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Design can be art. Design can be aesthetics. Design is so simple, that is why it is so complicated. _Paul Rand_


ACADEMY OF ART UNIVERSITY School Of Architecture & Interior Design 601 Brannan st San Francisco, CA 94107 Deparment Director: Archana Myer Instructor: Leonarda Tamayo Designer Contact: PHUONG THAI DOGAN P 415 770 2709 E phuongthai.designer@gmail.com W phuongthaidesigner.wixsite.com Fonts: Arcon, Regular | Novelle Vague | Signerica Medium Software: Adobe Photoshop, InDesign, Illustrator Title of Book: Phuong Thai DOGAN Photography Phuong Thai | Pinterest | Google Printed & Bound at Chums Design & Prints Š Phuongthai 2017. All rights reserved. No part of this book may be reproduced in any form or by any means without express permission from Phuong Thai Dogan.


My name is Phuong, Thai. I was born in Soc Trang, Southern Vietnam on July of 1986. Growing up in a small village, I feel myself so lucky that I spent most of my childhood closed to a beautiful natural environment. Even though I was not born in a family of artists, I got inspired by my Father who had pretty good skill in drawing and making stuffs. Since high school, I had always gathered newspapers or pictures that related to color, light, furniture and buildings. I used to make my old books full of beautiful pictures that I got from wherever in my village. These experiences motivated me to draw, arrange kinds of stuff, create things and later became my dream job as Interior Designer. I attended the university of Architecture in 2005 and got my Bachelor Degree in Interior Design at 2010 . I have a strong passion for Architecture Interior Design. For me, that is a unique field that combines interaction of people’s personal lives and professionalism. In addition to the influence from my locality, my academic studies at the Academy of Art University and experience in the city of San Francisco have further ignited my passion in multiple type of projects. On that note, I intend to cut an upper edge and utilize all opportunities that are available in the field to improve and practise as Independent Interior Designer. Personally, I am confident in my abilities to deliver high quality work for all my respective clients based on what I gained from my study background in Vietnam and at AAU.


contents


1

Coffee Shop

2

Office

3

University

4

Cliff House

5

Berkeley Bike Coffee Shop Retail Design | Spring 2016 | Serena Zanello

Architecture + Design Office. San Francisco Commercial Design | Spring 2016 | Serena Zanello

Next University of Steelcase, VA Commercial Design | Fall 2016 | Serena Zanello

Sea Cliff. San Francisco Residential Design | Fall 2016 | Mariott Ernetto

Miscellaneous


spring 2016


bike

BERKELEY BIKE COFFEE SHOP

This is a small local coffee shop locates in downtown Berkeley. The owner of the place aims to provide their customers and cyclists in Berkley a place to meet and chat over cake and coffee. Along with providing brunch, lunch dinner with bagels and original black coffee that produced in local neighborhoods, the place also have cycling accessories and finally, a welcoming place for all visitors.


12 | Berkeley Bike Coffee Shop


SITE ANALYSIS + NEIGHBORHOOD

SITE: 2528 Durant Avenue, Suites A & B, Berkeley NEIGHBORHOOD Berkeley is strongly identified area with rapid social changes, civic unrest, and political upheaval that characterized the since 1960s. From that, Berkeley, especially Telegraph Avenue, became a focal point for the hippie movement, which spilled over the Bay from San Francisco. Surrounding the University of California campus are the most densely populated parts of the city. West of the campus is Downtown Berkeley, the city’s traditional commercial core; home of the civic center, the city’s only public high school. South of the campus is the Southside neighborhood, mainly a student ghetto, where much of the university’s student housing is located. The busiest stretch of Telegraph Avenue is in this neighborhood. North of the campus is the quieter Northside neighborhood, the location of the Graduate Theological Union. Telegraph Avenue attracts a diverse audience of visitors, including: College students, Tourists, artists, Street punks, Eccentrics and the Homeless. site location

Retail Design | 13


PROPOSED PLANS

CHOSEN SITE 2526 Durant Avenue

14 | Berkeley Bike Coffee Shop


BUILDING ANALYSIS

LAND USE DESIGNATIONS: Zoning: C-T – Telegraph Avenue Commercial DESCRIPTION: The subject property is located on the southern side of Durant Avenue between Telegraph Avenue and Bowditch Street. The site is located approximately 400 feet south of the UC Berkeley campus. This block of Durant has many food service and retail uses, but includes four apartment buildings, a post office, Bank of America, St. Joseph of Arimethea Church, and a barber shop. BUILDING CONDITIONS: On the subject site a new 5-story, 44-dwelling unit, mixed-use building is currently under construction. Unit A will be 2,028 square feet and unit B will be 2,266 square feet. Ceiling Height: 13’6” AFF ESTIMATE TIME FOR USE:: August 2016

Retail Design | 15


MARKET RESEARCH

Knowing the market, competitors and local folks are the key point and advantage not only to provide a welcoming space but also to strenghthen sale point for business owners. COMPETITORS: 1. NOAH’s BAGELS (North Side Durant Ave) •

Most crowded Place at Brunch and Lunch Time

Located in High Food Traffic area

Common Brand in Area

Offers Variaty of Seats for Customers( Mostly Students)

Average Ambience.

Old Building Construction.

