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THE EXCHANGE | wiNTEr 2013-14

THE

Th e

C O MM U N I TY

BRIghT Ideas

YEAr of BUiLDiNG A

Underground garbage and Led lights add up to savings LED lights and underground garbage containers are saving Pioneer operators thousands of dollars annually. When combined with Pioneer’s innovative BAS (Building Automated Systems), Pioneer sites are industry leaders when it comes to conservation, says Bob Reid, Director, Development and Construction. The savings are substantial, running into thousands of dollars in cost reductions per site annually once the site has been converted.

years ago,” notes Bob, who admits it

was higher. But the long-term savings proved out his theory, and with the cost of LED lights coming down it now makes more sense than ever. “In the last year we have upgraded 50

Main photo shows the rebuilt Walker Road Verve in Windsor. Bottom left, lines are laid for gas pumps prior to paving. Centre, fuel tanks are lowered into place. Bottom right, the new-look Verve wall is eye catching.

Three rebuilds, two major Verve renos keep our Construction, Merchandising and Retail teams busy. > Details P9

canopies. Interiors and the top half of pylon signs are now standard LED. They reduce energy costs by up to 80 percent and they are much more environmentally friendly as they contain no mercury.” > continued on page 8


THE

Positioned for GROWTH

Tim Hogarth President and CEO Pioneer Energy

The coming year marks our 58th in business, no small accomplishment considering the challenges we have faced and overcome since Murray Hogarth opened

gas station on the outskirts of Hamilton in 1956.

leading in the markets we serve.

we are also nurturing rapid growth through our dealer consignment program. with the escalating cost of building new sites, the dealer consignment strategy allows Pioneer Energy to effectively reach into new markets with experienced, top-quality operators who share our vision for customer service excellence. Everyone in our Pioneer and Esso retail

From our early roots as a growing retail network committed to giving our customers superior products and

expanded brand awareness fuelled by our continued growth. in our Pioneer Fuels business we are very excited about the opportunities for growth. Today, this business encompasses the former Pye Bros. Fuels of Northern Ontario as well as the Esso Home Heat business in Atlantic Canada.

on a foundation of service excellence. Our strategic decision to expand beyond our traditional core business and geographic boundaries has been a good one, making Pioneer Energy a stronger company with greater

with a solid leadership team in place Pioneer Fuels is ideally positioned for rapid expansion in the commercial fuels business, aviation fuels, lubricants, wholesale and home-heating sectors for many years to come.

advantage of opportunities as they present themselves.

How will that play out in 2014 and beyond? First, we will continue to grow our retail business in a number of ways. Our investment in rebuilding and rebranding our retail network and offerings continues, ensuring that our brand is

Growth also comes through rigorous management of our base business, optimizing non-fuel revenues and in everything we do. Driving cost ensuring a sustainable future in an extremely competitive industry.

are just a few examples. This allows us to invest more in building on our successes. we are also focused on ensuring that our point-of-sale (POS) systems and Bonus Bucks loyalty program stay at the forefront of our industry as we seek out better ways to make it easier and more compelling for our customers to do business with us. For example, leveraging mobile marketing tools such as tablets, iPads and smart-phones enhance overall customer engagement. Technology changes almost daily, and our team is constantly exploring ways to make it a competitive advantage in all of our business areas. As we head into a busy Holiday season, i want to thank each of you for your commitment to making Pioneer Energy a leader by providing the best customer service experience in each of our business areas.

i wish each of you a safe, happy achieved in Holiday season and a very happy and haulage, waste prosperous New Year. removal and utility costs

THE pioneer.ca 2

EXCHANGE |

Winter 2013-14 Edition

Send us your Pioneer stories. If you know of a Pioneer customer or employee who has done know. They could be featured in a future edition. 2013 Pioneer Energy LP. All rights reserved. Articles may be reprinted with written permission from Pioneer Energy LP.

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PIOnEER’s Merchandising Maestro Fond memories from over 45 years as Guy cruises into retirement

! d a o r e h t hits with collector stamps and giveaways, including tumblers, silverware and other keepsakes, to the popular paper Pioneer Money which evolved to today’s Bonus Bucks.

when Guy Desrochers was hired at Pioneer 45 years ago, gasoline was selling for about 40 cents a gallon and his part-time job at the Queenston road site in Hamilton paid a handsome 90 cents an hour.

His next stop was Upper Gage in Hamilton where he was kept busy running back and forth to Fort Erie, Gravenhurst, Niagara Falls and winnipeg to help stations in the west.

