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#JobCreators A guide to sustainable self-employment

Do What You


What You Do

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Copyright © 2015 by Picasso Einstein, LLC All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Picasso Einstein, LLC 2114 N. Flamingo Rd #105 Pembroke Pines, FL 33028 Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and Non-Profit Organizations. For details, contact us at the address above.


FINDING THE RIGHT BUSINESS VENTURE FOR YOU Make it Person-Ventured To succeed in self-employment, it’s important not to just pursue an idea because you earn money doing it. It’s important to find a business venture that’s a good match for you, and that you will like what you do! A job that is a good match is one where you are: • • • • • • • •

Doing things you like to do Doing things you are good at Working in places you are comfortable Working with people you like Working the number of hours you can Working the time of day you can Working the days of the week you can Earning enough money for your lifestyle

Before you start on your business, it’s a good idea to think about these things. While you may want to think about them by yourself, it is a good idea to talk to other people who know you, to get their ideas. These could include: • • •

friends parents brothers and sisters

• • •

grandparents other relatives teachers

• • •

neighbors people you’ve worked with counselors

Below are Some Questions to Help You: Here are some questions to think about in deciding what kind of business would be good for you to start. At Home: •

What do you do when you are home?

Do you help out or do chores at home?

What chores do you like doing?

What chores do you not like doing?

WORK VALUES INVENTORY This checklist presents common “satisfaction factors” that people receive from their jobs. Begin by reading the entire list, then rate each item, using the scale that follows Circle your top 5 work values. 1. 2. 3. 4.

= Very Important = Important = Not Very Important = Not Important at All

___Help Society: Contribute to the betterment of the world I live in. ___Help Others: Help others directly, either individually or in a group. ___Public Contact: Have lots of daily contact with people. ___Work with Others: Have close working relationship with a group. ___Affiliation: Be recognized with an organization where status is important to me. ___Friendship: Develop close personal relationships with coworkers. ___Competition: Pit my abilities against others and where there are clear outcomes. ___Make Decisions: Have the power to set policy and determine a course of action. ___Work Under Pressure: Work where deadlines and high quality are demanded. ___Power and Authority: Control other people’s work activities. ___Influence People: Be in a position to change people’s attitudes and opinions. ___Work Alone: Do things by myself, without much contact with others. ___Knowledge: Seek knowledge, truth and understanding. ___Intellectual Status: Be regarded by others as an expert or a person of intellect. ___Artistic Creativity: Do creative work in any of several art forms. ___Creativity: Create new ideas, programs or anything else not previously developed. ___Aesthetics: Have a job that involves sensitivity to beauty. ___Supervision: Guide other people in their work. ___Change and Variety: Have changing job duties or settings. ___Precision Work: Do work that allows little tolerance for error. ___Stability: Have job duties that are largely predictable and not likely to change. ___Security: Be assured of keeping my job and a reasonable financial reward. ___Fast Pace: Work quickly and keep up with a fast pace. ___Recognition: Be recognized for the quality of my work visibly or publicly. ___Excitement: Work that offers change and stimulation. ___Adventure: Do work that requires me to take risks. ___Profit, Gain: A chance to accumulate money and goods. ___Independence: Work on my own, determine my own work with little supervision. ___Moral Fulfillment: Work that contributes to a set of important moral standards. ___Location: Find a place to live that matches my lifestyle and personality. ___Community: Live in a town where I can get involved with community affairs. ___Physical Challenge: Have a physically demanding job that is rewarding.

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Module 1-Making the Right Choice: Essentials for Business Success • • •

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The Scoop Learning Objectives Content o What is business? o !What is entrepreneurship? o Strategies for Success Leadership Exercises o What kind of entrepreneur are you? Case Study

Module 2- Me, Inc.: Building your Image and Personal Impressions • • •


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The Scoop Learning Objectives Content o Walk the walk, talk the talk o Other soft skills o Networking and Creating Strategic Alliances Exercises Case Study

Module 3- Start-up Essentials and Structures • The Scoop • Learning Objectives • Content

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o Some guidelines to consider first o Getting Started o What's the best structure for your business? Exercises Case Study

Module 4 -From Idea 2 Reality: Turning your Hobbies, Skills, and Ideas into Money-Making Ventures • • •


