Page 1













1 6






H I L L ,




W A Y ,

C R A W L E Y .





R H 1 0

7 R H

Client: Sector: Project: Jobs:


Artifax Software Ltd Event Management Software In-House Designer Joomla based website, advert design, sales brochures, posters/banners, email campaigns, brand management, software interface design. 2009-2012

Artifax Software produce event management software for arts and culture based organisations. They required sales and marketing materials to be produced using their existing logo. A new Joomla website was designed for all 3 countries (UK, USA and Australia) along with all new content.

Artifax Event has become the bedrock of our organisation wide communication system.”

Artifax Event is integral in helping us juggle a busy diary of concerts and corporate events.”

Artifax Event is an indispensable venue management tool for our work at the Royal Albert Hall.”

- Gaynor Western, The Sage Gateshead

- Bonnie Turnbull, Bridgewater Hall

- Faith Porter, Royal Albert Hall

It pays to be in control of your events. Stay in control with Artifax Event, the leading venue and event management software for the performing arts - built to handle all aspects of your artistic programming and bookings. Save time, make money. Artifax Event organises your entire calendar, staff, resources and every aspect of your venue. It is the only software solution that over 500 Performing Arts clients will recommend.

ARTIFAX // EVENT Managing your venue

I was tasked with improving the sales packs which were single sheets of information and pricing. I offered the concept of customised presentation packs for each sector. Over 50 individual packs were created and are used daily depending on the customer and country, from performing arts centres to museums. An advertising campaign was also required for use in market specific publications, exhibition stands and other materials - the concept of replacing ‘post-it’ notes with their supplied management system being the core theme. Other day-to-day projects involved email marketing campaign design and management, interface design concepts for upcoming software releases, SEO work on the existing website and re-branding concepts for future release.

Client: Sector: Project: Jobs:


Evolve Automotive Automotive Products and Services US Brand Launch Logo, website, advertising, web banners, posters/banners, brochures, car skin design, hardware (exhausts/intakes) logo placement, product packaging, badges 2009-2012

Evolve Automotive is a UK based Automotive performance parts company. They wanted to expand their company into the USA and launch their new product.

I was tasked with every aspect of the expansion and launch. I named the new product, the ‘EvolveR’, redesigned the company logo and branding, launched the new shopping cart based website and handled every aspect of the launch - from sourcing distribution warehouses to handling all advertising and promotion. From a relative unknown in the industry the company is now leading the field for many of the vehicles it tunes for.

Client: Sector: Project: Jobs: Year:

Emerging Sports Talent Sports talent agency Freelance brand creation Branding, photography, website, brochure, stationary set. 2008

EST are a sports talent agency that were looking for a simple and solid style that would portray a modern but straightforward agency. Their brand and 4-fold mini brochure was completed within a 4 day time period, necessary to ensure their availability for the yearly football agency Expo they were attending in South Africa.

Jon Kay CEO

M. 07590 984495 Crossweys House, 28-30 High St, Guildford, GU1 3HY. T. 01483 243488 F. 01483 243487 E. W.

Client: Sector: Project: Jobs: Year:

Burger Motorsports Automotive Branding - new product launch Brand design for company and new product promotion 2008

Burger Motorsports ran an online competition to find a new company logo and avatar to use on the various forums they sponsor. They offer automotive performance parts . The tiger illustration was used for the main logo, to illustrate the ‘Unleash the true potential’ strap line I created. For the product itself, the ‘JB3’, I combined the product name with a tread mark. I also created an online avatar for customers to use, allowing them to promote the company. The avatar won 1st prize ($400).

Client: Sector: Project: Jobs:


Overseas Property TV & Magazine Real Estate TV & Magazine launch Branding, magazine production, brand consistency across media, website, brochure, stationary set, sales materials. 2007

In 2007 my employer, MRI Group, launched a new brand titled ‘Overseas Property TV’. Both a Sky TV channel and national UK magazine combination were created to promote available properties to a lifestyle audience. A groud-up launch, the logo itself combined a classic home and speach bubble symbol. I worked with the TV production crew on intros, red button features and show graphics to ensure all assets stayed on-brand. The chief focus was on the 220 page monthly magazine. My remit covered both the design, production, article commissioning and advertising and overall responsibility for the project. It sold on average 15,000 copies per month at £3/copy and was available in all major retailers such as WH Smith, all major airports, Sainsburys and general newstands. It was second in the sector, losing only to Channel 4’s ‘A Place in the Sun’ magazine.