2. PEET’s COFFEE ( North Side Berkley University ) •

15mins walking distance

Historical Building- First Original Peet’s Coffee Shop In Area

Local brand

Street Views

Indoor + Outdoor Seatings

3. THE YARN CAKE ( West side Berkley University) •

Cupcake + Knitting space

Nice Storefront + Interior Design

Local Brand

Small and Narrow for Retail Space

16 | Berkeley Bike Coffee Shop


Breakfast

Lunch| Break Time |Food + Open Street Market

Late Night Life Style Retail Design | 17


18 | Berkeley Bike Coffee Shop


Retail Design | 19


BRANDING IDENTITY

In cycling culture, there is a strong connection to coffee.

Gene Oberpriller

Bike cafés are cropping up in biking-friendly cities like Portland, San Francisco and Boston, as well as in surprising places like Berkeley. The cafés are part of the emerging bicycle culture sweeping many U.S. cities, which has spawned growing numbers of bike paths and lanes, public-private bikesharing programs and better law. At Bike Coffee, people can find a welcoming hub for cyclists. a place to meet and chat over cake and coffee.

20 | Berkeley Bike Coffee Shop


Retail Design | 21


22 | Berkeley Bike Coffee Shop


CONCEPT PHYLOSOPHY BIKE COFFEE SHOP Located in a density neighborhood and historical area, Bike Coffee Shop aims to provide a friendly bike hub + open zone to support local folks and businesses in variety aspects: FOR AREA: The chosen site locates in walking area, where we can clearly witness an active street- style. The concept of Bicycle + COLOR SCHEME | MATERIALS

Coffee Shop will firstly give a hand in supporting local business, most of their products will be sourced from local businesses. The also provides a space for local students to come, exchange their bikes, have conversation, enjoy coffee and work on their papers. FOR SOCIETY : The effect of nearby local area crime such as Oakland has been a big issue that lows down the development of Berkley area for years. Bringing more retails and businesses to help secure and improve the area is one of county plans in next common years. FOR ENVIRONMENT: Bike Coffee Shop helps maintain a significant grid of arterial streets for bicycles, in this specific location,

Brick, wood, stained concrete, emulsion paint metal, fabric.

with bike parks and lower amounts of car traffic, gas emission.

Skills acquired: Site research, Design Concept, Layout Arrangement, FF&E, Modeling & Rendering Programs Use: Autocad, 3D Max, Vray Rendering Adobe Photoshop

Retail Design | 23


PROGRAMING Total Area: 2,028 squarefeet • Storefront • Bar/ Bike Seats • Bike Parking • Dining • Cash Register • Prep Area • Kitchen • Office/ Storage • ADA Restroom DIAGRAMS DEVELOPMENT

1ST DIAGRAM Identify spaces, connections, circulations

24 | Berkeley Bike Coffee Shop

1ST DIAGRAM

Identify space, circulations, locations, working orders


FLOOR PLAN+ CIRCULATION

..........................

..........................

............................................... ........

TECHNOLOGY APPLIANCE Customers can directly sit on their bike and get order through Self - Order System by their Phone or by Touch Screen OrderingTable top at Bike sitting Area

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7

5

9

10

8

2

4 1 12 3

A

6

13

6

11

FLOOR PLAN

N

Scale: 1/32”= 1’-0”

PROGRAM KEY 1. Entrance 2. Window Display Box 3. Vertical Bike Park 4. Table For 2 People 5. Bar Seating 6. Booths Seating

7. Coffee Service

8. Register/Cash 9. Pre-Kitchen 10. Storage 11. Coffee Shelves 12. Ada Restroom

Customers Bikers Employees

13. Products Display Retail Design | 25


INTERIOR ELEVATIONS

Products display shelves wall mounted

A.1

A-A’ ELEVATION N. I. S

Coffee bags- display area

A.2

Graphic art work painted over finished wall (*)

B-B’ ELEVATION N. I. S

26 | Berkeley Bike Coffee Shop

Indoor vertical bike parking Min 6 feet Clearance from aisle

Bike wheels storage for display purpose only.

Bike’s productst Display System Wall mounted

Graphic art work painted over finished wall (*)


Ceiling Height 13’-6”

M1

A

A’

B

B’

M2

PT-1

PT-2

Ground 0’-0”

(*)

Ceiling Height 13’-6”

M1

Old brick w/ white paint finish | Brickwork Oakland

M2

Stikwood’s Reclaimed Wood Planks for Wall Covering | Terramie

PT-1 Emulsion-Non VOC Decorators | White 2120-60 paint | Benjamin Moore Ground 0’-0”

PT-2 Emulsion- Non VOC Decorators | Black 2120-40 | BM (*)

Custom art work painted over finished brick wall | Berkeley artists

Retail Design | 27


STORE FRONT (Changeble up to different seasons) A sense of Spring: StoreFront for this season was created with the feeling of air, fressness, Sound, Interaction betweenindoor and outdoor spaces by Wide Open Window and ClearDisplay Window

28 | Berkeley Bike Coffee Shop


Retail Design | 29


Wall mounted Panel with arrangable wood hangers

DISPLAY SYSTEM Display boards will be placed in most of front views of the shop to capture more direct attention from customers. They will be mounted to the wall with flesible hangers can be changed or added more when needed. The highest hanging point mounts at 13’ H to secure safety of customers.

30 | Berkeley Bike Coffee Shop


Retail Design | 31


32 | Berkeley Bike Coffee Shop


Retail Design | 33


34 | Berkeley Bike Coffee Shop


BIKE- HUB

Graphic elements play a major role in Interior space to create a Hippie, street style along with other design key point such as BikeRack Table, Wheels Storages, Bike Park, etc. This coffee shop runs as a small community for locals and bike- lovers but also qualify for both individual and group seats.

