Page 1


Pittsburgh Pride

Pittsburgh Pride is the largest community festival that celebrates the diversity of the region specifically for the LGBT (lesbian, gay, bisexual, transgender) community and its allies. It is the largest Pride event in Pennsylvania and the 4th largest special event in the City of Pittsburgh. The Equality March, with over 130 contingents, is also now considered among the largest parades in the city. Unlike other events, Pittsburgh Pride is different and provides a unique opportunity to align your company externally with the LGBT community and also internally with your company’s diversity and inclusion efforts. Pittsburgh’s first Pride march took place on June 17, 1973, only four years after the Stonewall Riots in New York City. The Delta Foundation of Pittsburgh, the region’s leading LGBT advocacy organization, has been proudly producing Pittsburgh Pride for the past 12 years and has grown the event from 2,800 people in 2007 to over 185,000 in 2018. Pride is uniquely personal. Ask a group of people what Pride means to them and you will get all kinds of different answers. For the 19-year-old who just came out, it’s a chance to be with people who are just like him. For the lesbian couple, it’s a chance to walk proudly down the street hand-in-hand with the person they love. For the black trans woman, it’s a chance to learn about important resources in the community that are critical for her survival. For the young gay man, it’s where they can get tested for HIV and STI’s and learn about PrEP, a pill that when taken daily prevents the spread of HIV. For our allies, it’s an opportunity to visibly show their support for their family, friends, and co-workers. Our community continues to face many challenges. Pennsylvania still does not have a state-wide anti-discrimination law protecting sexual orientation, gender expression and gender equality. Our trans community, especially trans people of color, continue to face challenges when it comes to education, housing and employment. There’s a continual push for cultural competency when it comes to healthcare. And our wellness initiative, including PrEP education and access to testing in order to stop the spread of HIV and STI’s, has become a model for other cities across the U.S. By sponsoring Pittsburgh Pride, companies are demonstrating through their actions that LGBT people are welcome in their workplaces and communities. It also gives you access to the community through a partnership that provides you with exposure all year.

We invite you join us as we work together to make Pittsburgh the most livable city for ALL of its residents!

2019 Partnership Guide


2019 Key Dates SATURDAY, JUNE 1 OR SUNDAY, JUNE 2 Ready. Set. Pride! The official kick-off to Pittsburgh Pride held on Ellsworth Avenue in Shadyside, where Pittsburgh’s first Pride events occurred.

SATURDAY, JUNE 8 & SUNDAY, JUNE 9 PrideFest A two-day free festival that showcases entertainment, attractions, and vendors in an atmosphere that brings together our allies and celebrates the LGBT community.

FRIDAY, JUNE 7 & SATURDAY, JUNE 8 Pride Rocks PGH A two-day, concert which features national entertainment. Past headliners have included Troye Sivan, Kesha, Jennifer Hudson, Nick Jonas, Adam Lambert, and Patti LaBelle.

SUNDAY, JUNE 9 Equality March Pittsburgh’s most colorful march which uses the power of our voices and presence to ensure that everyone is acknowledged, included, and treated with dignity and respect.


Pittsburgh Pride

185,000 180




130,000 120

110,000 100,000


81,000 67,000


65,000* 60


35,000 25,000


3,000* 2007

6,000 2008














Attendance In Thousands

Source: City of Pittsburgh Estimates and ticket sales 2007: Data for Pride in the Street only 2013: Heavy rain through duration of March and Festival 2017: Includes new Friday night event and expanded 2-day PrideFest 2019 Partnership Guide


Pittsburgh Pride Facts & Figures #1 Pride event in Pennsylvania


contingents in the Equality March



Special Event in the City of Pittsburgh

the 2nd largest Pride organization fan page in North America & the largest fan page of all the special events in Pittsburgh.




vendors at PrideFest – a new record!

Facebook Fans

sponsors in 2018 – are you ready to join us?

which is now considered one of the largest parades in Pittsburgh

LGBT Facts & Figures • There are approximately 9 million members of the LGBT community in the U.S. This number would indicate that the community is larger than the population of 40 American states. (Williams Institute) • One in four LGBT employees report experiencing employment discrimination in the last five years. • Nearly one in 10 LGBT employees have left a job because the environment was unwelcoming. • 8 percent of LGBT employees report that discrimination negatively affected their work environment. • The Transgender unemployment rate is three times higher than the national average. • Over one quarter (27%) of transgender people who held or applied for a job in the last year reported being fired, not hired, or denied a promotion due to their gender identity. • More than three-quarters of transgender employees take steps to avoid mistreatment in the workplace.


