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a pink sky publication

PLAYING WITH FOOD

Innovative ways to promote fresh produce in today’s market.


From great imagination comes great invention. From great invention comes the ability to change the world.


CREATIVE BY DESIGN

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At Pink Sky we are passionate about using creativity to breathe life into your working ambitions. We believe any complex problem can be solved if you have the right design and brand communication. We work with a broad, diverse range of clients and one of the bits we love the most is learning about what people do and what drives them. This brochure will introduce who we are and how we can help. We hope it will be the next step towards working with a dynamic agency that is passionate about your growth and success. Ultimately we’re looking forward to learning more about you and all the things that make your brand unique.

Market Research

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Graphic Design

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Taking care of how you look at the market

Taking care of how you look in the market

Integrated Marketing

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Technology

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Case Studies

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Taking care of how you look to the market

The market that takes care of you

How we have already helped clients succeed


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Knowing Your Market What do your customers think and feel? Do your staff engage with your brand? Understanding your market is absolutely vital. Many of our clients, before undertaking any kind of project, ask us to conduct research for them. This takes many forms including; qualitative, quantitative and secondary methods.

Market Research

Services we offer: • • • • • • • • • • • • • •

Online surveys Street surveys Store analysis and audit Mystery shopping Trends analysis and reporting Seasonal lookbooks Focus groups Interviews Workshops Video interviews Research and analysis of public information Street and travel-based research Photographic research Mood boards


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Design that ACTUALLY worKS The importance of owning and maintaining a strong brand is no secret. So it’s essential this experience carries across all your design work. We offer consultation and a wide range of design services including:

GRAPHIC DESIGN

• • • • • • • • • •

Branding Packaging Website design and development Printed and promotional materials Exhibition graphics Photography Film Consultancy Speaking at events Workshops


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Standing out in a crowded market It’s great to have a beautiful product but if nobody knows about it, it won’t sell. It really is that simple. Marketing strategy and the design process work so closely together nowadays that it’s almost impossible to separate them. So we offer many integrated services: • • • •

• • •

INTEGRATED MARKETING

• •

Shows and exhibitions Sampling events Pop-up shops Press events (for media, bloggers and social media influencers) Publicity stunts Social media campaigns Recipe creation and development Educational campaigns Competitions

• • • • • • • • • •

Press trips Press releases Media drops Working with bloggers Crowdfunding Copywriting Email marketing Consultancy Speaking at events Workshops

Pink Sky can run your marketing programme for you, ranging from planning and strategy, to implementation. We thrive on developing engaging and effective written and visual content across multiple platforms. Many companies now see the benefit in using a team of experts, rather than one employee, to plan and deliver integrated marketing activities. They can also experience considerable cost savings along the way. We work on a monthly basis and we are excited to be implementing this service for more and more clients.


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TECHNOLOGY THAT SIMPLIFIES Everyone is looking for ways to speed up their business processes. We can help you with this. Providing simple and manageable solutions to help you reach your organisational goals is one of the many services we offer. Examples include:

TECHNOLOGY

• • • • • •

Website development Website hosting Building email templates CMS CRM Website hosting and support


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CASE STUDIES

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SUCCESS STORIES Branding

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Packaging

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Printed materials

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Website design and development

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Promotional merchandise

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Photography

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Film

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Drone footage

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Marketing Campaigns

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Exhibitions and shows

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Pop-up tasting events

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Social media

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Kickstarter and crowdfunding campaigns

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Press events

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Press trips

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Recipe development

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Market research and analysis

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Metrics reporting

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Trends reports

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Design and marketing consultancy and training

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Stunts

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Client: Nini Flowers

CASE STUDIES

BRANDING


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BRANDING NOW

WASH YOUR

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Mark Stephens Owner

t: 01242 700055 m: 07831 660661 e: mark@thedaffodil.com w: www.thedaffodil.com

Mark Stephens Mark Stephens OwnerOwner

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t: 01242t:700055 01242 700055 m: 07831 m:660661 07831 660661 e: mark@thedaffodil.com e: mark@thedaffodil.com w: www.thedaffodil.com w: www.thedaffodil.com

