Internet Marketing, the Future Beholds!
Internet Vs. Traditional Marketing? Until this point, many of you may think that my purpose of writing this book is to introduce the idea of Internet Marketing and urge you to ignore the method of Traditional Marketing. Well, this is not entirely my message. Yes, Traditional Marketing is losing its effectiveness, however it will not vanish totally. Mr. Huang pointed out that “It will not vanish but I believe that the ratios will be different. I believe that Internet Marketing and Traditional Marketing both have their own followers. People who use Internet will appeal to Internet Marketing but people who do not have access to the internet will most likely pay attention to Traditional Marketing.” Looking at the advantages of Internet Marketing, it is more overwhelming than Traditional Marketing now days. It may be the opposite a decade ago, but not in the new era with freedom of thoughts and innovative technologies. The 2009 Neilson Research presented a measure of the Taiwanese population’s trust on different forms of advertisements. Figure 2 shows that for a corporation/ business in Taiwan, managing your online reputation is more effective than Traditional Marketing advertisements. The most efficient form of advertisement is “Recommendations by Friends and Families”. This also relates to Internet marketing; this is because on the online world, it is easier to share experiences with your peers. The Word-of-Mouth phenomenon is established through the spread between friends and families. The one running second is the official websites and internet platforms of the company. I believe that this is because when ever customers follow the company’s activities, they feel
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