Pittsburgh Pride

2019 Partnership Guide


Why partner with the LGBT community? According to a July 2018 survey from the Human Rights Campaign, nearly half of all LGBTQ employees aren’t out at work. And that’s not just a problem for LGBTQ employees — that’s a problem for employers, too. Fostering a culture of inclusion has direct effects on workers’ output and productivity. In the same survey, 31% of LGBTQ respondents said they felt unhappy or depressed at work. Another 20% had stayed home from work because their workplace “wasn’t always accepting of LGBTQ people.” Others said their inability to feel comfortable at work had even pushed them to search for other jobs. A majority of respondents admitted they’d heard homophobic jokes at work, but most said they didn’t report them, usually because they didn’t believe their workplace would do anything to fix the issue. “When people talk about a weight on your shoulders, that’s really what it feels like,” says Bailey Grey, an attorney in Texas. “And that’s kind of a constant distraction, however small it might be in a given moment.” After Grey came out to her colleagues as a trans lesbian woman, she noticed a big change in her work and attitude. “I was significantly less anxious and less depressed, and that obviously has a big influence on my productivity,” she says. “Even little things like my ability to get out of bed in the morning and get ready quickly and get to work and be excited about it.”

Changing the culture In order to change a culture so it’s more welcoming toward all workers, employers first need to educate themselves on how LGBTQ employees may experience their office environment. “Notice if on Monday morning at the coffee machine if an LGBTQ person is made to feel isolated,” says Deena Fidas, director of workplace equality at the Human Rights Campaign. “If everyone is sharing and then when Jorge, who happens to be gay, shares something just as normal as everyone else, that he and his partner saw the same movie, does the conversation end? Do people change eye contact? Do people walk away?”


Pittsburgh Pride

Employee engagement can suffer by up to 30% if LGBTQ individuals continue to feel unwelcome at work, according to the survey. “We want this data to be a conversation starter,” says Fidas. Having a clear policy on the books is also important. Over 80% of the companies in the Fortune 500 have some sort of anti-discrimination policy that protects LGBTQ employees, Fidas says. But employers shouldn’t rely solely on policies and training to make their work culture more accepting. They need to follow through on making sure those policies are being implemented in practice. “Do the right thing, put those policies in place, ensure that benefits are equitable for this population, have an employee resource training, have inclusion training,” she says. “And recognize that creating a truly welcoming and inclusive culture doesn’t stop with the words.”

Taking the leap For employees, coming out at work can be an isolating process, so seeking out allies is critical. Grey says that when she was making the decision to come out, she relied heavily on a business administrator confidante and a contact at her employer’s external HR firm. “It took all the courage I had to come out and be like ‘This is something I’m doing, I can’t pretend to be someone I’m not at work anymore,’ and from that point on, I was like, ‘Please help me,’” she says. “So I was looking for input the whole time, and they were both very good about giving it and then having further conversations about it.” Grey says she was “blown away” by how well her then-workplace supported her during her transition. Now in a new job, she appreciates the difference. “At the old job there was always that little annoying voice in the back of my head: ‘How do they really see me? Are they just being nice to be nice? Are people talking about me behind my back?’” she says. “And there’s just none of that anymore.”

*Reprinted from CNN Money

2019 Partnership Guide


Pittsburgh Pride would not be possible without the support of our partners.


Pittsburgh Pride

Let’s add your company to this list!

2019 Partnership Guide



Pittsburgh Pride

“With an estimated buying power of the adult LGBT community at $987 billion (up from $917 billion in 2015), Bob Witeck, CEO of Witeck Communications says “brands today recognize a growing proportion of younger consumers whose attitudes and buying behaviors are directly shaped by LGBT-friendly policies, campaigns and messages. While LGBT spending power highlights our market clout, the jobs, tax revenues, and profits we create as employers and entrepreneurs define our full economic value to America. We are just beginning to scratch the surface of our potential.”

Sponsorship of Pittsburgh Pride begins at $5,000. To discuss a partnership that meets your budget and goals, contact Christine Bryan, Director of Marketing & Development, 412-322-2800 x 7001 or

2019 Partnership Guide


Event Naming Rights Opportunities Partnering with Pittsburgh Pride gives you access to the community in a myriad of ways depending upon your goals and budget. It’s a way for you to increase your visibility and brand recognition to the LGBT community, engage future consumers, generate employment opportunities and support progress and equality for all. Below is a list of possible events that are available for your consideration.

Pride Rocks PGH Pride Rocks PGH is an outdoor ticketed concert and dance party that has played host to major national entertainment including Jennifer Hudson, Patti LaBelle, Melissa Etheridge, Adam Lambert, Nick Jonas, and Kesha. Pride Rocks PGH is the can’t-miss event in town and as the title sponsor, your company has the opportunity to be a part of Pittsburgh’s most exciting and talked about event!