Retail Design | 35


spring 2016


AR

ARCHITECTURE AND DESIGN OFFICE AR-Group is an architecture firm that plans to build their first headquarter office in Bay area. The office will be located in SOMA, San Francisco with 12 current team members. The firm covers multiple projects including Commercial, Retail, Hospitality, their goal for the next 10 years is to expanse their firm thoroughly in US market and reach out to international building market.


38 | Architecture + Design Offce


SITE ANALYSIS + USER SCENARIOS

LOCATION: SOMA AR chooses to locate their first office in San Francisco because of the overflowings of the market in the area. Besides, SOMA also is a very density area, a large neighborhood which has 62,27 people/ sqkm ( Food and Agriculture Organization and World Bank population Estimates). This convenience location will allow them to reach to their potential network, clients, cooperators, and suppliers easily. TEAM The current team has 12 members and they want to have the space that is able to expanse in next 10-20 years when the firm will be growing up in the area. The firm aim to create a healthy workspace qualifying multi-national corporate office with Mix collaborative and private spaces, A designed space encourage 2020 workers to move around. site location

Commercial Design | 39


40 | Architecture + Design Offce


CONCEPT PHYLOSOPHY MIXED BOX “ FUN & FUNCTIONS” INTERACTION: Use very simple furniture, design elements with strong characters butat the same time functionally minimize as much as possible the waste of materials and let the space reveal its fun + active atmostphere for employees. COLOR SCHEME | MATERIALS

ACCESSIBILITY: Create a clear and simple accessible circulation in overall SUSTAINABILITY: will be criterion for choosing materials, windows orientation to gain natural energy. Plants will be part of the space to create comfortable and healthy environment for employees.

Reclaimed wood, stained concrete, emulsion paint metal, commercial carpet type, plants Skills acquired: Design Concept, Building code compliance, Layout Arrangement, FF&E, Modeling & Rendering Programs Use: Autocad, Revit, 3D Max, Vray Rendering Adobe Photoshop, InDesign

Commercial Design | 41


42 | Architecture + Design Offce


Commercial Design | 43


USERS 1 CEO

1 Design Director

2 senior Designers

1 Architect

2 Junior Designers

2 Intern

1 Office Manager

REQUIRED SPACES

Multi-national corporate office

Collaborative space and break room

Heads-down space

Mix collaborative and private spaces

Long-distance collaborations

Travel Host Meeting Collaboration Individual Working Rest

44 | Architecture + Design Offce


PROGRAMING EMPLOYEE INTERACTIONS + DIAGRAMS

Direcr circulation Secondary Circulation Accessibility to each other area

1ST OPTION- BREAK DOWN MANAGER SYSTEM

2ND OPTION- CENTRAL MANAGER SYSTEM

Clients Circulation Employee Circulation

Commercial Design | 45


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A.1

Floor Plan - Future Arrangement Scale: 1/20”= 1’-0”

14

13

12

10

11

15

A

46 | Architecture + Design Offce

16

Floor Plan - Current Team Scale: 1/16”= 1’-0”

1


1

FLOOR PLAN

EXPANSED WORKSPACE- POSSIBILITY Due to the high growing numbers of team in the main headquater, estimated group will increase from based members 12 people to 20 in max 5 years. The main working area is expected for expensionas much as possible. In current condition, it will be dedicated for high collaboration area, provides multype functional space for employees.

4

3

8

9

1 7

7

2

5

6

PROGRAM KEY 1. Reception

9. Workstations

2. Waiting Area

10. Group Working

3. Model Showcase

11. Print Area

4. Main Office (Ceo)

12. Small Conference

5. Conference Room

13. Kitchen

6. Colaboration Area

14. Break Room

7. Private Office( Manager)

15. Storage

8. Lounge

16. Ada Restroom

N Commercial Design | 47


M2.1 - Carpet tiles- Commerical type

M4- Porcelain floor tiles

M1- Engineered wood flooring

Floor Plan - Current Team A.1.2 Finished Scale: 1/16”= 1’-0”

48 | Architecture + Design Offce


FINISH PLAN

M2- Heavy Traffic Plane High Carpet Tiles

M2- Carpet tiles- Commerical type

M1- Engineered wood flooring

M1

Mission Oak Engineered Flooring, Terramai, San Francisco

M2

Heavy Traffic Plane High Carpet Tiles, Karastan, Mohawk Group

M2. 1

Medium Traffice Carpet Tiles, Mohawk Group

M3

Golden Beach Cork Wall Tiles- iCORK Floor LLC, WA

M4

Porcelain Floor Tile- American Olean, San Francisco

PT-1

Custom Paint Over Non VOC White 2120-60 , Benjamin Moore

PT-2

Custom Paint OVer Non VOC Smoke Gray 2120-40 Paint, BM

PT-3

Non VOC Decorators White P-M3, Benjamin Moore

N Commercial Design | 49


A1- 5’’ Multiple Recessed Lighting Kit by Bazz A2 - 4’’ Multiple Recessed Lighting Kit by WAC A3 - Rescessed Lighting module with 3 LED spotlights by ZUMTOBEL P1 - Coco Pendant by Coco Flip P2 - Glas, suspension by Diesel Creative Team