Then it was on to Appleby and Harvester in Burlington, one of “i was only 15 when i got Pioneer’s earliest splithired, so i had to lie about serve sites. “it was at my age,” recalls Guy, adding that time i was asked to with a laugh, “i guess i Guy Desrochers plans to hit the road on his new Spyder Roadster. be a supervisor. it was probably my toughest He never dreamed at the “You could see that Murray had an year with Pioneer because time that he would one day be asked entrepreneurial spirit and vision for it was hard to be a master of either to spearhead the company’s transition what the company could be. He’d role. Appleby was a rocking site, but from gas-station chain into a leading come in from time to time, and then i had six other sites under my gasoline/convenience retailer with without saying a lot you could see he supervision. i didn’t feel that i could stores of 1,300 square feet and more. had passion for what he was doing. devote the attention required to Or that he would eventually retire as we bought into that.” successfully execute each role.” Vice President of retail Operations, That entrepreneurial spirit started Despite his misgivings, Guy impressed overseeing day-to-day operations showing up in ways Guy and his cosenior management which promoted of Canada’s largest independent workers never expected. Like the year gasoline/convenience company. swimming pools popped up for sale on Manager (DM) positions. He managed the lot of the Queenston road Pioneer territories ranging from Brantford to raised by a single mom in a small station. “That was the beginning of Niagara, GTA and Hamilton from the house in Hamilton’s blue-collar east Pioneer Pools.” mid-1980s until 1997. a part-time job would help the family out. “working part-time in those days pretty much meant 40 hours a week, coming in from four to 11 every day after school,” he says. Although he was hired by then Queenston road manager Hans Kulker, a chain-smoker who ensured everyone earned their 90 cents each and every hour, Guy says everyone’s loyalty was to Pioneer founder Murray Hogarth.

After joining the company full-time, Guy moved to the Cootes Drive site in Dundas as manager just in time for another entrepreneurial start-up. “we had three garage bays on the back of the lot, and before long we were stacking them higher than i am tall with crates of Pop Shoppes pop. People loved it – there were tons of

That’s when he learned things at Pioneer were about to change in a big way – and he would be leading the charge on the front lines.

inexpensive.”

His new role would prove challenging as Pioneer prepared to launch its

in those days, says Guy, customer loyalty at the pumps was garnered

“when i was asked to become Merchandising Manager, i thought – how hard can that be? You put a few chocolate bars and potato chips on some shelves and people buy them.”

> continued on page 7

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on with Pioneer under its revamped Dealer on Consignment Program.

pErfECt pArtNErs

Pioneer the partner of choice as family business opens new site Bajinder Gill’s business is an commitment to service excellence. Since opening his North York location in 2012, it has regularly scored in the high 90s during RFB inspections. not only do these inspections maintain consistency among Pioneer locations, they bring Gill a personal bonus. Each year that he scores over 80 per cent in location inspections, his business receives two per cent cash back on everything he’s purchased for his

this relatively new retailing agreement that Regional Business Manager Ed for both Pioneer and retailers. Gill invested his own money to build his Keele Street station in 2011 on the site of an old no-name station. The soil had to be cleaned, and the tanks moved in order to satisfy current regulations. Today, there’s a fully stocked Snack Pioneer automatically updates his sales and changes in pricing. He runs a Country Style coffee counter and has

a lot.

options.

“It’s really busy,” he says of his Keele Street station. “The location we have, there are no big stores around it but there are a lot of houses and small apartments so the store is doing really well because we get a lot of walk-ins.”

Ed makes regular visits to assist with

It’s not just the retail side that brings in business for Gill though. With Highway 401 only a kilometre away, his pumps are always busy too.

Pioneer keeps an eye on gas levels and makes deliveries when necessary. Pioneer also sets the price and sells through Gill on a commission basis.

Gill might have. Best of all, Gill says, he doesn’t have to worry about juggling gas price increases, or monitoring and ordering fuel when it runs low.

Gill, 32, is a Dealer on Consignment with “Dealer on Consignment is one of

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the fastest growing segments of our business,” says Ed. “There’s so much demand – people want to invest, and they want to invest in a gas station and they want a recognized brand name. Pioneer is certainly right there.” So while Gill owns the property and all of being part of the Pioneer family including service standards (like those encouraged by his regular inspections) and loyalty offers like Bonus Bucks. “From the customer’s point of view, he’s not seen as any different than any other Pioneer in the network,” Ed says. He notes that partnering with Pioneer makes it easier for owners to compete successfully in turbulent markets. Gill agrees. He used to be a buy-and-sell dealer at a station in Oak Ridges. There, he ordered and paid for fuel up front. He manage the physical station and keep on top of numbers. The Pioneer consignment arrangement eliminates that worry and leaves Gill free to focus on the day-to-day responsibilities that come with operating his location.