The Scoop Learning Objectives Content o 10 Simple Businesses for Immediate Success o Exercises o Assessments Case Study

Module 5 - Marketing Essentials: Learning the Basics of the ''4 P's"& More! •

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The Scoop Learning Objectives Content o Exercises Case Study

Module 6- Money, Money, Money: Financing, Accounting, Borrowing, and Other Money Issues • • •

The Scoop Learning Objectives Content o Selling for Success o Exercises Case Study

Module 7- The Bears and The Bulls: Stock Market of People & Knowing How to Get Others to Invest in Your Venture • • • •

The Scoop Learning Objectives Content o Exercises Case Study


Module 8- The Business Plan: Road Map for Success • • •


The Scoop Learning Objectives Content o Exercises

Resources • Business Forms • Sample Letters • Sample Resume • Sample Bios • Sample Business Plans • Entrepreneurship Organizations • Glossary of Terms

2 Table of Contents

Dear Entrepreneurs: !

#JOBCREATORS: A Guide to Turning Your Hobbies, Skills, and Dreams into Entrepreneurial Success is written to provide you (the budding entrepreneur) with important strategies, tools and insight that will guide you to turn your interests/passion into a business reality! In all of the years of designing, delivering and implementing training programs, we have found, for certain, that a number of inherent characteristics and responses hold true around the world when working with young adults with developmental disabilities:

Be clear and precise when trying to teach or reach us

Keep things real and WIIFM (What's In It For Me?)

Get to the point! My attention span is limited; make it fast!

Don't sell me something I am not buying. Engage me; give me what I want ...NOW!

Tell me what you are going to tell me...then tell me...then tell me again what you just told me!

• • •

Make it interactive. I want to be heard. Is it tangible, exploratory and relevant? Most importantly, MAKE IT FUN!

! While this guide is educational, more than anything else, we want it to be significant and for the messages and activities to serve as a self-discovery of what any individual despite any barriers really wants to accomplish in life. Indeed learning can be fun and meaningful when it is clearly designed to be hands-on and closely connected to the intrinsic motivation of the person. As you read and complete this guide, complemented with fun, hands-on activities, technology, lectures, and research, you will learn to: !

START your own business

VISUALIZE success while creating a business plan from start to finish

MAKE crucial business decisions when creating your product or service

TRACK money, project income and profits, create a budget

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UNLEASH your unique skills as an entrepreneur SEEK out and develop skill-sets that translate to career opportunities for you


3 Introduction !

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Mission Many have come to realize that in order to become a better candidate for employment, you must learn to shift the mindset from employee to entrepreneur. Indeed, not everyone is cut out to be self-employed, but while thinking and acting as an entrepreneur, you naturally develop cutting-edge skills and instincts that are needed to be enterprising and to succeed in today's workforce. To this end, the mission is to:


Teach students how to obtain knowledge and establish vision-driven goals that translate to innovative, career-readiness skills, prosperity, and cutting-edge strategies for success in any and all employment pursuits.

Goals and Objectives ! The goal is to offer youth the opportunity to gain exposure and learn the essential strategies and skills needed to!succeed! in!business!now!!!

Once!individuals! are!exposed!to! business!and!identify!ways!to!shift!the! mindset!from! employee! to! entrepreneur,!people!will!come!to! realize!that! indeed!you! get!rewarded! for!your! creativity,! imagination,! DEPEPENDENCE! dedication! and!hard!work! in!our! INDEPEPENDENCE! economic! system.!! Through the! #JobCreators Movement$ the!student! will!have!a!viable!chance! in!learning! the! nuts!and!bolts!of!starting!a! “The!greatest!gifts!you!can!receive!are!the!roots!of! responsibility!and!the!wings!of!independence.”!–!D.!Waitley!! business!now,!not$later!$ $ #JobCreators focuses on providing training and development in five areas, namely: ! • •

Life and Career Readiness Skills Personal/Leadership Development

Financial Literacy

Innovation & Creativity


! ! ! ! ! ! ! ! ! ! ! 4!! Introduction


Overview ! All materials have been "beta-tested" and edited before being used on an international level. Picasso Einstein continuously updates and create cutting-edge materials for students and families. !

