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The Je wis hChron icle . n e t

A DAY IN…oakmont

Jewish Pittsburgh Living

CLUTCH PLAY… Hot Bags by Local Designer Susan Farber!

Designing women Pittsburgh fashionistas find national fame STEELTOWN ENTERTAINMENT The people behind our city’s Hollywood transformation HAPPY CAMPERS Jewish camp options for a super Summer 2012


David Caoin, Publisher, CEO MAGAZINE STAFF Roberta Lando Brody, Editor Audrey Brown, Art Director Holly Rudoy, Writer Shelley Lipton, Photographer Ilana Yergin, Contributing Photographer Jessica Svec, Contributing Writer SALES STAFF Susan Mangel, Sr. Sales Rep. Roberta Letwin, Sales Rep. Donna Mink, Sales Rep. Debra Levy, Associate Sales Rep. BUSINESS STAFF Joseph Soloski, Comptroller Josh Reisner, Office Manager Marcy Kronzek, Receptionist BOARD OF TRUSTEES Richard Kitay, President Cindy Goodman-Leib, Vice President Larry Honig, Secretary Andrew Schaer, Treasurer Davida Fromm, Past President Carolyn Hess Abraham Brian Balk Daniel Berkowitz Lynn Cullen Milton Eisner Stephen Fienberg Malke Frank David Grubman Thomas Hollander Evan Indianer David Levine Ari Lightman Mitchell Pakler Amy Platt Benjamin Rosenthal Charles Saul Adam Shear Jonathan Wander Lou Weiss Volume 2, Number 2 J is published four times a year by the Pittsburgh Jewish Publication and Education Foundation, 5915 Beacon Street, 3rd Floor, Pittsburgh, PA 15217, 412-6871000 (phone), 412-521-0154 (fax). The information presented is from varied sources considered to be reliable, but its accuracy cannot be guaranteed. Opinions expressed are those of the indentified subjects and do not reflect the views of J Magazine or the Pittsburgh Jewish Publication and Education Foundation. Letters and editorial solicitations should be sent to: J Magazine, Publisher, 5915 Beacon Street, 3rd Floor, Pittsburgh, PA 15217. Unsolicited manuscripts, photography, artwork or other materials will not be accepted, and unless accompanied by return postage, J Magazine is not responsible for their disposition.

J Magazine spring 2012 Issue 6 MEMBER OF THE TRIBE An interview with Duff Goldman, the Food Network’s Ace of Cakes, who “charms” his clientele one cake at a time. 10 DESIGNING WOMEN Meet three native Pittsburgh women who are making a national splash in the world of clothing and accessories design.

16 ENTERTAINMENT: PITTSBURGH’S NEW STEEL Part II in a series about coming home and the start of the Steeltown Entertainment Project by co-founder Carl Kurlander. 22 PASSOVER DELIGHTS Delicious takes on old favorites add a new twist to a traditional meal. 24 HAPPY CAMPERS Jewish camping opportunities for kids of all ages and interests.

Volume 2, Number 2

29 RECIPES & RESERVATIONS Legume Bistro delights diners in its larger – but equally delicious – Oakland location. 30 A DAY IN…OAKMONT Head east of the city for a day of shopping, dining and more in this historic community. 32 JFILM: MARKING 19 YEARS OF JEWISH FILM IN PITTSBURGH Pittsburgh’s Jewish Film Forum now offers year-round movies with Jewish/ Israeli themes. 34 FACES & PLACES Celebrations and events throughout the community. 42

CAMPERS ON THE STREET As the anticipation builds for summer season, we asked kids what they like about camp.

On the Cover:

Jodi Amos, our stunning cover girl, could devote her career to modeling. Instead, after a successful 13-year career in the banking industry, she now has her own financial consulting business. When she isn’t working or spending time with her family, husband Bryan and daughters Samantha (14) and Alexandra (12), Jodi lends her time and expertise to numerous local causes including UPMC Ladies Hospital Aid Society, Jewish Women’s Foundation and the Crohn’s and Colitis Foundation. She was honored as a 2010 United Jewish Federation Volunteer of the Year. Jodi is wearing a tank and skort from the Jamie Sadock 2012 Spring Collection. Bracelets by Rachel’s Cure by Design. See article on page 10 for merchandise information. Photography by Shelley Lipton.

spring 2012


Shelley Lipton Audrey Brown, Roberta Lando Brody, Holly Rudoy

Letter from the Editor


y the time you read this, Spring will be here. And even though the groundhog saw his shadow this year, the Winter of 2012 has not been nearly as unkind as those of the past several years. Getting out of the house this Spring will help to distract you from the media overload of this election year’s primary season. Whatever your political affiliation, 2012 election fatigue is sure to set in early. With longer days and warmer nights to look forward to, a dinner out or an evening stroll around your neighborhood should offer a welcome relief from the 24-hour-a-day barrage of primary prognostication! The impending warm weather also brings many pleasant events to mind…Spring Break, the Passover holiday, renewed outdoor activities, and for those of you with younger children, the anticipation of summer camp (contain your excitement, parents!). If you play golf or tennis, you’re probably counting the days until you can hit the course or the court…and you might already be familiar with one of our cover subjects. Our lovely model, Pittsburgher Jodie Amos, is wearing an outfit designed by Greensburg native Jamie Sadock, a designer who is well-known for her cutting-edge golf and tennis wear. Jamie’s clothing shares the cover story with the beautiful handbags designed by Pittsburgher Susan Farber, and carried by discriminating women everywhere. The third

young woman featured in our Designing Women article is college student Rachel Tobin, whose jewelry to benefit Juvenile Diabetes has become a national story. Learn more about all three on page 10. As Passover approaches, balabustas everywhere will be searching for recipes to make their Seders special. Some of the people featured in this issue kindly shared their favorite family recipes to give your holiday meal a different twist. We hope you’ll try them. For those of you in the throes of summer camp planning, our staff looked into Jewish summer camp and found loads of research supporting the benefits of a Jewish camp experience. Oh, the thought of a quiet house for one, two, maybe even eight weeks! See page 24. It’s not too late! Other features of this issue include the second installment of Carl Kurlander’s wonderful story of his return to Pittsburgh and co-founding of the Steeltown Entertainment Project, our Recipes & Reservations selection of Legume Bistro, A Day in…Oakmont, and Campers on the Street. New to J Magazine this issue is MOT (Member of the Tribe), the first in a series of light-hearted interviews with well-known Jews from around the country. Holly Rudoy spoke at length with the colorful Duff Goldman, the Ace of Cakes from the Food Network, because frankly, who doesn’t like cake? You’ll find it on page 6. No publication can make it from desktop to mailbox without a hard-working, dedicated staff, and J Magazine is no different. Without the immense talents of head writer Holly Rudoy and art director Audrey Brown, this magazine would not exist. I asked them to be in the above photo, so you could see who they are! We are also fortunate to welcome the photographic artistry of Shelley Lipton, our new photographer. Rounding out our new crew are freelance photographer, Ilana Yergin and contributing writer, Jessica Svec. If you enjoy reading J, then you have these wonderful women to thank! Happy Passover from all of us! Roberta Lando Brody Editor


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Interviews with Jews in the News…

Duff Goldman: The Ace of Cakes by Holly rudoy


nown for his wildly creative, bordering on physically impossible, gravity defying cakes, Jeffrey Adam “Duff” Goldman, the Ace of Cakes, remembers “very clearly standing on a chair as a young child pounding on vegetables with a meat cleaver.” Probably not a surprise to fans of his hit reality show, which ran for 10 seasons on The Food Network. Clearly, this Jewish boy was destined for greatness. It all started in middle school, when Duff developed a passion for the arts—okay, maybe it was the “graffiti arts.” To support his habit (those paint canisters are expensive) he got a work permit so he could get a job at the local Burger King. Though he loved cooking and art, at his parents urging, he took the traditional route and attended the University of Maryland Baltimore Campus, whereupon he promptly graduated and embarked upon doing what he really wanted to do—attending the Culinary Institute of America in Napa Valley. The fusion of his explosive creativity, serious art skills and appreciation for fine food led to his tenure in several notable kitchens including the French Laundry, the Vail Cascade resort and Todd English’s Olives. (I think that’s where he was when he got “pantsed”—and he doesn’t wear underwear. He does apologize if that’s TMI). “Kitchens are locker rooms,” he offers. And he loves it. “There’s an entire subculture that speaks to my artistic side and to my dumb jock adrenaline side.” “I’m not ADD, but I need a lot of stimulation,” he says, explaining why he was never a candidate for a more traditional vocation. “If you’re really interested in (a career), there’s something about not leaving yourself a choice that’s good. I don’t own a tie and I curse like a sailor. If somebody gave me a desk job, I’d be fired in an hour for saying something inappropriate.” In 2000, Duff landed back in Baltimore to pursue his passion for playing bass in a rock band. The group was pretty successful, with plenty of gigs and some national tours. To pay the rent, he 6

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and a fellow musician who was an architectural model builder started baking cakes out of his apartment and selling them online. “My roommate didn’t mind—she thought it was cute,” he quips. But the Health Department, not so much. So in 2002, Duff bought a 6,000 square foot, hundred-year-old restored church and opened Charm City Cakes. Today, his is a strong enough brand to have opened a second location on Melrose Avenue in Los Angeles as well as products in grocery and craft stores around the country and online at He says, “I’m really just a dumb cook who won the lottery.” Yeah Duff, we’re not buying it. In Duff’s life: Defining Jewish Mom moment that sticks with him: One year Duff came home from college after a months long attempt at growing dreadlocks, which consists of regularly applying bees wax to unwashed hair. Upon seeing—and smelling—her son, his mom promptly shaved his head. Duff says he will never forget how good it felt to get rid of the malodorous nest on his head and still keeps a clean-shaven head to this day. Delivering to the ‘Burgh: Duff, a life-long hockey player and fan, had the honor of creating a cake for the Lemieux Foundation’s Playroom Project and Lunch Fundraiser in 2009. Forget presenting the




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MOT masterpiece to Le Magnifique. It’s the playful cross check Lemieux leveled at him in a little pick up hockey right in the halls of LeMont that remains a highlight in his life.