P3

P3 - Pendant Light. Solo Suspension by Jacco Maris P2

A3

GYP. BD 8’=0’’ AFF T.Y.P thourough the Restrooms

A.2

P1

A1 50 | Architecture + Design Offce

A2

Reflected Ceiling Plan Scale: 1/16 ”= 1’-0”


REFLECTED CEILING PLAN

GYP. BD 10 ’=0’’ AFF

Black Panel Grilles 10’=0” AFF

GYP. BD 9 ’=0’’ AFF

GYP. BD 8’=0’’ AFF T.Y.P thourough the Offices

GYP. BD 8’=0’’ AFF T.Y.P thourough the Offices

LIGHTING LEGEND A1, 4” Double Recessed Light Kit A2, 5” Recessed Light Kit P1, Pendant Light with Dimmer P2, Decerative Pendant Light at break room Fire sprinkler Smoke detector P3, Long Pendant Light at working area Recessed track light

N Commercial Design | 51


INTERIOR ELEVATIONS PT-2 Dark conrete wall finished in dark paint PT-1 Conrete wall finished in light paint

Ceiling Height 10’-0”

Ground 0’-0”

A.3

A-A’ ELEVATION N.I.S

M3 Golden Beach Cork Wall Tiles

PT-3 Non VOC Decorators White 2120 PT-2

PT-1

Ceiling Height 10’-0”

Ground 0’-0”

ELEVATION A.3.1 A-A’ N.I.S M4 Reclaimed wood panel

52 | Architecture + Design Offce


M3

A

B

A’

B’

M4

PT-1

PT-3

PT-2

M3

Golden Beach Cork Wall Tiles, CORK Floor LLC | WA

M4

Reclaimed wood panel w/ natural coats finished, Terramai

PT-1

Conrete wall finished in light paint | White 2120-60 Benjamin Moore

PT-2 Conrete wall finished in dark paint | Smoke Gray 2120-40 Paint, BM PT-3 Non VOC Decorators White 2120 | Benjamin Moore

Commercial Design | 53


PT-1 Dark Concrete Wall Finish W/ Custom Paint Over basecoat of Benjamin Moore Smoke Gray 2120-40

Custom Green shelves

ELEVATION A.3.3 C-C’ N.I.S

M4 Reclaimed Redwood Panelling Terramai

Graphic Art Paint over Paint Coat (*)

ELEVATION A.3.4 D-D’ N.I.S

54 | Architecture + Design Offce


Ceiling 10’-0”

A B C

C’

D

D’

Ground 0’-0”

PT-1

M3

M4

PT-3

PT-2

PT-1

Ceiling 10’-0”

(*)

Ground 0’-0”

M3

Golden Beach Cork Wall Tiles, CORK Floor LLC | WA

M4

Reclaimed wood panel w/ natural coats finished, Terramai

PT-1

Conrete wall finished in light paint | White 2120-60 Benjamin Moore

PT-2 Conrete wall finished in dark paint | Smoke Gray 2120-40 Paint, BM PT-3 Non VOC Decorators White 2120 | Benjamin Moore (*)

Graphic Art Paint over Paint Coat | San Francisco Artists

Commercial Design | 55


56 | Architecture + Design Offce


DETAILS

WORK STATION The idea for furinitre in this Office was to maximize space uses, remove all tradition partitions. By adding green feature into the workstations, at the same time it will create an indirect partition for employees, semi- seperate between workers.

Commercial Design | 57


RECEPTION Due to the need of collaboration in active work space, the conference room was designed to use as mulfi-functional space that can qualify for both private and public use. Operable partitions can open up space, creating more room for group presentations, all hands meetings or any other fuction that your large group may require. Moderco is a leading international manufacturer of manual and electric Operable Partitions

58 | Architecture + Design Offce


Commercial Design | 59


CONFERENCE ROOM The conference room will serve multi-purposes including Meeting room or Open Collaboration area when needed. The entire space transfers the message of “ Fun + Functions� with modern, active colors, clean lines, and shapes. The conference table is mounted to the ceiling to minimzize the space and create new- fresh atmosphere.

60 | Architecture + Design Offce


Commercial Design | 61


Close Partitions 62 | Architecture + Design Offce

Wise Open

Open to Both Sides

Individ


dual Open

CO-ACTIVE CONFERENCE ROOM The Conference room with Operable partition can qualify for both private and public use. Operable partitions can open up space, creating more room for group presentations, all hands meetings or any other function that your large group may require. Moderco is a leading international manufacturer of manual and electric Operable Partitions

Commercial Design | 63


Architecture++Design DesignOffce Offce 64 | Architecture


Commercial Design | 65


Architecture++Design DesignOffce Offce 66 | Architecture


Commercial Design | 67


Architecture++Design DesignOffce Offce 68 | Architecture


GREEN- BREAK ROOM Break room was designed to create a comfortable room with wide open view to outdoor. Hanging shelves face to the curtain wall function as a curtain that helps limit the glare, providing more spaces for green, more storage for uses.

Commercial Design | 69


Commercial design spring 2016


NEXT UNIVERSITY OF TECHNOLOGY

NEXT University is a cutting-edge learning institution located in Norfolk, Virginia. The primary goal of the university is to develop students that will be future leaders and innovators. Small in scale, NEXT is a private, liberal arts institution with less than 2,200 students. The faculty at NEXT have exceptional professional backgrounds but are most known for their dedication to their students in helping them develop their best work. The founders of NEXT University believed in changing the paradigm of student learning. As a result, they want to utilize new approaches and push the boundaries with the design of their new academic building to allow learning to happen everywhere. Additionally, a key goal for the project is to increase student engagement and learning retention as a result of the new environment.


