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A PROJECT REPORT ON “STUDY OF CONSUMER BUYING BEHAVIOVR FOR THE POWER BRAND OF HINDUSTAN UNILEVER LTD.”

SUBMITTED IN PARTIAL FULFILMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) SUBMITTED BY VAGHASIYA PINJAS ROLL NO- 134 PROJECT GUIDE Mrs.ADITI BHATT

SHRI .S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT ACADEMIC YEAR 2011-2012

Shree S.V.Patel College of Computer Science & Business Management.

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DECLARATION

I the undersigned Vaghasiya Pinjas N. Student of T.Y B.B.A hereby declare that the project work present in this report is my own work and has been carried out under the supervision of Mrs. Aditi Bhatt of Shri.Shambhubhai V, Patel College of computer science & business Management.

This work has not been previously submitted to any other university for any examination.

____________________ Pinjas Vaghasiya Roll No.: 134

Date : _________________ Place : _________________ Sign

: ____________________

Shree S.V.Patel College of Computer Science & Business Management.

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ACKNOWLEDGEMENT Though, the preparation of this project report is my own work, I have received help from many quarters. I am thankful to all those who helped me in caring out this work. I would like to thanks to I/c Principal Mr. CHINTU THAKKAR for give us opportunity to make a research project. It gives me great pleasure in thanking my supervisor Mrs. Aditi Bhatt. Without her ever ready help, whole hearted guidance, never ending encouragement and enthusiasm, it was difficult to project to its present form.

Shree S.V.Patel College of Computer Science & Business Management.

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CERTIFICATE

Shree S.V.Patel College of Computer Science & Business Management.

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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of theHUL and what are they doing to get the customer loyalty, to maintain there market. This is also to find the preferences of customer and there market knowledge and product information, information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are also looking to tap the market in rural sector, so they also taking into consideration the needs and wants of the people there. They are also studying the consumption habits of the rural people. Like most of them are daily wage earners or small peasants, so they are studying the buying patterns of them also

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INDEX SR NO.

TOPIC

PAGE NO.

I.

DECLARATION

02

II.

ACKNOWLEDGEMENT

03

III

CERTIFICATE

04

IV

EXECUTIVE SUMMARY

05

V

INDEX

06

1

Introduction of HUL

07

2

Buying behavior

14

3

Problem Identification

20

4

Research Methodology

22

5

Data Analysis and Interpretation

26

6

Findings & Conclusions

45

7

Bibliography

48

8

Annexure

50

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Chapter 1

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Introduction of HUL1.1 HISTORY OF HINDUSTAN UNILEVER LIMITED HUL is a subsidiary of Anglo-Dutch consumer major unilever plc which was formed in 1930 by the merger of lever brothers of U.K and margarine union of Holland. Unilever has a wide range of products with 1600 brands and operates globally. However unilever has taken an exercise of business restructuring which would result in pruning about 1200 brands. In this product mix, about 50 per cent revenues would generate from food and beverage division. Lever brother started its trading activates in India in 1881 when Sunlight soap was first imported in the country. The import of Dalda and lotus brand vanaspati from Holland started in 1932 in india by establishing two soap factories and a vanaspati factories.These businesses were undertaken by the lever Brothers India limited and Hindustan Vanaspati Manufacturing Company respectively. Both of them were subsidies of unilever. A third company named United Traders Limited was engaged in trading activities. HUL was formed in the year 1956 by merging these three companies. HUL then slowly started its business activates in the starting of the 1900 century and after on had grown stronger.

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1.2 HINDUSTAN UNILEVER LIMITED PROFILE

Hindustan UniLever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HLL's brands spread across 35 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs.10, 000 crores.

The leading business magazine, Forbes Global, has rated Hindustan Lever as the best consumer household products company. Far Eastern Economic Review has rated HUL as India’s most respected company. Asiamoney has rated HLL as one of India’s best-managed companies. Leading national publications, like The Economic Times, Business World, and Business Today have also rated HUL as one of India’s most respected companies and the number one in Market Value Added and EVA.

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1.3 MARKET LEADING BRAND With over 35 brands spanning 20 distinct categories such as …. HLL’s brands have become household names. The company’s strategy is to concentrate its resources on 35 national power brands, and 10 other brands, which are strong in certain regions. Each of the top six brands Brooke Bond, Wheel, Lux, Lifebuoy, Fair & Lovely and Rin has a turnover of over $100 millions.

SOAPS AND DETERGENTS.

