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Now is the time to

Raise It Up


TABLE OF CONTENTS Message From The Honorary Patron Message From The Campaign Chair A Barn Raising And Much More A Place To Make Hay The Project Magical Connections And Dedication A History Programs And Services Changing A Child’s Life Dedicated To Doing Our Very Best Our Programs Research Opportunities Building Success Upon Success Growing Up With Rainbow Riders Expanding A World Of Possibilities: Robyn Andrews Gaining Much And Giving Back: Stephanie Griffiths Just Think About How Well You Do: Paulette Moore Help Us Do More Creating A Sustainable Future Recognition Program Credits

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Dear Friends, It is a great honour for me to speak to you as Patron of Rainbow Riders. As an educator, I worked with students with special needs for decades, and I can personally attest to the tremendous benefit such programs bring to not only these students and their families, but to all of us in Newfoundland and Labrador. As you read on, you will discover why Rainbow Riders is so important. Doctors, riding professionals and students past and present give stirring testimony to the extraordinary benefits of therapeutic riding. It helps students move with more freedom, speak with greater confidence and even breathe more freely. Along the way, they improve their self-concept and social skills, and see the great potential of expanded opportunities. All of this happens in an inclusive community that gives these young people something to call their very own. When young people have the opportunity to be all they can be, to be thriving and independent members of society, we all benefit. This is a community investment in inclusiveness and brighter futures. It is about changing thinking—and changing lives. Please join this passionate team of volunteers in Raising It Up! Yours Sincerely,

Her Honour Patricia Fagan Honorary Patron, Rainbow Riders 2


Dear Friends and Supporters, I invite you to join me in an important community initiative to expand the horizons of young people with disabilities. For over two decades, Rainbow Riders has offered therapeutic riding services to youth with a range of cognitive and physical disabilities, opening minds, breaking down barriers and creating hope. For these young people, it is often a challenge to take part in the kinds of physical or social activities that many of us take for granted. In changing this, Rainbow Riders uses the unique relationship between child and horse to improve physical conditioning, communication skills and social connections. The connection and chemistry between horse and rider promote confidence and healing. I know from personal experience the generous spirit of horses and their healing potential. This important work is being undertaken on an undeveloped parcel of land in Pippy Park with antiquated infrastructure, sustained largely by generous donors through annual fundraising efforts. Now, however, Rainbow Riders is at a turning point. To continue to offer its valuable programs and meet an increasing need within the community, it must have new and improved facilities. To make that happen, we are launching Raise It Up, a special capital campaign to expand the Rainbow Riders footprint in Pippy Park and modernize the facility. Rainbow Riders is a heart-warming organization; its success stories and the people who make it all happen are exceptional. I am sure as you read on you will share my view and commitment to support this unique community organization.

CAMPAIGN CABINET Paul Antle, Chair Andrea Rhinelander Brendan Paddick June Perry Karl Smith Ken Bennett Pamela Pippy Ruth Bell Steinhauer

Please visit www.raiseitup.ca to pledge your support, or fill out and return the enclosed pledge card. Let’s Raise It Up together! All the best,

Paul Antle Campaign Chair

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A PLACE TO MAKE HAY A source of inspiration, friendship and strength. A place where dreams are not bound to a wheelchair. A space where a child’s potential takes flight and relationships bloom. Here, a child with autism makes connections and improves communication. A child who has only known a wheelchair acquires legs to run through a field. This is Rainbow Riders. Although Rainbow Riders has achieved so much, demand for its programs is now well beyond its current capacity. Failing infrastructure is not only preventing the organization from doing more of what they do best; existing programs are being threatened. That’s why it’s time to Raise It Up!

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THE PROJECT Ideally located to inspire inclusiveness, the 14 acre site was never fully developed. For more kids to ride, ride more often, and enjoy a complete riding experience, these capital initiatives have been identified: Replacement of Barn and Riding Arena – The original barn is well past its useful life and the existing riding arena is a temporary structure not winterized or connected to the barn. Addition of a Learning Centre – This modest addition is required to provide offices for a limited number of staff, accessible washrooms and a much-needed multipurpose room for classes, meetings and graduations. Landscaping, Paddocks and New Riding Trail – More paddocks are needed to appropriately care for the horses and a riding trail will provide a safe outdoor riding experience. The overall site must be landscaped to give all students accessibility and the ability to participate fully.

