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Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Rachel Scott

I am a freelance graphic designer and communications professional based in Toronto, and the owner of pigeondesigns.ca, an art, lifestyle and design blog. I specialize in print design and advertising, particularly for clients in the fashion, art and media sectors. My design aesthetic is highly adaptable, and I enjoy solving compositional problems. As my portfolio demonstrates, my visual style functions both in print and on multi-dimensional surfaces and I am comfortable navigating bright and muted colour schemes. I gravitate toward visual arrangements that are minimal yet feminine; my designs foreground the personal, often through handwritten text and straightforward renderings of the human form. I have a B.A. in Communications with a Minor in Publishing from Simon Fraser University and a growing rĂŠsumĂŠ of professional experience.


1 The NUB: Indie Arts Hub LogoPrint and Print Advertisements Advertisement

Broken Pencil is a print magazine based Toronto. vintage "It is oneclothing of the few magazines in the world This is an advertisement I created for in a fictional store called Restore. The devoted exclusively to underground culture and the independent arts." They have partnered with assignment required me to invent a business concept and create a logo and small-scale variousadvertisement other Canadianfor arts magazines to launch NUB: Indieand Artsimposed Hub, an App print it.and Theliterary assignment required sevenThe lines of copy size compatible with the iPhone/iPad and Android that will provide a stream of independent Canadian and colour limitations. I hand drew the logo and traced it in illustrator and used a custom Arts and Culture content from participating magazines. I created two advertisements for use in font with added stroke weight for the banner slogan. I combined this text with a found their marketing campaign. These ads will be distributed in various print and online publications. photograph and assembled these elements into the “Reinventing Vintage� campaign. Distribution began at the end of August 2012 with the ads being featured in Discorder magazine, Pop Montreal and Descant. All illustrations are my original work.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


2 Restore Vintage Logo Logoand & Print PrintAdvertisement Advertisement

This isis an I created forfor a fictional vintage clothing store store called called Restore.Restore. The project This anadvertisement advertisement I created a fictional vintage clothing The required the invention of a business concept and creation of a logo and small-scale magazine assignment required me to invent a business concept and create a logo and small-scale advertisement to promote it.The The assignment assignment required of of copy andand imposed size size and print advertisement for it. requiredseven sevenlines lines copy imposed colour limitations. The logo was created in Illustrator and I used a custom font with added stroke and colour limitations. I hand drew the logo and traced it in illustrator and used a custom weight for the banner slogan.

font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


3 In The House Festival Logo Event andBranding Print Advertisement & Design

This is multimedia branding Iand advertising project demanded the creation of called a versatile logo The that This an advertisement created for a fictional vintage clothing store Restore. would function on a number of different surfaces. I chose to promote the In the House Festival, an assignment required me to invent a business concept and create a logo and small-scale annual, Vancouver city-wide arts and culture event. I designed event tickets, buttonssize and print advertisement for it. The assignment required sevenanlines ofposter, copy and imposed a t-shirt. The event design captures the festival’s artistic inclusiveness and community-oriented and colour limitations. I hand drew the logo and traced it in illustrator and used a custom ideology with accessible imagery and a “do-it-yourself ” aesthetic. font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage” campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


4 Boring Emergency Album and Print Advertisement Vinyl Logo Record, Packaging and Logo Design

This vinyl record design was created for the band Boring Emergency’s album Indoor Winter. I designed an outer record cover, an inner sleeve to house the vinyl record, stickers for the front and back of the record and a logo for a fictional record company. The photos for the album were manipulated in Photoshop with various filters, colour andclothing contrast store adjustments. The artwork This is an advertisement I created for a fictional vintage called Restore. The for Indoor Winter is a visual interpretation of the feelings and ideas the band aimed to capture assignment required me to invent a business concept and create a logo and small-scale sonically on the recordings. The assignment image of therequired iceberg evokes number of different themes:size the print advertisement for it. The seven alines of copy and imposed mystery of what is unseen (or in this case, below the surface), the vastness of nature, stillness and colour limitations. I hand drew the logo and traced it in illustrator and used a custom and with quiet added in a noisy world, and for thatthe which is dangerous also endangered. the font stroke weight banner slogan. yet I combined this textFurthermore, with a found juxtaposition of the iceberg with icecubes in a glass elucidates another major theme of Indoor photograph and assembled these elements into the “Reinventing Vintage� campaign. Winter: the dichotomy between the comforts of modern lifestyles and the state-of-nature in which humans once lived. Finally, the contrast in colour - between warm and cool - compliments the clash of technology and nature that is present both in the content and the style of the music.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