Excitement

IN THE AIR

New London Verve a testament to Pioneer values says retailer

After eight years of working in the gas and retail convenience

a key contributor to the successes of his business. “They make you feel like you are part of their family. There’s no bureaucracy and no red tape. Everyone is so friendly and always ready to solve problems with you.”

have his own location.

That feeling goes both ways. Eric Bondy, the Regional Business Manager

The shiny new Pioneer Verve site opened on Dundas Street in London to much customer fanfare in July. Building on his tradition of providing customer care and satisfaction, and his appreciation for the Pioneer team, for his new venture. Pierce gives much credit to his heritage. Hailing from India, Pierce cares about family and family values, and believes that Pioneer is a family company where everyone works as a team. “This is what attracted me to Pioneer,” with a company that recognizes me and my potential, and at the same time, gives me the chance to grow myself within the community.” For Pierce, this alignment of values is

commitment and values not just to the Pioneer team, but also to this particular location. “This is an up and coming part of And we’re happy to be a part of the neighbourhood with our brand new store, Verve.” Verve is Pioneer’s new generation of convenience retailing. “We’re trying to differentiate Pioneer in the gasoline industry by offering a fresher and From the outside in, Pierce’s location According to Pierce, they couldn’t be happier.

Pierce rao couldn’t be happier with the early success of his new Verve location in London.

“Customers have nothing to say but “Wow!” They are very happy and glad that we opened with a great store and an amazing facility – and are always eager to learn more about Verve and how we’re different from other gas/ convenience retailers.” barely wait for the doors to open, coming by regularly while shelves were being stocked to ask how much longer it would be. > continued on page 8

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King of the Mountain

Collingwood operator has edge on the competition With ski season just around the he’s already got a jump on the competition. Thousands of tourists will be choking the streets of Collingwood to enjoy Ontario’s largest winter playground on nearby Blue Mountain throughout the winter months. “This location is a beauty,” says Mehtab, noting his Esso On the Run is the largest gas station on First Street, one of Collingwood’s busiest thoroughfares. His station is one of only two in town with a car wash. Those factors, combined with the unmistakeable Esso logo, means many motorists drive past the smaller operators in favour of his shiny operation. Before taking on the location this September, Mehtab was operating a Petro-Canada location in Milton. When Pioneer approached him about the Collingwood Esso (where the previous owner was retiring), he couldn’t refuse. “Esso is a branded company, one that everybody knows,” he says. “People have the loyalty cards. It helps.”

Regional Business Manager Darren McLachlan agrees. He says the appeal of Esso (especially for those looking to become retailers) is not only its familiarity, but its size. Operating an Esso-branded site under Pioneer management delivers the best of both worlds.

customer service will come in handy over the coming months as the area’s population piles up faster than snow drifts along the roads leading to the Blue Mountain ski resort.

Darren says business at the Collingwood “(At Pioneer) we’re still a small company,” site usually swells 30 to 40 per cent during says Darren, who has worked with Pioneer the winter months. Some of this is gas, for 22 years. “We’re not the big corporate but much of it includes retail sales. here. You’re not just a number.” The same is true for customers. Darren notes that when Mehtab took over the including one employee who has been there for 13 years. With a population of just over 19,000 in Collingwood, keeping it local and personal is important. “He’s just a straight-up guy,” Darren says of Mehtab. “He’s very nice, personable and he knows the business really well. It business hasn’t missed a beat.” Darren adds it was helpful that Zaidi was able to keep long-time employees on hand to ease the transition to the new system.

Mehtab’s On the Run feet of space, and is fully stocked with beverages, snacks, candy, pre-made sandwiches and more. There’s also an in-house Country Style, which serves fresh coffee and a complete menu of breakfast items and baked goods. “It’s a turnkey operation,” Darren says of sites like the Collingwood location. “It’s just a fast-paced business.” Mehtab was continuing to live in Mississauga after taking on the location, but says he and his wife are looking forward to moving to Collingwood this winter. not only will it reduce his commute and help him get better Collingwood, he’s hoping it might give him a chance to try skiing again. “I’m 45, and I’ve only skied once before,” he says. “Maybe I’ll get a chance to give it a really good try once I’m living here.” FAR LEFT: Mehtab Zaida is pleased to have one of the best offerings on Collingwood’s main street. ABOVE: Employees Cheryl Ward and Kim Patterson, Assistant Manager, Country Style, serve up Country Style coffee and more to hungry skiers and locals alike. LEFT: Having fun is part of the service

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hams it up with staffers Michelle Mortimer and Christine Todasco.