72 | University Of Technology


BUILDING INFORMATION

• The building is located in Norfolk, VA. The project space includes two floors within a new academic building on campus. Within the scope of the project, the first floor is approximately 9,215 usable SF and the second floor is approximately 1,470 usable SF for a total of 10,685 usable SF. • Within the project space, windows are 3’-0”/0.9144m AFF to 10’-0”/3.048m AFF. Interior core walls are drywall and extend to the ceiling deck. Mechoshades are provided on all exterior glazing by the building for sun control within the space. • The building flooring is concrete and can be penetrated as required for electrical and plumbing. No power poles allowed in the space. Concrete can be treated and used as the final flooring or other materials can be added to the concrete. • The ceiling is 12’-0”/3.6576m to deck and features an open and exposed HVAC, fire suppression, electrical and lighting systems. Designers can choose to leave it exposed or provide a dropped ceiling. • Paths of travel leading to an exit may not pass through a secondary, occupied space or a space containing storage materials or with items that project into the path of travel. • All paths of travel must be accessible and provide a 5’-0”/1.524m turning circle at changes of travel direction. Theminimum interior corridor width must be 44”/111.76cm. Consider the open dimension of storage elements such as closet doors and file drawers as they may restrict the minimum required clear width of the path of travel.

site location

Commercial Design | 73


74 | University Of Technology


CONCEPT PHYLOSOPHY CONSTRUCTIVISM + DECONSTRUCTIVISM “ FUN & FUNCTIONS� TRADITION + MODERN - Support Learning And Teaching Method. NEXT University believes deeply in the integration of three key elements for a successful learning environment: pedagogy, technology, and space. Teaching methods are evolving to include modern learning style and traditional lectures. Therefore, the idea of COLOR SCHEME | MATERIALS

this project is to create a space that will provide the transitional shift between these two different criteria; offers flexible space for future students but at the same time restore the advantages of traditional learning space. CONSTRUCTIVISM + DECONSTRUCTIVISM - Flexibility And Collaboration. Based on the mixture of 2 learning lifestyle between tradition and modern. Constructivism and Deconstructivism will play the main goal for this project in form and design elements. Also, it will be shown in the way spaces will be arranged. Constructivism represents for old tradition, organized structure, something has already been there for a long time and Deconstructivism represents modern style, free structure, new thought and active learning style. OPEN AND EXCHANGE - Build Community. Based on the idea

Glass fibre reinforced plastic, glass fibre reinforced concrete, commercial carpet type, plants, paint. Skills acquired: Design Concept, Building code compliance, Layout Arrangement, FF&E, Modeling & Rendering Programs Use: Autocad, Revit, 3D Max, Vray Rendering Adobe Photoshop, InDesign

that being changed and active is one of the key points for any living things around us. This university will be a living community spirit that embraces students and provides them with a sense of belonging, blending, open and learning around, active in studying and experiencing lessons and build their own community.

Commercial Design | 75


76 | University Of Technology


Commercial Design | 77


USER SCENERIOS The project area within the university’s new academic building is a total of 10,685 usable SF. REQUIRED SPACES Large Classroom (1) Active Learning Classroom (3) **Note: This requirement was modified due to floor plan modifications that were needed. Please remember that learning happens everywhere and utilize that philosophy throughout your planning process. Faculty Connection Hub Student Work Cafe In between learning spaces Anticipate the social, spatial and informational needs of students and faculty throughout the space. Activities and/or while transitioning between spaces. REQUIRED FURNITURE

Choose the most appropriate STEELCASE INC. product(s) for this space based on the client’s vision and needs.

78 | University Of Technology


PROGRAMING SPACE PLANING

Direcr circulation Secondary Circulation Accessibility to each other area

INDIVIDUAL/ SMALL GROUP OPEN AUDITORY PRIVACY RESPIT GENERATIVE EVALUATIVE

ALONE

------------------------------

PUBLIC

SMALL /LARGE GROUP OPEN COLLABORATIVE GENERATIVE LITTLE VISUAL OR AUDITORY CONTROL

-----------------------------------INDIVIDUAL SEMI-CLOSED OR CLOSED VISUAL& AUDITORY PRIVACY GENERATIVE RESPIT SECLUSION RELAX& TASK

COLLABORATIVE

SMALL /LARGE GROUP OPEN SCHEDULED CLOSED COLLABORATION INFORMATIVE GENERATIVE EVALUATIVE

PRIVATE Commercial Design | 79


CASE STUDY DECONSTRUCTIVISM. THE SERPENTINE SACKLER GALLERY | Zaha Hadid Architects | • Location:29 Exhibition Rd, London SW7 2AS, United Kingdom • Design: Zaha Hadid with Patrik Schumacher • Project Director: Charles Walker • Area: 1566.0 sqm • Project Year: 2013