5 Boring Emergency Poster Logo Poster and and PrintLogo Advertisement Design

Thisisposter design was created to promote a (fictional) by thestore bandcalled Boring Emergency. This an advertisement I created for a fictional vintageshow clothing Restore. The The challenge with this project was to design something eye-catching that would not contradict assignment required me to invent a business concept and create a logo and small-scale the band’s minimalist To accomplish this task, I juxtaposed brightand colours containing print advertisement foraesthetic. it. The assignment required seven lines of copy imposed size the important information about the event with a monochromatic linocut rendering of the and colour limitations. I hand drew the logo and traced it in illustrator and used a custom artist. The final result combines a lot of influences from concert posters of the past, including font with added stroke weight for the banner slogan. I combined this text with a found the punk and psychedelia movements and upholds the tradition of the simple, smallphotograph and assembled these elements into the “Reinventing Vintage� campaign. scale poster as a promotional tool in the era before mass-media and ubiquitous advertising.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


6 Completely Sedaris LogoAand Collectors Print Advertisement Book Set

Thisisbook set was designed for six offor David Sedaris’svintage books. The projectstore criteria included designing This an advertisement I created a fictional clothing called Restore. The six unique dust jackets and a three-dimensional box to house the books in. This book set was assignment required me to invent a business concept and create a logo and small-scale created to visually convey literary aestheticrequired of the writings of David Sedaris. a variety print advertisement for it.the The assignment seven lines of copy andI used imposed sizeof colours to convey the diversity of themes in Sedaris’ work. I also used a splintered image of Sedaris and colour limitations. I hand drew the logo and traced it in illustrator and used a custom to demonstrate how this collection brought Sedaris’ complete worldview together, which is the font with added stroke weight for the banner slogan. I combined this text with a found fundamental goal of any compendium of literary works. Additionally, I incorporated interactive photograph and assembled these elements into the “Reinventing Vintage” campaign. elements into the design such as book spines that can be arranged to re-create the image of Sedaris used throughout the set.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Me Talk Pretty One Day

Praise for Me Talk

“As far as I was concerned, the French could be cold or even openly hostile. They could burn my flag or pelt me with stones, but if there were taxidermied kittens to be had then I would go and bring them back to this, the greatest country on earth.”

Praise for Me Talk Pretty One Day

Me Talk Pretty One Day

unconventional life story. It is filled with speech-

“Skilled. . . dramatic. . — New York

David Sedaris

therapy classes (“There was the lisp, of course,

but more troubling than that was my voice itself with its excitable tone and high, girlish pitch”)

isguitar a regular contributor to The New and unwanted lessons taught by a midget.

Yorker and Public Radio International’s From budding performance artist (“The only This American Life. His books have been crimp in my plan was that I seemed to have translated into twenty-six languages.

“Not one of the seventeen autobiographical essays frequently I was helpless...Even the bleakest of them mouth full.” — Craig Seligman, N

no talent whatsoever”) to “clearly unqualified” www.davidsedarisbooks.com

Compared to Twain and Hawthorne, David Sedaris has become one of the best-loved humorists writing teacher in Chicago, Sedaris’s career leads of our time, writing with perfect pitch about the ludicrousness of our Featuring some him toage. New York (the sky’s-the-limit field of furniture moving) and eventually, of all places, pieces abut his sojourn in Paris that have been published and many that have been featured in France. Sedaris’s move to Paris poses a number The New Yorker, Esquire, and on NPR, this is a hilarious collection ofthat shouldn’t challenges, chief among be themmissed. his inability to speak the language. Arriving a “spooky man—The New Yorker

