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Marketing Proposal REPLACE OR DELETE ALL ITEMS IN BLUE (INSERT optional property photo)

Prepared expressly for

(Seller’s names) (Property address)

Presented by

(Sales Associate’s name) Prudential Douglas Elliman Real Estate Sag Harbor Brokerage 138 Main Street, PO Box 2330 Sag Harbor, New York 11963 631.725 0200 ext (Cell phone number) ( (Date)

Contents The Services We Provide •

Prudential Douglas Elliman Real Estate & Douglas Elliman

Prudential - The Strength of the Rock

Prudential Real Estate Network

Identifying Your Goals •

Understanding Your Expectations

Appreciating Your Property

The Process of Selling a property

Establishing a Pricing Strategy •

The Impact of Pricing

The Hamptons Market Today

Comparative Market Analysis

Marketing Your Property •

A Marketing Plan for Your Property

Marketing Resources

Professional Profile of (Sales Associate’s name)

Identifying Your Goals Help us help you‌ Understanding Your Expectations Why are you selling? Do you have a definite time frame? Are you relocating to another area? What are your concerns about selling your property?

Appreciating Your Property Please share the attributes and characteristics that make your property special. What changes would you suggest for your property to make it more saleable?

The Process of Selling a Property I will work closely with you throughout this process. Our goal is to make sure your property receives broad exposure, and that everything possible is done, to assure a very satisfactory sale within a reasonable time frame. Initial consultation with me Ø Determine your priorities and needs Ø Establish Pricing Strategy Ø To be discussed/identified: -Listing Agreement with proper disclosures -Name of attorney -Survey -Certificate of Occupancy (on improvements since purchase) -Potable water, lead paint, asbestos -Underground tanks -Wetlands/environmental issues -Anticipated closing date -Relocation plans ↓ Design and implement Marketing Plan Ø Communicate with you on a regular basis Ø Monitor results of marketing activities ↓ Review offer and reach agreement with buyer Ø Presentation of offer; negotiation; possible counteroffers Ø Finalize agreement ↓ Settlement process (facilitated by us if requested) Ø Secure favorable mortgage financing Ø Inspections (water, structural, termites, tanks, asbestos, environmental) Ø Updated (C of O, Survey & Title, ordered by purchaser’s attorney) ↓ After-sale service Ø Provide you with real estate expertise, as requested Ø Assist you with relocation, as appropriate

Establishing a Pricing Strategy The Impact of Pricing Along with an effective Marketing Plan, pricing dramatically impacts the reception of acceptable offers and the completion of the sale. The price should be high enough to ensure maximum return to you, yet must appear attractive to informed buyers based on comparable sales information.

How market value is determined The value of real estate is determined by the existing pool of prospective buyers and: Ø The property's location, design, amenities and condition. Ø Availability of comparable (competing) properties. Ø Economic conditions relevant to real property transactions.

The best guide to a property's market value An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis considers similar properties that: Ø Have sold in the recent past. Ø Are currently on the market (competing with your property for buyers' attention). Ø Failed listings (those that have not sold).

The risk of overpricing Overpricing can damage the chances for a successful sale: Ø Prolongs time on market. Ø Diminishes impact of the Marketing Plan. Ø Reduces the already limited pool of prospective buyers. Ø Often results in a lower price. An appropriate pricing strategy is critical to generating maximum market exposure and, ultimately, a satisfactory sale.

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The Hamptons Market Today We are currently experiencing an extremely good real estate market on Long Island’s East End. The following summary may prove useful for marketing and pricing your property.

Overview of current market activity Although cumulative data is not readily available in the absence of a Hampton’s multiple listing service, the National Association of Realtors has reported the following: U.S. Residential Real Estate Resale Market in Units Sold: • 2001 - 5.30 million • 2002 - 5.56 million • 2003 – 6.10 million – Highest in Recorded History The U.S. Housing Market has now had three consecutive record years. As New York State’s largest real estate firm - and a market share leader on Long Island’s East End - our sales volume reflected the national trend. We experienced dramatic increases in 2003 in both company-wide and Hampton’s Region. Unit Volume, as well as overall Sales Volume.

Current market trends • • • •

The U.S. Housing Market continues to outpace many other segments of the Economy The second home market continues to be the fastest growing segment of the residential real estate market There is about a 5% fall off in the overall total number of Units predicted for 2004 We continue to be extremely optimistic about the Hampton’s real estate market.