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What The New Facility Will Support: • 3X as many riders • 3X as much saddle time • 350% increase in overall programming hours

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A HISTORY A lover of horses and children, Andrea Gillies recognized the magical connection between the two and founded Rainbow Riders NL over 20 years ago to expose children with disabilities to that magic. Inspired by her leadership and passion, today a team of dedicated volunteers continues to provide programming to approximately 120 children with disabilities annually. The only nationally certified therapeutic riding centre in our province, Rainbow Riders is not an advocacy organization. All donations help to provide equine programs to children and youth with special physical, cognitive and emotional needs. With more referrals than capacity and greater recognition of alternative therapies, the demand for programming has never been greater. Although focused on equine related programs, its high-visibility location in the heart of St. John’s enables the Centre to play an important role in underscoring the abilities of children with disabilities and the importance of inclusiveness in our community. These programs are not just physically beneficial; they also teach life skills, instill responsibility and help to develop the full potential of young people with special needs.


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Stephanie Griffiths, Former student & current volunteer


CHANGING A CHILD’S LIFE Young people with disabilities often say that isolation is a greater burden than disability itself. This changes at Rainbow Riders. Here, special bonds are developed with peers and instructors and with the horses they ride and learn to care for. They experience a freedom rarely felt in other aspects of their daily lives. Horseback riding is a natural therapy with clinical benefits. The movement of a horse mimics that of walking, improving posture and coordination; increasing body awareness, visual perception and tactile skills; and improving endurance and cardiovascular conditioning. When communicating with a horse, a non-verbal child with autism is inspired to use verbal commands. Success in overcoming these challenges translates into increased confidence and enriched lives based on recognition that more things can be accomplished.


DEDICATED TO DOING OUR VERY BEST Rainbow Riders is a long-standing member of CanTRA, the Canadian National Therapeutic Riding Association, and all lessons are overseen by a CanTRA certified instructor. Volunteers understand the physical and developmental challenges each rider faces and are there to offer individualized support. The Janeway Children’s Health and Rehabilitation Centre, the Elaine Dobbin Centre for Autism and Easter Seals all recognize that the equine programs offered at Rainbow Riders are complementary to their programs. Therapists, doctors, social workers and advocacy groups all refer children with special needs to Rainbow Riders. Any child facing physical, cognitive or emotional challenges is encouraged to participate and no child is turned away for financial reasons.

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OUR PROGRAMS Programming is offered year-round on a semester system. Capacity will be significantly increased when the new facility is built. Seasonal Programs In summer and fall 10-12 weeks of riding programs are offered at levels beginning with initiation for pre-schoolers through to non-competitive and competitive programs for young adults. With no more than three riders per learning group, lessons are customizable for maximum benefit and each rider’s safety is ensured. Summer Camps In summer, weeklong camps provide a more rapid introduction for some; for others, the opportunity to do more of what they love. These are typically half-days with the opportunity to add an additional afternoon lesson. Equine Interaction Rainbow Riders works with the Autism Society of NL to offer an Equine Interaction Program. This is a non-riding program where young adults gain life skills and build gratifying bonds as they learn to groom, lead and feed their equine partners. Many make the transition to work in farming environments or later volunteer at Rainbow Riders, fulfilling their need to work and socialize. Family and Social Events Including families and the larger community in celebrating the success of each student is important at Rainbow Riders. This encourages inclusiveness and shows the community first–hand what can be accomplished. Family fun days, equestrian shows and volunteer/donor recognition events create positive energy and a strong sense of community.

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RESEARCH OPPORTUNITIES Rainbow Riders’ location places it close to major postsecondary educational institutions, a large health research cluster, and other centres for children with disabilities (such as the Autism Centre and Easter Seals House). This is unique among therapeutic riding centres in Canada, and presents a natural opportunity to establish research partnerships to more fully understand and measure the benefits of therapeutic riding. Interest has already been expressed in shorter term research projects as well as longitudinal studies that take a more comprehensive and integrated look at these benefits.