“David Sedaris brings X-ray vision to this strip sea including himself.” — En

“One of the most sustained bursts of humor in something bigger and more enduring out of his hu humor as a lens through which to examine human

child” capable of communicating only through nouns, he undertakes language instruction that

leads him ever deeper into cultural confusion. Whether describing the Easter bunny to puzzled classmates, savoring movies in translation, or watching a group of men play soccer with a

“Skilled. . . dramatic. . . highly ingenious.” — New York Newsday

Jacketadesign by Rachel cow, Sedaris brings view and a voice Scott like none

David Sedaris

Jacket photograph by Chip Kidd Author photograph Chip Kidd

www.hachettebookgroup.com

“Not one of the seventeen autobiographical essays in this collection failed to make me crack up; frequently I was helpless...Even the bleakest of them contain stuff you shouldn’t read with your mouth full.” — Craig Seligman, New York Times Book Review

Praise for Me Talk Pretty One Day

“As brings far as I was concerned, the “David Sedaris X-ray vision to this strip search of the human psyche, sparing no one— French could be cold or even openly hostile. They could burn my flag or including himself.” — Entertainment Weekly pelt me with stones, but if there were taxidermied kittens to be had then I would go and bring them back to this, the greatest country on earth.”

Logo and Print Advertisement

Compared to Twain and Hawthorne, David Sedaris has become one of the best-loved humorists of our time, writing with perfect pitch about the ludicrousness of our age. Featuring some pieces abut his sojourn in Paris that have been published and many that have been featured in The New Yorker, Esquire, and on NPR, this is a hilarious collection that shouldn’t be missed. —The New Yorker

“One of the most sustained bursts of humor in recent memory...Sedaris manages to make something bigger and more enduring out of his humor, in much the manner Mark Twain used Talk through Pretty One Day which tells a mostto examine humanity.” — John Foyston, Portland Oregonian humor as a Melens therapy classes (“There was the lisp, of course,

David Sedaris

but more troubling than that was my voice itself with its excitable tone and high, girlish pitch”)

and unwanted guitar lessons taught by a midget.

is a performance regular contributor From budding artist (“The onlyto

The New

This American Life.unqualified” His books no talent whatsoever”) to “clearly

have been

“Skilled. . . dramatic. . . highly ingenious.” — New York Newsday

Yorker andthat Public Radio International’s crimp in my plan was I seemed to have “Not one of the seventeen autobiographical essays in this collection failed to make me crack up;

Me Talk Pretty One Day

frequently helpless...Even the bleakest of them contain stuff you shouldn’tstore read with your Thiswww.davidsedarisbooks.com is an advertisement I created forI wasamouth fictional vintage clothing called Restore. The full.” — Craig Seligman, New York Times Book Review assignment required me to invent a business and create a nologo “David Sedaris brings X-ray visionconcept to this strip search of the human psyche, sparing one— and small-scale himself.” — Entertainment Weekly print advertisement for it. The assignmentincluding required seven lines of copy and imposed size “One of the most sustained bursts of humor in recent memory...Sedaris manages to make somethingthe bigger and more enduring of his humor, in manner Mark Twain used and colour limitations. I hand drew logo andouttraced itmuch intheillustrator and used a custom humor as a lens through which to examine humanity.” — John Foyston, Portland Oregonian font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage” campaign.

writing teacher in Chicago, Sedaris’s career leads translated into twenty-six languages. him to New York (the sky’s-the-limit field of

furniture moving) and eventually, of all places, France. Sedaris’s move to Paris poses a number

of challenges, chief among them his inability to speak the language. Arriving a “spooky man-

child” capable of communicating only through

leads him ever deeper into cultural confusion.

Whether describing the Easter bunny to puzzled classmates, savoring movies in translation, or

watching a group of men play soccer with a

cow, Sedaris brings a view and a voice like none other.

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

www.hachettebookgroup.com

Day David Sedaris

nouns, he undertakes language instruction that

David Sedaris

edaris

unconventional life story. It is filled with speech-

Me Talk Pretty One Day

David Sedaris

y

Me Talk Pretty One Day tells a most

other.

