Issuu on Google+

Marketing Automation Software Consultants

Pinpoint Systems Corporation is a provider of marketing solutions and marketing automation software implementation services that help increase the profitability of our clients’ marketing programs. Our solutions provide enhanced marketing performance with accountability, thereby addressing the measurement and investment justification demands faced by marketing executives today. Pinpoint’s consultants are expert as both marketers and technologists, bringing a truly creative approach to linking marketing processes with supporting technology systems. We plan, design, implement, upgrade and support marketing automation software and high-performing marketing databases that increase return on marketing investment. We strive to create highly repeatable, scalable solutions, customized to each client’s unique business needs. You can improve profitability by optimizing your marketing technology investments with Pinpoint Systems, while also creating harmony between marketing and IT. Pinpoint integrates marketing software; implements process improvements, and facilitates user adoption. Leading marketers choose Pinpoint Systems solutions for MRM, interactive marketing, Web and customer analytics, campaign management, and marketing metrics. Marketing and IT executives both benefit from Pinpoint’s expert approach to linking marketing processes and technology systems in a proven, scalable solution. Fortune 500 and mid-market clients spanning a broad range of industries – including Financial Services, Retail, Telecommunications/Cable, Travel & Hospitality, Casino Gaming, Pharmaceutical, Not-for-Profit and Loyalty Marketing – rely on Pinpoint’s solutions and services to achieve business results. Marketing Software Services Overview

Pinpoint’s service to our clients’ marketing function begins with top-level strategy and extends all the way to user training on new applications. There simply are no blanks left for you to fill in. Strategy

Whether you need to re-assess your customer information strategy, rework your technology strategy to better support your operations, or develop a sound and detailed plan for a major technology upgrade... Pinpoint’s Strategy Consultants will add significant value at every stage. Process Consulting

At bottom, marketing is a family of interrelated processes; we’ll help you ensure that they fit together, run smoothly, and fulfill your company’s goals. Pinpoint’s Process Consulting Service will assess your marketing processes against best practices gleaned from literally hundreds of clients across 15 different industries. Systems Integration

Once strategy and processes are sound, there will usually be a need to rework the technology infrastructure so as to optimally support the function’s operations. Addressing all levels, from architecture planning through database implementation, Pinpoint’s Systems Integration Service will help you preserve your existing IT investment while improving integration and eliminating stovepipes or silos.


Application Services

In many cases, our architecture planning will uncover a need for a state-of-the-art, comprehensive marketing campaign management or marketing resource management application, which Pinpoint will specify and install for you. Our other Application Services include troubleshooting and tuning such packages installed by others, as well as user and administrator training. Support Services

Whether your need is for certain critical skills to ensure the successful launch of a new program, for help with properly measuring the outcome of a campaign, for training or mentoring, or simply for more skilled hands during a seasonal crunch period... Pinpoint’s Support Services will be there for you. We never leave our clients in the lurch. Customer Analytics

Whether through customer value modeling, customer behavioral analysis or predictive modeling, Pinpoint helps make best use of the analytics capabilities built into your marketing package ...because a deep understanding of customer behavior is the key to greater profits. For More Information Please Visit www.pinpoint-corp.com


Marketing Automation Software Consultants