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How far do Duff’s cakes go? As a professionally trained pastry chef who has worked in the country’s finest restaurants, Duff simply refuses to make a cake that isn’t delicious “I was a pastry chef long before I was a cake decorator,” he remarks. In the case of Charm City Bakery, they really do taste as good as they look. To that end, Duff will not compromise quality by shipping a cake. You can place an order and pick up your cake at 2936 Remington Avenue in Baltimore, or you can request that the Charm City staff accompany your cake to its final destination. In that case, the team does much of the prep work for the cake in advance and they rent a kitchen space at the destination to complete the masterpiece. Charm City cakes have traveled as far as London, Mexico, and Jamaica. What if I can’t get to Baltimore or Los Angeles? Then pop in to your neighborhood Giant Eagle and stock up on all things Duff! Giant Eagle now carries the Ace of Cakes product line including cake mix, tubes of icing, tubs of fondant and decorations, too. The web site www. also features incredible accessories from cake tattoos to airbrush kits.

Duff Goldman Duff’s favorite dessert? ICE CREAM! Thus the creamy delicious line of Blue Bunny ice cream featuring Duff’s mug and real cake flavors from Charm City Cakes. Through my own incredibly thorough research I can highly recommend the wedding cake and red velvet flavors. Perfect for those of us who want cake flavored ice cream with our cake! For more information on Duff Goldman and Charm cakes, visit the bakery’s web site at www.charmcitycakes. com. The bakery is not open to the public as it is more of a busy working bakery than a storefront but it is open to the public for picking up cakes on Tuesdays and Wednesdays from 12-1, Thursdays and Fridays from 5-6 and Saturdays from 11-12.


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Duff recommends ordering two months in advance. “We’re in Pittsburgh all the time, and lots of people come here to pick up from Pittsburgh,” he says. After all, Baltimore is only about four hours away and they do make a small cake that serves 15, starting at $250. Road Trip!! Tell them J Magazine sent you.


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Designing Women:

from the

By Holly Rudoy

Photography by Shelley Lipton

Jodi wears a tank and long shorts from the Jamie Sadock Spring 2012 Collection. Opposite page: Must-have purses from the Spring 2012 Susan Farber Collection. Rachel’s Cure by Design baubles. Clutch by Susan Farber. 10

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aris, Milan, Pittsburgh, New York. Yeah, that’s right, I slipped our fair city in there among the world’s most influential fashion meccas. We do, after all, have the trendy boutiques – just stroll through neighborhoods like Lawrenceville, Oakmont, or the Southside. But how about our exports? Cool designers from Pittsburgh making their mark on the world? We’re here to tell you, not only do they exist, but they impress, they influence and they thrive. We found three very talented Pittsburgh area Jewish women whose creative designs adorn people from Hollywood to Holland. When Jamie Sadock, a native of Greensburg, was a student at the University of Pittsburgh, she would regularly go with her father to visit his clothing factories in Eastern Pennsylvania and his offices in New York. “I was always artistic, and someone in the New York office suggested that I go for an interview at one of the most innovative menswear companies in the industry,” she explains. It was a pivotal point for Sadock, who was about to begin a PhD program in Psychology. Instead, she packed her bags and headed to her new home at the Barbizon Hotel for Women in New York, where “if I stretched out my hands, I could touch the walls on both sides.”

Psychology’s loss was the fashion world’s gain as Sadock worked her way through such notable design houses as Sasson, Henry Grethal, Calvin Klein, Le Coq Sportif, and Harley Davidson before finally launching her own line of resort sportswear, Jamie Sadock, in 1994.

mane. It’s a long story, but she brought a horse into her loft as part of a surprise for her husband’s 40th birthday. “From that horse, I took a few strands of the mane and got the next shade of khaki that I used for the upcoming season. So the inspiration can come from anywhere.”

Sadock’s recognizable designs bring a welcome dose of fashion to sport. Marked by vibrant hues and bold shapes on smooth cuts and innovative fabrics, the line has created a niche in the sport resort industry that did not previously exist. Fans include former Presidents Clinton and Bush Sr., Celine Dion, Goldie Hawn, LGPA player Christina Kim and Sean Connery.

Her philosophy, that “inside every 50-year-old is an 18-year-old,” drives her and also the success of the company. “I understand the business of what my customer wants and who he or she is and always was,” she explains. In her own life, that philosophy explains her penchant for equestrian jumping and dressage, her stint behind the wheel of a Formula 1 car, her tandem jump with the Golden Knights at 14,000 feet and her two motorcycles—a Harley and a Honda Rebel.

“Sean Connery wore some of my men’s collection and told me that people stopped him to ask about what he was wearing, and that he felt so good in it, it improved his golf score,” she says. Sadock also designs for movie stars and movie sets, and says she is “always thrilled to be approached to create outfits.” Perhaps most notable right now is the white tracksuit she designed for Whitney Houston for her performance of the National Anthem at Super Bowl XXV in 1991.

One journalist describes her clothes as bringing “a rock-n-roll sensibility to country clubs and resorts all over the world.” Thanks to Jamie, we can all safely golf, lunch and tennis in style.

A true artist, Sadock was just nominated for the Cooper-Hewitt Museum National Design Award. She has exhibited her mixed media photography and paintings, and finds inspiration everywhere.

For Fox Chapel resident Susan Farber, it was just a matter of time before she merged her artistic talent and keen eye for materials with her marketing and advertising background to come up with the Susan Farber Collections. What started out as beaded belts selling right out of local stores in 2003 exploded to an international line within just five years. Susan Farber Collections is now growing as an umbrella brand noted for handbags, jewelry and, coming soon, home accessories.

“I am constantly invaded by ideas,” she says, acknowledging that she is influenced by architecture, design, even the color of a horse’s

Farber’s identifiable designs feature rich colors and a slight but restrained nod to fun here and there, with strategically placed spring 2012


ion h s a F 412 from the

u Jodi rocking a Jamie Sadock tank and stackable Rachel’s Cure by Design. Fun, funky and fresh, the sale of these Rachel’s Cure by Design pieces benefits the Juvenile Diabetes Research. q

ruffle, fringe and Italian hardware. Farber describes her designs as “simple but distinct… understated but getting the point across.” She has no doubt created a “look”, one that has been recognized by such wellrespected fashion tomes as Elle, Women’s Wear Daily and Lucky. Her purses have hung in the windows of Henri Bendel and on the wrists of stars like Debra Messing and Sharon Stone. And while she welcomes the notoriety, what matters most to her is “the customer who loves our brand and waits for the new collection. It’s fun to see all the other stuff, but it really makes me happy if I am walking down the street and see someone carrying (one of my purses). That’s really meaningful.” With Farber’s drive, going from Fox Chapel mom to recognizable designer was inevitable. “I always had a goal… I really wanted to sink my teeth into something, and that meant pushing it as far as I could, “ she says. “I didn’t know a thing about the fashion business but I knocked on a lot of doors. Behind every door in New York’s fashion district there’s a whole world going on. I liked to look behind the doors and one person led to another,“ she offers. As a graduate of Syracuse and a former employee at ad giant Ogilvy and Mather, her marketing sense did help. “I was never in retail or fashion, but I understood marketing. I had to figure out what trade shows to be in, the public relations, sales, showroom--- lots of different components.” 12

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Farber grew up in Squirrel Hill and is the mother of three boys ages 14, 19 and 21, and though she travels to New York regularly to search for new materials and oversee production, Pittsburgh is still home. “I love Pittsburgh and I’m very close to my friends and family. I travel a lot, but it’s wonderful to have Pittsburgh, as a base.” Her products are featured in American stores as well as those in Europe, but she is now focusing more on her online business through or locally at Larrimor’s. While Sadock and Farber each set a course and followed it, Rachel Tobin was just a young teen tinkering with a hobby and trying to raise funds for the Juvenile Diabetes Research Foundation (JDRF). Diagnosed with Type 1 diabetes at age 12, Tobin was determined to make and sell some beaded bracelets for the charity, with a mission to find a cure for diabetes. Six years later, Rachel’s Cure By Design has donated $45,000 to the JDRF Western Pennsylvania Chapter and has a dedicated staff of volunteer beaders to keep up with the demand for her designs. Mature and poised (and pretty darn cute), Rachel and her jewelry have caught the eye of local -- as well as national -- media. She was most recently featured in Family Circle’s January 2012 issue, and her jewelry designs are sold in local boutiques, as well as those in Florida, Nevada, New Jersey and California. The daughter of Linda and David Tobin of Churchill, Rachel is now a freshman pre-med major at Emory University. But she regularly makes the trek back to Pittsburgh to create every new design, especially after a shipment of new beads arrives at her studio. Beautiful

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Clutch by Susan Farber, Jewelry by Rachel's Cure by Design.

