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By migueL r. camus • @inquirerdotnet

T

he PhiliPPines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people, according to a new report by london, United Kingdom-based consultancy We Are social. in its Digital 2018 report, which compiled data from various third-party sources, We Are social said Filipinos spent an average of 3 hours and 57 minutes a day on social media sites, mainly on Facebook. it said there were 67 million accounts on Facebook in the Philippines, matching the total number of internet users in the county. Another 10 million Filipinos were on instagram, which is owned by Facebook. The Philippines was ahead in terms of social media usage in a list of 40 countries. least interested in social media were the Japanese, who spent an average of 48 minutes a day updating their Facebook status and posting pictures on instagram. Other heavy social media users were Brazil (3 hours and 39 minutes), indonesia (3 hours and 23 minutes), Thailand (3 hours and 10 minutes) and Argentina (3 hours and 9 minutes). The Philippines was also no. 1 in the world in terms of social media usage in 2017. Overall, Filipinos spent 9 hours and 29 minutes a day on the internet, based on the 2018 report. This was the second-highest in the world after Thailand at 9 hours and 38 minutes. Apart from social media, Filipinos used the internet to watch videos on YouTube and access news sites. The high usage comes as Filipinos still lagged behind most regional neighbors and the global average in terms of internet speed. Using data from Ookla as of

PH is world leader in social media usage

november 2017, the report said the country’s average fixedinternet speed stood at 15.2 megabits per second, below the global average of 40.7 Mbps while mobile internet speed clocked in at 13.5 Mbps, below the global average of 21.3 Mbps. Fixed-internet in the country had improved from over 4 Mbps the previous year while mobile internet went down slightly from 13.8 Mpbs last

year, according to the Digital in its 2017 report. Overall, internet usage in the Philippines remains on a growth trajectory with seven million users added over last year. internet penetration now stands at around 63 percent out of 105.7 million Filipinos. Moreover, more than half of the population, or 61 million, access the internet using a mobile device, the report showed. e-commerce is another

big growth area. Filipino consumers as of end-2017 spent around $2.16 billion shopping online. Bulk of these, or $642.6 million, were for travel expenses while $543 million went to electronic goods. The smallest amount was for digital music, at $12.9 million. There were 33.8 million Filipinos who bought goods online in 2017 versus 30.3 million in 2016, according to We are social. n


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trends that will shape digital marketing in the Philippines in 2018 Digital marketing expert Gary Viray on observations on how businesses can reach out best to today’s connected Filipinos. Here is an excerpt of his article

O

ver the past few years, the Philippines has been making great strides in embracing various digital marketing innovations, showing no signs of slowing down. All these are driven by the growing internet and social media usage in the country. According to We Are Social’s Digital in 2017 report, Fili-

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pinos spend an average of 9 hours on the internet and 4 hours and 17 minutes on social media every day, the most in the world. What are these changes we anticipate? here are some: 1) More influencers, sponsored posts in social media marketing campaigns two developments have triggered the popularity of influencers and sponsored posts on social media. First is the rise of ad blockers that enable more than 300 million people all over the world, according to adblocking authority PageFair, to prevent display ads from disrupting their browsing experience. Secondly, a Kantar tNS research in 2017 shows that Filipinos are among the world’s most accepting and trusting of brands on social media. About six in every 10 connected Pinoy consumers (59%) perceive the content they see on Facebook, Instagram, and twitter as reliable. Globally, only 35% trust the information they see on these channels. “Filipinos are very open to interaction online, especially on social media channels. they are happy to trust the content they read on these chann e l s ,

making them one of the most trusting countries in the region, second only to Indonesia,” notes the Kantar tNS statement.

2) Mobile-first strategies will gain ground As a marketer or entrepreneur, you should not ignore mobile device users this 2018. An ericsson report notes that smartphone penetration in the Philippines will grow to 70% in 2018 from 40% in 2015. Moreover, Filipinos use the internet on their mobile devices for over 3.5 hours every day, per the latest GlobalWebIndex data. Also noteworthy is the growth of mobile shopping or m-commerce in the country. the Philippines posted the highest year-on-year increase in mobile shopping in Asia-Pacific based on a consumer poll conducted in 2016 by Mastercard. With more Pinoys getting mobile-savvy and having access to cheaper and faster mobile data plans, brands should prioritize mobile marketing in their digital marketing campaigns for 2018.

