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182 (... and counting) LINK BUILDING STRATEGIES

Traian Neacsu Search Marketing Director, www.pitstopmedia.com


LINK BUILDING STRATEGIES 1. Find websites that are mentioning your URL but have not hyperlinked to your website 2. Recruit on a college/university website (even from outside your city/area; you never know what talents you’ll find in other cities) 3. Start a coupon program and get links from coupon websites

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 4. Build some links using Flickr 5. Create link wheels using social websites and web 2.0 sites 6. Use Google Alerts to get notifications for the targeted keywords and get links from newly found sources

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 7. Create an extensive industry glossary that will attract links from others 8. Create a list of abbreviations used in your industry. Explain each abbreviation in details and get into partnerships with abbreviation websites to link to your website for a more detailed explanation of the abbreviations they list on their websites 9. Create 101 lists (i.e. 101 ways to drive traffic to your site)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 10. Get listed in Yahoo! Directory and Google Places; this is especially important for local SEO 11. Search for competitorsite.com site:edu to get a list of most trusted links to a site and get listed there too 12. Join the local Chamber of Commerce and get a link on the member section

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 13. Exchange links with websites that are complementary but generally not competitive to your own 14. Get listed in ODP 15. Get links from niche directories, especially those manually edited

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 16. Submit to specialty search engines addressing your niche and market 17. Ask links from your business partners or clients 18. Incorporate the link requirements to your site in all contracts with resellers, vendors and subcontractors

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 19. Ask links from happy customers who are active bloggers, editors, and social media pages 20. Get your.pdf, .doc, .ppt and other document indexed by file specific engines 21. Use power queries on Google and other major search engines to identify link opportunities (there are hundreds of such queries, but that’s in a detailed post)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 22. Links from organizations or associations connected with your industry 23. Get links from your upstream or downstream suppliers 24. Get listed in local directories

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 25. Use http://www.beaucoup.com/ to find vertical engines and directories and get listed in them 26. Submit the article you wrote to article directories 27. Write an honest review of a product/service you use and like your website then contact the developer/author to let them know you’ve positively reviewed their product and maybe they’ll link back to you

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 28. License content from your site in exchange for a back link 29. Offer something for free (such as a downloadable report), and then ask for a link back to your site if the person finds value in the free item 30. Contact editors and writers and let them know you are available to be used as a source in exchange for a link

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 31. Have an easy way for your visitors to link back to you (tweet meme, share this, re-tweet button) 32. Join groups and discussion list and get links from there 33. Leave a link in chat rooms, blog comments, forums, everywhere you genuinely contribute to the discussion

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 34. Use signature on newsgroups (if newsgroups are still alive on the web) 35. Ask a question on Q&A websites pointing to your website; after all you’re not THE genius to know’em all 36. Reply to questions on A&Q websites. Your goal should be to genuinely help others, but you can link to your site if you have a more detailed answer for that question.

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 37. Include a link in your email signature. While this will not be indexed by Google sometimes emails might be copied and published on web pages. 38. Try to get listed in DMOZ in multiple categories (as long as your website is eligible to belong to multiple categories) 39. Create an award icon for your industry so people can place it on their websites, linking back to you (W3C HTML Markup valid icons)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 40. Register additional domain names like (i.e. sitenamemisspelling.com or yoursitename.hu), build 1015 links to them then do a 301 to your main site 41. Create contest and sweepstakes and list your website on contest and sweepstakes directories on the Web 42. Offer site owners free memberships if they link to you

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 43. When you write your blog articles, link to blog posts that use the trackback feature. The blogger will notice that and if you have good content, you might get links from them. 44. Submit technical papers to Web sites that are either interested in the subject or offer technical papers (bitpipe.com) 45. Indentify industry editors and point them to your case studies, white papers and other similar content (be mindful to have both web versions for those documents and .pdf files they can download) for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 46. If you use any software that is helping you, genuinely write a review about it and let the author have your testimonial (with a link to your site) on their website 47. Apply to awards programs for your industry, for example: Windows & .NET Magazines Reader’s Choice Awards 48. Make sure that all employee speaking engagements at tradeshows, expos or other events are linked on the website for the show