From the architect. The Serpentine Sackler Gallery consistsof two distinct parts, namely the conversion of a classical 19th century brick structure. The new Serpentine Sackler Gallery completes a 13-year cycle. Its designer, Zaha Hadid Architects, was chosen for the original Serpentine Gallery’s first temporary pavilion commission in 2000. It’s unusual, not just as preternatural seafood at large in a Royal Park, but also as Zaha Hadid Architects’ first permanent inner-London structure and because, like MAXXI in Rome, it involved working with an existing historic building, a buff stock brick gunpowder store known as the Magazine, which was completed during the Napoleonic Wars. More unusual still, the new pavilion, which squelches up against this relic, is the practice’s first permanent tensile structure, so in some respects a new departure. ‘We could have cheated and constructed a free-form external membrane on top of ribs spanning the 20m width of the pavilion,’ explains Arup project director Ed Clark. But this wouldn’t have been a bona fide anticlastic structural tension membrane. This involves a unique discipline, with fabric spanning between high points, which avoids flat surfaces that would be vulnerable to ponding. At the Sackler, these high points are provided by five inboard columns and a 21-tonne ring beam, between which the membrane spans, with tensioning rods at 300mm centres. The columns support the membrane and, symbiotically, the membrane restrains the column heads. 80 | University Of Technology


The sense of freeform geometry, which reads more strongly internally, relies on the soft shapes of the moulded GRP overcladding to the ring beam and soffits, and of the columns, which taper and unfurl like lily flower flutes. These are fabricated from curved steel plates with horizontal and vertical stiffeners: 2.4 tonnes of boat hull construction each.

RINGBEAM ISOMETRIC

COLUMN ISOMETRIC 1. Skylight Flashing 2. Skylight 3. Column Headring (for fixing of inner liner) 4. Vertival Stifferners 5. Vertival Stifferners

6. Outter Curved Steel plate 7. Torsin Plate 8. Cladding for Inner Column ( Fibre Reinforced Fabric) 9. Base Plate

1. Outer Tube 2. Gleats (fixing for inner membreance) 3. Cross Member 4. Inner Tube

5. Gleats (fixing for inner membreance) 6. Column 7. Base Plate

Commercial Design | 81


DESIGN PROCESS DESIGN CONCEPT STATEMENT Follow the idea of an integrating of three key elements for successful learning enviroment: pedagogy, technology and space, including modern learning style + traditional teaching methods, this project aims to create a new space for both current students and future students. At the same time still keeping the value of traditional lectures. Since DE constructivism has been emerged quickly in the field for many years, it has been and can be future goal for most of architects and designers. Using innovative structure and materials will be the priority strategy for this project while technology appliance will play an imfortant role in building process.

82 | University Of Technology


Parametric forms

VOLUME ANALYSIS

Ceiling cladding

Steel frame stucture

Floor cladding

Skin form with Glass Fibre Reinforced Plastic ( Wood Veneer Finish)

Commercial Design | 83


FLOOR PLAN

1

3

2

2

1 ACTIVE CLASSROOM 1 Split into different Group Study Maximum Capacity 36

3 LARGE CLASSROOM Maximum Capacity 130

A.1

84 | University Of Technology

Ground Floor plan + Classroom Arrangement Obtions Scale: 1/32”= 1’-0”

ACTIVE CLASSROOM 2 Maximum Capacity 36


EXPENSED WORK AREA POSSIBILITY Create active learning environment that drives student engagement within a large scale classroom. Classrooms be sub-divided into two equal size classrooms, and be able to break into teams of the same group size. Flexible floor plan will offer in between learning space to support individuals and groups who extend learning before, during and after class.

NOT IN SCOPE N.I.S

4 4 ACTIVE CLASSROOM 3 Maximum Capacity 36

PROGRAM KEY 1. Entrance

7. Active Learning Room

2. Faculty Hub

8. Large Learning Room

3. Present- Event Space

9. Stair

4. In- Between- Study

10. Security- Watch Room

Floor A.2 Second Scale: 1/32”= 1’-0”

5. In- Between- Study ( Quite Zone) 11. Restroom 6. Collaboration- Cafe Commercial Design | 85


FINISH PLAN

Floor- Finish Plan A.2.1 Ground Scale: 1/32”= 1’-0”

86 | University Of Technology


Fiber Glass Reinforced Plastics, also known as FRP, Glasfaserverstärkter Kunststoff (GFK), RTRP (Reinforced Thermosetting Resin Plastic), FRP material is used for its high mechanical

P1

F1

P2

F2

P3

F3

P4

F4

F5

F6

strength, light weight, corrosion and temperature resistant properties, thermal insulation, smooth internal surface, easy to form complex shapes, ease of repair and its cost effectiveness.

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. . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Floor- Finish Plan A.2.2 Second Scale: 1/32”= 1’-0”

F1

Rubber Tiles - Master Step Tile: Natural Slate, Hammered, Slate, Round

F2

Carpet Tiles - 50x50cm Forest. Interface

F3

Carpet Tiles- 50x50cm- Subsoil. Interface

F4

Carpet Tiles- 50x50cm-Division. Interface

F5

Carpet Tiles- 50x50cm-1121-016-000 Revival. Interface

F6

Carpet Tiles- 50x50cm-1121-006-000 Lasting Impressions. Interface

P1

White Paint- Benjamin Moore

P2

Smoke Gray 2120-40 - Benjamin Moore

P3

Black Paint 2120-10- Benjamin Moore

M1

Glass fibre reinforced Plastic ( GFRP)

M3

Glass fibre reinforced conrete (GFRC)

M1 - Glass fibre reinforced Plastic

Commercial Design | 87 M2 - Glass fibre reinforced Concrete


INTERIOR ELEVATIONS

M1 Glass fibre reinforced Plastic NOT IN SCOPE

M2 Glass fibre reinforced Plastic in thin wood

ELEVATION A.3.1 A-A’ N.I.S

NOT IN SCOPE

P2 Smoke Gray 2120-41 Benjamin Moore

ELEVATION A.3.2 B-B’ N.I.S

88 | University Of Technology

P1 White paint 2120-60 Benjamin Moore


B A A

B

A’