Some of the big brands in Soaps and Detergents are Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, (all soaps), Surf Excel, Rin, Wheel (the number one detergent brand in India), Sunlight (all detergents). HLL also markets the Vim and Domex range of Home Care Products.

PERSONAL CARE PRODUCTS. In the Personal Products business, HUL's Hair Care franchises are Clinic, Sunsilk and Lux; the company markets Nihar oil. In Oral Care, the portfolio comprises Close-up and Pepsodent toothpastes and toothbrushes. In Skin Care, HUL markets Fair & Lovely Skin Cream and Lotion, the largest selling Skin Care product in India; The other major Skin Care franchises are Pond’s, Vaseline, Lakme and Pears. In Colour Cosmetics, HUL markets the Lakme and Elle-18 ranges. In Deodorants, the key brands are Rexona, Axe, Denim and Pond's, while the Talc brands are Pond's, Liril, Fair & Lovely and Lifebuoy. Axe and Denim are HUL’s franchises for Men’s toiletries. HUL has recently launched Lever Ayush ayuvedic Health & Personal Care Products. The company has also begun an e-tailing service, called Sangam, which can home-deliver on order by phone a diverse range of about 5000 branded and unbranded products. The service is now available in Thane, New Mumbai, the eastern suburbs of Mumbai and the Dadar area.

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BEVERAGES PRODUCTS. HUL is one of the world’s largest packet Tea marketers. The master brands are Brooke Bond and Lipton. The sub-brands under Brooke Bond Taj Mahal, Red Label, Taaza, 3Roses are among the top brands in the country. Lipton comprises Lipton Ice Tea, Lipton Yellow Label and Lipton Green Label. The coffee business comprises Bru Instant Coffee and Deluxe Green Label Roast & Ground Coffee.

FOOD PRODUCTS. The Kissan and Knorr Foods range comprises Spreads & Jams, Biscuit Sticks, Soups, Liquid Snacks, Squashes, Tomato Ketchup, Sauces, Puree, and Cooking Aids.

ICE CREAM PRODUCTS. The Kwality-Wall's Ice cream range comprise exotic Sundaes, Viennetta Desserts, popular ‘Impulse’ segment products like Max, Cornetto and Feast, and Cornetto Ripple Softies. Max was extended in 2001 as sugar confectioneries, because children are a key consumer segment in confectioneries too. This is among the new businesses HUL has chosen to enter.

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1.4 PURPOSE & PRINCIPLES HUL corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone it work with, the communities it touch, and the environment on which they have an impact." Always working with integrity Conducting their operations with integrity and with respect for the many people, organisations and environments their business touches has always been at the heart of their corporate responsibility.

Positive impact It aims to make a positive impact in many ways: through its brands, its Commercial operations and relationships, through voluntary contributions, and through the various other ways in which it engage with society.

Continuous commitment It also committed to continuously improving the way it manage its environmental impacts and are working towards its longer-term goal of developing a sustainable business.

Working with others They want to work with suppliers who have values similar to their own and work to the same standards they do. their Business partner code, aligned to their own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment.

People of HUL Their people are central to the business. The Unilever community is shaped and led by its people, who operate creatively within a framework of shared values and business goals.

A Community In many respects, they think of Unilever as a community, rather than an organization. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals.

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1.5 DISTRIBUTION NETWORK HUL’s distribution network is recognized as one of its key strengths that which helps reach out its products across the length and breadth of this vast country. The need for a strong distribution network is imperative, since the corporate purpose is “to meet the everyday needs of people everywhere.� HUL's products, manufactured across the country, are distributed through a network of about 7,000 redistribution stockiest covering about one million retail outlets. The distribution network directly covers the entire urban population. To service modern retailing outlets in the metros, HUL has set up a full-scale sales organization, comprising Key Account management and activation to impact fully engage and service modern retailers as they emerge. The focus is on providing superior point-of-purchase activation as well as customer service. HUL has also revamped its sales organization in the rural markets to fully meet the emerging needs and increased purchasing power of the rural population. The company has brought all markets with populations of below 50,000 under one rural sales organization. The team comprises an exclusive sales force and exclusive redistribution stockiest, under the charge of dedicated managers. The team focuses on building superior availability, while enabling brand building in the deepest interiors. HUL's distribution network in rural India already directly covers about 50,000 villages, reaching about 250 million consumers, through about 6000 substockiest.