3) Videos to dominate content marketing Looking back at the past years, videos were obviously the favorite content format among local fast-food chains. the two leading brands, Jollibee and McDonalds, have churned out one tear-jerking video after another. Other brands caught on later in 2017 with light and funny video campaigns, the most popular ones being Max’s eccentric video ad, shown below, and KFC’s search for the


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first Filipino colonel. As long as they tell heartwarming stories Filipinos could easily relate to or something to tickle their funny bone, videos will continue to be watched, liked, and shared in 2018. Of course, that would mean more exposure for such brands.

4) Big data will be the next big thing The year 2017 marked the emergence of big data in the banking and telecommunication industries. This year, we can expect more industries to invest in this game-changing technology. Spurring this growth is the institutionalization of big data as a profession, as well as the subsequent entry of big data professionals in the workforce. About four years ago, some universities in the country began to include Big Data and Analytics subjects in their undergraduate business and IT courses. For any company that strives to understand its customers better, it makes good business sense to leverage big data. Because Filipinos are among the heaviest internet and mobile users in the world, huge amounts of data can be collected to study their online behaviors. The more you know about your target customers’ wants, needs, and dislikes, the better you can decide which marketing tactics will effectively communicate your brand message.

5) More ways to engage customers with AR A digital marketing innovation that has been around in the Philippines for almost a decade, augmented reality (AR) allows businesses to provide customers a new, immersive way to experience their brand. Shopping malls use it to entice more families to visit their facilities and more moviegoers to watch in their cinemas. Some major Philippine newspapers and magazines use it to save the declining readership in the

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country. A local fast-food chain used it to encourage people to visit their branches.

6) Rise of the chatbots Artificial intelligence (AI) is still in its infancy in the Philippines, with financial institutions being among its first adopters through chatbots. Nonetheless, in the near future, these AI-powered computer programs will redefine interactions between brands and consumers. In 2017, RCBC and UnionBank launched their own chatbots that use Facebook Messenger as a platform. Although their functions seem to focus more on customer service than brand promotion, chatbots are very promising as marketing tools. For example, consumers can ask a chatbot about the bank’s deposit account, credit card or loan offerings. Convenience and speed are the biggest advantages of using chatbots. In just a few taps on their smartphones, potential customers can get instant answers rather than go through the hassle of personally visiting a branch or calling a company’s hotline. Using chatbots will continue to be an effective way to connect with customers, considering that Facebook Messenger is the Filipinos’ instant messaging tool of choice. However, FB Messenger’s popularity is not enough to sustain the consumers’ interest. A 2017 Amdocs-commissioned worldwide survey found that Filipinos preferred polite, smart, caring, fully customizable, and funny chatbots. Also, 51% of the 500 respondents said they would like to see a human-like bot rather than an avatar. Thus, the challenge for companies that will use chatbots in 2018 is making them behave, think, and look like a human. If they can do that, we may see higher engagement levels between humans and bots in industries other than banking.

7) Dominance of artificial intelligence in text and voicebased searches In 2015, Google implemented RankBrain, an artificial intelligence-based algorithm that returns searchers’ complex queries with more precise results, as Google claimed. While it was launched three years ago, its significant impact on refining search query becomes more apparent in 2018 and beyond. Likewise, dominant personal assistants and voice search applications —Alexa, Cortana, Google Assistant, and Siri are predicted to rise by up to 50% in search volume in 2020 according to comScore. About 25% of 16- to 24-year-olds are using voice search on mobile as reported by GlobalWebIndex. Most of the voice searches are conversational in nature and are entirely different from the usual text queries we input in our browser-based searches. Voice search queries tend to be longer because they are mostly in question-and-answer format. Such occurrence is not at all surprising and it somehow tells every digital marketer out there that variation of search optimization approach has to be done for both text and voicebased search channels.

8) Blockchain’s potential in digital advertising There is so much hype about blockchain as the technology that powers Bitcoin. But beyond cryptocurrencies and finance, this revolutionary tech could shake up other industries

like digital advertising. Blockchain eliminates the need for paying a third party between advertisers and site owners or publishers. Using blockchain allows advertisers to communicate directly with site owners to have their ad published. Increased transparency with consumers is also an advantage. Because the information stored in it cannot be copied, changed or corrupted, companies can assure their customers that their transaction data are accurate and cannot be manipulated. Blockchain also allows showing consumers how their data are used and whom their data are being sold to.