“Therapeutic riding is a constantly evolving specialty field. For example, new research from the medical, therapy and education professions is widening our understanding of Autism Spectrum Disorder, the fastest growing “disability” sector in the application of therapeutic riding programs. Given the close proximity of Rainbow Riders to related institutions in St. John’s, opportunity for research studies surely abound.” Daphne Davey President, Canadian Therapeutic Riding Association (CanTRA) “Therapeutic riding lessons at Rainbow Riders NL are of great benefit to our patients, and children love the experience! With its unique urban location, a new riding centre would do much more for kids and provide excellent research opportunities.” Dr. Robert Deane M.D. FRCS(C) – Orthopaedic Surgeon (image right)

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GROWING UP WITH RAINBOW RIDERS Every child needs to feel a sense of accomplishment, to be able to say, “I did that!” Rainbow Riders focuses on individual successes recognizing accomplishments big and small. We are proud of Robyn Andrews, now on Canada’s Para-Equestrian Team. And we are proud that Stephanie Griffiths, another graduate who has completed her special education degree and is giving back to her community through volunteering at Rainbow Riders. Robyn and Stephanie are role models for us all but especially for kids like Hayley Anne Moore, a recent student who has already begun volunteering at family events. Rainbow Riders has given them and many more riders the opportunity to shine.


EXPANDING A WORLD OF POSSIBILITIES: ROBYN ANDREWS, PARA-EQUESTRIAN RIDER Five days a week, 52 weeks a year, Robyn is training. Her sights are set on the 2016 Paralympics, and she is competing everywhere from France to Florida to get there. And it all started with Rainbow Riders. Robyn began riding as a form of therapy after a surgery-related accident left her completely paralyzed. After years of intensive therapy, she joined Rainbow Riders. “I wanted to find something to fill my competitive void, having previously been a figure skater. Although I began riding to help with balance and core strength, it also gave me the fulfillment I craved.” Robyn is nearly brought to tears when asked about the relationship with her horse, Fancy. “When riding my horse, she becomes my legs. And together the two of us can take on the world.” Being introduced to the world of horses was nothing less than life changing. “Without the Rainbow Riders team, I would not have been able to pursue and accomplish the goals and achievements I have today.” “It is essential that the community support Rainbow Riders,” says Robyn. “There are very few activities available here for disabled youth, and participating in a variety of activities is what provides a sense of normality. But not only that; the public doesn’t often have the opportunity to witness the intense prowess of disabled youth. Not that it comes easy; it requires a lot of patience and commitment! But Rainbow Riders is in a unique position to open a child’s world to competitive sport. I am proof of that. Rainbow Riders has the passion and skill, but it also needs the resources.”

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GAINING MUCH AND GIVING BACK: STEPHANIE GRIFFITHS, TEACHER AND RAINBOW RIDERS STAFF “Every kid needs a thing... Rainbow Riders became my special thing to do,” says Stephanie Griffiths. Stephanie became a rider 21 years ago and is now a teacher and the organization’s volunteer program director. She is keen on getting the word out on what Rainbow Riders has meant to her and other children. “There are so many wonderful things about Rainbow Riders that people just don’t know about. It’s not just riding a horse. Everyone here works almost exclusively with kids with disabilities, and so each child’s experience is special in a safe and non-judgmental environment. As a child’s riding skills improve, their confidence soars, as mine has since becoming involved with Rainbow Riders.” When asked about where she would like to see Rainbow Riders in the future, there is no sitting on the fence with Stephanie. “Show Day at Rainbow Riders is my favorite day because so many kids are beaming with pride about what they have accomplished. I would like to see Rainbow Riders have the facilities to enable more kids to ride and experience their favorite day here. Our facilities are old and I dream of the time when our barn is fully accessible for kids in wheelchairs and we have a real classroom for kids to learn about riding.”

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JUST THINK ABOUT HOW WELL YOU DO: PAULETTE MOORE, PARENT AND CHILD DEVELOPMENT CONSULTANT Paulette Moore is a child development specialist and the mother of seventeen-year-old Hayley Anne. She always thought her daughter would enjoy horseback riding. “While Hayley Anne aspires to do many things, her autism disorder and back posture issues cause her anxiety when the time comes to actually do them. Because everything is so personalized and non-judgmental at Rainbow Riders, she has no anxiety about going. And the riding is the only thing that has really worked to help her back,” adds Moore. As important as these benefits are, the biggest change she’s noticed is in her daughter’s overall confidence. “Hayley Anne has become an engaged child who just loves to be there. And it all carries over. When she gets anxious about any challenge these days, the first thing I find myself saying is, “Just think about how well you do at Rainbow Riders!” Paulette wants other children to reap the benefits her daughter has and regularly refers her clients to Rainbow Riders. But capacity is very limited. “A new riding centre,” she says, “would provide more kids with longer terms of programming. That consistency would make a tremendous difference in the lives of children with autism in Newfoundland and Labrador.”

