Greg Gilbert Real Estate The Brand
Contents
• Current brand • A fresh approach Vision Mission Positioning Values Key messages Personality Tone of voice Language choice • The Greg Gilbert Brand Identity Refresh
Current Brand The Greg Gilbert Brand is synonymous with Sutherland Shire exclusive, prestigious waterfront homes. A long history and strong market presence in The Sutherland Shire has seen Greg Gilbert establish trust and credibility with a loyal database of clients. Greg Gilbert Real Estate instills a strong local knowledge and a feeling of discreet privacy among clients. The focus on privacy and trust has created the foundation for longevity and strong client relationships.
4 1 Y E R A M B A AV E C A R I N G B A H S O U T H SOLID WATERVIEW HOME WITH INCREDIBLE POTENTIAL First time offered to the market, this absolutely unique waterview home presents spectacular opportunity for the next owner to capitalise on uninterrupted waterviews and rolling grass lawns set on a massive 1138sqm level parcel of land. Original yet immaculate, this 4 bedroom brick home provides space for a growing family to move straight in and live comfortably with room to move and the added potential to further enhance to take advantage of this exclusive cul-de-sac location. • Premier cul-de-sac location with waterfront reserve access and uninterrupted views over Dolans Bay • Multiple living areas including main living room and separate rumpus
A4 B2 C2 CHRIS MURRAY GREG GILBERT OFFICE
0403 880 751 9523 6166
VIEW. Wed & Sat 9.30 - 10.00am AUCTION. Onsite Sat 22 February 2014 @ 10.00am
• Double car lock up garage with loads of off street parking
125 GANNONS RD CARINGBAH SOUTH • Recently renovated charming low maintenance family home with stylish, warm and inviting interiors • 3 bedrooms, 1 bathroom, 1 car garage • Lounge room flows to dining/kitchen with timber floors & encompasses a beautiful fireplace FOR SALE.
VIEW. Wed & Sat 11.30am - 12.00pm
GYMEA BAY DEEP WATERFRONT • Extremely rare and private North East facing estate ideal for two families • 90 foot water frontage with pontoon, slipway and enclosed tidal pool • 5 bedrooms, 4 bathrooms, with separate living areas and entertaining balconies FOR SALE.
6 S C Y L L A R D OY S T E R B AY • Impressive cul-de-sac property offering waterviews over Oyster Bay • Quietly set amongst private leafy surroundings this 4 bedroom home offers incredible opportunity to further enhance by renovation or rebuilding • Original kitchen & bathroom, internal laundry, large rear yard with single carport plus additional off street parking
GREG GILBERT VANESSA GILBERT ALEX PITSIS
VIEW. By Appointment
YOWIE BAY DEEP WATERFRONT
A4 B1 C1
• Immaculate low maintenance family residence in sought after location. Set on an elevated position with panoramic Yowie Bay views
CHRIS MURRAY 0403 880 751 GREG GILBERT OFFICE 9523 6166
• 4+ beds, 2+ bath, open plan living area, separate rumpus, office/media room, courtyard and BBQ area
VIEW. AUCTION.
0418 240 242 0414 992 544 0410 403 704
• Inclinator, boat shed, jetty & pontoon
Wed & Sat 12.15 - 12.45pm Onsite Sat 22 Feb @ 12.45pm
CHRIS MURRAY DANE MOLLER SARAH STREET greggilbert.com.au
FOR SALE.
0403 880 751 0414 992 555 0449 914 984 02 9523 6166
VIEW. By Appointment
125 GANNONS RD CARINGBAH SOUH CHARACTER FILLED FAMILY HOME Recently renovated charming low maintenance family home with stylish, warm and inviting interiors. • Modern kitchen and bathroom, internal laundry and split system air conditioning • 3 bedrooms all with built in wardrobes • Lounge room flows to dining room and kitchen with timber floors & encompasses a beautiful fireplace • Prominent location, close to all amenities - shops, parks, schools, train station and beaches
A3 B1 C1 GREG GILBERT SARAH STREET
0418 240 242 0449 914 984
VIEW. Wed & Sat 11.30am - 12.00pm FOR SALE.
A Fresh Approach
Vision To be the number one choice of real estate partner in the prestigious Port Hacking. Consistently exceed market expectations.
Mission We provide the most professional, informative, loyal and dedicated real estate service in the Port Hacking. We help our clients through the real estate journey by partnering with our clients for life. We build a world of possibility both for us, and for them.