Atlantic Canada Pioneer Fuels’

New GM is LiSTENiNG Charles Higgins joins Pioneer Fuels from a major competitor to grow and establish our home heat, burner service, commercial and lubricant business. Charles Higgins says “Pioneer Fuels is giving Atlantic Canada home-heating customers something they aren’t accustomed to – a full service offer with outstanding customer service.”

Maritimes, where he worked in a number of roles managing all aspects of the Comfort business earlier this year. home-heating and commercial division for Pioneer Fuels has undergone an Eastern Canada and new England. aggressive branding program in the markets it serves.

‘’Pioneer Fuels is a newcomer in this market, and our goal is to be the company that listens to its customers,”

Pioneer Fuels brand. “People like the idea of dealing with a smaller company because they know we can deliver more personalized service,’’ says Charles. ‘’Life is too busy to worry about home heating needs. Pioneer Fuels provides assurance to our clients that they will not run out of fuel and that we are only a phone call away.

General Manager in Atlantic Canada, overseeing business in nova Scotia and new Brunswick. ‘’We’re here to listen to what our customers need, and deliver. The key of course is our employees, and I can already see we have an awesome team of people who share our vision for being the best in customer service.’’ Charles comes to Pioneer Fuels from Irving Oil, the largest provider of home heating oil and propane deliveries in the

‘’We know that trust and reliability is critical in any relationship. We will earn the chance to show how Pioneer Fuels is a company that truly cares about every valued customer.’’ Pioneer Fuels was created after Pioneer

In addition to positioning Pioneer Fuels as the premier fuel services provider in Atlantic Canada, Charles notes his goal is to broaden the service offering. installation in addition to around-the-clock a propane offer in 2014. “We want to be the provider of choice for all homeHe and his team are currently hiring and training new managers, sales and service representatives to accomplish our business goals and focus on what’s most important – our customers.

> continued from page 3 Snack Express program, taking on bigger competitors like Esso’s Tiger Express and Sunoco’s Fun Food programs which were already well established. “One of the biggest challenges though was convincing DMs and retailers to buy into the program. They had to invest in it. we had to convince them that times were changing and that this would work. “At the same time, i was learning as i went. Pioneer hired a consultant named Hugh Large to work with me, and together we built planograms on sheets of graph paper, trying accommodate the new merchandising programs.” The move toward merchandising also involved phasing out full-serve gasoline pumps in favour of selfserve pumps, another trend that was meeting resistance from DMs and

Guy and his wife, Lucie, are joined by Pioneer CEO Tim Hogarth and retired SVP, Operations Jack Theriault at Guy’s retirement party.

retailers. “Today, everyone can see that it works and that it makes sense. But it wasn’t like that in the early days.” Before long though, DMs and retailers were seeing the value in being convenience retailers, learning that great service was no longer in quality and scope of product offerings, store cleanliness and friendly service. Guy remained in his role as Merchandising Manager for 10 years before becoming VP, retail

Operations. “That role was very satisfying because it called upon all of my experience over all those years. And with a great team of DMs/rBMs and retailers, it made my job that much easier.” So what does the future hold in store now that he is retired? Guy says there is no worry about getting bored. “My wife Lucie retired three years ago, and we have our sixth grandchild on the way. we have a great pool of friends, i still work out, golf, ski and mountain bike. “There’s a saying – the best wine is the wine that is in my glass right now. That’s what life is like for me. whatever i’m doing is going to be the best thing i can be doing at that moment.” That said, Guy says he will miss spending time with his ‘family’ away from home.

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> continued from page 5. Excitement

iN THE Air

Walking into the location, you can see why Pierce, Eric, and customers are

options.”

larger than anything area residents had seen before.

These are perfect amenities for the young and growing families in the store’s neighbourhood.