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color combinations and a little subtle bling define each piece along with their own clever name. There’s Peace of My Heart, Bling it On, Turqs and Caicos and dozens of others. In addition, each piece features a Made with Love charm as well as a sterling HOPE logo, designed especially for Rachel’s Cure by Design to symbolize their drive to find a cure. “It just kind of happened,” she acknowledges. “In the beginning, I thought I’d give $100-$200 to JDRF. At first we just sold them to family and friends and a few boutiques in Pittsburgh, but then it took off.” In 2007, the business became an LLC and, says Rachel, “that’s when we really started to get serious.” They made a web site, began attending bead shows and garnered national media attention. “I never imagined at 18 I’d be in a national magazine,” she says with awe of the Family Circle profile. “The most important thing I’ve learned is that no matter how small an idea, if you run with it, it can be something great.”

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At first, mom Linda helped out when Rachel would need an extra set of hands. Now it’s Linda’s full-time job, and headquarters is the sprawling Churchill basement of Linda’s friend and partner, Margie Dubner. Piles of new bead orders smother a ping-pong table flanked by neatly stacked drawers of bracelets, necklaces and earrings tagged, labeled and ready for shipment. Rachel’s Cure by Design also helps other fundraising programs meet their own goals through the sale of Rachel’s designs. For every piece of jewelry a group sells, Rachel donates $10 to their cause, in addition to the $10 she gives to JDRF.

Cure by Design will custom-make jewelry with specific colors or charms unique to an organization’s color or themes. They are currently filling orders for a project for the Children’s Hospital of Pittsburgh. To be sure, it is a family affair. Rachel says that younger brother Josh, a 16-year-old student at Shadyside Academy,“ is our IT man.” Proud grandparents are Harvey and Susan Pollack of Churchill and Carole and Sam Lewis of Fox Chapel. Besides her incredible act of tzedakah, the jewelry is versatile and fun, for young and old alike. “I think my jewelry has its own look,” she offers, noting that she wears at least two to three pieces herself every day. Having been in the studio on the day of a bead delivery, which ranged from colorful glitz to sophisticated stone, I can attest that it is hard to resist Rachel’s Cure by Design. Apparently loads of her fans agree.

WHERE TO FIND Jamie Sadock clothing can be found locally at Gals on the Green on McKnight Road in the North Hills, Dick’s Sporting Goods and Golf Galaxy locations. Jamie Sadock is also available online at and at online retailers like Susan Farber Collections are available on susanfarbercollections. com and locally at Larrimor’s. Rachel’s Cure by Design jewelry can be found locally at Little’s Shoes, H. Baskin Clothiers, The Jolie, Rosebud’s and at both Nemacolin and Bedford Springs resorts. You can see a full array of designs and place orders at

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This is Part II of Carl Kurlander’s story of his return to Pittsburgh and the beginning of the Steeltown Entertainment Project.

“Entertainment Could Be Pittsburgh’s New Steel”

– Ellen Weiss Kander,

Ellen Weiss Kander and Carl Kurlander, co—founders —with Maxine Lapiduss— of the Steeltown Entertainment Project


efore moving back to Pittsburgh in 2001-for what I thought would be a one year Hollywood sabbatical after two decades working as a screenwriter (“St. Elmo’s Fire”)— and TV writer/producer (“Saved By The Bell”)— I had no idea of Pittsburgh’s rich connection to the entertainment industry. Who knew that on Smithfield Street across from Kaufmann’s, was a plaque that read “This is the birthplace of the first Nickelodeon. The motion picture theater industry began here in 1905.” That Harry Warner, legend has it, was selling pants in Kaufmann’s when he and his brother stopped into that Nickelodeon, saw the lines for the movies, and decided to get into the movie business with his two other brothers—opening up their first movie theater in New Castle and becoming the dominant distributors of movies in Pennsylvania until Edison’s lawyers chased them to California; that Pittsburgh gave birth to the first commercial radio station at KDKA; that Westinghouse helped develop the first television broadcast; and that a young man named Fred Rogers came back from his growing career at NBC in New York to help start the nation’s first public television station because he believed this new medium could be used to “make good attractive.” And that in addition to Fred, Pittsburgh had produced such entertainment pioneers as Martha Graham, Gene Kelly, Andy Warhol, August Wilson, and George Romero. Who knew that a decade later, the trailer for one of the Warner Brother’s biggest franchise, “Dark Knight Rising,” would show the Batmobile speeding down Smithfield street in front of that first movie theater. That an old steel mill would be converted into one of the largest sound stages on the East Coast, and be not only where “Dark Knight” and Tom Cruise shot movies, but announce a partnership with Carnegie Mellon’s Entertainment Technology Center to bring the motion capture system that did “Avatar” to Pittsburgh. That Jamie Widdoes, the director of the number one comedy on TV, “Two and a Half Men,” would be filming a TV pilot about women and girls in the Fred Rogers Studio. That more than sixty film and television professionals would become part of the Steeltown Film Factory which would host panels at Pitt, Point Park, CMU, and Pittsburgh Filmmakers to award $30,000 to emerging talent to make their short film in Pittsburgh. And that middle school and high school students and schools across Western Pennsylvania would “Take A Shot At Changing The World” as part of a viral video contest where they would receive over $10,000 in cash and prizes for “making a movie and making a difference” in their communities. But the above may never have happened if I did not meet a real life neighbor of Fred Rogers, Squirrel Hill native Ellen Weiss Kander, who would go on to become the Founding Executive Director of the Steeltown Entrertainment Project, a non-profit that was formed by Ellen and a remarkable group of Pittsburgh expatriates who had left their hometown to go on to illustrious careers in the film and television industry. 16

J Magazine

Steeltown Co-Founder, Founding Executive Director

It all started, believe or not, with a group of mothers, the first of whom would show up when I brought my friend Bernie Goldmann back to speak at the University of Pittsburgh where I was teaching. Bernie explained to a full audience how he had gone from getting bagels for “Risky Business” producer Steve Tisch, which is when I first met him, to becoming president of Steve’s company and then president of Village Roadshow Pictures where he supervised such movies as “The Matrix,” “Training Day,” and “Ocean’s 11." Bernie’s mother, Rita Seltman, lived right near the Cathedral of Learning, and not only did the students fill the auditorium, but a whole group of people from the community, including a woman named Roz Markovitz, who asked me why I didn’t have Eric Gold come to talk. “Who’s Eric Gold,” I asked? He and his partner, Jimmy Miller, who was from Castle Shannon (and whose brother was comedian Dennis Miller), managed such clients as Jim Carrey, Will Farrell, Vince Vaughn, and Ellen DeGeneres. I explained that Pitt didn’t really have a budget to bring a lot of speakers back, and Roz told me not to worry—Eric’s mother, Thelma Landay, still lived in Churchill. A few months later, a packed crowd was in front of Eric as he told stories of how he and Jimmy had learned about show business when his mother made reservations at “The Holiday House” in Monroeville. This was January 2003, and Eric showed previews of some upcoming films of his clients which had not been released, such as “Old School,” “Finding Nemo” and “Bruce Almighty,” which would all go on to become box office smashes. But Eric also wondered, with all the talent in Pittsburgh, why someone here could not have written a “Bruce Almighty.” A few weeks later I got a call from Eric from Eat ‘N Park (he was with his mother) asking why couldn’t we have a filmmaking contest to find talent in Pittsburgh, where we’d round up the best writers and have them pitch to folks like himself, and Bernie Goldmann, and others in the business from Pittsburgh. They would pick the best script -- the winner would get money to make it -- and they would try to sell it in Hollywood. That idea would eventually become the Steeltown Film Factory, which would become a major force connecting Pittsburgh and Hollywood. By this time, I had become (largely through the Pittsburgh telegraph of mothers telling me about their kids in L.A.) somewhat of an unconscious connector of folks who had left Pittsburgh and had gone on to great success in the film and television business. It turned out that “Chicago” director Rob Marshall’s father, Bob, had once occupied my office at Pitt in the English department; that Stevie Soderbergh, who I used to play street football with as a kid, and whose sisters Mary Ann and Cathy used to beat me up, was the same Steven Soderbergh who would go on to direct “Erin Brockovich” and “Ocean’s 11”; that Jamie Widdoes, co— star of “Animal House” and director of “Two and a Half Men,”

