Usable Shopping Cart Solutions Prepared By: http://ecommerce.pixelcrayons.com
Scope of Online Shopping
Online shopping is witnessing a continuous rise in the number of the online shoppers. According to a survey, the number rose from 627 million to 875 million in the past two years. More than 50 percent of the people who use the Internet are online shoppers. These days, people generally prefer buying online, be it a movie ticket, gifts, accessories, books, software, even clothing and footwear. Internet is the first-hand medium to leverage the profits of a global economy and exposed to the millions of audiences that is a single click away.
Tips to Design a Usable Shopping Cart
Mini Shopping Cart and Fully Functional
One of the best practices in the design and development of the set up for a user-friendly and efficient shopping cart is to include both — the fully functional and the mini shopping cart. Mini shopping carts display the information in a small area. A full page cart provides you full-fledged information on the products.
Effective Call to Action Buttons
The call to action buttons should be prominent and clear enough. These should be placed in such a manner that they are not left with any choice but provoked to click on the same. These buttons ought to be named so that they are easily understandable. The color of these buttons should be in contrast to the background of the website.
Rather than the same old paragraph style content, a structured tabular form would be apt to encapsulating your full shopping cart. It is actually readable and understood more easily. The tabular structure actually keep the visitors from all kind of distractions. Like in the example, they have used tabular form to display all the sizes available.
Clear Navigation Structure
A properly structured navigation, which includes the headings and the sub-headings, helps the customers to navigate through its website. Use of breadcrumbs also help the visitors to know where they are. The good navigational pattern actually helps in increasing the probability of the search engine spiders to read the pages of your site.
Clear Visual Graphics
Visual content and features have always proved a tool in improving the usability of the site. It should be made in a way that it should not only look attractive but be understandable by the visitors. The option where one is able to click and drag cart has always proved convenient.
Check Out process
Using a single page table of information, the check process needs include every important information that includes: Sign in, Billing & Shipping, Payment, Verification Each step proceeded by the customer should be verified instantly. This step is very important, so it should not be made too lengthy.
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