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 49. Write press releases and submit to press release websites (in most of the case the top 25 PR websites will be enough) 50. Use a paid press release distribution service, only when your company has something relevant to communicate to the masses 51. Use http://www.gebbieinc.com/ to find media contacts in your industry and establish relationships with them, even for content syndication. Ask what kind of content they want and provide them what they need. Push for a link from their websites if they are quoting or using your content

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 52. Write to journalists and media contacts and let them know that you are publishing articles on your niche and are available for interviews and even content syndication. 53. Contact your local radio and television stations and offer your expert knowledge as a source; get a link from their site 54. Join associations within your industry and ask to be listed on their directory section on their website

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 55. dentify 404 pages on other websites related to your industry and contact the webmasters to let them know about linking to inexistent/wrong resources. Once the dialog was established you can suggest your website as a replacement resource for dead links 56. Identify 404 pages on competitor’s website (you can use Open Site Explorer, Top Pages report to find 404 errors on competitors site) and see who is linking to those pages and tell them to link to your page instead 57. Reclaim your 404 referrers to link an existing URL (either 301 redirect on your web server or make sure the referred page actually exists) for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 58. Rent pages from authority sites 59. Place link on your non-competing, related newsletters 60. Research for fan pages for your products/services and ask for links by email

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 61. Create an impressive calendar (bikini calendar always sell) and give it away for free, downloadable from your site, of course 62. Launch online sweepstakes and place targeted links on high interest niche content sites (search for “Sweepstakes and Contests� and your keyword) 63. Create corporate Wikipedia pages

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 64. Create infographics to attract media websites to link to you 65. Use donations and charity get some quality links: offer free advice, free audits, free samples or sponsorships in exchange for the link 66. Use URL shorteners add in the ability to customize shortened URLs or create your own short URL shortener service and intelligently use your keywords in the short URLs

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 67. Local directory submission for geo targeted keywords 68. If you own a domain name and move the content to another one do a 301 redirect; if you move a page to another URL do a 301 too 69. Try to get listed on http://dir.yahoo.com/new/. Study the websites listed from that page and sees what makes the editors to link to them. Getting a link from the pages referenced by this URL is also a good idea

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 70. Get links from review websites to get listed in the 7pack; important for local SEO 71. Offer discount to disabled or other minorities and get a link from their associations 72. Offer discounts to university staff, faculty, and students. They often have a page where they list special promotion

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 73. Use searches like “Top Sites for Researching {your keyword}� to identify resources websites where you can ask for a link (if your content is worthy) 74. Submit e-zines to Ezine-Universe.com and other e-zine directories 75. Place a web cam on your company entrance and submit the URL to cam guides like WebCam Central (www.camcentral.com)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 76. Create a widget like http://www.nlm.nih.gov/medlineplus/widgets.html and offer it to you affiliates. Call related, non competing websites and talk with them to see if they are interested in such widgets 77. Create a link to us page just like http://www.nlm.nih.gov/medlineplus/widgets.html to give people the opportunity to link to you 78. Sign in guest books if they give links and do follow; sing those books, but don’t be a spammer

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 79. Use Google groups, Yahoo! groups and reply to questions related to your industry 80. Request inclusion from the vertical engine’s editors 81. Guest blogging; you can use http://myblogguest.com/ to identify partner sites

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 82. Submit content to social blogging sites 83. Blog commenting :) 84. Social bookmarking websites

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 85. Submit company profile to business profile websites 86. Get good reviews (ask your happy customers to do it) on review websites 87. Publish classified ads

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 88. Forum profiles 89. Forum commenting 90. Free hosted pages and websites 91. Photo sharing submission

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 92. Host your blog images (the big ones) on various image sharing sites. Add html caption and alt text to the images if possible 93. Get a link from a .mil website 94. Get a link from an .org website relevant to your business

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 95. RSS submission 96. Social media profiles for company employees 97. Create Squidoo lenses 98. Create blogs on free blogging platforms

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 99. Ask links from friends’ websites 100.Write how to tutorials and get links from how-to sites 101.Repair broken inbound links (404 pages) using Google Webmaster Tools 102.Optimize existing “click here” back links from other websites to meaningful anchor text

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 103.Update the link to us page regularly so your anchor text is varied 104.Either interview an expert from your field, or try to get interviewed by someone else 105.Use tynt.com to automatically insert a link to your content when someone is doing copy and paste