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“Entertainment Could Be Pittsburgh’s New Steel” Peter Ackerman, the screenwriter of “Ice Age,” and Jonathan Beckerman, the head writer of David Letterman, had all gone to my alma mater, Shady Side Academy; that “Lizzie McGuire” creator Terri Minsky had based that show on her childhood in the South Hills; that Mark Rosenthal, whose mother Louisa was friends with my step— father Richard Wechsler, had started at the public theater, and gone on to become president of MTV networks; and that my mother Jeanne Wechsler had done plays with Esther Lapiduss whose daughter, Sally, wrote for “The Nanny” and whose other talented and funny daughter, Maxine, had written and produced for shows such as “Roseanne” and “Ellen.” On Mother’s Day in 2003, I would meet many of these mothers at a lunch that was proposed half-jokingly by Film Studies Program Director Lucy Fischer, and soon after I found myself having coffee at 61c with Maxine Lapiduss and her best friend, Ellen Weiss Kander. I shared with them an article I had written in the PostGazette called “Pittsburgh’s Next Industrial Revolution: Entertainment” suggesting that the city’s biggest export was no longer steel, but talent—which had gone on to make billions of dollars every year for people in other cities as professionals in the film and television business, and that if Pittsburgh was to reinvent itself in a poststeel world and be part of the muilt-billion dollar entertainment industry, it might consider bringing back some of these players for a “Pittsburgh Entertainment Summit.” Ellen, Maxine, and I talked about the amazing resources Pittsburgh had in education, technology, and the arts which had nurtured all this talent, and what it would take to bring some of these folks back. Ellen had just hosted her son Ben’s Bar Mitvzah the day before (I could hardly believe she was making time to meet now), and we joked that bringing back these Hollywood folks back would be like having a giant Pittsburgh Bar Mitzvah. Much to my amazement, Ellen was all in about making this happen, with the hopes that maybe we could make a difference in this city, and who knows, maybe the world. Anyone who has ever met Ellen soon falls into her charm and humor and the spirit of doing good that surrounds her, and within a few months, Ellen and I were at the home of Audrey Hillman Fisher, who had suggested that we start a non-profit, because she felt “the arts could save Pittsburgh.” And by converting the arts into an entertainment industry, we might be able to create a new economic driver in this region. Ellen then introduced me to her good friend Anne Lewis, who was her own remarkable force


Ellen Weiss Kander, “Chicago” director Rob Marshall, Maxine Lapiduss, Carl Kurlander.

of nature, and, much to our amazement, Anne, who had just raised over $31 million for Pittsburgh’s Children Museum, agreed to be our board chair for a new non-profit called the Steeltown Entertainment Project. Though a successful Wall Street attorney before she moved back to Pittsburgh to raise her kids with husband, Gregg Kander, Ellen had gone back into her family business, WeissHouse, and had inherited her parents remarkable sense of style. Along with Maxine, we soon began to plan the “Steeltown Entertainment Summit” in what the Post-Gazette would later describe as “the greatest assemblage of talent and hustle this town has ever seen.” Ellen and I visited L.A. and New York and met with many of the kinder of those who attended the mother’s lunch, and though some had mixed feelings about their childhoods in Pittsburgh (as did I), they all were remarkably willing to come back and help their hometown. That was 2003, and unfortunately, Pittsburgh had just lost its favorite neighbor, Fred Rogers, and so it seemed extremely appropriate to host this summit at the studio where Fred had done his show for decades, WQED. Ellen and I then went to The Warhol to secure it for the party later, a place that is very symbolic of a talent who had left Pittsburgh and, regretfully, only come home to be buried here. “You're always a schlepper in your hometown,” Ellen would often joke, and that became like a mantra to us. For while we had discovered a list of literally hundreds of Pittsburghers who worked in film and television; few had stayed connected to the region. In trying to recruit them to come back, it helped that Ellen had known Bernie in fourth grade, where she had a crush on him until her father caught Bernie throwing a snowball at someone’s car. And that Ellen had gone to Allderdice with Rob Marshall, who had gone to the prom with Maxine. But even those who had not known Ellen soon were persuaded into coming back by her excitement and enthusiasm for what this could do for Pittsburgh. For she had a dream that her three kids, Ben, Jacob, and Kate, might not have to leave their hometown to “make it,” that if they wanted to do something big, they could do it right here in Pittsburgh.

Read more about Ellen, Carl, Steeltown and Pittsburgh’s transition to being Hollywood’s Best Kept Secret in the next issue of J Magazine....

Our students are scholars, athletes, and artists who think critically, act morally, and make a difference in the world around them.

6424 Forward Avenue Squirrel Hill

412.521.1100 A K-8 independent Jewish day school Affiliated with SSDSA, NAIS, & PCIS



& Astudents S S O C I AT ES, LLC Our are scholars, athletes, and CERTIFIED PUBLIC artistsACCOUNTANTS who think critically, act & CONSULTANTS morally, and make a difference inKitay the world Richard J. CPA around them. 2790 Mosside Boulevard Suite 850 Monroeville, PA 15146 6424 Forward Avenue 412.521.1100 Squirrel Hill 412-372-5400 FaxJewish 412-372-8924 A K-8 independent day school Affiliated with SSDSA, NAIS, & PCIS



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spring 2012


Extending the Reach of the Annual Festival Makes an Impact Year-round By Jessica Svec

The tradition that began 19 years ago in the old Beehive Movie Theater on Forbes has flourished into one of the most well regarded Jewish film festivals in the country, receiving national recognition from the Academy of Arts and Sciences and a hefty grant from the Schusterman Film Fund. In 2010 the film festival changed its name from The Pittsburgh Jewish Israeli Film Festival to JFilm: Pittsburgh Jewish Film Forum to reflect the organization’s expanded year-round programing. JFilm offers several other film related events and activities along with its centerpiece, the JFilm Festival. Teen Screen is one of the year-round programs that Iris Samson, JFilm’s chairman, is most proud. First introduced in 2005, Teen Screen is a free film screening offered to school groups all over the Pittsburgh area showing age appropriate films about the Holocaust and other Jewish/Israeli topics. The screenings are curriculum-linked so teachers are provided with a study guide before the screening and JFilm hosts a talkback afterwards. “It makes me very proud of Pittsburgh that we do this,” Samson remarks. So far over 14,000 students and teachers have participated (the majority are not of Jewish background). Afterwards, students are asked to write a reflection about what they have learned and their thoughts on the film’s content and message. This is what one high school senior had to say: “Honestly, having worked late last night I was prepared for the best nap I have ever taken during school hours. But once the film reel began to roll, I was gripped not only because of the attachment to the motion picture, Freedom Writers, but by the rawness of the stories of people my own age... On countless occasions I was nearly brought to tears, whether it was for Anne Frank and the Holocaust victims, Maria’s gut-wrenching hopelessness, or every voice silenced by circumstance.” — Student, Pittsburgh Perry, 12th Grade (Voices Unbound: The Story of the Freedom Writers) JFilm Executive Director Kathryn Spitz Cohan has been to conferences all over the country to meet with other film festival directors and has found that the Pittsburgh Teen Screen is a 20

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unique program, “Most other festivals only do one teen night; we do them all year,” she says. Reel to Reel is another one of JFilm’s programs and is partnered with AJL, The Agency for Jewish Learning. Once a month a small group of teens visit a senior living facility to watch and discuss films together. This year one of the teen members suggested that they partner with one facility in order to create better relationships with the seniors involved. This year’s festival featured 2 Night on March 21 at CMU’s McConomy Auditorium, a film in conjunction with The Red String Film Series, formerly known as the Jewcy Film Series, geared towards 21-35-year-olds. The Red String Series is another extension of JFilm’s year-round programming that offers films and networking activities for young adults in interesting locations around the city. For the first time ever, this year’s festival will show an Israeli horror film. Rabies, winner of the Mile High Horror Film Festival, will play at the Southside Works Cinema, Tuesday March 27 at 7:30 pm followed by a discussion with scholars Jeremy Dauber, Columbia University, and Adam Lowenstein, University of Pittsburgh. The festival wraps up April 1 with a 1:30 pm showing of Circus Kids, at the Southside Works Cinema, and in celebration of the Jewish Federation’s Centennial, the final film will be sponsored by the Federation and is free to the public. For more information regarding this year’s film descriptions and screenings, please visit

Clickart Zohar


arch means cold weather, basketball brackets, potentially more cold weather and 18 days of fabulous films in Pittsburgh. This year’s 19th Annual JFilm Festival kicked off March 15th with an opening ceremony at the Southside Works Cinema featuring Prima Primavera as the first of 20 films screened in this year’s event.

