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. O . K

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W . . .

2011 - 2014

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Curriculum vitae

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chef de projet

CONTACT

Pierre BOUDIN Account manager for 3 years now on various International and French brands in two Parisian advertising agencies, 2014 will definitely be a year of change in my professional life.

+33 6.81.98.21.66 pboudin@gmail.com 10 Rue Fagon - 75013 Paris - FRANCE

Education & related experiences 2012 \ 2014 Account Manager - SID LEE Paris Adidas France, TAG Heuer, Love2Recycle.fr, Kronenbourg 1664 International, Grimbergen France, BNP Paribas «We Are Tennis», Warner Bros Games, Ubisoft. 2011 Project Manager - Agence .V. Budget Volkswagen France.

2010 \ 2011 Master degree Brand Strategy. SUP de PUB Groupe INSEEC

2010 Assistant Project Manager - FRED&FARID Lesieur, Kalenji.

2009 \ 2010 Bachelor degree Brand Strategy. SUP de PUB Groupe INSEEC

2008 Assistant Project Manager - TBWA\Paris Mc Donald’s France.

2007 \ 2009 Associate Degree Business Communication SUP de PUB Groupe INSEEC 2005 \ 2007 University - Applied Foreign Languages. English & Italian 2005 French high-school diploma - Literature

call me maybe


My portfolio

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"Well, is he a creative or an account manager?" Indeed, that’s probably what some people will wonder when they’ll see my portfolio. My name is Pierre, I 'm 26 years old and I’ve been working in the wonderful world of advertising for 3 years. After spending one year at the .V. agency (DDB Group) on the Volkswagen account, I joined SID LEE's Paris team in January 2012. For 2 years, I’ve been dealing with International and French brands such as Adidas, BNP Paribas, Grimbergen 1664, Warner Bros Games ... A portfolio is usually reserved for art directors or copywriters, that’s right… And I wouldn’t like you to think I am appropriating campaigns conducted by creatives I used to work with, but, I thought it was probably the best way to show you a "quick overview" of the campaigns I worked on. For most of them, I was involved in project management, but for some others, I also followed up production.

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January 2011 - December 2011

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project management TVC 'Hérisson' i Volkswagen i 2011

Awards cannes lion festival Bronze Film Craft 2012 epica awards silver animation 2012 LIA Bronze Animation 2012 Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence .V.– Alban Callet, Stéphanie Leray et Pierre Boudin CD: Christian Vince – AD : Sylvain Guyomard – Copywriter: Jocelyn Devaux – TV Prod.: Corinne Persch et Malika Hamladji – Director.: Akama Studio Production.: Wanda Musique: Danny Elfman Prod. Musique/Son: The.

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project management TVC 'Les instants ou Jamais' i Volkswagen i 2011

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Alban Callet, Stéphanie Leray et Pierre Boudin CD: Christian Vince AD: Sylvain Guyomard – Copywriter : Jocelyn Devaux Director : Rudy Rosenberg Production : Les Télécrateurs

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project management TVC 'Les instants plaisir' i Volkswagen i 2011

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Alban Callet, Stéphanie Leray et Pierre Boudin CD: Christian Vince Copywriter: Emmanuel De Dieuleveult AD : David Derouet Director : Bart Timmer

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project management Virtual golf cabriolet i vOLKSWAGEN

Awards TOPCOM App "virtual golf cabriolet FWA - mobile of the day

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Alban Callet, Stéphanie Leray et Pierre Boudin CD: Christian Vince Copywriter: Charlotte Bocher AD : Nicolas Martini

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virtual golf cabriolet How to discover the New Golf Cabriolet in dealership before the official release ? The idea was to use augmented reality to see the car in full size on your mobile. Originally dedicated to the dealers, the application was finally deployed in order to experience augmented reality from different media: print ads, postcard and website.

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project management UP ! "C'est grand d'être petit" I vOLKSWAGEN

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Alban Callet, Stéphanie Leray et Pierre Boudin CD: Christian Vince Copywriter : Emmanuel De Dieuleveult AD : David Derouet JC Decaux

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"Up ! Small is great !"

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project management PRint 'Taxi' I vOLKSWAGEN

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Johanna Valade et Pierre Boudin CD: Christian Vince Copywriter: Thibault Michal AD: Nicolas Pontaq Photographer : Jean-Yves Lemoigne

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project management PRint 'fleet solution' I VOLKSWAGEN

Volkswagen – Jacques Rivoal, Marc Meurer et Sophie Barlois Agence V – Johanna Valade et Pierre Boudin CD : Christian Vince Copywriter: Charlotte Bocher AD : Nicolas Martinie Photographer : Benni Valsson

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SID LEE January 2012 - January 2014

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project & Production management Adidas i Olympique Lyonnais i "OL3D"

adidas – Nicolas Favre, Romain Prigent & Julien Lebreton Sid Lee – Johan Delpuech & Pierre Boudin CD: Sylvain Thirache Copywriter: Céline&Clément Mornet Landa AD : Yoann Plard Production : SID LEE Technologies Amsterdam

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SID LEE


Adidas OL 3D For the launch of new Olympique Lyonnais's jersey, "OL 3D" we developed a mobile application offering to the fans to play with their favorite players

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Adidas OL 3D Once downloaded application, users had to go in the center town of Lyon to pick up with their phone the players and score with them a maximum of goals.

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project & Production management LOVE2recycle.fr i campagne télé

Love2Recycle.fr – Yves Goblet, Benoit Grondin Sid Lee – Johan Delpuech & Pierre Boudin CD : Sylvain Thirache Copywriter: Céline&Clément Mornet Landa AD : Jules Jolly Production : Astrolab Director : Julien Rocher

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Love2recycle.fr Love2Receycle.fr lets you sell your mobile for cash. In order to increase their awareness and inform about the simplicity of the service, we developed 6 TV spots which were broadcast on ten TV channels in 2012 and 2013.