B’

B’ A’ M1

M2

M3 PT-1

PT-2

PT-2

M1

Glass fibre reinforced Plastic ( GFRP)

M2

Glass fibre reinforced Plastic in thin wood glazed lamibate finished

M3

Glass fibre reinforced concrete (GFRC)

P1

White Paint- Benjamin Moore

P2

Smoke Gray 2120-41 - Benjamin Moore

Commercial Design | 89


DETAILS

SKYLIGHT BILLOWING SCULPTURE Location: Atrium | Resting Area This light sculpture will be located in the middle of the attrium, resting area, ordered from one of the most talented lighting artist in SanFrancisco- Nicolas Weinstein.

TOP VIEW

FRONT VIEW

90 | University Of Technology

SIDE VIEW


CUSTOME FURNITURE

SKYLIGHT BILLOWING SCULPTURE Location: Atrium | Resting Area This light sculpture will be located in the middle of the attrium, resting area, ordered from one of the most talented lighting artist in SanFrancisco- Nicolas Weinstein.

WORK STATION The idea for furinitre in this Office was to bring balance the looks and feels. By adding green feature into the workstations, at the same time it will create a indirect partitions for employees, semi- seperate between workers.

Commercial Design | 91


ENTRANCE- EXHIBITION AREA Opens to public with a multifunctional exhibition hall, it embraces the feeling of flying papers, the composite forms were hanging to the ceiling and can be formed in different shape to create interesting visual.

92 | University Of Technology


Commercial Design | 93


ATRIUM- INDOOR HUB The idea of transition between deconstructivism vs constructivism appears in the mixture of straight lines and curves, classic and modern in form, the place provides comfortable space for students to rest, have conversations, reading books. Without chairs or table, the green grass seating area helps to create a fresh and natural feeling for students.

94 | University Of Technology


Commercial Design | 95


IN BETWEEN STUDY ROOMS Studying can be fun and effective. Group study room was designed with colorful pieces of furniture and graphic elements to give students flexible spaces for both individual study and group work. With the idea of “Study happens everywhere� the place provides multiple seat and corner gatherings for students.

96 | University Of Technology


Commercial Design | 97


98 | University Of Technology


Commercial Design | 99


100 | University Of Technology


ACTIVE CLASSROOM Unlike traditional fixed classroom seating that has limited mobility, few opportunities to connect with students putting the burden on educators to adapt, the Node school chair accommodates any teaching style, encourage students to have more interacting in class,

Commercial Design | 101


fall 2016


Cliff House SEACIFF HOUSE- SAN FRANCISCO

The target users for this house is a family with 5 members including 3 kids. They both stable income and want to find a place nearby ocean, stay away from busy city life and build the first home to race their kids. The existing house locates nearby SeaClif area, San Francisco. The main Idea of the project is to give the old house a complete new look with modern style, open concept, sleek and high-end at the same time improve the connection of family member.


104 | Cliff House


NEIGHBORHOOD

SITE: Seacliff- Residential Zone 840 Elcamino Del Mar, San Francisco CA 94121 NEIGHBORHOOD Sea Cliff is a small neighborhood in northwestern San Francisco. It is known for its large houses and ocean views. It is one of eight master-planned residence parks in San Francisco. Sea Cliff residents enjoy easy access to China and Baker beaches, the spectacular Lands End trail, and Lincoln Park with its golf course and Legion of Honor museum. Location of the house is in El Camino Del Mar, which offers stunning views of the Bay and the San Francisco skyline seen through the Golden Gate Bridge. Because neighborhood streets don’t lie in a grid pattern, there is very little cut-through traffic, making the area exceptionally peaceful and quiet.

site location

Residential Design | 105


106 | Cliff House


Residential Design | 107


108 | Cliff House


CONCEPT PHYLOSOPHY NUTARAL TEXTURE

Located in a very unique and stunning location, right next to the ocean, surrounding by nature, this house not only can be a place for the family to grow into but also can reflect and have strong connection with its surrouding. • The concept for this house is NATURE TEXTURE not in a COLOR SCHEME | MATERIALS

rustic style but modern and minimal. Open floor plan will give this place very smooth flowing throughout the house, connection from indoor and outdoor spaces. Material and finishes will be applied with unique textures and strong patterns to show the concept overall. • LINKS: one of the challenges for residential design is creating the connection between family members, how to give each member their own private zone but at the same time encourage communication and sharing between all members. Open floor plan and space orientations will mainly focus on this aspect

Hardwood, quazt, porcelain, paint fabric Skills acquired: Site research, Design Concept, Layout Arrangement, FF&E, Modeling & Rendering Programs Use: Autocad, 3D Max, Vray Rendering Adobe Photoshop

Residential Design | 109


FLOOR PLAN Total Area: 2,028 squarefeet • Storefront • Bar/ Bike Seats • Bike Parking

PROGRAM KEY

• Dining

GROUND FLOOR 1. Entrance 2. Living room 3. Kitchen 4. Island 5. Dining area

11

6. Reading/ Kids play

6

room 7. Guest Bathroom

2

8. Washer/ Drier 9. Credenza/ Shelf 10. Front Terrace 11. Backyard ( Ocean

1

View)