Beyond the regular items, the store provides customers with fresher,

Pioneer is seeking to be innovative with their offerings and convenience store in the company’s history of strong values. And at Pierce’s Dundas St. location – they’ve achieved their goal.

healthy snack and candy dispenser,” says Eric. “There’s also a F’REAL

> continued from page 1. BriGHT

Pierce Rao, left, and Regional Business Manager Eric Bondy have been working closely to ensure a smooth launch.

iDEAS

Another big advantage 12 years for LED lights compared to three for traditional lighting systems. That means far fewer service men with a lift truck. Additional savings have been achieved on station rebuilds and renos by incorporating the use of innovative new garbage systems called Moloks. Moloks reduce installation costs by about 30 percent because there is no housing. With traditional garbage bins, for instance, enclosure with doors that can be closed. Rodents also pose a problem with traditional systems, but not with Moloks. Bob notes all new sites and renovated BAS, which automates lighting and heating through the use of sensors located inside and outside the station building itself.

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“For instance, if it’s hot inside, but cool outside, the sensors will draw in cooler air rather than activating air conditioning. The same goes for lighting - sensors tell the system which lights are needed and when. The result is about 15 to 20 percent savings in overall costs per site.” with BAS.

The installation of Moloks garbage systems eliminates the need for external housing. The systems employ a sock that extends beneath the ground, using gravity for better trash compaction and easier pick-up.


Project

UPGrADE

Five major station overhauls and the work has just begun

Left: Bob Reid and Janet Paul review planning documents as they prepare for two major projects in early 2014. Below: Regional Business Manager eric Bondy on site at the new dundas street Pioneer in London, helping prepare to open for business.

But the Director, Development & Construction for Pioneer Energy, isn’t sitting at his desk very often these days as the company continues an aggressive strategy to dominate the markets it serves. Bob, with help from Development Coordinator Janet Paul, is always juggling a variety of projects at different stages of development, including demolition and rebuilds, major overhauls, and brand refacing on station canopies, pumps and pylon signs.

“But each has its own set of challenges. With new builds, you are dealing with a lot of hurdles getting site plan approvals from the municipalities, so the hard work happens before you get a shovel in the ground.” rebuild of the year. An aging Pioneer at 823 Highway 8 in Fruitland has been Verve is popping up at a record pace. A three-piece pre-fabricated structure was transported to the site, where it was

“This has been a very busy year, with three rebuilds and two major renos – three of them happening all at once,” says Bob, who co-ordinates each project with the Merchandising and Operations teams to ensure minimum disruption of customer service during construction.

“This allowed us to reduce the shutdown period from 16 weeks to 12, which is four fewer weeks for customers to get used to going somewhere else,” notes Bob. “We’ve got it down to an art now, with set plans and clear roles that sees the process municipality insisted on installation of new lanes, including a left-hand turning lane, Two of the three – Walker Road in Windsor run smoothly for the most part.” and Dundas Street in London – were With work proceeding at the Fruitland in and out of the site. demolition and rebuild projects while site, Bob and his team are laying the the third, at Appleby and Mainway in On every site, he also has to deal with rebuilding projects of 2014 – a 3,000 possible impacts on neighbours, including to Verve. Asked whether he prefers building from structure, Bob smiles. “no two renovations once you start tearing out walls.

Winchester near Ottawa and an 2,600

showing the development will have an

Kitchener.

got a good reputation in all of the municipalities we deal with because they know we really do care about these issues too. After all, they are our customers.”

you can encounter when dealing with municipalities,” says Bob, who ran into

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Merchandising 101 You’ve got less than a week... ready, set go!

At top, the new-look beverage wall at the Appleby and Mainway, Burlington, Verve, is visually stunning. The overall store, above, is airy with exciting new graphics including a night-time city streetscape dividing the convenience area from the Tim Hortons outlet. At left, retailer Joanne Alagha is all smiles once the store is ready to open.

Joanne Alagha was feeling a

it was to open for business. The long-time gas/convenience Merchandising Coordinator Pearl Prieur went to work doing what she has been doing for years - setting up convenience stores for success. “We were opening for business on September 11, but we couldn’t start working on the store until a week before that,” says Joanne, who had been recruited from a competitor to “needless to say, we were putting in some long hours that week. But transforming on a daily basis.” Installation of shelving and store two days after Pearl and the Pioneer warehouse team arrived on site. With everything in place, deliveries were staged so that merchandising team members, along with Merchandising

10

and Loyalty Managers, could go to work stocking shelves according to planograms. Joanne says Pearl and the team were putting in 16-hour days to ensure everything would be ready in time for opening day. “Pearl had a very clear and precise plan, which turned what seemed like chaos at times into organization.”

to make the products stand out more. Another is installation of wheels on easier to keep stores clean and fresh looking. “Our team goes in once the construction team has completed its work,” she adds. “Most sites open on a Wednesday, so I usually get in on the

Pearl, whose background includes 15 years at convenience retailer 7-11 as well as PetroCanada, joined Pioneer 12 years ago as a Category Manager before taking on her current role three years ago.