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Chapter 2

Buying behavior

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2.1 INTRODUCTION The main purpose of the each and every company to attract the customer about their product so they are creating something change according to the behavior of the customer. All the companies what to create brand positioning and image in the mind of customer. So the companies know the purchasing power of customer on bases of the buying behaviour. The customer behaviour studies how individual groups and organization select buy use and dispose of good services, idea or experience to satisfy their needs & wants. Customer buying behavior is consist of mental & physical activities which customer under take to get goods & services and get satisfaction from them.

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2.2 FACTOR INFLUSING ON CUSTOMER BUYING BEHAVIOUR Factors influencing the consumer behavior are internal needs, motives, perception and attitude as well as external family, social group, culture, economic, business influences etc.

1. Economic Factors : An economic factor of buying behavior is undisplinary it assumes that consumers are economic men are they follow the principle of maximization of utility based on the low of diminishing marginal utility. As economic men, consumers evaluate rationally the alternative in terms of cost and value received. They try to maximize their utility or satisfaction while spending them scarce resources of time, energy and money.

2. Psychological factors : Psychology has contributed much to the markers to understand the buyer’s psychology explains how consumers learn about a product and how they can recall from the memory, the development of buying habits. This includes the following factors: Motive:A buying motive is the reason why a person buys a particular product. It is the driving force behind buying behavior and may be based on psychological or psychological want Marketers are in rested in patronage motives such as store loyalty and brand loyalty.

Perception:Perception causes the behavior in a certain way perception influences this behavior. It gives direction to be taken by the behavior. It the meaning we have on the bases on our past dependence. Learning:Learning refers to changes in behavior brought about by practice or experience. Almost every thing one does or think is learned. Product features such as price quality service brand package etc act as hints influencing consumer response.

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Attitude:Attitude is a state of mind or fillings it includes a pre disposition to behave in some way. Attitudes are very important in explaining buyer’s behavior. A change in attitude leads to change purchasing attitude and modify buyer behavior knowledge of consumer attitude can provide a good basis for improving product redesigning packages and developing and evaluating promotional programs. Personality:In general perception attitude beliefs lead collectively to a consistent response by the individual to his environment. This consistent pattern of behavior is termed as personality its primary teachers are self-concept role and level of consciousness.

3. Social factors : Family:Most consumers belong to a family group. The family can exert considerable influence in shaping the pattern of consumption and indicating the decision making role personal value attitude and buying habits have been shaped by family influences. Reference group:The small group to which the buyer belongs influences buyer behavior. A human being is considered as a social animal spending much of his or her life in-group situation. Group norms direct attention of its member to a new style of a product. Social Class:As a predictor of consumption patterns marketing management is familiar with social classes consumers buying behavior is determined by the social class to which they belong or to which they aspires rather than by their income alone. Broadly speaking we have distant social classes upper, middle and lower classes consumer’s belonging to middle.

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Culture:A culture is as distinctive way of life of a group of people their complete design for living it is the man made part of man’s environment the sum total of his knowledge. Belief morals customs. Art laws etc. It includes the attitude and values of a whole society and affects the ways in which we do things, see thing, use thing and judge things in every society culture is presents Indian culture, American culture etc.

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2.3

BUYING DECISION PROCESS.

1) Recognition of an unsatisfied need.

When a person has an unsatisfied need the buying process begins to satisfy the needs Generally the unsatisfied need leads to tension The nature of the want indicates the speed with which a person moves to fulfill the unsatisfied want which is of high pressing need On the basis of need and its urgency forms the order of pointy. 2) Identification of Alternatives. Different alternatives are available in the market the consumer must know the brand of the product which gives maximum satisfaction and the person has to search out for relevant information of the product brand location etc 3) Evaluation of Alternatives. This is a critical stage especially with regard to the costly items Consumers have different alternatives The attributes tastes color price durability etc have different preference The marketers must understand this process.

4) Purchase decision. By considering the likes and dislikes of alternatives one is about to take a decision as to buy One will consider with reference to product type price quality etc A seller can facilitate such consumers to understand the product through advertisements.

5) Post purchase Behavior. Feedback information is important as far as a seller is concerned A brand preference naturally repeats sales to a marketer A satisfied buyer is a Silent advertisement A satisfying dependence of a buyer tends to strengthen the brand preference.

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Chapter 3

Problem Identification

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3.1

PROBLEM DEFINITION.

