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Z e ro I n

BRAND STANDARDS


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introduction

zero in | introduction | brand

Bowling with Style If you are a female bowler, you should be tired of ugly bowling shoes, bags, balls, shirts, and everything else. As girls we wondered why is everything in our sport so unstylish. Maybe because it started with boys. Lets face it, what do they know about style? Kate Lonczak is the bowler who decided that her sport needed more sporty and trendy accessories. With her team they created an all female line of bowling products that

In 2013, Kate Lonczak noticed that the girls on her team were always

cuter themselves. She got to work designing what she wanted bowling products to look like, put together a team of female bowlers that shared the same vision, and made Zero In come to life.

Brand Guidelines Updated 2014


Introduction

Contents Signature 04 06 07 08 09 10 12 14 16

Logo/DNA Signature Clear Space Minimum Size Signature Colors Unacceptable Use Acceptable Background Use Unacceptable Background Use

Typefaces 18 Typefaces

Color 20 Color

Secondary Design Elements 23 Super graphics

Applications 25 27 29 31 33 35 37 39 41 43 45 47

Stationery Documents Bowling Shirts Other Apparel Tags Bowling Balls Bowling Bags Other Products Signage Website Phone Application Billboards

Brand Guidelines Updated 2014


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zero in | signature| logo DNA

signature :: page 4

+ Flower Female

+ Triangle Markers Pin Set Up Egyptian King

X Strike


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signature :: page 5

zero in | signature | logo DNA

Logo DNA Our logo helps make us who we are. Be nice to it. It is too small to throw a bowling ball at someone if they get out of hand. We wanted our logo to focus on what we feel are the most important aspects that make Zero In what it is. We started with women, since female bowlers are what makes our company have a need to exist. Not to mention that they are awesome, way more awesome then male bowlers. sent our sex (sorry if you don’t

Next we incorporated the symbol of a triangle which means many things to us bowlers. Most obviously, the pins are set up in a triangle and we use triangles as marks on the lane. Something you might not know as a bowler, the triangle is also used as the main shape in the Egyptian hieroglyphic for king. Why would you

Zero In

an Egyptian King’s Tomb. That’s right, we thought we would thank him for starting our sport. Lastly, it forms an X. An X (strike for for. Twelve in a row and BAM, you got

you will have a twelve strike game before you know it.

Brand Guidelines Updated 2014


Bowl with us!

zero in | signature| signature elements

signature :: page 6

symbol

Signature Elements The Zero In signature is a graphic representation of our organization and us by displaying an image that is strong and credible.

signature

The signature combines two of the most important visual elements of our brand — the Zero In wordmark and the Zero In symbol. The diagram shown on the right illustrates the graphic features that make the signature unique.

Zero In wordmark

For some Zero In products where space might be a concern — use the Zero In logo which does not contain a wordmark. Do not use the signature without a wordmark on anything except when applied to a Zero In product, which will be sold such as: shirts, shoes, bowling balls, etc...

symbol

Position, size and color, as well as the spatial and proportional relationships of the signature elements, are predetermined and should not be altered.

signature


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signature :: page 7

The Zero In is a product of proportional and specially drawn elements. The size and position of each element is determined by

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capital letters in the Zero In wordmark located in the signature. The second Zero In signature without a wordmark is a product of proportional and specially drawn elements. The size and position of each element is determined

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of the symbol located with in the Zero In signature. Always remember to use the approved signature artwork provided by Zero In. Do not recreate or alter any of the elements in the signature artwork in any way.

2X

X

Brand Guidelines Updated 2014


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signature :: page 8

X

zero in | signature| clear space

X

X

Clear Space Clear space is the area around the signature that must be free of all other logos, symbols, text or other graphic elements.

of “x,” as a unit of measurement which surrounds each side of the signature. For the signature containing the wordmark, the distance of “x,” equals the height of the capital letters in the Zero In wordmark. For the signature without containing a wordmark, the distance of “x,” equals half the height of the symbol in the signature. A minimum clear space requirement has been established to ensure the prominence and clarity of the Zero In signature. It is essential that the signature clear space remain free of all graphics, identities, photography and typography for maximum brand recognition.

Zero In

X

X

X

X

X

X

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Minimum Size Minimum size refers to the smallest size at which the Zero In signature may be reproduced and still maintain legibility. To ensure its legibility, the minimum reproduction size of the Zero In signature with a wordmark is .67” in height for print applications and 57 pixels in width × 67 pixels in height for web and electronic media. The Zero In signature without a wordmark is .34” in height for print applications. When the signature is reduced or enlarged, the wordmark must always scale proportionally with the symbol.

zero in | signature | minimum size

signature :: page 9

Minimum size for print applications

.67”

.67”

Zero In

Z e ro I n

Minimum size for print applications .34”

.34”

Minimum size for screen applications

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57W pixels x 67H pixels

Brand Guidelines Updated 2014


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Signature Colors Our colors are give us our personality.