9) Mobile payments will play a bigger role in mobile marketing While most financial transactions in the Philippines are still in cash, more and more consumers are using digital payments. As the latest Visa Consumer Payment Attitudes study revealed, 65% of Filipinos purchase with their smartphones and 41% make mobile payments at least once a week. For customer retention and brand loyalty, mobile payments can also be used for campaigns such as those that offer discounts and rewards for every purchase. Gary Viray is a Filipino tech entrepreneur, marketer, author, data analyst, and the Founder and President of Propelrr, an innovation and digital marketing agency. Brain-pick him on Twitter, @garyshack. n


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PH observes its 76th anniversary of Araw ng Kagitingan this April

M

ANILA –  The  gallantry  and  heroism  of  Filipino  and  American  soldiers  who  fought  in  World War II was honored at the 76th grand  anniversary of “Araw ng Kagitingan” (Day of Valor) in  Bataan on 9 April with President Rodrigo R. Duterte  as the guest of honor and speaker.

When the Japanese invaded  the Philippines on Dec. 8, 1941,  they  thought  they  would  conquer  the  country  in  less  than  a  month,  but  they  underestimated  the  heroism  and  sacrifices of the Filipino and American  defenders  who  held  their  ground  in  Bataan.  The  fighting  lasted  for  three  months  and  two days. Pvt.  Teodoro  Clarin,  this  writer’s uncle, was killed in action in Bataan. The  delay  altered  the  war  plan  of  the  Japanese  Imperial  Army  to  conquer  countries  in  Asia. This  also  enabled  Gen.  Douglas McArthur, commander  of US forces in the Philippines, 

to undertake a daring escape to  Australia aboard a torpedo boat  on his way to the United States  where he planned a counter attack to retake the Philippines to  fulfill his promise to the Filipino people of “I shall return.” Meanwhile,  guerrilla  forces  were  organized  across  the  archipelago  to  continue  the  war  against the Japanese. This writer’s  mother,  Milagros  Bautista,  joined  the  guerrilla  movement  as a courier, while his younger  brother,  Jose  Bautista,  was  drafted to the Philippine Scout  as  a  second  lieutenant  with  headquarters in Palawan. When  Bataan  surrendered  on  April  9,  1942,  some  60,000  Filipino  and  American  troops 

were taken prisoners of war by  the Japanese. They  were  made  to  walk  some  112  kilometers  from  Mariveles,  Bataan  to  Capas,  Tarlac under the scorching sun  with no food and water for days  in what is known the world over  as the “Death March.” Some  18,000  Filipino  soldiers  and  650  Americans  died  during  the  “Death  March”  due  to  exhaustion  or  were  either  shot or bayoneted to death. For  the  next  three  years,  Filipino and American guerrilla  forces  continued  the  fighting  against the highly superior Japanese Imperial Army. On Oct. 20, 1944, McArthur  fulfilled  his  promise  of  “I  shall  return”  when  he  led  US  and  allied  forces  made  a  triumphant  landing in Palo, Leyte to liberate 

the Philippines from the clutches of the Japanese invaders. The  Japanese  were  clobbered and forced to retreat, the  first  time  since  they  occupied  the  Philippines,  but  they  were  pursued wherever they went. A  week  later,  the  USS  Submarine  Gar  (206)  transported  guns,  ammunition  and  other  logistics  to  Filipino  guerrilla  freedom  fighters  in  northern  Luzon  to  fighting  the  remaining  Japanese  forces  until  they  were  crushed  and  forced  Gen.  Tomoyuki  Yamashita  and  his  men to surrender. The  “Araw  ng  Kagitingan”  honors   the  thousands  of  Filipino and American forces, who  fought  and  gave  their  lives  for  freedom  and  democracy  to  live  in  peace  in  the  years  to  come. (PNA) n


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Digital gaining ground in remittance market: PayPal