Problem definition is one of the most important tasks of the study. IF the problem is properly defined then it will give proper guide to us for the further study. So, it is said that the properly defined problem is a half solve. In my topic “A study of consumer buying behavior for the power brand of Hindustan Unilever LTD.� the basic problem is to know the buying behavior of the customers and criteria for purchasing the HUL products.

OBJECTIVE OF THE STUDY. 1. To know the buying behavior of HUL Products. 2. To know the current market share. 3. To study factors affected to customers regarding purchasing the HUL products.

LIMITATION OF THE STUDY. 1. People are not aware about HUL company their only focusing on brand. 2. Large no. of player in the market. 3. Continuous change in the taste and preferences of the customers.

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Chapter 4 Research methodology

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4.1 INTRODUCTION OF METHODOLOGY. The purpose of methodology should be conducted in a sequential method. Because it helps management in deriving accurate and sound decision. It is only purposeful when the research is market consumer buying behavior of Hindustan lever limited products. MARKETING RESEARCH Marketing research helps to know the attitude of the consumer that helps in determine the marketing opportunities and problem generate, refine and evaluate marketing action and also monitors the understanding of marketing as a process. And the information is useful for the future evaluations. RESEARCH DESIGN Research Design is the plan structure and strategy of investigation concerned so as to obtain answer to research questions and to control variances. (1) Exploratory Research (2) Descriptive Studies (3) Causal Designs So, researcher has chosen descriptive study method because certain group such as age, sex, education level, occupation or income, a descriptive study may be necessary.

DATA COLLECTION Data collection is the process through data is collected it is basically done source data compiled i.e. primary data and secondary data in this project both primary and secondary data A. Primary Data. Primary data are those data, which are collected for the first time defining the market opportunities. Means primary data represents the present atmosphere market attitude or taste, preference of the consumer. There are following methods as under to collect primary data. (1) Experiment Method (2)

Observation Method

(3)

Survey Method

So, researcher has chosen survey of the consumer for the questionnaire and research while filling up the questionnaires Shree S.V.Patel College of Computer Science & Business Management.

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B.Secondary Data. Is the data which is collected through internet, magazine, newspaper, brouchers and television etc.

SAMPLING PLAN The sampling plan that is designed keeping in mind four decision •

Sampling unit The researcher has selected the people who live in area of surat city in varachha.

Sampling types There are two types of sampling probability sampling and non-probability sampling. (A) Probability sampling

Probability sampling means each unit of the universe has equal chance of getting selected. the most frequently used probability sampling methods are as below:  Simple random sampling  Stratified random sampling  Multi-stage random sampling  Cluster sampling  Multi-phase sampling (B) Non Probability sampling 

Judgment sampling

Convenience sampling

Panel sampling

Quota sampling

The researcher has the chosen the probability sampling in simple random sampling is selected •

Sampling size

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Sampling size means limited numbers of respondents covered under the researcher study from a population Hear, the researcher has chosen sampling size of the research are 200. •

Sampling area Hear, the researcher has chosen the sampling area as Surat city in varachha.

DATA ANALYSIS & INTERPRETATION After all above steps are completed now the important step is data analyzing and interpretation. For this there various analytical and statistical tools. Some of tools are percentage, average, dispersion, correlation, co-efficient, etc. graphical and tabulation method are used for analysis and interpretation. PREPARE RESERCH REPORT Once the data have been tabulated, interpreted and analyzed, the researcher has to prepare a report. The report consists of findings of the research studies and recommendations also. Report writing needs some skills, which can be develop with practice. The researcher should follow certain principles while writing a report. These principles include objectivity, clarity of ideas and use of charts and diagrams. A good research report should effectively communicate its research findings.

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Chapter 5

Data analysis & Interpretation

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Q-1 which factors you consider while purchasing the FMCG products? Option

Respondent

Percentage

Company Image

35

17%

Quality

126

63%

Price

27

14%

Schemes

12

6%

INTERPRETATION Among 200 respondent 126 respondents prefer quality is the major factor for them while purchasing the FMCG products. Analysis Majority people purchase FMCG products on Bases of quality.

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Q=2 Are you aware about the product of HUL? Option

Respondent

Percentage

Yes

144

72%

No

56

28%

INTERPRETATION Among 200 respondent 144 respondents aware about the HUL products. Analysis Majority people aware about the Hindustan unilever products.