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project management

SID LEE

Grimbergen France i brasseries kronenbourg

Grimbergen – : Olivier Dubost & Sophie Lemée Sid Lee – Bruno Lee & Pierre Boudin CD : Sylvain Thirache AD : Yoann Plard 3D Production : La Manufacture & ILLUSION. Real Lies

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"The Legendary Intensity"

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project management

SID LEE

Kronenbourg 1664 i Campagne Internationale

Kronenbourg 1664 – Medhi Benmamar & Laurent Helbert Sid Lee – Bruno Lee & Pierre Boudin CD : Sylvain Thirache Copywriter: Céline&Clément Mornet Landa AD : Daniel Abensour Production : Soyouz Films Director : Julien Rocher

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'French Blah Blah' TVC

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Kronenbourg 1664 - bastille Day Event activation

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Kronenbourg 1664 - A time to savour Event activation

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project management

SID LEE

Warner Bros Games i Batman Arkham origins

Warner Bros Games – Bonnka Lim & Yasmine Chidiac Sid Lee – Pierre Boudin & David Bismut CD: Sylvain Thirache. AD : Jules Jolly & Yvan Archambaut Production : Wanda

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"Get paid to track down Batman !"

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Teaser video

Recruitment On October 25th, Warner Bros Games released Batman Arkham Origins. In this new opus, Batman is tracked down by new ennemies. One month prior to the release we gave the chance to get paid to track down Batman.You had to apply for a job ofer on a dedicated website.

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Recruitment On the website, you had to complete an online questionnaire to evaluate your profile

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Digital plateform Selected candidates (250 persons) passed a live interview via Google Hangout... With the Joker. Unsing Joker in game model with real comedians, we offer a unique online experience. Users have to convince the Joker that they will be the pefects candidates. Interviews were broadcasted live on Youtube. NOMSIDDELEE LA PARIS SECTION - 50 -


Step 3 - The final interview The 10 final candidates were interveiwed in real life by the Black Mask. All the interviews were live and streamed on Youtube. The winner was hired and paid 2000â‚Ź to track down Batman in the video game Batman Arkham Origins

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project management

SID LEE

BNP Paribas i 40ans roland-garros i wearetennis

Awards Eurobest GOLD Interactive Eurobest silver & Bronze Branded content & entertainement Eurobest Silver promo activation Eurobest Bronze integrated FWA - site of the day BNP Paribas – Sebastien Guyader, Nicolas Duplaix & Aurélien Léhembre Sid Lee – Johan Delpuech, David Bismut, Pierre Boudin & François d'Espagnac CD: Sylvain Thirache. AD : Stéphane Soussan. Copywriter : Céline&Clément Mornet Landa Production : B-Reel / Band'Originale

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"Roland-Garros, is not only the story of two players. It's a story that belongs to everyone..." Agence .V. - 2011 - 53 -


Concept BNP Paribas and tennis is a true love story that goes back all the way to 1973. In 2013, we set out not only to celebrate 40 years of loyalty to France’s greatest tennis tournament but also to bring their various audiences – clients, staff, tennis fans and registered club players, plus the general public – on board as well. We wanted to tell their own stories or to help write a chapter in the story – on-court or behind-the-scenes – of this legendary tournament… So we created an absolutely unique setup to give them the chance to experience some unforgettable moments… SID LEE PARIS - 54 -


We are looking for people who named their baby Yannick between June 1983 and June 1984.

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We are looking for a person to bring the Cup to the Roland-Garros winner.

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Digital platform We created a site to highlight 39 years of stories – a virtual Roland Garros stadium thronged by all those people who have a cherished memory or an anecdote that they were willing to share with us‌

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BRAND CONTENT To help celebrate this milestone year we also wanted to collect your stories. So we placed notices in the press, on the social networks. To try to find all those unknown people who have experienced some unforgettable moments in the stands or around the grounds of Roland Garros. In total, more than 300 people from all over the world recorded their anecdotes for us. The recordings were seen by an audience of over 12 million on France TĂŠlĂŠvision SID LEE PARIS v- 63


TV Campaign In addition, to encourage people to tell their stories, we launched a TV spot highlighting the best moments of the tournament.

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"Tennis dreams" Having gathered together this treasure trove of 39 years’ worth of shared experiences, BNP Paribas then decided to go one step further: to help celebrate our 40th year of partnership with the French Open, we offered tennis fans the chance to write their own amazing chapter in the long history of the Roland Garros event... And so it was that around 40 people got the chance to live out their dream: Acting as a ballkid, Working as the official photographer, or the official tournament journalist, performing the coin toss for the women’s final, bringing out the trophies for presentation after the men’s final and the women’s final... SID LEE PARIS - 65 -


project & production management TAG HEUER - Brand content

TAG Heuer – Resp. annonceur: Jérôme Simhon Sid Lee – Resp. Pierre Boudin DC: Sylvain Thirache. Direction Artistique : Yoann Plard Production : SID LEE Technologies

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Concept In 2013, TAG Heuer, Swiss watchmaker celebrated the 50th anniversary of his famous watch : the CARRERA. For this occasion, we developped for the brand a new digital platform, a "webzine". Through articles, photos, videos, we went back on all that feed the brand and his designer Jack Heuer during 50 years. SID LEE PARIS - 69 -


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CONTACT Pierre BOUDIN +33 6.81.98.21.66 pboudin@gmail.com

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Pierre Boudin - Portfolio - English  
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