M T P MeO Talk Pret D One

Compared to Twain and Hawthorne, David Sedari of our time, writing with perfect pitch about the pieces abut his sojourn in Paris that have been pub The New Yorker, Esquire, and on NPR, this is a h —The New

David


Praise for When You Are Engulfed in Flames “It’s not just that Sedaris’s crisp prose is humorous. What makes his work a consistent joy to read is his deliciously skewed vision of the world, and his deadpan delivery.” — Christopher Muther, Boston Globe

is a regular contributor to The New Yorker and Public Radio International’s This American Life. His books have been translated into twenty-six languages.

www.davidsedarisbooks.com

“What makes Sedaris’s work transcendent is its humanity: he adores some truly awful people, yet he invests them with dignity and even grace. . . He’s the best there is.” — Judith Newman, People “The preeminent humorist of his generation...His reluctant charm and talent for observing every inch of the human condition remain intact.” -Whitney Pastorek, Entertainment Weekly

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

www.hachettebookgroup.com

When You are Engulfed in Flames David Sedaris

David Sedaris

“Original, acid, and wild” — said the Los Angeles Times to every unforgettable encounter.

is a regular contributor to The New Yorker and Public Radio International’s This American Life. His books have been translated into twenty-six languages.

“Shrewd, wickedly funny. . . one of America’s most prickly and most delicious, young comic talents ” — Washington Post Book World

“David Sedaris’s ability to transform the mortification of everyday life into wildly entertaining art,” (The Christian Science Monitor) is elevated to wilder and more entertaining heights than ever in this remarkable new book. Trying to make coffee when the water is shut off, David considers using the water in a vase of flowers and his chain of associations takes him from the French countryside to a hilariously uncomfortable memory of buying drugs in a mobile home in rural North Carolina. In essay after essay, Sedaris proceeds from bizarre conundrums of daily life-having a lozenge fall from your mouth into the lap of a fellow passenger on a plane or armoring the windows with LP covers to protect the house from neurotic songbirds-to the most deeply resonant human truths. Culminating in a brilliant account of his venture to Tokyo in order to quit smoking, David Sedaris’s sixth essay collection is a new masterpiece of comic writing from “a writer worth treasuring” (Seattle Times).

David Sedaris

Barrel Fever

Praise for Barrel Fever These hilarious, lively, and breathtakingly irreverent stories. . . made me laugh out loud more often than anything I’ve read in years.” — The Guardian

David Sedaris

When You are Engulfed in Flames

In David Sedaris’s world, no one is safe and no cow is sacred. Sedaris’s collection of essays and stories is a rollicking tour through the national Zeitgeist: a do-it-yourself suburban dad saves money by performing home surgery; a man who is loved too much flees the heavyweight champion of the world; a teenage suicide tries to incite a lynch mob at her funeral; a bitter Santa abuses the elves. With a perfect eye and a voice infused with as much empathy as wit, Sedaris writes stories and essays that target the soulful ridiculousness of our behavior.

www.davidsedarisbooks.com

“The sort of blithely sophisticated, loopy humor that might have resulted if Dorothy Parker and James Thurber had a love child.” — Entertainment Weekly

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

www.hachettebookgroup.com

Praise for Dress Your Family in Corduroy and Denim

Sedaris’ book is a “Sunnier alternative” to “the best of this season’s weighty biographies and novels.” —Wall Street Journal

David Sedaris is a regular contributor to The New Yorker and Public Radio International’s This American Life. His books have been translated into twenty-six languages.

www.davidsedarisbooks.com

“The most brilliantly witty New Yorker since Dorothy Parker.” — The New Yorker “The best pieces in Sedaris’ essay collection Dress Your Family in Corduroy and Denim. . . remind us why he deserves all the fuss.” — Elle Magazine “No one walks the tightrope between hilarity and poignancy quite like Sedaris.” — Time Out New York

Dress Your Family in Corduroy and Denim

O Magazine loves the “contemplative, fax-to-a-friend adventures” of David Sedaris’ Dress Your Family in Corduroy and Denim. “[David Sedaris] has come up with a sophisticated, wildly vibrant valentine of a collection that ultimately pays tribute to the convoluted connections between people...” — O, The Oprah Magazine