Closing day film, “Circus Kids” will be shown for free on April 1 at 1:30 at the Southside Works Cinema, courtesy of the Jewish Federation of Pittsburgh. Two young circus performers from the film will perform at the event that day.


412-212-8549 spring 2012


Photos by Shelley Lipton

Happy Passover from J Magazine! Thank you to these five fabulous cooks and J Magazine subjects for sharing their recipes for a happy and tasty Passover.

No Liver Chopped Liver - Jodi Amos, Financial Consultant and J Magazine Cover Model INGREDIENTS: Large can green peas, drained, • Small can of string beans, drained, • 3 hard-boiled eggs, at room temperature, • 3 Large onions, sautéed to light brown, cooled, • 1 cup walnuts, • 8 Passover crackers Preparation: In a food processer, mix walnuts very fine, then add peas and string beans. Next add crackers, eggs and onions.  Season with salt and pepper.  Serve with Matzo. Passover Forgotten Meringues - Margie Dubner, Rachel’s Cure by Design INGREDIENTS: 2 egg whites, • ½ cup sugar, • 4 drops vanilla, • pinch of salt, • 1 cup chocolate chips, • 1 cup finely chopped walnuts (optional) Preparation: Preheat oven to 350 degrees. Have ready 2 foil lined cookie sheets. Beat egg whites until foamy. Gradually add sugar. Add vanilla. Beat until stiff peaks form. Add salt, (walnuts), and chocolate chips. Drop by teaspoon on cookie sheets. Place on greased or foil lined cookie sheet in oven. Immediately turn oven off and leave in oven overnight. Cookies are ready to eat in the morning. Store in tin can or metal container for freshness if they last that long. Matzo Brei - Shelley Lipton, Photographer INGREDIENTS: 3 matzo squares, • 2 large eggs, beaten, • coarse salt and freshly ground pepper to taste, • 2 TBS chicken fat, oil, or butter for frying, • cinnamon-sugar, • honey, • maple syrup, • or ketchup Preparation: Bring 4 cups of water to a boil and pour into a bowl. Break the matzos and soak in the water for about 5 minutes. Drain and gently squeeze dry. Return the matzos to an empty bowl. Stir the eggs and salt and pepper with the matzos. Heat the chicken fat, oil or butter in a frying pan. Then, take tablespoonfuls of batter at a time, gently frying, patting the center down a bit. You can make several small pancakes or one large pancake. When golden brown on one side, turn gently with two spatulas and fry on the other. Serve as is or topped with cinnamon-sugar, honey, maple syrup, or even ketchup! Grandma Grandma Emma Emma Braun’s Passover Braun’s Passover Carrot Carrot Kugel Kugel -- Karen Karen Morris, Morris, Young Young Judaea Judaea INGREDIENTS: 4 eggs, separated, • 1/4 cup of sweet red wine, • 2 TBS lemon juice or a little more, • 1/2 cup sugar, • 1 cup grated carrots, tightly packed, • 1 cup shredded apples, • 1/4 cup potato starch, • 1/4 cup cake meal, • 1/2 or 1/4 tsp. salt Preparation: Combine all ingredients, then add stifly beaten egg whites.  Turn into well greased casserole, heat a little oil in casserole, pour a little of the oil into the kugel. Bake at 350 or 375  degrees for 35 minutes or until brown. Portobello Mushroom Latkes - By Iris Samson, Chairman JFilm INGREDIENTS: 4 medium to large portobello mushrooms, • julienned or chopped into small pieces, • 1 small onion, diced, • 1 mushroom soup cube crushed, • 1/4 tsp. garlic powder, • 3 eggs, beaten, • 3-4 TBS. potato starch, • 1-2 TBS. Olive oil Preparation: Saute the diced onion in olive oil. Sprinkle with the crushed mushroom soup cube, then add the garlic to the onions. Saute until golden. Cool. In a bowl, combine the chopped mushrooms with the onion mixture; add the well beaten eggs and the potato starch (until the mixture sticks together well).  Form pancakes by dropping into a frying pan with hot olive oil, about two to three tablespoons at a time (depending on how large you want them). Brown and turn. Makes 1 dozen to 1 1/2 dozen pancakes, depending on the size. 22

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We salute Lee Oleinick named to Barron’s Top 1,000 Financial Advisors For leading in a world that has changed. For perfecting the art of listening. For proactively responding to clients’ needs. For building strong relationships. We applaud Lee Oleinick and his most significant accomplishment— winning clients’ trust. Advice you can trust starts with a conversation.

Lee Oleinick Senior Vice President–Investments Walnut Wealth Management UBS Financial Services Inc. 5600 Walnut Street Pittsburgh, PA 15232 412-665-9914 800-458-2224

We will not rest As a firm providing wealth management services to clients in the U.S., we offer both investment advisory services and brokerage accounts. Advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate contracts. It is important that clients understand the ways in which we conduct business and that they carefully read the agreements and disclosures that we provide to them about the products or services we offer. For more information clients should speak with their Financial Advisor or visit our website at UBS Financial Services and its affiliates do not provide legal or tax advice. Clients should consult with their legal and tax advisors regarding their personal circumstances. UBS Financial Services Inc. is a subsidiary of UBS AG. ©2012 UBS Financial Services Inc. All rights reserved. Member SIPC. 1.32_Ad_8.25x10.875_OJ0223_OleL



happy jewish campers campers By H

R y l ol


rom New York to California and every town in between, Jewish kids and overnight camp go together like lox and bagels, hummus and pita, latkes and applesauce. What started out 100 years ago as an escape from the city, with the convenience of a kosher meal, has become an ingrained summer tradition for many Jewish families who think nothing of planning vacations, bar mitzvahs and college tours around a summer camp session. While summer camp is admittedly a fun venture, (check out the book, Camp Camp: Where Fantasy Island Meets Lord of the Flies), its results are surprisingly serious business. According to research, the benefits of bonding with other Jewish kids go way beyond mud hikes, late night gab fests and color wars.

happy jewish campers campers

In fact, studies show that kids who go to Jewish overnight camp are more likely to become active members of the Jewish community as adults. According to the study CAMP WORKS: The Long-term Impact of Jewish Overnight Camp, “the influence of summer camp…can be felt long after the last sunset of summer. The impact is striking, especially when compared to their peers who did not spend their summer months at Jewish camp.” The study notes that as adults, campers are 30% more likely to donate to Jewish charity, 37% more likely to light Shabbat candles, 45% more likely to attend synagogue monthly or more and 55% more likely to be very emotionally attached to Israel. Another study, Generation of Change: How Leaders in their Twenties and Thirties are Reshaping American Jewish Life, notes that “A whopping 71% of young leaders attended Jewish summer camps, youth movements, Hillel and other forms of Jewish education, suggesting that many young leaders were groomed rather than having bloomed on their own.” In response to the compelling research, the Foundation for Jewish Camp began its One Happy Camper program, providing scholarships of $700, $1000 and $1500 to any first-time camper attending a Jewish camp. In Pittsburgh, One Happy Camper operates through the Jewish Federation of Greater Pittsburgh’s Centennial Fund for a Jewish Future (CFJF) in partnership with the Papernick Family Foundation.


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Sally Stein of The Jewish Federation of Greater Pittsburgh says “the community has invested over $150,000 in sending 208 Jewish children to Jewish overnight camp for the first time.” In addition, the Philip Chosky Foundation is underwriting Emma Kaufmann Camp’s CIT program through the CFJF.

Emma Kaufmman Camp Jewish Community Center of Pittsburgh EKC began in Harmarville in 1908 as the Emma Farm Association to give Pittsburgh’s Jewish kids an escape from summer in the city. In the more than 100 years since then, Emma Farm combined with two other Jewish camps, the Laurel Y in Somerset and Camp Lynnwood in Morgantown, WV, which the JCC bought in 1972, to serve as EKC’s new home. Today, the camp sits on the banks of Cheat Lake and is in the middle of a $5.5 million renovation. Last year, 835 campers enjoyed the first season of the John and Leatrice Wolf Aquatics Center boasting three pools, two slides, two diving boards, a multi-purpose covered

Karen Meyers

Josh Franzos

With an abundance of quality camps to choose from, Pittsburgh’s Jewish kids have endless opportunities for learning leadership skills, forging lifelong friendships and exploring how their own Judaism becomes a part of them as they grow into young adults. Many spend their summers, from kindergarten through college, at the camps below. This is by no means an exhaustive list, but is an example of the variety of camp options available. In most instances, it’s not too late to register for any of these enriching experiences. If you have a first-time camper attending camp for 19 days or more, visit www. onehappycamper. org or contact Sally Stein at sstein@jfedpgh. org to learn about the $1000 scholarships available!

sports court, a new basketball court and more. EKC places an emphasis on Jewish values, informal education, Shabbat celebrations, and programming activities for campers ages 7-16. Sessions run from 1-8 weeks for campers from all over Pittsburgh as well as Ohio, Virginia, Maryland, Washington DC, Florida, Nevada, Spain, Israel, England and more. For information contact Director Sam Bloom at 412-521-8011 x 366 or Assistant Director Adam Baron at 412-278-4184 x 209. BBYO Summer Experiences The B’nai B’rith Youth Organization, celebrating 87 years, bills itself as the “world’s leading pluralistic Jewish youth movement…inspiring teens to live Jewish lives while making a difference in the world.” This dynamic youth organization welcomes Jewish teens of all backgrounds, offering leadership training, community service opportunities, Jewish education, a connection to Israel and a positive Jewish identity. The local BBYO Chapter- Keystone Mountain Region boasts nearly 300 members from the region. Summer experiences include IMPACT programs focusing on community service in urban areas around the country, Chapter Leadership Training Conferences, International Leadership Training Conference, Kallah and an International Leadership Seminar in Israel. In addition, BBYO’s Passport program offers teens the opportunity to travel with fellow members to Israel, Europe, Costa Rica, Africa and the American West. For more information on BBYO and its spring 2012


Have we got a camp for you!