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Q=3 from the following product categories, which brand you prefer? SHAMPOO Option

Respondent

Percentage

Clinic plus

70

35%

Dove

80

40%

Pantene

40

20%

Sun silk

10

5%

INTERPRETAION Among 200 respondent 80 respondents prefer Dove Shampoo Analysis Majority people prefer dove brand shampoo of HUL

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BATHING SOAP Options Lux

Respondents 65

percentage 32%

Life boy

60

30%

Dove

44

22%

Pears

31

16%

INTERPRETATION Among 200 respondent 65 respondents prefer Lux bathing so Analysis Lux is power brand of HUL in bathing soap sector so it leads in soap market

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DETERGENT COKE Options

Respondents

percentage

Rin Supreme

30

13%

Nirma

40

17%

Excel

25

11%

Wheel

140

59%

INTERPRETATION Among 200 respondent 140 respondents prefer wheel Detergent cook Analysis Wheel is power brand of HUL in detergent sector so it leads in soap market

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DETERGENT POWDER Options

Respondents

percentage

Wheel

62

31%

Surf excel

34

17%

Henko

04

2%

Nirma

100

5%

INTERPRETATION Among 200 respondent 100 respondents prefer nirma Detergent powder Analysis Hear, HUL product survives because there is tuff competitor nirma which leads the market.

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COSMETICS Options

Respondents

percentage

Fair & Lovely

117

58%

Lake me

22

11%

Ponds

14

7%

Garnier

47

24%

INTERPRETATION Among 200 respondent 117 respondents prefer Fair & Lovely cosmetics products Analysis Fair & Lovely is power brand of HUL in cosmetics sector so it leads in cosmetic market

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ORAL CARE Options

Respondents

Percentage

Close up

12

6%

Colgate

142

71%

Pepsudent

18

9%

Anchor

28

6%

INTERPRETATION Among 200 respondent 142 respondent prefer Colgate for FMCG products Analysis Colgate is power brand in oral care sector so, it lead in oral care

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Q=4 Form which sours you get regular information about H.U.L products? Options

Respondents

percentage

Advertise T.V

123

61%

Magazines

34

17%

Banners

27

14%

Hoardings

16

8%

INTERPRTATION Among 200 respondent 126 respondent know HUL products from T.V Advertising Analysis Majority people get information from T.V advertising about HUL products

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Q=5 Which FMCG company’s advertisement you watch most? Options

Respondents

Percentage

H.U.L

67

33%

Dabur

56

28%

P&G

48

24%

Other

29

15%

INPRETATION Among 200 respondent 67 respondent watch HULadvertisement the most Analysis HUL company gives very frequently advertisement that’s why most of the people aware about HUL rather than Dabur, P&G.

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Q=6 Do you think that the advertisement influence your buying behavior? Options

Respondents

percentage

Yes

187

93%

No

13

7%

INTERPRETATION Among 200 respondent 187 respondents say that advertisement increasing buying behavior Analysis Majority people believe that advertisement can influence their buying behavior

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Q=7 If yes, which kind of advertisement influences you the most?

Options

Respondents

percentage

Cash Discount

107

53%

Buy 1 self free

93

47%

INTERPRETATION Among 200 respondent 107 respondent say that cash discount is their increasing buying behavior Analysis Majority people believe that cash discount advertisement can influence their buying behavior

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Q=9 Do you think that the packaging can influence you to buy the product?

Options

Respondents

Percentage

Yes

172

86%

No

28

14%

INTERPRETATION Among 200 respondent 172 respondent believe that packaging can influence their buying behavior Analysis Majority people belive that packaging can influence their buying behavior

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Q=10 According to you, which companied packaging can attract you the most? Options

Respondents

percentage

H.U.L

82

41%

Dabur

36

18%

P&G

69

34%

Other

13

7%

INTER PRETATION Among 200 respondent 82 respondent attract HUL company packaging Analysis Majority people give response attract HUL company packaging

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Q=11 Form which place you purchase your daily requisites? Options

Respondents

Percentage

Super markets

58

29%

Provisional store

70

35%

medical store

42

21%

Other

30

15%

Interpretation Among 200 respdent 70 purchase their daily requisites from provisional stores Analysis Most of the people purchase their daily requisites from provisional stores

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Q=12 How much money you spend for FMCG product in month? Options

Respondents

percentage

Below-500

28

14%

500-700

80

40%

700-1000

60

30%

Above-1000

32

16%

INTERPRETATION Among 200 respondent 80 respodent spend money for FMCG products in month

Analysis Most of people are spend money for FMCG products while the purchasing products.