Twitter turns 12, cites PH as one of fastest growing markets globally

By jeSSica fenol • ABS-CBN News

By ma. criStina ARAyAtA

M

ANILA – Overseas Filipinos are starting to see the value of digital methods of remitting money, PayPal said Tuesday. While banks and traditional remittance services like MoneyGram and Western Union remain the preferred channels of overseas Filipinos for sending money to the Philippines, PayPal said its Xoom service is catching up. According to the PayPal survey, 28 percent of respondents are now familiar with Xoom largely due to its geographic reach, convenience and lower transaction fees. PayPal said it surveyed seven countries in Asia in March to April last year and found that 31 percent of the Philippine population receive remittances from overseas, the highest rate in all the surveyed markets. “This high figure pres-

ents an opportunity for payment providers and financial institutions to digitize cross border remittance services as a means to reduce costs and increase convenience for customers,” PayPal said. Abhinav Kumar, PayPal’s head of Strategic Partnerships in Southeast Asia said there is also a lot of room to grow for digital payments services in the Philippines based on PayPal’s study. “The bigger opportunity that we have is digitization of cash to remove the friction of moving money,” Kumar said during the launch of another PayPal study Global Freelancer Insights Reports – Philippines in Manila on March 27. Most Filipinos still preferred to pay in cash or traditional payment methods like credit and debit cards, based on the PayPal survey. Only 33 percent of respondents were aware of or had used digital payments

services like e-wallets, mobile wallets or digital currencies--way below 87 percent in China, 82 percent in Singapore and 58 percent for the rest of Asia. PayPal also noted that while 47 percent of the Philippine population was classified as “unbanked,” this was not a hindrance to the adoption of digital payments because 87 percent of the population own smartphones, 46 percent have laptops and 41 percent own tablets. PayPal is currently one of the biggest digital payment platforms providing freelancers and small entrepreneurs a venue to receive payments from abroad, Kumar said. “We believe we are extremely relevant in this segment given that our platform transcends boundaries, transcends currencies and offers seamless way to move their money,” Kumar said. n

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M

ANILA -- Social networking platform Twitter marked its 12th year on Wednesday, and cited the Philippines as one of its fastest-growing audience markets in the world. “ W e consider the Asia Pacific (APAC) region as Twitter’s growth engine, and the Philippines is one of our fastest-growing audience markets in the world,” Arvinder Gujral, Twitter managing director for Southeast Asia and senior director for business development in APAC, China, and Australia, told the Philippine News Agency (PNA). Gujral said Twitter has played an integral part in the lives of many Turn to page 18


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By joyce ann L. RocAmoRA

M

ANILA - More or less one million local and foreign tourists visited Intramuros for the observance of the Holy Week this year, the Department of Tourism (DOT) said, indicating success in the promotion of faith tourism in the country. “For a pre-dominantly Catholic country like the Philippines, the Holy Week or Lenten season is a perfect time to reflect, repent, and travel,” DOT Secretary Wanda Teo said. “We congratulate the Intramuros Administration (IA) and our Faith Tourism sector for the successful reopening

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Intramuros visitors reach 1-M during Holy Week: DOT of the Walled City for the Lenten season,” she said. Visitors were welcomed with a series of events to promote the Walled City as a “holistic faith destination” in Metro Manila. For the first time since World War II, it opened seven sites, composed of churches and chapels, to the public “to restore the vibrant religious culture” prevalent before the war. Among them were Manila Cathedral,

San Agustin AD Church, San Ignacio Church site, Guadalupe Shrine in Fort Santiago, Knights of Columbus Fr. Willman Chapel, Lyceum of the Philippines University Chapel, and Mapua University Chapel, all located inside Intramuros. IA has also installed Via Crucis stations, or a series of images depicting Jesus Christ on the day of His crucifix-

ion with accompanying prayers, along General Luna Street of the Walled City, which follows the Vatican II sanctioned New Way of the Cross. In front of the Palacio del Gobernador, a modern interpretation of the Senakulo or the dramatic presentation depicting the Passion of Jesus Christ: his trial, suffering and death entitled “Martir sa Golgota,” was also staged by the Tanghalang Sta. Turn to page 14

DOT sees improved sea connectivity luring more cruise lines to PH By joyce ann L. RocAmoRA MANILA – Department of Tourism (DOT) Secretary Wanda Teo on Wednesday said the boost in sea connectivity in the years to come is worth looking forward to as more cruise lines are set to visit Manila for the first time. “The country’s sea connectivity will receive a significant boost in Turn to page 16


