges for every 2025 from Broadway, taste, huge dance clubs Oakland, CA 94612 to a cool jazz lounge or a fun night of stand-up comedy. www.paramounttheatre.com (510) 465 6400 This is a guide to the best of the Bay Area’s nightlife.

Culture / 47 - 56

Museums

37 - 46

www.thewineclub.com (415) 512 9086

NightLife

SF BA’13

www.sfba13.com @sfba13

27 - 36

comfort The Wine Clubfood to Michelinstarred fine dining, there areCA 94107 953 Harrison Street, San Francisco,

SF BA’13

SF BA’13

SF BA’13

Canson Mystical Orange 160gsm Grey Board 700gsm White 100gsm

SF BA’13

Nightlife

17 - 26

www.bloxomewinery.com (415) 543 5353

SF BA’13

Stock

The San Francisco dining Bluxome Street Winery scene is one of the best in 53 Bluxome Street,From San Francisco, the country. hearty CA 94107

Shopping / 37 - 46

Food & Drink

SF BA’13

07 - 16

Best Local Wine Food & Drink

Museums / 27 - 36

Content

SF BA’13

Pages

ITC Franklin Gothic Std

SF BA’13

Body copy set in

Food & Drink / 07 - 16

Contents

Night life / 17 - 26

SF 2013 The Guide, Content & Layout

— The Nightlife Events are *the* way to go at the Cal Academy if you’re a grown up. It’s a no brainer-- avoid the throngs of children, their careful but zealous care takers and the ever present tourist factor. In their place, find DJ music, grub on demand, adult beverages and all of the exhibits for your nerdariffic pleasure. The themes range from funky to creative and out of this world cool, but the evenings at Cal Academy are always a good time. Bring cash, the bar beverages are a bit on the pricey side and will take a few bills if you plan on buying a couple of rounds. Take the time to see some of the presentations or listen to the special speakers, they are always worth your time and attention.

Area, it’s custom to tip The aquarium is one of many attractions open for Nightlife.

on every order so buying drinks in rounds might save you some money! 18

19

20

Review

17

Reviews

16

Reviews Biscuits & Blues Bar

Biscuits & Blues 401 Mason Street, San Francisco, CA 94102 www.biscuitsandblues.com (415) 292 2583

Biscuits and Blues has been voted America’s #1 blues nightclub by the Blues Foundation and the Bay Area Blues Society. It is San Francisco’s home to great live music in an intimate setting, where everyone gets a front row seat!

Museums

www.paramounttheatre.com (510) 465 6400

www.albatrosspub.com (510) 843 2473

This is a nice little spot if you want to have drinks and conversations with a group of friends. They have a great selection of beers and a waitress that will come around to take drink orders. They have 6 dart lanes, a pool table, and some board games for you to borrow. You can also borrow darts for a dollar.

SF BA’13

In a city known for its ethnic and cultural diversity, San Francisco museums are no exception. From masterpieces to multimedia, the City’s museums are among the finest in the world.

Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of parking lots around the area and BART is only a block away! I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.

SF BA’13

The Albatross Pub 1822 San Pablo Ave, Berkeley, CA 94702

SF BA’13

SF BA’13

The Albatross Pub

22

Paramount Theatre

Paramount Theatre) 2025 Broadway, Oakland, CA 94612

Biscuits and Blues offers a full service restaurant and premium bar. Award-winning Southern cuisine, California wines, micro-brews, and specialty cocktails - all at reasonable prices.

Biscuits and Blues is not for the faint of hearted. It’s a lively, energetic place with good food that is probably not on your diet program. The fried chicken is excellent, as are the jambalaya and biscuits. They have enough wine and beer to please almost anyone’s taste. The noise level can get pretty high, but fortunately the cashier passes out free ear plugs on request. Better get a pair your first time. The music varies, of course, depending on who’s playing. If you’re going to the 8:00 show, get a 7:00 dinner reservation so you’ll get a good table.

21

I love that they have $1 unlimited popcorn, which is a great snack food to have with your beer. They also have a dart tournament on Tuesdays for $5 entry starting at 8 pm. I believe they also have Trivia night on Sunday night. — I enjoyed their darts section. It was fun. I like that they have a popcorn machine too! I did not get to try their beer really, but what I took a sip of was delicious (I was DD & had work at 5am next day). This place is fun and has lots of gaming options. I’d come back to explore its’ gaming options and beer.

24

25

Paramount theatres exterior 26

27

Max Gregory

Food & Drink

The Guide is divided into sections originally based

Each section had a set format based on the in-

A section reads as follows :

OUGD301

Nightlife

on the number of sheets in each bound signature,

formation that we were displaying being ordered.

Dividing page - Introductory spread - Directory -

Level 6

Museums

esentially making the guide as a whole out of 8

The format we chose should be clear and ordered,

Reviews - Reviews - Review - dividing page for next

2/4

Shopping

small books stitch bound together. This type of

displaying the information in a way that makes the

signature.

Culture

bind allows for much more flexibility in the spine

information within accessible and easy to navigate.

Home from Home

whilst retaining bind strength. Making for a durable

This layout of sections stays consistent through

Sights & Travel

book, ideal for a travel guide.

the publication making the information as easy to

Notes.

navigate as possible.

23


SF 2013 The Guide

3

3

Max Gregory

84 page

Travel guide

OUGD301

182 x 128mm guide

84 page publication looking at the alternative

Embossed bookrum on card covers taken originally

The guide is set in 2 typefaces, Aperรงu and ITC

Aperรงu Bold

Level 6

120 gsm bookrum backed covers

side to travel in San Francisco. Moving away from

from grey board covers, but changed due to the

Franklin Gothic. The headers are set in Aperรงu bold

Aperรงu Regular

3/4

120 gsm pastel pink pages

standard tourists locations and towards those that

emboss on the less dense card being much more

to mirror the logo on the cover. The body copy is

ITC Franklin Gothic Medium

160 gsm Canson orange dividing pages

are more likely local favourites. Set in a manor that

pronounced. The covered card also provides

set in Fraklin Gothic medium with Sub-headers

ITC Franklin Gothic Demi

Open Signature bound

is clear yet retains an element of aesthetic quality

durability aswell as a flexible book that can easily

in Franklin Gothic Demi bold. Image captions are

that may appeal to a more alternative audience

be flicked through, so information is accessible.

in Aperรงu regular. These faces compliment each

both in layout and imagery used.

Typefaces used

other nicely and are legible at a small point size.


SF 2013 The App

4

4

Max Gregory

6 page

App

OUGD301

Alternative guide branding

Along with the travel guide we produced an app.

The interface for the app is designed to work

GPS positioning from the phone will allow the app

Level 6

Colour Matched interface

We thought the app would be relevant as it allows

as simply as possible, with as few unnecessary

to update based on the users location, and would

4/4

Bespoke icons

those with the guide to get the latest information

additions as possible. It has been stripped back to

also provide notable destinations, events, and

GPS positioning

on each of the locations. The app can be easily

the bare essentials, for a much more used friendly

sights nearby. This provides people with a much

updated, whereas the printed guide would not be

experience. Icons are developed to mirror the

more portable version of the guide, that they should

updated as regularly.

sections of the printed guide, these correspond to

always be carrying with them.

visible markers on the map which will show when selected.


SF 2013 submission boards  

submission boards

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