PrideFest PrideFest is a free two-day festival that attracts over 185,000 people from all over the region. The festival provides a opportunity to showcase the strength of the LGBT community and bring our allies to an event where diversity is celebrated. The 6 block festival includes several stages of entertainment, 175 vendor booths, food tents, a children’s activity area, wellness village, public safety area, and pet pop up area, just for starters! Join us as the title sponsor and your company can align itself with the largest event of Pittsburgh Pride!

Ready. Set. Pride! Ready Set Pride! takes place on Ellsworth Avenue in Shadyside, which is one of the original locations of Pittsburgh Pride. Now in its 5th year, this event is the official kick-off to Pride and is held outside with entertainment and dancing in the street. Custom signage and branding opportunities are available.

Fabulous Gay Friday Fabulous Gay Friday is a fun and free lunchtime entertainment event held in Market Square which brings together the corporate community and the LGBT community. Held in downtown’s most popular gathering spot, past performers have included dance diva Martha Wash and RuPaul’s Drag Race contestant and Britney Spears impersonator Derrick Berry. Custom branded signage opportunties are available.

Rainbow Run Lend your company name to the first Rainbow Run, a 5K Run/1 mile walk. Working with our partners at Pittsburgh Three Rivers Marathon, this timed race can give you the opportunity to show your support of the LGBT community with custom signage while promoting a healthy social experience in a family-friendly atmosphere.


Pittsburgh Pride

Opportunities to Sponsor at PrideFest PrideFest offers multiple opportunities for your company to be involved in the largest LGBT event in Western Pennsylvania! With over 185,000 attendees, multiple marketing opportunities are available including title sponsorship with customized signage and on-site engagement including contesting, sampling, and couponing. We welcome the opportunity to work with you to develop a customized proposal based on your marketing initiatives, goals and budget!

Information Tent

Food Vendor Area

Our attendees are coming to Pittsburgh not only to attend Pride but also to visit our restaurants, bars, and hotels. Sponsoring the Information Tent at Pittsburgh Pride with your company brand gives you the chance to promote your name to festival goers seeking out information about Pittsburgh Pride as well as provide general information about Pittsburgh. The lost & found and first aid area will also be located here.

Showcase your brand at this popular area filled with an array of something for every taste bud as well as providing a place to sit and eat during the festival. Exclusive soda pouring rights are available with this sponsorship.

Children’s Activity Area

Dance Party Area

A popular stop in the festival for the young and young at heart. This area is filled with extremely popular inflatables as well as a crafting area and face painting. Sponsoring this area will showcase your company to both traditional and nontraditional families.

Now in its 5th year, the Dance Party Area is where you can let loose and dance to a wide array of musical genres programmed by local DJs. Custom branded signage is available at this unique area.

2019 Partnership Guide


Opportunities to Sponsor at PrideFest

Restroom Row Restrooms have been a primary talking point the past few months because of North Carolina’s HB2 bill which discriminates against people using the restroom based on the gender they identify. Companies like Target have taken the position that people should be able to use whichever restroom they feel most comfortable in which has lead them to huge positive brand recognition in the LGBT community. Sponsoring the restroom area at Pride with your brand would give your company a unique ability to not only promote that you too believe that people should be able to use any restroom they wish but could also create an interesting PR opportunity.

Entertainment Stages Pittsburgh Pride is reknown for its diverse line-up of entertainment. From our Pride in the Street concert fundraiser to our free multi-day PrideFest festival, we invest in bringing local, regional and national entertainment in all forms to Pride to showcase their talents. From drag to dance and everything in between, this entertainment takes place on three stages throughout the festival. Sponsoring a stage gives your company the opportunity to align itself with one of the key features of the festival which will be seen by tens of thousands of people. Custom signage on the stage is available with this sponsorship.

Pet Pop-Up Area

Beverage Bars

No one loves their pets more than the LGBT community! Bringing your dog to PrideFest is a popular and common sight and sponsoring the pet pop up area gives your brand the opportunity to get in front of pet owners as well as provide them with a much-needed respite from the hot pavement by providing a cool place to get some water and rest (for both the animal and the owner!)

One of the unique features of Pittsburgh Pride is that it is a licensed event to sell liquor, beer and wine outside on the street. Throughout Pride there are fully-staffed, very popular bars with a wide array of offerings. Sponsoring the bars would give your company the opportunity to solidfy your support of the LGBT community. Exclusive pouring rights are available with this sponsorship as well as logo identification on beverage cups.