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 106.Use the RSS footer plug-in for WordPress (http://yoast.com/wordpress/rss-footer/) to get a link back from automated link scrappers (RSS scrappers) 107.Buy a gift (coffee card, gift card) to undergraduates from universities to create a page on their .edu website 108.Outsource your research/projects (ask an university of college to do a research on your behalf)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 109.Use Google AdWords’ content network to determine which (relevant) websites generate traffic and conversions. Contact those websites directly. 110.Submit your blog to blog directories 111.Become a sponsor for an event (educational event maybe work the best, if you can get a link from their websites)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 112.Donate to charity and get on their donors page 113.Identify good domain names that people search for, but the domains are just parked and try to get a deal with the owner to do a 301 redirect to your page in exchange of fee (affiliation maybe) 114.Blogger product previews; put your product/service in the hands of bloggers in a direct, personal manner to encourage them to review them and link to your site

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 115.Content partnerships; forge content and link sharing relationships with high audience relevance 116.Tweet your blog; twitter links are sometimes getting indexed by Google 117.Create something unique: Top 10s, top 250s, mashups, how-tos, best-ofs, surveys, studies, awards

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 118.Develop a FF/IE/Chrome plug-in or tools that others are in a need for it. Host in on your site and remind (a nag screen or something similar) users to put a link on their site if they want to get the fully functional version 119.Become a member of BBB 120.Offer to write testimonials or a quote to your suppliers, if they are willing to link back to your site in this testimonial

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 121.Ask clients to write testimonials about your product or service that they publish on their website in exchange for a discount, i.e. offer free delivery, or next day delivery or any other benefit you can provide if they talk (to be read link) to you 122.Assign employees to get one link per day by joining relevant discussions (blogs, forums, boards, groups) to your niche and teach them how to link to your site

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 123.Put your link in your email signature (bonus: add a client testimonial at the end of the signature; bonus2: if possible, have your developers change the testimonial as frequent as possible) 124.Submit to podcast directories (bonus: you can automatically transcribe the podcast and put the content on your site)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 125.Create a video (even from static pages or from presentation, company profile, etc) and use tubemogul.com to distribute them 126.Create a quiz that gives a badge at the end so people can share on their blog or profile page on any number of sites 127.Identify open CMS platforms like Wikipedia and create content rich, targeted content on them

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 128.Submit products to shopping social networks like ThisNext and Kaboodle 129.Submit to comparison shopping engines 130.Start a green initiative and get listed in green directories (these kinds of directories are now on ascending trend)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 131.Launch your own affiliate program and make your affiliate links search engine friendly 132.Build a WordPress plug-in which adds a link back to your site if used for free, if paid remove the 133.Build widget style ad units that contain links to your product/service pages

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 134.Create a product usage guide/e-book and give a link back to the product page, publish it on .pdf engines, slideshare and link back to your pages 135.Build a tool that automatically tweets about price drops and tweet the most significant changes in twitter 136.Have a tell a friend functionality and share this buttons

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 137.Ask your employees to link to your company from their social profiles 138.Persuade linkerati to subscribe to your blog; create a list of linkerati in your niche; get their contact detail and email them; they will link back to you if you write good content 139.Create the most extensive resource on the web for your products/services

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 140.Search your competitors by phone numbers and do a co citation analysis to discover important sites to get listed on 141.Create a list of top 10/20 experts in the industry, let people vote on who’s the best and contact the contestants when you do so 142.Submit articles to industry news site (i.e. SEO articles to webpronews)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 143.Submit your link to governmental resources

relevant

city

and

state

144.Get listed in the recommended lists of the public library (start locally, then nationwide and maybe internationally) 145.Validate your site (CSS, html and accessibility) and submit to websites that are listing such websites (i.e. http://www.w3csites.com/)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 146.Submit to web design contest and galleries http://www.csselite.com/ (it will make sense only if your website has a great design) 147.Switch to html5 and submit to html5 galleries (http://html5gallery.com/) 148.Build a “collection of tools� page and promote it a bit among the tools creator to get links from their site to your

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 149.Design (or hire a designer) to create a free sponsored CMS theme (WordPress is the widest used CMS) and give it for free; submit the theme to free WordPress directories; display sponsored “designed by� footer to get additional links. When you want change the anchor text pointing to you, just do an update of the theme :) 150.Create your social media profile for all these websites: http://knowem.com/websites/all/. Make sure you are doing your home work to complete your profile and look professional. Participate in the conversation there.