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Intramuros visitors reach 1-M... Around 72 dioceses in 16 ecclesiastical provinces, as well as seven apostolic vicariates and practically a church in every town or village, presents a wide selection for Catholic devotees. “We will also highlight the numerous papal visits in the country with the head of the Catholic church as the focal influencer of pilgrimage and faith tourism,” Teo said. Pope Paul VI visited the Philippines in 1970 while Pope John Paul II came in 1981 and 1995. In January 2015, the country made history for the world’s largest papal mass during the visit of Pope Francis with an estimated crowd of six million. (PNA) n

From page 11 Ana theater ensemble directed by Lou Veloso. As the department boosts the faith tourism sector in the Philippines, Teo said they are pushing for more faith-based activities for the Catholic faithful catering to both local and foreign tourists. “We aim to capitalize on our unique Catholic festivals and Filipino traditions to pursue more Catholic pilgrims or faith tourists from Brazil, Mexico, United States, Columbia and Spain among others,” Teo added. According to the 2017 Annuario Pontificio, or Pontifical Yearbook, and the Vatican Sta-

tistical Yearbook, eight out of ten Filipinos are Catholics accounting for 82,212,678 believers in 2015. The Philippines is also ranked third in countries with most Catholics next to Brazil and Mexico. To date, it remains

the largest Catholic nation in Asia. According to the DOT, the rise of spiritual tourism in the Philippines is anchored on the diversity and richness of the churches and religious sites open to the public.

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Madrid Fusion Manila 2018 set in Sept.

By joyce ann L. RocAmoRA

M

ANILA -- The Tourism Promotions Board (TPB) on Thursday confirmed that dates have been set by both the Philippine and Spanish organizers of gastronomy congress Madrid Fusion Manila 2018.

In an interview, Maricon Ebron, head of the TPB Marketing and Promotions Sector, told the Philippine News Agency (PNA) that Foro de Debate proposed to hold the gastronomy congress from September 25 to 29. The dates were confirmed by the Spanish organizer and Madrid Fusion trademark owner on April 3, following reports

the international culinary event will no longer push through given schedules that do not meet and the necessary bidding process as prescribed by law. “Actually it was really going Cesar Montano said the agency to push through, ang require- “continues to recognize” the ments lang, we need to comply impact of MFM in marketing the with the procurement law,” she country as “focal point of gassaid. tronomic interest worldwide.” Ebron noted that confusion In light of “new developon whether the MFM will be ments and change in logistical held this year arose from delay requirements” tagged as “adin the confirmation of dates. ADvantageous” to the government, “(Initially) they can’t con- Montano confirmed that there firm what are their (Foro de De- is a “possibility” of holding the bate’s) available dates, if ven- MFM fourth edition in 2018. ues will be available on those Ebron said TPB will still bid dates, also (schedules of) the out the MFM 2018 handler and chefs, iyon talaga ang kailanvenue. gan i-marry,” she said. The first three MFMs were In a statement dated April held at the SMX Convention 4, TPB chief operating officer Center and managed by the

Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS). In an earlier interview, Ebron said TPB had been “getting complaints” for having the same place, and the same event manager for three consecutive years. Apparently, the venue and the events handler were not bid out from the beginning. It was first awarded to PACEOS, the reason why the next year around, Foro de Debate decided to have them again, Ebron said. (PNA) n

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DOT sees improved sea connectivity luring more cruise lines to PH

From page 11

the succeeding years with new major cruise lines including the Norwegian Cruise Lines, Windstar Cruises arriving in the Philippines shores for the first time,” Teo said. She said several cruise ships will also be returning and some even increased port calls including MSC Cruises, Royal Caribbean Cruise Lines’ Ovation

of the Seas, Silversea Cruises’ Silver Whisper and Silver Shadow, and Crystal Cruises. In an article published in Forbes magazine on March 28, 2018, the Philippines is recognized as among five of the “hottest” spots in Asia booming with tourists in 2018. The country’s improved connectivity and infrastructure were mentioned as factors for

the increased tourism interest, aligned with the continent’s must-visit destinations like Japan, Malaysia, Indonesia, and South Korea. Teo said to be lined-up in the region’s tourism powerhouse reflects the country’s perseverance to restore image as a “safe and fun destination.” Aside from a positive outlook with the country’s sea

