CASE STUDY #1
Oversupply of Urgent Care Facilities in Market, Which Ones Are Most Likely to Succeed? POWERED BY
Pivotal Case Study #1 OVERSUPPLY OF URGENT CARE FACILITIES IN MARKET, WHICH ONES ARE MOST LIKELY TO SUCCEED?
Scope of Project: • Early investor in Urgent Care now seeing sites struggle as market has become over-saturated • Tough to understand which sites are positioned to succeed as UCC’s moving forward • 11 Total Sites for evaluation/comparison • Catchment area inputs are calculated at a 15 min drive time for true understanding of catchment, more precise than zip code or block group • Summary Narrative made recommendations on which sites are most poorly positioned for success moving forward and should be evaluated for alternate use (traditional Primary Care, multi-specialty clinics, etc.)
Analytics Included: • Comparison matrix and individual profiles for each site with a variety of demographic and market performance metrics • Full map of health system’s current urgent care locations • Layered in competitor UCC’s to determine which markets see the most overlap of locations and access • Demographic data assessment: – Target areas in which the population may have greater desire to use an urgent care center (younger population, etc.) – Identifying favorable patient demographics within site catchment areas (median income, payer mix, etc.) • Utilized claims to understand overall system market share across catchment areas – What type of downstream impact, if any, has UCC placement had on driving additional activity to providers in the network? – Are UCC locations driving brand recognition that lead to great alignment with the system?
Pivotal Case Study #1 - Site A Catchment Area Zip Codes: 19046, 19020, 19027, 19039, 19056, 19062
MARKET SHARE SNAPSHOT
Total IP Market Share Percentage
Total X Hospital IP Market Revenue
$3,388,383 Current Market Opportunity
Private Insurance 37.11%
Medicaid 22.70% Self Pay 5.08% Other 7.53%
TOP COMPETITIORS BY REVENUE - IP
Median Household Income
Array Health System
Pivotal Health Care
Newbold Children’s Center
Schedule your Pivotal Demo by contacting Leann Brunner today at email@example.com.