! In all programs, enterprising individuals get inspired and become challenged while they create business ideas that fill a void in the marketplace. Students and educators indicated that participants who are involved in #JobCreators programs or who have used their curricula, enjoy the course regardless of the type and design of entrepreneurial training program, provided that it included:


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Networking opportunities to learn from one another Comparable Case-studies

One-on-One consulting or assistance

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Knowledgeable and caring instructors I mentors Practical and user-friendly training materials

Applied Academics combined with experiential, hands-on and FUN LEARNING!


Curriculum Design Each module is divided into seven sections (The Scoop, Learning Objectives, The Lesson, Activities, a Case Study, A Word to the Wise and Check This Out!). For the evergrowing population of visual learners, there are plenty of graphics in each chapter that best represent the topic of that chapter. Because we want to tell it like it is and not take up too much of your time, we have limited the modules to a reasonable length. Our goal for this guide is to lead!an individual!through!SelfJEmployment!exploration!and!assist that person to appreciate our "learn-by-doing"!methodology!and!philosophy.

The Scoop: Simply put, this is an overview of what's contained in the module. You will read the basics of what is covered or discussed in the module.!!


Learning Objectives: The goal is what you will achieve or learn in the module. Whichever way works for you is the best way to learn it. It's possible that you may learn more than one educational objective for each module. There are no limits!


The Lesson: This section includes critical content on the topics covered in each module. Lessons include background information, statistics, explanation of terms, and much morel


Activities: Read, think, do! -This section challenges the reader to apply the concepts learned in this module.

Case Study:

Each unit introduces a case study featuring an entrepreneur with developmental disabilities. This allows the reader to learn more about entrepreneurship through other budding entrepreneurs' reallife experiences. The case studies also allow a student to participate in discussions that pique the interest through a series of questions related to that case study.! !

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A Word to the Wise: Throughout each unit there are motivational and inspirational quotes and critical information. You will find positive, thought-provoking messages in every module.

Check it out!: Here you will find a series of tips, organizations, books, websites, and publications that provide additional information related to that particular unit.

The Resource Section is filled with important contacts that will certainly help an individual personally and as an entrepreneur. Although the resource section shows up at the end of the guide it is certainly one of the most important components! This should be viewed as your mobile library. Here's where you'll find:

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Business Forms Sample Business Letters

Sample Resume

Sample Bio Sample Business Plans


6 Introduction


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Additional Websites Entrepreneurship Organizations and Resources

Glossary of Business Terms

9 Basic Steps to Create a Personal Branding Strategy | ME. INC METHOD

Your Skills:

' '/



abil1t1es, education, professional expenences.


Your Passions:

passion and personality are keys to a strong brand.


Your USPs:

tho key to success the nicher, the richer!



Personal Relationships:


what do your friends say about you?




Professional Relations: i

hat do your colleagues

and customers

say about you?





Online Reputation:

what do the search results on Google say about you?


Your Sector:

create personal products . ' or services that say something about YOU!



Your Market:


identify the right target audience for your brand. '/

Your Style:

plan your communication to be clear and consistent.




post valuable content. useful to your users and update the blog frequently. , I '

Social Media:

create and share multimedia contents (audio and video) that are hkely to go viral.

' /

Social Networks:


change your tone of voice according to the platform.

" /




actively engage in other users conversat;ons on Social Networks.

, I '


leave meaningful coments on biogs in your fteld.

' , I '


share valuable content and posts created by others.



. /


keep updated on what ,s said about your brand and field (Twitter. RSS. Google Alert). , I '

' /



listen to and deal with criticism in a professional manner. /


monitor your brand activity using the right tools (buzz. sentiment, analytics ... ).


THE BUSINESS PLAN A Business Plan Template


Intelligence & Creativity Become One

The$BizPlan! Entrepreneurship!Workbook! Turn%Your%Dreams,%Hobbies%&%Skills%into%% Business%Opportunity%


#JobCreators Vocabulary

#JobCreators Workbook preview  

A comprehensive workbook designed to assist individuals with developmental disabilities explore their own interests, share their ideas, put...

#JobCreators Workbook preview  

A comprehensive workbook designed to assist individuals with developmental disabilities explore their own interests, share their ideas, put...