connectivity, there is optimism on tourism spur as the government plans to improve domestic airports, a move set to attract more local and foreign visitors to frequent top destinations in the Philippines. International gateways have experienced renovations while regional airports such as the Iloilo International Airport, Bacolod-Silay Airport, Laguindingan Airport in Misamis Oriental, and New Bohol International Airport in Panglao are now up for development. Improved air connectivity and the opening of new flights are also expected with the country’s hosting of Routes Asia 2019, the only route development event dedicated to the Asia Pacific region, in Cebu next year. In 2018, tourism statistics showed that promotion of the country’s destination, on top of government efforts to further improve accessibility, has resulted in increased visitor arrivals. For the first two months of the year, the Philippines welcomed a total of 1,406,337 international visitors, which is 16.15 percent higher compared to the 1,210,817 total for the same period in 2017. (PNA) n


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5 Ways

Twitter turns 12, cites PH as one of fastest growing markets...

to Make Money Using Digital and Tech in the Philippines

A

monthly salary usually isn’t enough to have a comfortable life. this is the reason why having “rackets” or “side hustles” is important. It allows you to be more productive and it generates more money for you monthly versus just relying on your job. the money you earn is also dependent on how much time and effort you put into it. that said, here are 5 side hustles you can do today in the Philippines leveraging digital and technology.

1. Be a Grab or Uber Partner If you have a car, you can apply to be a Grab or Uber driver partner. the great thing about this is that you’re your own boss. you can bring the car out during your free time or during certain windows where Uber/Grab pays more. you just have to bear with the insane manila traffic but at least you’re getting paid for it.

2. Be a Virtual Assistant there are a lot of stories of Filipinos who have made a better life for themselves by becoming virtual assistants. this entails

helping out clients, usually from other countries like the US or Europe, to do different kind of tasks for them online. I did this myself when I was younger and did PowerPoint presentations for a few executives in the UK and the US. It’s a great way to augment your income.

a bazaar but instead of thousands of people daily, you have millions of potential buyers. to sell on lazada you need to be an official business (either sole prop via DtI or company via SEC). you can read more about how to sell online lazada in the Philippines here.

4. Sell on OLX this is probably the most underrated way to make more money. take a look at your house and check which items you’re not using anymore. you can sell those to make money. Just take photos, make an account on olX, list them, and wait for the buyers. once you have a buyer, nego the price, sell, and then deliver or have them pick the item up. you’ll be surprised at how much cash you can make through this.

3. Sell on Lazada If you have products you can sell, you can do it via lazada. they have millions of traffic daily. think of it as joining

5. Make Your Own Online Store last, but definitely not the least, is to make your own online store. this used to cause hundreds of thousands of pesos to do but now you can just sign up an account at Shopify or Shopee and they have ready made templates and services (payment platform, CoD, shipping) that you can take advantage of for a minimal fee monthly. n

From page 10

people, especially the Filipinos, by helping them share moments in entertainment and sports, and also to connect with other fans and their favorite celebrities or athletes. “It is always about ‘What’s Happening’. This 12th birthday, we continue to amplify our users’ experience to make conversations more fun, engaging, and more importantly, safer,” he remarked. He added Twitter has been the first platform for Filipinos to know what the latest happenings are. Gujral said Twitter conversations are mostly driven by younger demographics, or the millennials, who use social media to interact with their friends and idols. Gujral told PNA he had noticed that Filipino Twitter users normally center the conversations on three things: entertainment, sports, and for civic needs. “Philippines is the only country who garnered most Tweets for a concert like that of Lady Gaga, for local love teams like KathNiel and Aldub. (Huge number of tweets/conversations) was also generated during pageants like the Miss Universe 2016,” he said. For sports, he cited that Filipinos use Twitter to cheer, for instance, for their University Athletic Association of the Philippines (UAAP) and Philippine Basketball Association (PBA) teams. Gujral also noted that the Philippine government uses Twitter to reach out to Filipinos, to give them updates and announcements about national calamities, typhoons, earthquakes. Meanwhile, Gujral said Twitter is now focused on boosting its core strength as fastest place to see what’s happening in the world and what the people are talking about. It is also working on making Twitter a safer digital platform. He added that the company would continue to invest in partnering with telecommunications companies and news organizations. (PNA) n


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