Dress Your Family in Corduroy and Denim

David Sedaris

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

www.hachettebookgroup.com

David Sedaris

Praise for Holidays on Ice “He’s the best there is.” —Judith Newman, People “Sedaris is certainly worthy of hero worship...He is a master pathfinder.” —Mark Washburn, Charlotte Observer

David Sedaris is a regular contributor to The New Yorker and Public Radio International’s This American Life. His books have been translated into twenty-six languages.

www.davidsedarisbooks.com

“A joy to read...Sedaris is a connoisseur of human nature at its worst.” — Christopher Muther, Boston Globe

David Sedaris plays in the snow with his sisters. He goes on vacation with his family. He gets a job selling drinks. He attends his brother’s wedding. He mops his sister’s floor. He gives directions to a lost traveler. He eats a hamburger. He has his blood sugar tested. It all sounds so normal, doesn’t it? In this collection of essays, David Sedaris lifts the corner of ordinary life, revealing the absurdity teeming below its surface. His world is alive with obscure desires and hidden motives—a world where forgiveness is automatic and an argument can be the highest form of love. Dress Your Family in Corduroy and Denim is another unforgettable collection from one of the wittiest and most original writers at work today.

Holidays on Ice

of a Macy’s elf and the annals of two very competitive families are Sedaris’s tales of tardy trick-or-treaters (“Us and Them”); the difficulties of explaining the Easter Bunny to the French (“Jesus Shaves”); what to do when you’ve been locked out in a snowstorm (“Let It Snow”); the puzzling Christmas traditions of other nations (“Six to Eight Black Men”); what Halloween at the medical examiner’s looks like

No matter what your favorite holiday, you won’t want to miss celebrating it with the author who has been called “one of the funniest writers

Holidays On Ice David Sedaris

www.hachettebookgroup.com

Naked

Praise for Naked

“Shrewd, wickedly funny. . . one of Americas most prickly, and most delicious, young comic talents.” —Washington Post Book World

alive.” (Economist)

David Sedaris Welcome to the hilarious, strange, elegiac, outrageous world of David Sedaris. In Naked, Sedaris turns the mania for memoir on its ear, mining the exceedingly rich terrain of his life, his family, and his unique worldview—a sensibility at once take-no-prisoners sharp and

“Uniquely affecting, Sedaris’ stories infest the mind as if they were your own dark memories.” — Entertainment Weekly

deeply charitable. A tart-tongued mother does dead-on imitations of her young son’s nervous tics, to the great amusement of his teachers; a stint of Kerouackian wandering is undertaken

“Original, acid, and wild. . . wacky writing par excellence.” — Los Angeles Times

(of course!) with a quadriplegic companion; a family gathers for a wedding in the face of imminent death.

www.davidsedarisbooks.com

“Sedaris ekes humor out of the blackest of scenarios, peppering his narrative with memorable turns of phrase and repeatedly surprising double-edged wit. . . suggesting a caustic mix of J. D. Salinger and John Waters.”— Publishers Weekly “If wit were measured in people, David Sedaris would be China: His talent is that huge.” — Denver Rocky Mountain News

Naked David Sedaris

www.hachettebookgroup.com

Along with such favorites as the diaries

Santa scheme gone awry (“Cow and Turkey”).

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

Jacket design by Rachel Scott Jacket photograph by Chip Kidd Author photograph Chip Kidd

David Sedaris’s beloved holiday collection is new again with six more pieces, including a never before published story.

(“The Monster Mash”); and a barnyard secret

acid, vaulting wits on planet earth.” — Boston Book Review

is a regular contributor to The New Yorker and Public Radio International’s This American Life. His books have been translated into twenty-six languages.