Early Childhood Squirrel Hill

J&R Day Camp

Teen Travel Camp

Performing Arts Camp Squirrel Hill

JCC South Hills Day Camps

Emma Kaufmann Camp

Ages 2-4

Age 3-Grade 5

Grades 6-9

Grades 4-9

Age 2-Grade 10

Grades 2-10

Performing Arts Camp offers a full day of training in theater, music and dance. with an all-camp production at the conclusion of the session.

New Registration Option: Register by the Week June 18-August 10

EKC is the JCC’s co-ed overnight camp located near Morgantown, WV, with an emphasis on Jewish values, informal education, Shabbat celebrations and premiere programming and activities.

K’ton Ton Camp: age 2 9-11:30 am or 9 am-3 pm 2, 3 or 5-days a week Yeladim Camp: ages 3-4 Monday-Friday 9 am-1 pm or 9 am-3 pm June 18-July 13 July 16-August 10 Kelly Gable-LaBelle (412) 521-8011, ext. 209.


Children discover new interests and talents every day. Half-day option for ages 3-4. Fee includes lunch and bus transportation.

Teens travel for adventures near and far, including a 5-day trip during the third week of each session.

June 18-July 13 July 16-August 17 (5 weeks)

Liza Baron (412) 521-8011, ext. 241.

Liza Baron (412) 521-8011, ext. 241.

June 18-July 13 July 16-August 10

June 18-July 13 Kathy Wayne (412) 521-8011, ext. 373.

Early Childhood Camp Sabra Camp Chalutzim Performing Arts Camp Ozrim Counselor-in-Training Specialty Camps Ann Haalman (412) 278-1975, ext. 204.

June 17-August 12 Sam Bloom (412) 521-8011, ext. 366.

Jewish Community Center of Greater Pittsburgh •

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By Ho

ll y

happy campers jewish campers


Preschool classes for children 18 months through 5 years old. We welcome children of any race, religion, or nationality. Come learn about our warm, nurturing, developmentally appropriate program.

Summer Camp summer programs, contact Chuck Marcus, Keystone Mountain Region Advisor, at 412-421-2626. Young Judaea Founded in 1909, Young Judaea is the oldest Zionist youth movement in the US. Also pluralistic, the group encourages participation of any affiliated or unaffiliated Jewish youth. The organization strives to build Jewish identity and Zionist commitment through a variety of programs including Camp Tel Yehuda, a National Senior Leadership Camp in Barryville, NY and through their regional camps for youth ages 8-13. Western Pennsylvania Young Judaea members attend Camp Young Judaea Midwest in Waupaca, Wisconsin. For more information on Young Judaea in Pittsburgh, email Karen Morris at karen. For information on Camp Tel Yehuda, call 1-800-970- CAMP (2267). For information on Camp Young Judaea Midwest, call 847-675-6790. Synagogue–affiliated Summer Camps The Union for Reform Judaism, the United Synagogue of Conservative Judaism and various Orthodox congregational organizations also offer complete Jewish summer camp experiences. Check with your own local synagogue for more information on the options available for your child this summer.

Our day camp is especially for children ages 18 months to five years. Families may enroll on a weekly basis to accommodate vacation schedules. Held in our air conditioned preschool rooms and secure outside playground. Program open to the community! Affordable tuition. Limited space. June 11–July 26 4905 Fifth Avenue, Pittsburgh PA 15213 Mimsie Leyton, Director: (412) 621-6566 x127,

Chatham Music & Arts Day Camp Experience summer fun at Chatham University’s Shadyside Campus. Programs in visual arts, music, drama, dance, nature exploration, & sports available for boys and girls entering kindergarten through the ninth grade.

• Music & Arts Day Camp June 18-July 27, 9:00 a.m.-4:00 p.m. (Enroll in entire six weeks or one of two three-week sessions)

• Cougar Basketball Camp August 6-9, 9:00 a.m.-3:00 p.m.


A program of the College for Continuing and Professional Studies at Chatham University

Alicia Danenberg, camp director

How much would it cost to reach more than 13,000 Jewish homes in greater Pittsburgh?

A lot less than you think. Call Susan Mangel at (412) 687-1000 ext. 109 and find out!

Woodland Rd . . . Pittsburgh, PA 15232

Krav Maga Pittsburgh

Pittsburgh’s First and Only

Wright’s Gym

412-921-1530 • Crafton/Ingram Shopping Center 20 Foster Avenue Pittsburgh, PA 15205 spring 2012


Legume Bistro 214 N. Craig St. Pittsburgh, PA 15213 (Oakland) 412-621-2700 Open Monday—Saturday: 5 pm—10 pm • Closed Sunday • Bar Hours: 4 pm—12 am Daily Happy Hour: Monday—Friday: 4 pm—6 pm • Valet Parking Available Special Offer: Say you saw it in J and receive one complimentary dessert with each dessert purchased from march 23—April 5.

Photography by Shelley Lipton





f you were a fan of the original Legume Bistro, the little gem of a restaurant that got its start in Regent Square in 2007, you are in luck! The wildly popular eatery that features a whole, fresh and creative menu has reopened in a larger, quieter space on Craig St, once occupied by Moré. Owners Trevett and Sarah Hooper (he’s the chef) feature only the finest local ingredients on their menu, which changes daily and is posted online. The delightful Sarah is often at the front of the restaurant to greet you. The pair, who met while at Oberlin, worked all across the U.S. before moving here from California to bring their unique flavors back to Pittsburgh, Sarah’s hometown. Legume Bistro kindly shared their recipe for Bluefish Pate with J Magazine.

Bluefish Pâté Ingredients 8 oz. smoked bluefish 1/2 cup cream 6 oz. mascarpone cheese 1 tbs. chopped chives 2 tbs minced red onion 2 tbs. chopped parsley juice of one lemon Directions 1. Pulse bluefish in food processor. Add cream. Pulse until very smooth. 2. In a big bowl, whisk mascarpone until soft. Add the bluefish mixture a little bit at a time. 3. Add everything else. Taste for additional salt (it probably won’t need any). Serve with crackers or toasted baguette slices. Owners, Trevett and Sarah Hooper.

spring 2012


A Day in... Oakmont By Roberta Brody


he communities that comprise the Pittsburgh Metropolitan area are as varied as the ancestries of their residents. And Oakmont, to the east of the city, is no different.

Founded in 1889 along the Allegheny River, Oakmont is home to almost 7,000 residents of primarily European descent. In its rolling hills, you will find residences that range from understated family houses to stately old mansions. There are also newer housing developments rising along the river’s edge. Oakmont is proud to call itself home to the venerable Oakmont Country Club, where the U.S. Open Golf Championship has been played many times. The “town” of Oakmont, which runs mainly along Allegheny River Boulevard on the upper side and Allegheny Avenue on the lower side, has many independently owned boutiques and eateries and is well worth at least a day’s visit! You can start your day in Oakmont with breakfast at What’s Cookin’ at Casey’s, the quintessential local Italian eatery that serves a full breakfast, along with lunch and dinner. Afterwards, you might want to wander up and down Allegheny River Boulevard, checking out the wonderful shops, too many to cover in this column. For ladies’ clothing, there are the well-known Carabella – featuring contemporary clothing and accessories -- and Catherina, which specializes more in evening attire. For men, Traditions of Oakmont has a great selection of clothing, accessories and shoes. LaPerla also offers women’s wear. 30

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Resources: What’s Cookin’ at Casey’s 608 Allegheny River Blvd. 412-826-1400 Carabella 328 Allegheny River Blvd. 412-828-2187 LaPerla 432 Allegheny River Blvd. 412-828-5680 Catherina 618 Allegheny River Blvd. 412-828-1995 Traditions of Oakmont 634A Allegheny River Blvd. 412-828-8244 Oakmont Deli 512 Allegheny River Blvd. 412-828-3662 The Chelsea Grille 515 Allegheny Ave. 412-828-0570

Photography by Ilana yergin

Home & Holidays 610 Allegheny River Blvd. 412-828-0883 Robert Hallett Goldsmith 518 Allegheny River Blvd. 412-828-0200

Shopping for clothing can make one hungry, so a stop at the Oakmont Deli will guarantee a quick and delicious lunch. The Chelsea Grille is another great choice for lunch – or dinner. For gifts, Home and Holidays offers home and garden décor and great gift ideas for all seasons. Robert Hallett Goldsmith has beautiful ready-made fine jewelry or can design a piece to suit your taste. Simply Pearls is just that…mostly one-of-a-kind pearl and stone jewelry.