When reproducing the signature under some circumstances, challenges may arise. of signatures has been created to satisfy a variety of reproduction methods. For the Zero In brand there is only one signature with multiple color variations. Whenever possible use the full color dimensional versions of the signature. It is provided in 2-color process (CMYK electronic use. ture is built with CMYK 30, 0, 94, 0 and Pantone速 7540C. A 1-color positive and white reverse version of the signature is also provided. These versions are to be

signature :: page 10

zero in | signature| signature colors


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Z e ro In 2-color signature

Z e ro In 1-color positive signature

signature :: page 11

zero in | signature | signature colors

Zero In 1-color signature

Zero In white reverse signature

Brand Guidelines Updated 2014


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Unacceptable Use To maintain the equity and value of our brand, the Zero In signature must never be altered or redrawn. Some, but not all, common misuses are shown on this spread. More can be found in the Zero In database.

signature :: page 12

zero in | signature| unacceptable use


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Z e ro In

zero in | signature | unacceptable use

Zero In Do not recreate the signature’s wordmark in another typeface

Zero In Do not scale signature elements individually

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Do not change the signature’s colors

signature :: page 13

Do not rearrange signature elements

Brand Guidelines Updated 2014


Bowl with us!

Acceptable Background Use By controlling the background on which the Zero In signature is placed we ensure signature legibility and brand integrity. The preferred background is white or a solid color with a high contrast, which allows for the greatest legibility, the background signature elements, which include the symbol, wordmark, color and clear space.

signature :: page 14

zero in | signature| acceptable background use


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signature :: page 15

Z e ro In

Zero In

Z e ro In

Zero In

zero in | signature | acceptable background use

Brand Guidelines Updated 2014


Bowl with us!

Unacceptable Background Use The examples on this page demonstrate some common mistakes made when applying the signature. Avoid using such backgrounds, as they compromise the legibility of the Zero In identity. When placing the signature with a background that might interfere, consider these options: select a different image or less active part of the same image; screen the background image or pattern; or choose another signature variation or positive or white reverse.

signature :: page 16

zero in | signature| acceptable background use


Bowl with us!

Z e ro In

TYPOGRAPHIC BACKGROUND TYPOGRAPHIC BACKGROUND TYPOGRAPHIC BACKGROUND TYPOGRAPHIC BACKGROUND TYPOGRAPHIC Z e ro In BACKGROUND

signature :: page 17

zero in | signature | acceptable background use

Zero In

Zero In

Brand Guidelines Updated 2014


Bowl with us!

Typography Typography is a cornerstone of our visual identity. Zero In has carefully selected typeface for every outlet of our brand communications. A variety of weights shown at right will provide creativity and

Electronic communications (e.g. Word速

should be consistent among most desktop platform applications.

secondary typeface for all our brand be used for all of the companies electronic communications.

introduction :: page 18

zero in | introduction | brand


Bowl with us!

introduction :: page 19

zero in | introduction | brand

Garamond Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Garamond Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789 Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Brand Guidelines Updated 2014


Bowl with us!

Colors Color provides a strong visual link to our brand across a wide range of applications. Zero In green, Zero In pink, Zero In orange, Zero In yellow, and Zero In gray serve as our colors for all brand communications.

Spot Colors When spot-color printing is available you should use the listed Pantone colors for the greatest impact.

CMYK Colors For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors.

Web Colors 8-Bit color monitors are virtu- ally a thing of the past. Both Netscape and Internet Explorer automatically snap to web-safe these factors, you need not limit the web palette to web-safe.

introduction :: page 20

zero in | introduction | brand


Bowl with us!

Spot Colors CMYK Process Colors LAB Colors RGB Colors Hex Colors

Pantone 3788C CO%, MO%,YO%, K78% L56, A9, B-6

Spot Colors CMYK Process Colors LAB Colors RGB Colors Hex Colors

Pantone 3453C CO%, MO%,YO%, K74% L34, A3, B-4

Spot Colors CMYK Process Colors LAB Colors RGB Colors Hex Colors

Pantone 4938C CO%, MO%,YO%, K64% L32, A2, B-3

Spot Colors CMYK Process Colors LAB Colors RGB Colors Hex Colors

Pantone 3340C CO%, MO%,YO%, K78% L56, A9, B-6

Spot Colors CMYK Process Colors LAB Colors RGB Colors Hex Colors

Pantone 9039C CO%, MO%,YO%, K49% L98, A3, B-8

introduction :: page 21

zero in | introduction | brand

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Brand Guidelines Updated 2014


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