Client: Sector: Position: Jobs:


MRI Group Real Estate Creative Lead for all projects Branding, advertising and marketing, brochure design, exhibition stands and materials, office design, websites, emails 1999-2009

The MRI Group was a collection of companies ranging from its primary concern, MRI Overseas Property, to various other interests such as Peterborough United Football Club. The design of the brand itself was co-created with the input from its Chairman to reflet his personal style. I’ve included MRI in this portfolio not to showcase the design, but the wide range of materials that was created. My role there required me to be extremely dynamic and adapt quickly to new requirements, among them being: Full creative services / Branding / Stationary / Advertising / Exhibition stands / Interior office design / Exterior office design / Websites / Vehicle livery / Branded Clothing / Stock control / Backoffice administration / Budget control Full marketing control / Nationwide print media / Weekly e-marketing campaigns / Online promotion with Google adwords / Site optimization / SEO / Research commissioning / Data analysis

G R O U P o f C O M PA N I E S

All the above were required in 7 languages with distribution to 17 countries.

Client: Sector: Project: Jobs:


Halo Hair Design Hairdressing In-House Designer Brand design, salon interior and exterior design, website, price lists, advertising, vehicle graphics, flyers and stationary 2006

Halo Hair Design was a new venture formed by the MRI Group during my time there. The salon was based in the centre of Marbella and very exclusive. The brand design was created to reflect this along with the simple and direct colour scheme. My projects were to handle the interior design of the salon, from placement to wall art, create the overall brand design, create a set of national magazine adverts as well as the website and vehicle graphics. Everything was completed on schedule and budget in time for the successful launch

Client: Sector: Project: Jobs: Year:

Fire Protection & Plumbing Corp Plumbing Brand creation Logo, stationary set and website 2009

A small project for a USentrepreneur that consisted of logo and website creation. The client wanted to portray an image of ‘all encompassing services’ with an emphasis on the most profitable fire sector. The website is a basic HTML site created in dreamweaver with elements of java.



Client: Sector: Project: Jobs:


Villa Mirador Real Estate Exclusive Property Sale Marketing of a ÂŁ25,000,000 property, including brochure, flyers, website and SEO/PPC. 2009

This property is one of the most exclusive in the area of marbella, priced at 26,000,000 euros. The owner requested I commission the photography, create a brochure and website, and all to be produced and delivered within a 2 week period. The owner was very specific in his requirements and would often have creative input. The project was completed on time and within a tight budget.

Client: Sector: Project: Jobs: Year:

SIEN Performance Automotive Brand launch Brand creation, copywriting, website, advertising, sales materials 2009

SIEN Performance was a newly created Automotive parts supplier, requiring a group-up creative service. As the sole freelancer on the project I supplied all materials including all design, copywriting and photography. Required materials included: | Stationary | Print advertising | Website banner advertising | Photography | Posters | Exhibition stands | Website | Email templates


Client: Project: Jobs:


Real Estate - Various In-House Designer Brand & stationary designs, office interior and exterior designs, websites, brochures, advertising, vehicle graphics, exhibition/sales materials and email campaign design. 2006-2012

Through my work with MRI I have been commissioned to work on various other real estate company brands. Most of which required creating from the ground up. The brand, brochure, website and stationary in most cases were created within extremely tight deadlines to take advantage of market trends, some within a few weeks. Ongoing work included SEO on the websites, advertising and marketing of each companies properties. The designs on this page illustrate a small sample of the work undertaken, with myself the only person working on the projects - handling the design, copywriting and proofing independently.


i am an avid member of various forums and often create graphics for co-members.


/ signautres: a few members saw my work on the jb3 and asked me to create signatures including their own vehicle and screen name. I’ve included them here for an example of my photoshop skills. apart from the vehicle image all layers were hand made. / hoodie design: bimmerpost bmw forum had a ‘hoodie design’ competition. i submitted the design below left, which won. the design incorporates the ‘dsc off’ symbol (traction control off ) from the bmw dashboard. there were approximately 400 examples sold through usa, canada and uk.



Paul Howells Portfolio

Read more
Read more
Similar to
Popular now
Just for you