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 151.Pay for inclusion in some widely syndicated ‘Recent Blog Posts’ widget. For example, SEO Chat distributes widgets you can put on your site featuring their most recent blog posts 152.Instead of asking money after the trial period ended, ask people to link to your site to get a tool you offer for free and are popular and requested. 153.Adopt orphaned WordPress plug-ins and bring them up to date

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 154.Create a plug-in (hmm, actually I should do this)that checks the status of external links from a page and displays a 404 near to each broken link. When you visit a site and see a 404 page link email the page owner to let them now they are sending people to pages that are not existent. Hopefully they will give you something (ask for a link) in return. 155.Indentify errors (link to inexistent pages, design errors, ugly images) on related websites and email owners telling how to fix them. Later you can ask for a link or sell them some services

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 156.Sponsor a plug-in; try to host it on your site, or try to have a “link to this page to activate the license� activation system, or have a nag screen that can only be removed if the owner is providing a page that links to you 157.Sell items on eBay and offer to donate the proceeds to charity. Many charities will link both to the eBay auction and to your site

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 158.Have your employee contact their friends and ask them to link to your site (make it a contest and give a prize to the employee with most friends linking back to you) 159.When you leave signatures in blog try to add your keywords in your name in a creative manner – (i.e. Joe the plumber)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 160.Automatically add a link to your images; lots of people are hot linking to it (while there are already some scripts out there, I have to find yet a better solution for this technique) 161.If possible send samples of your product/(free access to tools, plug-ins and so on) to industry bloggers and ask them to try the products

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 162.Release unique research results within your industry (i.e. how B2B decision makers are buying) 163.Offer to speak at a college or university and make sure you get listed on the university’s website 164.Help write curriculum for a college or university 165.Create a widget and submit it to widget directories http://www.widgipedia.com/

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 166.Find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links 167.Buy existing websites related (flippaa.com), link to your site

to

your

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

niche


LINK BUILDING STRATEGIES 168.Create a piece of software that will serve the needs of your niche and upload it to shareware directories. If you want to go gray/black hat with this strategy (which I don’t recommend) you can submit the cracked version to torrent forums, p2p sites or warez sites (I’ve seen a software site getting tens of thousands of links from such websites). Lock the software with a license key and then ask for a review and link in exchange for an activation key 169.Write case studies for your industry and submit them to web libraries specialized in case studies (again bitpipe.com) for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 170.Include a brief request in the order confirmation or shipment confirmation email. You might even consider following up with the customer and making sure everything was OK a day or two after the shipment arrived (assuming you’re doing shipment tracking), and requesting the link then, when they’re probably feeling most generous towards you 171.Run a story contest. Ask your customers to write a story on their social media profiles/blogs about their experience on your site and submit the story/link for voting on your site. The story with most votes should win something extremelly valuable (i.e. access for life to your tool, one year of free pizza, etc)

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 172.Generate links via embedded content. Develop a tool that others use to create media content which can be added to any html page (a great example o such tool is scribd or vimeo) 173.Translate your site/blog in multiple languages and submit the translated version to non English directories. This can lead a massive increase in traffic, links and index saturation. 174.Purchase text link ads on relevant pages of a related site. Best if the link is from within a site’s actual content. Speak with the owners directly, skip the trade link companies

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 175.Paid blog posts 176.Sponsor a trade show 177.Sponsoring multiple university engineering department contests

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 178.Sponsor high end content blogs on your niche 179.Create unique online tools and services and give them for free 180.Content acquisition; find content that ranks well or has earned considerable link popularity on a topic, purchase it fro

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


LINK BUILDING STRATEGIES 181. If you are hiring a resource include your URL in the job description 182. Identify websites that are offering advices/resources to small and medium businesses Â

for more details on each strategy visit www.pitstopmedia.com/link-building-strategies


CONTACT PITSTOP MEDIA INC WWW.PITSTOPMEDIA.COM 8322 130 Street - Unit 202A Surrey, BC V3W 8J9 CANADA phone: +1(778)-218-2664 email: office@pitstopmedia.com website: www.pitstopmedia.com

Link Building Strategies  

A collection of 182 link building strategies. http://www.pitstopmedia.com/sem/link-building-strategies

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