Positioning In the unknown, volatile and complex real estate world, we’re the guys you want on your side. We aren’t show ponies nor are we ‘sales men or women’. We’re discreet, expert and reputable and let our results speak for themselves. Greg Gilbert has the smart people who tune into your needs. Yes, we’re the best at what we do, but more importantly we understand what needs to be done. We specialize in the prestigious Port Hacking and have impeccable results in luxury, waterfront homes. We help you achieve your vision (and avoid disaster) by tirelessly clearing paths towards success. Your privacy and trust is of paramount importance and our results speak for themselves. It is our dedication and passion that will have you resting easy with the knowledge that you’re in safe hands.
Values
We can be counted on We’re honest, reliable and committed to protecting our client’s privacy. We do what we say we’re going to do and never over promise and under deliver. No room for egos We’ll do whatever it takes to get the job done, and we don’t let our egos get in the way. Move over ego, there’s great work to be done! In it together We’re a team. And teams lighten the workload and lighten the mood. Get results, love your work. We ‘get’ people We’ve got the service and the goods that clients want. But they need to trust us first. So great service is not enough. We understand other factors at play, even when our clients don’t. We ‘get’ people. That’s how we establish clients for life.
Key messages for differentiation • Greg Gilbert Real Estate are not just a bunch of sales guys out to make a buck, nor are we a cast of thousands. We’re a special bunch of real people that choose clients for life. • We’re specialists in the prestigious Port Hacking. • We’ve built a powerful database. We’ve worked hard to build it through trust and dedication to our clients. • We love real estate but understand that you may not. By communicating with honesty, integrity and openness: we speak your language. • We have creative and innovative sales strategies that have the clients needs at the forefront of every move we make.
Direct Respectful
Calm
Understanding
Consistent
Motivated
Strong
Trustworthy
Positive
Personality
Tactful
Real
Conversational
Direct and to the point
Approachable
Relatable
Respectful
Tone Of Voice
Authoritative (without being a know it all)
Off brand Greg Gilbert Brand
People
Customers, vendor, buyer, seller, renter
Clients
Product
Property, Listing
Home
Place
The Sutherland Shire, The Shire
Prestigious Port Hacking
Perception
Classy, upper class
Luxurious, high-end, on-trend, beautiful
Price
Listing, just listed On the market
Promotion
For sale, auction, just listed On the market, Imagine (aspiration)
The Greg Gilbert Brand Identity - Refresh
CMYK Logo Presentation
Title : CMYK on white logo Usage : to be used whenever the logo is being printed in a CMYK situation Examples : Newspapers, Magazines, Sale Signs * can also be used in all online usages (websites, email newsletters etc).
Title : CMYK on black logo Usage : to be used whenever the logo is being printed in a CMYK situation on a black background Examples : Newspapers, Magazines, Sale Signs * can also be used in all online usages (websites, email newsletters etc).
CMYK Logo Presentation
Title : CMYK with shadow on white Usage : Can be used in a CMYK situation where a little more emphasis is needed on the logo. Shadow effect makes the logo stand up from the white background a little more. Examples : Newspapers, Magazines, Sale Signs, Flyers etc * can also be used in all online usages (websites, email newsletters etc).
Title : CMYK on charcoal Usage : to be used whenever the logo is being printed in a CMYK situation on a charcoal background Examples : Newspapers, Magazines, Sale Signs etc
PMS Logo Presentation
Title : PMS on white logo Usage : to be used whenever the logo is being printed in an a Spot Colour situation Examples : Screen Printing, PMS Stationery Printing, Promotional Products using spot printing * Not to be used for online purposes
Title : PMS on black logo Usage : to be used whenever the logo is being printed in an a Spot Colour situation on a black background Examples : Screen Printing, PMS Stationery Printing, Promotional Products using spot printing * Not to be used for online purposes
Correct Logo Presentation
Colour
Title : CMYK Logo The CMYK logo for Greg Gilbert is created using a gradient effect. Gold spot colours, when printed in a CMYK environment can print very dull, or as a dirty yelllow colour. In order to combat this we have created the CMYK version using a gradient effect to retain that sheen otherwise lost through the PMS to CMYK process. The presence of a gradient results in no one set of CMYK values. If a value is to be given, for use in other areas (for example, colour bars, social icons etc) we must do so by selecting an area and colour picking from there.