David Sedaris

“As in his previous collections.... Sedaris’ tales crackle with the quirkiness that has become his cachet,” declares Bookpage, “...readers will find themselves in stitches over [his] delirious accounts.” — Bookpage “David Sedaris’ brilliance resides in a capacity to surprise, associate, and dissociate, and the result is something like watching lightning strike in slow motion. . .One of the most shameless,

David Sedaris

Barrel Fever David Sedaris

“Sedaris has a satirical brazenness that holds up next to Twain and Nathanael West.” —The New Yorker

David Sedaris


7 Personal Branding and Print Advertisement Logo,Logo Stationary and Business Card Design

For my personal branding Iproject to createvintage a logo clothing that was both simpleThe and This is an advertisement createdI wanted for a fictional store elegantly called Restore. representative of my visual aesthetic. Furthermore, my logo had to function on a business card and assignment required me to invent a business concept and create a logo and small-scale as partadvertisement of my resume for andit. personal letterhead.required As a representation versatility, I devised print The assignment seven linesofofmy copy and imposed sizea multi-coloured approach to the business card set and printed my name in two different fonts, one and colour limitations. I hand drew the logo and traced it in illustrator and used a custom a soft and rounded cursive, the other a flat and angular sans-serif. On the reverse side of the card, I font with added stroke weight for the banner slogan. I combined this text with a found echoed the colours of the front in a small side-bar and provided contact information using, again, photograph and assembled these elements into the “Reinventing Vintage� campaign. a combination of straight and rounded fonts.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


8 Summer Studio Logo and Print Business Cards andAdvertisement Postcard Design

I designed a promotional postcard variousclothing commercial locations for 'Summer This is an advertisement I createdforfordistribution a fictionalinvintage store called Restore. The Studio' a studio exhibition of oil paintings by mother daughter duo, Vikki and Britt Fuller. Their assignment required me to invent a business concept and create a logo and small-scale personal business cardsfor were created to match the same clean, aesthetic the postcard. print advertisement it. The assignment required sevenminimalist lines of copy and ofimposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


9 Qwerty Magazine Cover Logoand andFeature Print Advertisement Spread Design

This is magazine was designed for a course Magazine Publishing. Qwerty an artsRestore. and lifestyle This an advertisement I created for ainfictional vintage clothing storeiscalled The magazine promoting the collaboration of creative minds and bringing exposure to contemporary assignment required me to invent a business concept and create a logo and small-scale blogging culture. Thefor magazine’s visual concept could seven be described “contemporary vintage.” print advertisement it. The assignment required lines ofascopy and imposed size The design is a combination of hard and soft: bold, inky colours contrasted with pastels and clean, and colour limitations. I hand drew the logo and traced it in illustrator and used a custom contemporary fonts paralleling vintage-inspired photos. Furthermore, Qwerty employs open font with added stroke weight for the banner slogan. I combined this text with a found white space and makes use of traditional shapes: angular divides and bold lines paired with circles. photograph and assembled these elements into the “Reinventing Vintage” campaign. The magazine aims to be visually exciting and retain a somewhat youthful and playful charisma while remaining coherent and professional. The feature spread pictured aims to guide the reader through the content with an easy-to-follow layout.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


10 Massage Therapists' Association LogoProfessional and Print Advertisement Postcards

As the forfor theaMassage Association of BC, I was responsible This is Communications an advertisementAssistant I created fictionalTherapists’ vintage clothing store called Restore. The for a number of print and web design projects. Featured are two versions of a custom postcard assignment required me to invent a business concept and create a logo and small-scale designed for Registered Therapists torequired give outseven to their patients andand doctors who have print advertisement forMassage it. The assignment lines of copy imposed size provided them referrals. These postcards were given free of charge to members of the MTABC. and colour limitations. I hand drew the logo and traced it in illustrator and used a custom Consequently, the design needed to be appealing to a large audience while remaining cost effective font with added stroke weight for the banner slogan. I combined this text with a found for the MTABC to print. photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.


Logo and Print Advertisement

This is an advertisement I created for a fictional vintage clothing store called Restore. The assignment required me to invent a business concept and create a logo and small-scale print advertisement for it. The assignment required seven lines of copy and imposed size and colour limitations. I hand drew the logo and traced it in illustrator and used a custom font with added stroke weight for the banner slogan. I combined this text with a found photograph and assembled these elements into the “Reinventing Vintage� campaign.

Rachel Scott's Design Portfolio  

A magazine style portfolio showcasing the graphic design work of Rachel Scott.

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