Mark Stephens Owner

t: 01242 700055 m: 07831 660661 e: mark@thedaffodil.com w: www.thedaffodil.com

s? k l o f , l l a t Is tha

18-20 Suffolk Parade Cheltenham , Gloucestershire, GL50 2AE Reservations: 01242 700 055 | eat@thedaffodil.com | www.thedaffodil.com

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18-20 Suffolk Parade Cheltenham , Gloucestershire, GL50 2AE Reservations: 01242 700 055 | eat@thedaffodil.com | www.thedaffodil.com

CASE STUDIES

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Client: The Daffodil

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BRANDING

CASE STUDIES

Client: Innovative Fresh


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CASE STUDIES

BRANDING

Client: Adventures in Produce, M&S


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CASE STUDIES

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Client: The Daffodil

PACKAGING

CASE STUDIES

Client: Cheshire Cat Cakes

Client: A R Neaves


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Client: Thai Fruit

PRINTED MATERIALS

CASE STUDIES

Client: Nini Flowers


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PrINTED MATERIALS

CASE STUDIES

Client: Northwest Cherries, Adventures in Fruit


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WEB DESIGN & DEVELOPMENT

CASE STUDIES

Client: Adventures in Produce


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CASE STUDIES

PrOMOTIONAL MERChANDISE

Client: Adventures in Produce

Client: Adventures in Produce

Client: Nini Flowers


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CASE STUDIES

PHOTOGRAPHY


CASE STUDIES

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FILM


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CASE STUDIES

DRONE FOOTAGE


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Client: Picota Cherries

CASE STUDIES

MARKETING CAMPAIGNS


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Client: Zespri Kiwi Fruit

CASE STUDIES

Exhibitions & Shows


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Client: Adventures in Fruit

CASE STUDIES

EXHIBITIONS & SHOWS


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POP-UP TASTINGS

CASE STUDIES

Client: Adventures in Fruit


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CASE STUDIES

SOCIAL MEDIA


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CASE STUDIES

CROWDFUNDING CAMPAIGNS


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CASE STUDIES

PRESS EVENTS


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CASE STUDIES

PRESS EVENTS


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CASE STUDIES

PRESS TRIPS


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CASE STUDIES

RECIPE DEVELOPMENT


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CASE STUDIES

MARKET RESEARCH & ANALYSIS


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METRICS REPORTING

CASE STUDIES

TRENDS REPORTS


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CASE STUDIES

CONSULTANCY & TRAINING


CASE STUDIES

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STUNTS


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EFFECTIVE TEAMWORK It is no secret that great design sells. According to Nielsen, ‘48,000+ products were introduced in Western Europe over the past ten years. Only ten were breakthrough winners’. The secret to launching a successful product that stands out amongst competitors is to first do your research. From that, create a design that responds to the needs you have identified. There’s no point having a great design if nobody knows about it, successful brand communication is vital. Having the right strategy and the right people to do all of these things for you makes sound commercial sense. We can help you launch and grow your product or service strategically, in a sustainable way. Using us will help you save money to make money.

COMMERCIAL BENEFITS

“Recognising the need is the primary condition for design.” –Charles Eames


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TIME TO CALL US It would be a privilege to learn more about what you love and what you do. What are the challenges you face in moving between where you are now and where you dream of being? Our strength lies in solving business problems in creative ways, and we would love to help you. Please get in touch for advice, a chat, a meeting, or tea and cake. We would love to make contact with you. Naomi Turner Managing Director naomi@pinkskydesign.com 07595 725750 Nicky Mcleod Business Development nicky@pinkskydesign.com 07887 700067 Pink Sky 10 Bath Mews Bath Parade Cheltenham Glos. GL53 7HL 01242 808668

GET IN TOUCH

pinkskydesign.com


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Pink Sky 10 Bath Mews Bath Parade Cheltenham Glos. GL53 7HL 01242 808668 pinkskydesign.com

ALWAYS PLAY WITH YOUR FOOD

Playing with food, by Pink Sky  

Pink Sky is a graphic design and marketing agency based in Cheltenham. We specialise in research, design and marketing for food.

Playing with food, by Pink Sky  

Pink Sky is a graphic design and marketing agency based in Cheltenham. We specialise in research, design and marketing for food.

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