Pittsburgh Pride

Relax & Recharge Area The Relax & Recharge area is a shaded place where people of all ages can take a break during the festival. This area is unique as it gives your company the opportunity to speak one on one with people as they sit for a bit, recharge their cell phone, or grab a cold beverage.

Ticket Gate Entrance at Pride Rocks PGH Concert Probably one of the more exciting areas, the ticket gate entrance to the Pride Rocks PGH Concert is the first opportunity any company can have to engage with attendees! Barricades offer unique signage opportunities as well as the ability to distribute product or giveaways.


Wellness Village

Having access to cash that is close and convenient is something we’ve heard is important to our visitors. In 2015, nearly $100,000 over two days. Your company can be the “hero” and sponsor this busy area at Pittsburgh Pride.

In 2016, the first Wellness Village was set up at Pittsburgh Pride as part of a 6 month initiative, to encourage the community to get tested for HIV and STIs as well as start the conversation about PrEP, a pill that when taken daily prevents the spread of HIV. In three years, nearly 900 people have been tested for HIV and STIs at Pittsburgh Pride. Sponsoring the Wellness Village not only will provide the opportunity for people to get tested for free, many of which don’t have access to resources where they live, but also 17 provide them with life-saving education.

2019 Partnership Guide

Opportunities to Sponsor at PrideFest


Picnic Tables

Studies show that attendees believe that LGBT rights and climate change are both human rights issues. The Delta Foundation of Pittsburgh is committed to making Pittsburgh Pride a “zero waste� event and our efforts have been recognized by the Pennsylvania Resources Council. Your company can join us as a sponsor of this initiative which will promote a positive and responsible image to our attendees, vendors, and volunteers.

Everyone who visits our Food Vendor Area will see your company name and logo when you participate in our picnic table sponsorship program. Custom branded stickers will be affixed to approximately 40 picnic tables giving you an unique and interesting branding opportunity!


Pittsburgh Pride



Let Your Colors Fly Free Sparkling Singapore Pulse Nightclub—One Year Later Being Transgender Is Not a Mental Disorder

Your Complete Guide to

Pittsburgh Pride 2017

LGBT Employment Rights | Being Healthysexual | Calendar of Events | Pink Pages

Pittsburgh Pride Magazine Reservation deadline: March 1 | Material deadline: April 12 | Street date: May 6 The Pittsburgh Pride Magazine is a glossy, full-color magazine filled with anything and everything about Pittsburgh Pride including a comprehensive calendar, maps, feature articles, and information about each of our events. It also includes upclose and personal interviews with local leaders and national artists who will be performing at Pittsburgh Pride.

Mag Page Size





Full Page Full page (bleed)


Full page (non-bleed) 7.75”

Pittsburgh Pride Magazine distribution will also occur at partner businesses in Pittsburgh, Cleveland, Columbus, Erie, Wheeling, Steubenville, and Morgantown just to name a few!

Half page V



Half page H



With the purchase of an ad, your business or company will be listed in the “Pink Pages” of the magazine.

Quarter Square 3.75”








Half Page Vert/Horiz

Quarter Sq



Over 20,000 magazines will be printed and distributed all over the tri-state area at the beginning of May.

An online copy of the publication will be available on



Eighth Vert/Horiz

$337.50 $450

Eighth V



Eighth H



Acceptable File Formats

Unacceptable File Formats

1. PDF file: Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK

1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable.

2. JPEG or TIFF files: only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file: You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.

2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online phot resource) will NOT reproudce in print. Using any image you pulled form the homepage of a website will make your ad pixelated. 3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred. 5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable.

Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Pittsburgh Pride Magazine, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations. *For the purpose of advertising rates, to be eligible for a Non-Profit Rate, the purchaser must be recognized by the Federal Government as a 501(c)(3) charitable organization. These terms and conditions shall be deemed incorporated into every insertion order, space contract, or uncontracted advertisement to Pittsburgh Pride Magazine unless specifically modified in a written agreement signed by the Delta Foundation of Pittsburgh. Furthermore, advertisements are accepted only under the condition that the adver- tisers assumes liability and responsibility for any legal claims resulting from advertisement being printed or not printed. Pittsburgh Pride Magazine reserves the right to refuse any advertisement without explanation. Payment for an advertisement is admission by the client that all materials used (claims, logos, photos) have been obtained legally, with permission of respective parties and that model releases were signed with permission to be published in Pittsburgh Pride Magazine.

2019 Partnership Guide


a project of the

911 Galveston Ave. | Pittsburgh, PA 15233 | 412-322-2800 | |

Profile for Delta Foundation of Pittsburgh

2019 Pittsburgh Pride Partnership Guide  

2019 Pittsburgh Pride Partnership Guide