Simply Pearls 638 Allegheny River Blvd. 412-517-8256 Brr-Kees Ice Cream 539 Allegheny Ave. 412-828-4666

In the warmer weather, a midday stop at Brr-Kees Ice Cream for a cone will help you beat the heat.

The Oaks Theater 310 Allegheny River Blvd. 412-828-6311

If you want to go back in time, then take in a movie at The Oaks, a beautifully refurbished singlescreen movie theater, the kind you rarely find anymore. They show current, classic and non-traditional movies, and ticket prices range from only $5-$8!

Hoffstot’s Café Monaco 533 Allegheny Ave. 412-828-8555

After a movie, you can follow the crowd into one of the classic Oakmont restaurants, Hoffstot’s Café Monaco or the Mighty Oak Barrel – where you can enjoy a great dinner before heading home…or you can try the new 314 Pasta & Prime.

The Mighty Oak Barrel 939 Third St. 412-826-1069

No day in Oakmont would be complete without a visit to the amazingly large and inviting Oakmont Bakery. The choices there are overwhelming. Enjoy a cup of coffee and a treat -- or fill your car with their wonderful breads and baked goods to take home. What a sweet way to end a fun-filled day in one of Pittsburgh’s most charming suburbs!

314 Pasta & Prime 314 Allegheny River Blvd. 412-828-7777 Oakmont Bakery 531 Allegheny Ave. 412-826-1606 spring 2012



FACES PLACES Federation February Fonings

If you’ve had an event that you would like to share, please e-mail a high-resolution – preferably candid -photo to us at: jmagazinepittsburgh@ Your submission grants us permission to use your photo. Photos used as space permits.

bar mitzvah

Teen volunteers Sydney Wassing and Drew Klein pitched in at a session of Federation February Fonings, to raise Annual Campaign dollars in support of vital health and human service programs in Pittsburgh, Israel and around the world.

Jeremy Farbman celebrating his Bar Mitzvah at Temple Sinai with his parents, Louise & Steve.

When the Jewish Federation of Greater Pittsburgh held the first session of its Federation February Fonings on behalf of the Centennial Year Annual Campaign, the youngest volunteer, Etai Rubin, really got into the spirit of the “Mega-foning.”

Mitzvah Day Some 45 Jewish Federation Mitzvah Day volunteers gathered at Project Lexicon to make sock monkey toys for patients at Children’s Hospital.

The Himmel and Gluzman families were among more than 500 participants in the Jewish Federation’s annual Mitzvah Day. By helping to cook and serve a meal to residents of Ronald McDonald House, they ensured that regular workers and volunteers could enjoy the holiday with their loved ones knowing that clients would still receive the critical services they need.

Family House was a favorite site – actually three favorite sites – for volunteers of the Jewish Federation Mitzvah Day. Cooking a meal for residents of the Centre Avenue Family House were, from left, Thomas Burke, Craig Reinfeld, Myron Taube, Helene Kessler Burke, Brian Burke, Lauren Burke and Marsha Stern.

vodka & latke party

National Young Leadership cabinet

Some 300 young adults attended the annual Vodka and Latke party, a program of the Jewish Federation’s Shalom Pittsburgh, the outreach arm of the Young Adult Division. Shown here, clockwise from left, are Jenny Jones, Alona Bloom, Marla Werner, Lauren Bartholomae, Liza Baron and Becca Hurowitz.

The Jewish Federation’s local delegates to the Jewish Federations of North America National Young Leadership Cabinet (NYLC) prepared dinner for residents of Family House and visited with the families, as part of NYLC’s intensive six-year program encompassing leadership training, Jewish learning and community service. Shown, from left, are Matthew Keller, Dan Friedman, Randy Whitlatch, Katie Whitlatch, Scott Tobe, Debbie Graver, David Grubman and Andrea Elias.


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FACES PLACES Wishing you happy and healthy holidays!

bbyo connect

Middle schoolers participating in BBYO Connect enjoy a Sunday afternoon at Dave & Buster's. Upcoming BBYO Connect events in Pittsburgh include: March 31, 2012 7:00-10:00 pm Dive In, with swimming, movies and a DJ—JCC Squirrel Hill.

NuGo Nutrition specializes in delicious, healthy, kosher snacks that the whole family can enjoy. All of our products feature REAL Dark Chocolate and wholesome ingredients.

• OU Pareve • 10g Protein • Pittsburgh Proud

Attention BBYO Alumni and Friends! The Pittsburgh BBYO Friends and Alumni Network (FAN) will gather on Saturday, April 14 at 7:30 at Green Oaks Country Club for An Evening to Benefit BBYO Keystone Mountain Region. Come for an inspiring evening to celebrate, support and learn more about the important work of BBYO KMR, which is on track to serve more than 300 teens this year in the Pittsburgh area. Tickets are $50 per person and include hors d'oeuvres and wine/beer. For sponsorship and ticket information, contact Robin Rothstein at 301-348-3783. RSVP by April 9 at

bat mitzvah

1- 888- 421 - 2 0 3 2

Sydney Brown celebrating her Bat Mitzvah at Temple Sinai with her parents, John & Audrey, brother, Benjamin.


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Host Your Child’s Bar or Bat Mitzvah at


PNC Park THE LEXUS CLUB | KEYSTONE CORNER | GUNNER’S CLUB 3000 | TOUR THEATRE | TRIB TOTAL MEDIA HALL OF FAME CLUB Our unique venues are the perfect setting for your child’s “coming of age” celebration. Whether your throwing a themed event or a traditional celebration, our experienced staff will take the stress out of planning.


Contact Ann Elder at 412-325-4746 or


The world is yours – to protect, improve, explore, and enjoy. And every student at Chatham knows it. We deliver a unique learning experience that allows you to define what you want out of your education – whether you’re an undergraduate, graduate, or continuing education student. With small class sizes, a dedicated faculty, distinctive programs, and unusual opportunities, Chatham encourages you to get involved, get ready, and get what you want out of life. Think of the possibilities.

Woodland Road . . . Pittsburgh, PA 15232 800-837-1290 . . . spring 2012



FACES PLACES bat mitzvah

Jewish Community Center of Greater Pittsburgh’s Every Body Day and Youth and Family Wellness Fair Sunday, January 29, 2012

Hannah Edie Finestone celebrating her Bat Mitzvah with her parents, Angela & Ross. Joining in the festivities are Hannah's brother and cousins. Front Row: Luke Finestone, Amanda Sandfelder, Daniel Sandfelder, Hannah Finestone. Back Row: Edward Finestone, Cara Mogilski, Ben Sandfelder, Deborah Finestone.

If you’ve had an event that you would like to share,

please e-mail a high-resolution – preferably candid -- photo to us at: Your submission grants us permission to use your photo. Photos used as space permits. MLO 1-4 Color JC Nov 10.pdf 10/26/2010 12:47:16 PM

Come see what all the fuss is about.







1936 Murray Ave Pittsburgh, PA 15217



Play 36

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The Jewish Community Center of Greater Pittsburgh's Every Body Day and Youth and Family Wellness Fair was open to everyone in the community -- offering free fitness and wellness classes, demonstrations and interactive activities for all ages.

How Ladonna left her knee pain in the dust.

Ladonna Bates Knee replacement patient

Ladonna was tired of living with pain. She had an active

New knees called for a brand new bike. After her

lifestyle and a new granddaughter, but her knees just

surgery and rapid rehab recovery, Ladonna treated

weren’t keeping up. The pain was getting worse and

herself to a new bicycle and rediscovered the joy of

medication was not making it go away. So after she

riding. And with her life now free of pain, everyday

spoke to her friends about which doctors had excellent

activities that she used to take for granted are filled

reputations, she knew exactly where she needed to go.

with joy as well.

To learn what Magee’s Bone and Joint Center can do to treat your arthritis, hip, knee or back pain, call 412-641-8150 or visit


Affiliated with the University of Pittsburgh School of Medicine, UPMC is ranked among the nation’s best hospitals by U.S. News & World Report.


FACES PLACES Hadassah rishon group Each month a different Hadassah Group creates a meal for Family House. Hadassah pays for all meals and miscellaneous supplies, and there is no charge to Family House at all. Depending on the Family House location, Hadassah members can serve anywhere from 45-70 people.