I’ve already set up a schedule with our vendors for product deliveries so we can begin the stocking process on Monday.”

“Our goal is for people to walk into our sites and say, wow, this can’t be a gas station,” says Pearl. “We are always looking at ways to improve the

That’s a lot of running around. “I put about 100,000 kilometres on my car each year, but I love getting out there and seeing it all come together.

a switch to black shelving from white

Pearl says training for Retailers is one of her primary goals. “There’s a lot to know about keeping the store clean, the machinery running and ensuring the shelves and coolers are full and tidy. I work with each Retailer during the set-up, and then come back after a week or so to continue the process.”


Pioneer Awards

2013 Yates Cup Pioneer energy director of Marketing geoff hogarth presents the Yates Cup to the University of Western Mustangs after a 51-22 victory over the Queen’s gaels in the Ontario University athletics (OUa) Championship. The nov. 9 game, played in London, saw 252 yards and three touchdowns as the team claimed its 30th Championship title. The win moved the Mustangs to the Mitchell Bowl where they were upset by the Calgary Dinos in Calgary. Pioneer is proud to help develop a strong foundation for university athletics through our corporate sponsorship with the OUA, and by sponsoring events such as the Yates Cup.

saLUTINg OUR MILITaRY Pioneer energy sponsored Military appreciation Night as the hamilton Bulldogs faced off against the american hockey League November 8 in commemoration of Remembrance day. Members of

the Armed Forces, including the Royal Hamilton Light Infantry, received free tickets for the game. A piper from The Argyll and Sutherland Highlanders led a procession to centre ice for the ceremonial faceoff. Bulldogs players wore commemorate proceeds were donated to Operation Yellow Ribbon and the Hamilton Bulldogs Foundation. Despite the fanfare, the Bulldogs couldn’t hold off the invading American team that trounced the home team 6-1.

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NEw lAir

is taking shape! The Hamilton Tiger-Cats return home for the This aerial photo taken in mid november shows the realigned depicting the new Pioneer Energy Zone where fans will be able to mingle with food and drink during Ticat home games. Pioneer’s partnership with the Tiger-Cats this year included a strong presence at home games played at the University of for Pioneer Energy. “Our logo was on the practice jerseys, so we saw a lot of it during televised interviews through the playoffs,” notes Cheryl team go all the way to the Grey Cup. Hamilton has waited a long time for this, and we were so proud to be a part of it.” The new stadium, now called Tim Hortons Field, will seat 20,000+ spectators with 80 percent of the seating between the goal-lines. End-zone seating has been replaced with pedestrian terraces, including the new Pioneer Energy ZoneTerrace. Ticats lost out on their Grey Cup bid, but delighted fans by since 1999.

Online ordering, incident reporting deliver Retailers can stop guessing when it comes to ordering from Pioneer’s warehouse.

and trend tracking

Mike says the system will be particularly useful for signage and sticker items.

car-wash incidents and rewashes as well as drive-offs. “This will make it easier for A new online ordering system Retailers to report on incidents, but even more important it will allow us to track implemented this fall has photos of each trends that will allow us to implement preventive measures. “For instance, maybe drive-offs are most prevalent at certain pumps during certain what Retailers need. “This system makes times of the day. This system will help identify those types of trends so we can actually deal with them.” Mike Dietrich, Manager, Car Wash & Mike says the new features are part of an overall trend to online, rather than Maintenance. manual systems. “Instead of calling and trying to describe the item you need, the Pioneer

wiNNiNG’s A sNAp-ON!

so you can get it right every time. Plus, you’ll know right away if the item is in stock. It will greatly reduce the amount of time Retailers spend on the phone, allowing them to order at their convenience.”

Richard G. from Hamilton won the and Win promotion for Rockstar energy drinks. Regional Business Manager Andy Landry on the left and Station Manager Jegan Sinnathampy at the Upper Paradise Rd. Pioneer in Hamilton congratulate the winner.

The Exchange Winter 2013/2014  

Pioneer Energy's Guy Desrochers retires. Bajinder Gill's site in North York is one of the best and most devoted to service. Bob Reid is work...

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