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CASE STUDY Sporting Venues


New Mississippi State Head Football Coach Dan Mullen wanted

to create energy and excitement about his football program. To do this, MSU needed to update the football offices and locker room to reflect the heritage of the MSU program, as well as Coach Mullen’s vision for his new team. The offices needed to speak to recruits and their families about the value of being a part of the MSU football tradition. The program also needed the updates to comply with their new athletic logo standards. SOLUTION

Mississippi State stamped their football facilities with Coach

Mullen’s vision, helping to tell the story of what MSU football means to its players,

“Pictura’s execution and graphic quality resulted in a very successful project. Our client was extremely pleased with the results! ” - Advent Corporation

coaches, students, and fans. By implementing inspiring messaging and telling unique stories (like the famous “Dawg Walk”), the work was able to convey the MSU tradition and vision throughout the premise. RESULTS The result was a visually cohesive, high impact rollout of the Coach’s vision for his new program.

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Pictura & Mississippi State  
Pictura & Mississippi State  

Sporting Venue Graphics