Title : PMS Logo The PMS logo for Greg Gilbert is created using a solid PMS (pantone matching system) colour. This PMS 872C when printed as a spot colour will produce a pure gold look, consistent with the CMYK version to ensure a consistent brand look. The PMS logo is NOT to be used when printing in a CMYK environment, as it will reproduce in a dull manner. Most CMYK machines reproduce PMS gold in a very poor manner leaving a dirty yellow type effect. All CMYK printing should use the CMYK logo. PMS logo can also be used for gold foiling / embossing etc
PMS Values : 872C
100
CMYK Values : 30, 40, 87, 5 RGB Values : 176, 142, 67 Hex Values : #B08E43
90
80
70
60
50
40
30
20
10
Colour Explained
PMS (Pantone Matching System) or Spot Colour : Pantone is a standardized color matching system, utilizing the Pantone numbering system for identifying colors. By standardizing the colors, different manufacturers in different locations can all reference a Pantone numbered color, making sure colors match without direct contact with one another. The most commonly referenced colors are in the Pantone solids palette. The Pantone Solid palette consists of 1,114 colors, identified by three or four digit numbers, followed by a C, U, Or M suffix.. You will often see PMS colours combined with their destination paper stock. (C= Coated Paper), Pantone 199U (U= Uncoated Paper) or Pantone 199M (M=Matte Paper). CMYK: This stands for Cyan Magenta Yellow and Black, which are the four colors of inks used in 4-color process printing. These four inks, combined in various amounts, can represent pretty much any color in your printed materials. Any images or artwork that you send to a commercial printer for digital or traditional offset printing should use the CMYK version of the logo. RGB : Simply put, RGB color model is a technology for mixing (R)ed, (G)reen and (B)lue light in order to produce any imaginable color. This technology and color mixing process is used by all computer screens and electronic devices. This is the colour breakdown the logo used when featured in an onscreen environment. HEX: The most comon way, for colour to be displayed on web pages is by using hexadecimal characters as representations for the values of the colors. These are essentially “light values”, and define the strength or weakness of the absense or presense of light. “00” Represents the darkest of colors, and in itself is black. “FF” is white. Hex colour could be explained as being a math system of equating what values equal what colors.
Font Optima Optima Medium ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Regular Italic ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Bold Italic ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Page Layout
clearnace 5mm
clearnace 5mm min display size 60mm
125 Gannons Rd CaRinbah south
3
1
1
greg gilbert
0418 240 242
SaraH Street
0449 914 984
ViewiNg
wed & Sat 11.30am - 12.00pm
www.greggilbert.com.au | t: (02) 9523 6166 GG Sale Sign 364 x 252 Landscape-v3.indd 1
7/02/14 9:45 AM
Title : For Sale Sign Refreshed version of the existing Greg Gilbert for sale sign. Heavy emphasis on imagery to capture the attention of passers by. Larger fonts used to quickly convey message to viewers from vehicle traffic. Core information only, with an aim to entice more potential customers to make contact with the selling agent.
125 Gannons Rd CaRinbah south First time offered to the market, this absolutely unique waterview home presents spectacular opportunity for the next owner to capitalise on uninterrupted waterviews and rolling grass lawns set on a massive 1138sqm level parcel of land. Original yet immaculate, this 4 bedroom brick home provides space for a growing family to move straight in and live comfortably with room to move and the added potential to further enhance to take advantage of this exclusive cul-de-sac location. • Premier cul-de-sac location with waterfront reserve access and uninterrupted views over Dolans Bay • Multiple living areas including main living room and separate rumpus • Double car lock up garage with loads of off street parking
3 greg gilBert SaraH Street VIEWING
1
1 0418 240 242 0449 914 984 wed 11am - 12pm
125 Gannons Rd CaRinbah south First time offered to the market, this absolutely unique waterview home presents spectacular opportunity for the next owner to capitalise on uninterrupted waterviews and rolling grass lawns set on a massive 1138sqm level parcel of land. Original yet immaculate, this 4 bedroom brick home provides space for a growing family to move straight in and live comfortably with room to move and the added potential to further enhance to take advantage of this exclusive cul-de-sac location.
3 greg gilBert SaraH Street VIEWING
1
1 0418 240 242 0449 914 984 wed 11am - 12pm
www.greggilBert.coM.au | t: (02) 9523 6166
Title : Magazine Advertisement Refreshed version of the existing Greg Gilbert magazine advert. Heavy emphasis on imagery as part of the key selling strategy. Additional copy compared to sales sign as there is a captive audience.
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