The Jewish Association on Aging A Continuum of Care for Older Adults 412-521-2475 Charles Nursingand and Charles M. M. Morris Morris Nursing Rehabilitation Center Rehabilitation Center

The at Weinberg Weinberg Village Village The Residence Residence at and Care andLHAS LHAS Arbor Arbor Dementia Dementia Care

Harry Weinberg Terrace Terrace Harryand and Jeanette Jeanette Weinberg JAA Centers Centers for JAA for Outpatient Outpatient Rehabilitation Rehabilitation SivitzJewish JewishHospice Hospice and and Palliative Sivitz Palliative Care Care

p Volunteers from the Hadassah Rishon Group who made dinner for the guests of Family House. Front row...from left to right Sheryl Sternberg, Barb Scheinberg (Rishon Group co-president), Allyssa Sternberg, Amy Shugerman Glasser (Rishon Group Family House Chairperson). Back row...from left to right Rachel Rudel, Joni Lampl and Deb Rudel (Rishon Co-President).

JAA Home Health Services

JAA Home Health Services

Council Care Adult Day Services Council CareCenter/The Adult Day Anathan Services Club The Irving Spolan Mollie’sMeals Meals Kosher Kosher home Mollie’s home delivery delivery AgeWell–- information information and and referral referral services AgeWell services A beneficiary agency of the United Way of Allegheny County and the Jewish Federation of Greater Pittsburgh

p Guests enjoying a dinner made especially for them...the theme of the dinner was bringing summer to winter—picnic style, red and white checkered tablecloths, fresh flowers, red and blue balloons. The menu: seasoned and BBQ chicken, homemade potato salad, fresh mixed veggies with a parmesan topping, dill pickles, garlic cheezy biscuits, fresh fruit and assorted desserts.


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ISRAELBONDS.COM Harold F. Marcus, Executive Director Development Corporation for Israel/Israel Bonds 6507 Wilkins Avenue, Suite 101 路 Pittsburgh, PA 15217 412.362.5154 路 800.362.2669 Follow Israel Bonds on Facebook and Twitter This is not an offering, which can be made only by prospectus. Read the prospectus carefully before investing to fully evaluate the risks associated with investing in Israel bonds. Issues subject to availability. Member FINRA


2012 Graduating Class AS WE CELEBRATE

exper ien

6 years of Friendship! ce

THE sense of friendship RSVP at

Sunday, May 6, 2012 The Circuit Center and Ballroom Five Hot Metal Street, The South Side

5:30-8:00 pm Drinks and Dinner


Dressy Casual


spring 2012




business dire

snowbirds event

Some 140 Pittsburghers wintering in Florida attended the Jewish Federation Foundation Annual East Coast Snowbird Event. Shown here are Charlotte Bluestone, creator of the Max Bluestone Memorial Snowbird Endowment which underwrites the event, her daughter Joan Landorf, and Marilyn and Stuart Adelkoff. Sally Rock, a co-chair of the Jewish Federation Foundation’s Annual East Coast Snowbird Event, left, greets Ryna Meyers. The event attracted some 140 Pittsburghers wintering in Florida.

Working the registration table at the Jewish Federation Foundation Annual East Coast Snowbird Event are, from left, Nancy Berkowitz, Barbara Parker and Sharon Perelman, Foundation Associate Director.

The Jewish Community Center of Greater Pittsburgh held its sixth annual Big Night, “All Aboard JCC’s Love Boat,” at the JCC on Saturday, March 3, 2012. The Big Night event raises a large portion of the JCC’s Annual Fund for scholarships and to support critical programming such as child and after-school care and Yram and special needs and older adults Merris Groff, programs. Big Night

Trustees of the Philip Chosky Charitable & Educational Foundation (left to right): Brian Schreiber, Judge Michael O’Malley, his wife Mary


J Magazine

240 E. 14th Ave. Homestead, PA 15120 (412) 462-3054 FAX 462-1258

Classic & Antique Vehicle Repair • H-D Specialist Lawn Maintenance • Pruning, Planting, Designing • Sodding & Seeding • Tie Walls, Versalock, Omnistone • Concrete Driveways, Steps, Walks, Patios • Mulching & Edging • Dethatching, Weed Control, Fertilization • Tree Trimming & General Fall/Spring Clean-ups • Shrub Trimming • French Drains & Asphalt Repair, Asphalt Repair/Sealing • Snow Removal & Salting • Lawn Maintenance • Pruning, Planting, Designing • Sodding & Seeding • Tie Walls, Versalock, Omnistone • Concrete Driveways, Steps, Walks, Patios • Mulching & Edging • Dethatching, Weed Control, Fertilization • Tree Trimming & General Fall/Spring Clean-ups • Shrub Trimming • French Drains & Asphalt Repair, Asphalt Repair/Sealing • Snow Removal & Salting • Lawn Maintenance • Pruning, Planting, Designing • Sodding & Seeding • Tie Walls, Versalock, Omnistone • Concrete Driveways, Steps, Walks, Patios • Mulching & Edging • Dethatching, Weed Control, Fertilization • Tree Trimming & General Fall/Spring Clean-ups • Shrub Trimming • French Drains & Asphalt Repair, Asphalt Repair/Sealing • Snow Removal & Salting

E.G. Jenkins

Professional Landscape Contractor Commercial & Residential

P.O. Box 101653 Pittsburgh, PA 15237 412.951.3437

Jcc Big Night

This year’s event was attended by approximately 850 guests and with more than 125 sponsors and donors, the event preliminarily netted more than $250,000 that helps the JCC address burgeoning scholarship needs that totaled more than $1.2 million this year.

Classic Motor Service



Stanley W. Greenfield Gayle R. Kraut 1040 Fifth Avenue Pittsburgh, PA 15219

412-261-4466 • 412-261-4408 FAX

ectory HOME IMPROVEMENT &Electrical Services Plumbing Windows Decks Kitchens & Baths Painting 30 Yrs Experience

Whole House Plugs to Wiring to Panel Box Upgrades

412-303-6883 Senior Discounts

SAUSALIDO The Gourmet Bistro

New American & European Cuisine

Mon.-Thu. 11-3 / 5-9 • Fri. 11-3 / 5-10:30 • Sat. 4:30 – 10:30

4621 Liberty Avenue • Pgh 15224 • (412) 683-4575

Pittsburgh’s Premiere Janitorial Service

738 Ohio River Blvd. • Pgh 15202 • 412-761-0423

spring 2012



hen it comes to summer camp, it’s often hard to tell who is more excited about going…the campers or the parents! We took to the street to ask local kids to share some of their impressions about camp, and this is what they told us…

sista erica li



e thing Favorit le ew peop n meeting p m a c t a g and bein -----i can’t things outh it go w friends -----can't thing i do o t it wa ings tr y new th

er 8 ethan wern sydney haber counselor

alex bizov 10

Favorite thing pool sports -----things i can’t go without iPod

Favorite thing trampoline on the lake

luzman JOrdan g


evan dewitt 11

Favorite thing ziplining -----thing i can’t go without pokemon cards


Favorite things ziplining and horseback riding -----thing i can't go without iPod because it has family pictures -----thing i can't wait to do give best friend Carly a big hug

Favorite thing coming on the first day and seeing friends -----best thing about camp tubing on the lake

Ben bizov 8

benjamin werner 5


Photos by Ilana Yergin

Favorite thing free swim, horseback riding -----things i can’t go without pokemon cards -----best thing about camp mini golf course

Favorite thing tubing on the lake. -----things i can’t go without iPod, candy -----thing i can't wait to do meet new counselors.

Favorite thing horseback riding -----thing i can’t wait to do i love swimming

nathan kaplan 6

Favorite thing bonfire -----things i can’t go without electronic things, iPad -----things i can't wait to do making smores and singing campsongs

Kaylee werner 8

Favorit e horseba thing ck riding -----things i can’t go wit hou soft pillo w and b t lanket -----thing i can't horseba wait to do ck riding





i Turn “I know I’ll find thousands of everyday low prices, plus over 5,000 items on sale every week. I also save with double coupons. With GetGo foodperks!, I can save up to 20% on my grocery bill. And thanks to fuelperks!, I just got another free tank of gas!” – Michael

Actual Giant Eagle Customer for 18 years

visit for your advantage.

That’s my

Advantage. spring 2012


1 out of every 8 children under the age of 12 goes to bed hungry. Thanks to donors like you, she isn’t one of them.

The Jewish Federation of Greater Pittsburgh has a long track record of supporting innovative, groundbreaking programs that care for and feed the neediest among us. It’s a successful strategy we apply to every issue we tackle. Whether promoting Israel travel experiences, helping the unemployed live with dignity or supporting families with special needs, together we do a world of good. Donate. Volunteer. Make a difference today. | P: 412.681.8000

J Magazine issue 6  

J Magazine issue 6

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