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CREATING A SUSTAINABLE FUTURE Meeting the growing demand for Rainbow Riders’ services will require the addition of permanent staff for the very first time, supporting a strong volunteer base. With limited operational costs and budget, and a singular focus on equine programs, the new purpose-built facility will provide Rainbow Riders with what it needs for a sustainable future. You can be involved in our capital campaign in many ways: give funds, make inkind contributions, or join an employee contribution plan. Giving • A cash gift directly to Raise It Up • A gift of building supplies to help build Rainbow Riders • Donation of stocks transferred to the building fund • A matching gift (for example, an employer may match an employee gift) • A group gift (service club, workplace fundraiser, sports team) Employee Giving Programs • You may wish to initiate an employee giving program in your workplace • The Raise It Up campaign office will help set up and support a campaign in your company Gift Plans • With a gift of $5,000 or more, you or your company benefit from a variety of recognition opportunities

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RECOGNITION PROGRAM Visionary

$500,000+

• Significant naming rights to areas within the centre and grounds • Logo added to plaque at main entrance of the building • Name on site signage during construction • Press event announcing gift • Photo opportunity and framed certificate • Designated officials invited to speak at all special events • Listed on all campaign communications materials • Largest recognition in print, web and social media promotions • 1st level recognition on Raise It Up home page • Event preference

Pioneer

$250,000

• Significant naming rights to areas within the centre and grounds • Logo added to plaque at main entrance of the building • Name on site signage during construction • Press event announcing gift • Photo opportunity and framed certificate • Designated officials invited to speak at special events • Listed on all campaign communications materials • Recognition in print, web and social media promotions • 2nd level recognition on Raise It Up home page • Event preference

Rancher

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$100,000

• Significant naming rights to areas within the centre and grounds • Logo added to plaque at main entrance of the building • Designated officials invited to speak at one special event • Press event announcing gift • Photo opportunity and framed certificate • Listed on all campaign communications materials • Recognition in print, web and social media promotions • 3rd level recognition on Raise It Up home page • Event preference


Ranger

$50,000

• Naming rights to select areas within the centre and grounds • Logo added to plaque at main entrance of the building • Designated officials invited to speak at one special event • Press announcement • Photo opportunity and framed certificate • Listed on all campaign communications materials • Recognition in print, web and social media promotions • 3rd level recognition on Raise It Up home page • Event preference

Wrangler

$25,000

• Branded signage opportunity within the riding arena • Name added to plaque at main entrance of the building • Photo opportunity and framed certificate • Listed on all campaign communications materials • Recognition in print, web and social media promotions • 4th level recognition on Raise It Up home page • Event preference

Leg Up

$10,000

• Name added to plaque at main entrance of the building • Listed on selected communications materials • Framed certificate of appreciation • Recognition in print, web and social media promotions • 5th level recognition on Raise It Up home page

Pardner

GIFT PLAN

GIFT LEVEL

Visionary

$500,000+

Pioneer

$250,000

Rancher

$100,000

Ranger

$50,000

Wrangler

$25,000

Leg Up

$10,000

Pardner

$5,000

Founding Family

$1,000

Groundswell

$25

$5,000+

• Name added to plaque at main entrance of the building • Recognition in web and social media promotions

Founding Family

$1,000+

• Name added to founding families plaque in building • Recognition on website and social media

Groundswell • Recognition on website and social media

$25+ 24


In riding a horse, we borrow freedom. Helen Thomson


HONORARY PATRON

Her Honour Patricia Fagan

CAMPAIGN CABINET

Paul Antle, Chair Andrea Rhinelander Brendan Paddick June Perry Karl Smith Ken Bennett Pamela Pippy Ruth Bell Steinhauer

RAINBOW RIDERS BOARD OF DIRECTORS

Melanie Stone, Chair Andrea Rhinelander Darragh McManamon Margaret Tibbo Mary Crosbie Meg Gillies Sandra Nickel Stephanie Hartery Tammy Pike-Farrell

CAMPAIGN PLANNING, MARKETING & COMMUNICATIONS

Pilot째 Communications

BANK

Royal Bank of Canada

ARCHITECT

Dutch Masters & Architecture 49

PHOTO CREDITS David Howells Anna Santos Her Honour Patricia Fagan Paul Antle Jarod Blake Seamus Reardon Nathan Chaulk Julia Crocker Robert Deane, M.D. FRCS(C) Robyn Andrews Stephanie Griffiths Paulette & Hayley Anne Moore Jane Parsons & Rainbow Riders volunteers

Photographer Cover 2 3 5 9 12 13 16 17 20 20 21

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