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Marketing Lessons from FMCG Leaders


Coca-Cola Wins Back ● ● ●

Observed a slump in young customer base by 50% in one month Targeted youth and wins back Sales increased by 7% in 3 months

What It Tells: ●

Know your prospects well and set a clear goal.


Standing by the Society ● ●

Generation Y&Z customers value brands that work for social welfare. Increased Credibility

Nestle’s #All4YOUth

P&G’s CSDW


Leveraging Social Media

● ● ●

A home for 3 billion users Facebook, Instagram, Twitter Online and In-store sales, Brand Awareness, General Leads, and Brand Recall

Lakmé on Facebook: ● ●

Wanted Brand Awareness Used Facebook with Short Video ads

Result: ● ● ●

35% more sales 23% increased brand awareness 4.9% increase in purchase intent


Humanizing Your Brand: ● ● ●

Connects to the audience Creates user engagement Increases credibility

Unilever CEO interviewed by his son:

Oreo involving customers:


Videos Work: ● ● ●

Most watched content type online Video types: Explainers, training videos, trailers, corporate videos Production types: Live-action, animation, motion graphics

Nestle’s Video generated 15.6 million views and 1.75K comments


Add Celebrity Colors: ● ●

Celebrities are the best influencers They are most followed on Social Media

Selena Gomez, the most followed celebrity on Instagram ĹORÉAL’s The Beauty Squad


Cash on Special Events ● ● ●

People pay more attention during special occasions More reach and more awareness Eg: Super Bowl Ads.


Technology is your friend: ● ● ●

Internet and Mobile phone users are increasing Great user engagement Create disruption with AR and VR

Coca-cola Magic App: ● ● ●

40K+ teaser views 50K+ App downloads in one month 250K+ reach


For more valuable information, visit Pixelsutra.com

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Marketing Lessons from FMCG Industry  

Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer...

Marketing Lessons from FMCG Industry  

Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer...

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