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Pine Crest School Updated Logo Modifications 2013

Created by the Pine Crest School Marketing Department for in house reference and use. January 2013


Pine Crest School Updated Logo Modifications 2013 In a continued effort to keep the school’s brand and image up-to-date, the following pages include several modifications and updates that have been applied to the initial logo redesign of 2009. The changes included within this pamphlet come from discussions and meetings with faculty, staff, alumni, students, and parents. Official School Colors = Green & White A Black accent is acceptable as a third compliment. Official Green is PMS 350. This is a Hunter/Forest Green compared to the Kelly Green and blueish greens of previous logos. The School will return to the use of “PC” rather than “PCS” in athletic designs. The official school Academic font is still Adobe Garamond Pro. Acceptable substitutions will be noted in the standards guide.

The official school Athletic font is now Berthold City Bold. Acceptable substitutions will be noted in the standards guide.

All other aspects of the logos, acceptable use, positioning, etc., will be included in the updated Brand Standards Guide, as-well-as, the Communications Standards Guide Created by the Pine Crest School Marketing Department for in house reference and use. January 2013


Academic Logo Modifications and Updates: Included are the Academic Logo modifications that have been in use for the past two years. These include the “Seal,” “Title & Seal,” “Arch,” and “Embroidery Seal”. The only changes from the original designs were: Color, Separation of the “C”, and the introduction of an embroidery version to fabric and promotional materials. GREEN

BLACK

KNOCKOUT (WHITE)

“School Seal”

“Title & Seal”

“Arch”

“Embroidery Seal”

“Embroidery Seal”


Paw Print Logo Modifications and Updates: Included are the Paw Print Logo modifications that have been in use for the past two years. These include the regular and outlined version of the print. The only changes from the original designs were: Color

GREEN

“Paw Print”

“Outlined Paw Print”

BLACK

KNOCKOUT (WHITE)


Modifications and Updates = Core Athletic Logos Included are the Athletic Logo modifications. These include the regular and outlined version of the panther head which has been in use for the past few years. We have also included an updated “PC” logo design to include. The only changes from the original designs were: Color, removal of the PCS, removal of the full body panther

GREEN

BLACK

2-COLOR (FULL COLOR)

“Panther Head”

N/A “Outlined Panther Head”

N/A “PC Logo”

KNOCKOUT (WHITE)


Modifications and Updates: Athletic Logo Seals Included are the Athletic Logo Seals. These are new designs that incorporate our core athletic logo elements. They can be modified for individual teams as well. GREEN

BLACK

2-COLOR (FULL COLOR)

KNOCKOUT (WHITE)

“Athletic Seal”

“Athletic Seal-Slashes”

AN

AN

AN

AN

THERS

OC

CER

Example Teams: Any sport may be used

LL

G

S

TBA

LL

P

OO

THERS

OWIN

R

Example Teams: Any sport may be used

THERS

P

KET

BA

F

B

AS

THERS

P

P

“Athletic PC Seal-Slashes”

T

E CRES PIN

T

E CRES PIN

T

E CRES PIN

T

E CRES PIN

Example Teams: Any sport may be used


Modifications and Updates: Panther with Text Logos Included are the Athletic Panther and Text Logos. These are new designs that incorporate our core athletic logo elements.

GREEN

“Pine Crest-Panther”

“PC-Panther”

BLACK

2-COLOR (FULL COLOR)

KNOCKOUT (WHITE)


Modifications and Updates: Informal Use Logos Included are the Informal Athletic Logos. These are new designs that would be acceptable in alternate situations, or on occasional use depending upon the need. In addition, they may also be used for individual teams, or club sports. GREEN

“Pine Crest Banner”

PINE CREST

BLACK

2-COLOR (FULL COLOR)

KNOCKOUT (WHITE)

EXAMPLE:

VOLLEYBALL

PINE CREST

PINE CREST

PANTHERS

PANTHERS

Any sport may be used

“Panthers Banner”

PANTHERS

EXAMPLE:

CROSS COUNTRY

Any sport may be used

“PC-Head”

“Pine Crest Logotype”

EXAMPLE:

CHEERLEADING Any sport may be used


Available file formats include: Vector Files: AI, EPS; Image Files: JPEG, TIFF, GIF; Adobe PDF School Fonts: Adobe Garamond Pro: the quick brown fox jumps over the lazy dog 0123456789 Berthold City Bold: the quick brown fox jumps over the lazy dog 0123456789 School Colors: Green, White and Black Pantone Matching System: PMS 350 (aka, Spot Color) CMYK Breakdown: C-79, M-0, Y-100, K-75 RGB Breakdown: R-0, G-71, B-18 Web RGB Breakdown: R-00, G-47, B-12 HSB Breakdown: H-135.21, S-100, B-27.84

For questions or more information regarding Pine Crest School’s branding guidelines, please contact the Marketing Office at 561.852.2824


Logo Guide Book  

A guide to acceptable logos and use within Pine Crest School