Portrait of a Hampton’s buyer Demographic trends can help us pinpoint the best use of marketing resources, resulting in reduced marketing time and stronger offers. We believe this is a national and international market place, yet the majority of Hampton’s buyers come from a 100 mile radius: New York City (50%) & Long Island (30%)

Expectations for the next twelve months While firm predictions are not possible, aggressive, targeted marketing and accurate pricing will continue to be the keys to successful sales.

Comparative Market Analysis (customize content)

Subject property Address

Remarks/Distinctive features:

Properties sold recently Address

Pending Sale

Closed Sale

Remarks/Distinctive features: Address

Pending Sale

Remarks/Distinctive features:

Properties now active on the market Address Remarks/Distinctive features: Address Remarks/Distinctive features: Address Remarks/Distinctive features:

Properties that failed to sell Address Remarks/Distinctive features: Address Remarks/Distinctive features: Prepared for:____________________________________________________________ (Property owner)

By:____________________________________________________________________ (Sales associate's name)


Closed Sale

Marketing Your Property (This is an example - please customize)

A Marketing Plan for Your Property

Our Marketing Plan capitalizes on the selling strengths of your property, and is designed to promote your property to the largest pool of qualified buyers, employing the most effective local, regional, national and global resources.




Create full color property flyer

Wide distribution to brokers and buyers

1st 2 Weeks

Distribute color property flyers to Prudential offices

Draw on sales contacts of successful sales professionals in similar markets


Display color property flyers

Prominent display of your property for retail customers visiting our office(s)

On-going (24-7)

Direct mail brochure to local databases

Reach key target buyer groups

Weeks of 9/24, 10/1

Submit property information to Hampton’s Listing Service

Promote property through on-line listing management system to all associates

Immediate (24-7-365)

Submit property information to & web sites

Broad exposure to real estate sales associates and prospective buyers

Immediate (24-7-365)

Submit property information to additional web sites and/or establish hyperlink form web sites (e.g.,,,,

Broad exposure to real estate sales associates and prospective buyers

Immediate (24-7-365)

Install yard sign

24-7 advertising to buyers in local market


Access corporate transferee market


Advertise in

Promote through Prudential Relocation and Prudential Referral Services

Sponsorships Prudential, Prudential Real Estate, Prudential Douglas Elliman Real Estate, and Douglas Elliman, support – and sponsor – a wide variety of valuable community organizations and charitable events. A few examples: § Hampton Classic § Bridgehampton Historical Society § Parrish Art Museum § John Drew Theatre at Guild Hall § U.S. Open § East End Hospice § The Nature Conservancy § Southampton Hospital § Taste of the Hamptons

Prudential Relocation One-third of all North American residential transactions involve relocation. Prudential Relocation is one of the world's largest relocation management companies, and: • serves over 800 active corporate clients internationally, which include Fortune 500 companies, small industrial and service companies, and U.S. government agencies, • completes nearly 190,000 relocation transactions a year, • serves approximately 56,000 transferees • enjoys a 95 percent client retention rate.

Prudential Referral Service The buyer for your property may be someone referred to us from one of over 1,600 Prudential Real Estate member offices throughout North America. • Connections with qualified buyers in more than 5,000 markets worldwide. • Works with approximately 43,000 sales professionals throughout North America • Contains more than 700 real estate companies in the United States and Canada.

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Professional Profile of Nancy Smith

With over two decades as a real estate marketing professional, Nancy Smith has successfully marketed many of the finest homes in Glenview Foothills.

Professional achievements and certifications • • • • • •

Past President of the Glenview Board of REALTORS®, 1997-1998 Twice designated "Glenview REALTOR of the Year" (1195, 2000) Member of the International Real Estate Federation (FIABCI) Member of the International Section of the National Association of REALTORS Prudential Fine Homes Specialist Prudential Real Estate eCertified

Community activities • • • •

Resident of Glenview Foothills since 1978 Active in the Glenview Chapter of Sunshine Kids Board of Directors, Glenview Historical Society Active member of Foothills Equestrian Club

Business philosophy • A satisfactory transaction is the result of frequent communication and close collaboration with the client. • The client's interests are paramount at all times Nancy Smith welcomes the opportunity to help you market your fine property.

(optional photo of sales professional)


Sales presentation for waterfront property