5

8

7

A

110 | Cliff House

GROUND FLOOR Scale: 1/8”= 1’-0”

4 9

12

3

N


LEVEL 2 13. Small Bedroom 14. Media Place LEVEL 3 15. Master Bedroom 16. Tea area 17. Corner Office 18. Master bedroom 19. Walk-in closet 20. Bedroom

13

13

21. Share bathroom

14

2 FLOOR A.1 LEVEL Scale: 1/8”= 1’-0”

19

15

18

16 17

21

20

3 FLOOR A.1 LEVEL Scale: 1/8”= 1’-0”

Residential Design | 111


INTERIOR ELEVATIONS M2-Porcelanosa Wall Tiles Wooden shades avoid direct sunlight from West

8’H Min. AFF

5’ -0”

10’ -0”

A.1

10’ -0”

10’ -0”

10’ -0”

P1-White Paint Benjamin Moore

A-A’ ELEVATION N. I. S

A.2

B-B’ ELEVATION N. I. S

112 | Cliff House

10’ -0” 8’H Min. AFF

10’ -0”

5’ -0”

10’ -0”

10’ -0”

Galary wall P1


A

A’

B

B’

M1

M2

M3

PT 1

PT 1

M4

M1

Seemless slab | Quarzt | White Golden Carrara

M2

Porcelanosa Wall Tiles | TACO OXFORD 31x90 cmrators |

M3

Fabric Wall paper | Heathered Tweed, Charcoal| West elm

M4

Little oxford natural| Porcelanosa

M5

Savage dark polished | Natural Stone Tiles | Porcelanosa

PT1

Non VOC White Paint | Benjamin Moore

Residential Design | 113


EXTERIOR ELEVATIONS

M6-Composite External Cladding Dark Gray- Building Guide

M7-Dark Gray Slatestone Onyx 4.5 in. x 12.75 in. Faux / Exterior Finish

10’ -0”

ENTRANCE- WEST ELEVATION A.4 FRONT N. I. S

10’ -0”

Composite External Cladding Dark Gray- Building Guide

A.5

SOUTH ELEVATION N. I. S

114 | Cliff House


M8

M6 M7 M8

M2

M6

Composite External Cladding | Dark Gray- Building Guide Dark Gray Slatestone Onyx | 4.5 in. x 12.75 in. Faux / Exterior Finish Stucco

Residential Design | 115


EXTERIOR With the advantage of the location, the entire house will favor for stunning ocean view.

116 | Cliff House


Residential Design | 117


118 | Cliff House


GREAT ROOM Open floor plan is becoming trendy in this modern lifestyle with the kitchen, dining room, and living room in one shared space. The purposes for this concept is • To offer more social time: the person cooking or cleaning in the kitchen can converse with people in other rooms. • Keep an eye on the kids. Great rooms allow parents to cook and do other household duties while their kids play in the same room. • Increase views and natural light. The removal of interior walls allows sunlight from windows in the exterior walls to permeate throughout the house. • Better for entertaining. When guests are over the owner can be part of the group while they cook and serve food at the same time.

Residential Design | 119


120 | Cliff House


PLAY ROOM Design purpose: to encourage kids to learn and play but in a visual connection with all other family members at living room

Residential Design | 121


122 | Cliff House


MASTER BEDROOM The client wants modern and clean style, big windows, and doors to maximize the view of the ocean. The purpose of this room design is to create a neutral, transitional space that links its user and the ocean. Colors and finishes for wall and furniture purposely serve the idea well with light and smooth color,minimal stuff, and simple furniture pieces to give a focal point to the view and explore the space more.

Residential Design | 123


124 | Cliff House


Residential Design | 125


Miscellaneous


Water Colors + Pencil 128 | Rotting


JOURNEY TO PLACES Skills acquired: Hand Sketch

Miscellaneous | 129


130 | Water Colors


Miscellaneous | 131


Depicting object by Shapes,Lines, Dots and Water color Skills acquired: Hand Painting

Water Colors + Water Colors 132 | Rotting


Miscellaneous | 133


D E D I CAT I ON


I would like to dedicate this book to my parents who have always supported me. I also thank my family in Vietnam and the United States. Especially, my Husband who have always been by my side. I would like to express my deepest gratitude to all of friends, faculty, and services for challenging and supporting me. MY FAMILY / Thai Quoc Trung, Huynh Kim Loan, Thai Hong Phat, Thai Hong Chuong, Nguyen TuongVy, Bahri Dogan. FACULTY / Stephanie Smith-Haenel, Ernest Mariotto, Felix Goebel, Edward Pertcheck, Tobi Adamolekun, Serena Zanello, Suzan Swabacker, Nicole Naillon, Maria Paz De Moura Castro, Ivan Azerbegi, Jinny Tomozy/Scott Rankin, Leonarda Tamayo Thanks for giving all design skills and knowledge to reach to this professional design level as well as life sharing experiences. ALL FRIENDS + CLASSMATES at Academy of Art University SERVICES Chums Design & Print / Chums Design & Print Binding / The blue Print/ AAU Print Shop/ Office Depot / Staples / Blick Art Materials / EcoPrint. Without these supports, this portfolio couldn’t be completed. THANK YOU VERY MUCH.


Design is an opportunity to continue telling the story, not just to sum everything up. _Tate Linden_

PHUONGTHAIDOGAN  

Architecture Interior Design Portfolio- MFA

PHUONGTHAIDOGAN  

Architecture Interior Design Portfolio- MFA

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