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Q=13 While Products, Do you take opinion from others purchasing FMCG? Options

Respondents

Percentage

Yes

170

85%

No

30

15%

INTERPRETATION Among 200 respondent 170 respondent take opinion from while the purchasing FMCG products.

Analysis Majority people give response take opinion from while the purchasing FMCG products.

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Q=14 If yes than from whom? Options

Respondents

Percentage

Friends

83

41%

Family

60

30%

Vendors

37

19%

Other Specify

20

10%

INTERPRETATION Among 200 respondent 83 respondents take suggestion from their friend while purchasing Product Analysis Majority people take suggestion form their friends while purchasing FMCG products.

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Chapter 6 Finding & conclusion

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6.1 FINDING 

72% people are aware about the product of HUL

Out of total respondent that is 69% prefer HUL products while 31% prefer other company.

61% respondent get information through the television.

35% respondent purchase the from the provision store

Out of total respondent 91%people are satisfied with the product of HUL.

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6.2 CONCLUSION

The new Hindustan Lever see an exciting opportunity for growth. They have 35 powerful brands covering all segments, with leading market positions in most. Today, these are stronger and more relevant to the consumer than ever. The people a reenergized by the scale of the opportunity and determined to seize it. The scale of the business and operations gives them the resources needed. They are delivering good services and the changes they brought in the products are well taken by the customers, by this they are generating sustainable profitable growth.

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Chapter 7 Bibliography

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Bibliography Book Kotler Philip, marketing management, Magazine •

Business Today

Investors India

Business World

Economic Times

Business Standard

Website •

www.hul.com

www.scribed.com

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Chapter 8 Annexure (Questionnaire)

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“Survey of study of consumer buying behavior for the power brand of

Hindustan unilever LTD.� Name

: ________________________

Address : ________________________ Age

: ________________________

Occupation Business Man [ Students

]

Employee

[ ]

Housewife

[

]

Professional

[ ]

[ ]

Other ___________

Income Below 5000

[

]

5000-15,000

[ ]

15,000-30,000 [

]

30,000-Above

[

]

[

]

Education Literate

[ ]

Secondary

Graduate

[

Post Graduate [

]

]

Q=1 Which Factors you consider while purchasing the FMCG products? Company Image

[ ]

Quality

[

]

Price

[

Schemes [

]

]

Q=2 Are you aware about the product of HUL? Yes [

]

No [

]

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Q=3 from the following product categories, which brand you prefer? SHAMPOO Clinic plus [

]

Dove [ ]

Pantene [

]

Sun silk [ ]

BATHING SOAP Lux

[ ]

Life boy [

]

Dove

[

]

Pears [ ]

DETERGENT COKE Rin Supreme

[

]

Nirma [

]

Excel

[

]

Wheel [ ]

DETERGENT POWDER Wheel

[ ]

Surf excel [

]

Henko [

]

Nirma [

]

COSMETICS Fair & Lovely

[

]

Lake me [ ]

Ponds [

]

Garnier [

]

ORAL CARE Close up [

]

Colgate

[

]

Pepsudent

[

]

Anchor

[ ]

Q=4 Form which sours you get regular information about H.U.L products? Advertise T.V

[

]

Magazines [ ]

Banners [

]

Hoardings [ ]

Q=5 Which FMCG company’s advertisement you watch most? H.U.L

[ ]

Dabur

[

]

P&G [

]

Other--------------

Q=6 Do you think that the advertisement influence your buying behavior? Yes

[

]

No

[

Shree S.V.Patel College of Computer Science & Business Management.

]

Page 52


Q=7 If yes, which kind of advertisement influences you the most? Cash Discount

[

]

Buy 1 self free [ ]

Q=8 If No, what activities influence your buying behavior? Door to Door

[ ]

Recommendations [

]

Other _____

Q=9 Do you think that the packaging can influence you to buy the product? Yes

[

]

No

[

]

Q=10 According to you, which companied packaging can attract you the most? H.U.L

[ ]

Dabur

[

]

P&G [

]

Other ________

Q=11 Form which place you purchase your daily requisites? Super markets [

]

medical store [

]

Provisional store [

]

other specify _____________

Q=12 How many money you spend for FMCG product in month? Below -500 [

]

500-700 [

]

700-1000[

]

Above-1000[

]

Q=13 While purchasing FMCG Products, Do you take opinion from others? Yes

[

]

No [

]

vendors [

]

Q=14 If yes than from whom? Friends [

]

family [

]

Shree S.V.Patel College of Computer Science & Business Management.

other specify _________ Page 53


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