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P H OTO M AD I C
C U LT U R E BOOK O U R C U LT U R E , O U R VALUES + ALL OUR ASPIRATIONS. INSPIRING IMPACT E V E RY DAY.
The very basic core of our spirit is our passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon.
TA B L E OF CONTENTS
A letter from ou r C EO. We a re so
Explore t h e wa ys tec h n o l ogy c a n
We a re p ro fess i o n a l s f ree to
We wa n t yo u to wa ke u p fee l i n g
glad you a re here .
p ro m o te a n d e n r i c h mea n ingful
ex p ress o u r ow n i n d i v i d u a l s t y l e .
i n s p i red a n d exc i ted to co m e
l i fe exper i ences .
1.2 ABOUT PHOTOMADIC Tech nology, Photogra phy, Exper iences.
PAYMENT And also, know when you will be paid.
VALUES T h e key va l u es t h a t g i ve o u r c u l t u re i ts u n i q u e pe r so n a l i t y.
2.3 WORK PHILOSOPHY
We b u i l d re l a t i o n sh i ps ba sed o n m u t u a l t r u s t a n d res pec t .
T h e pe r fec t co m b i n a t i o n o f
wo r k i n g h a rd a n d h a v i n g f u n .
Trea t t h e p ro pe r t y yo u rece i ve a s i f yo u p u rc h a sed i t yo u r se l f .
Wo r k w i t h d i l i ge n ce , co n s i d e ra t i o n
a n d o pe n co m m u n i ca t i o n .
We h i re pa ss i o n a te e m p l oyees to re p rese n t o u r b ra n d .
eq u a l l y i nves ted i n o n e a n o t h e r .
Yo u r m o t i va t i o n d e te r m i n es t h e
We req u i re bo t h pa r t i es to be
q u a l i t y o f yo u r pe r fo r m a n ce .
Co m m i t ted to p rov i d i n g a
T h e fo u r p r i n c i pa l s t h a t h a ve b u i l t t h e fo u n d a t i o n o f o u r c u l t u re .
to wo r k .
M a ke yo u r pa ss i o n yo u r pa yc h ec k .
wo r ks pa ce f ree f ro m h a ra ss m e n t .
3.5 DISCIPLINE Ou r c u l t u re i s roo ted i n d i sc i p l i n e , t r u s t & res pec t .
4.2 BENEFITS We wa n t to o f fe r yo u so m e t h i n g so m u c h m o re !
ABOUT + W E LCO M E 1.1
TYLER WILLIAMS The com pa ny tha t you see today has been progressively built by amazing individuals tha t made a dec ision to ded ica te t hemselves to the success of Photomad ic . A committed team with this kind of attitude is able to build something that is greater than the sum of its parts. I have seen this play out over the years i n rema r ka bl e wa ys . I t is w i t h t h is sp i r i t t ha t I ca n t r u l y sa y each team member is so uniquely important in their contribution to making a positive impact on Photomadic .
Tyler Williams Founder, CEO - Photomadic
Our mission is to revolutionize the way brands connect with people through life experiences.
T E C H N O LO GY | P H OTO G R A P H Y | E X P E R I E N C E S Technology and social media have dramatically
shifted the marketing and advertising landscape
of long distance communication and we believe
in the last 15 years. This shift has forced
that technological improvements will continue to
companies to re-think how they create and
Visual media is becoming the primary method
push this evolution.
retain loyal customers. Their biggest challenge
is connecting with people in a meaningful way
of the physical world, and we believe technology
so that an authentic relationship is created and maintained. We believe that this challenge is
The online world is becoming an extension
should be used to improve the world around us, not act as a distraction.
ushering in the next era of marketing, and we
want to help lead the way by combining visual
have the most impact on our memories and
media with the latest technology to connect
emotions. Brands must integrate with real world
brands with people through experiences.
Experiences are the richest part of life, and they
experiences, or they will be lost in the endless sea of digital information.
We have three beliefs about the state of technology and society that have helped guide our mission:
We believe that if we keep experiences at the heart of what we do, and we leverage technology and visual media to help brands be successful in their marketing efforts, we will be able to revolutionize the way brands connect with people through experiences.
THE P HOTO MAD IC WAY 2 . 1 P U R P OS E 2 . 2 P R I N C I P L E S 2.3
WO R K P H I LOSO P H Y
C O M M U N I CAT I O N
2 . 5 P R I N C I PA LS
The purpose of life is a life of purpose. OU R P U R POSE AT P HOTOMADIC IS TO FEARLESSLY EXPLORE THE WAYS TECHNOLOGY CA N P R O M OT E A N D E N R I C H M EAN INGFUL LIFE EXPER IENCES. As we continue to grow and pursue our mission of revolutionizing the way brands connect with people through experiences, it is important that we hold on to fundamental truths as the backbone of our company. If our mission is our heartâ€™s desire, then our purpose is our soul.
OUR HEART’S DESIRE COULD CHANGE AND EVOLVE OVER TIME, BUT OUR SOUL WILL NOT. This purpose stems from two fundamental
That intersection between enabling technology and
beliefs. First, we believe in the power of real
life experiences is where Photomadic exists. We
life experiences. From climbing mountains,
believe there is opportunity in this space to
to talking with fr iends in a cozy coffee
enhance exper iences, re-define marketing,
shop on a rainy day, experiences are the
change priorities, spark true creativity, connect
highlights of our life, and they should be highly
people in meaningful ways, and ultimately have
valued. Second, we believe that technology
a positive impact on people’s lives.
has the potential to make a tremendous positive impact on people’s lives if it is used as an enabling tool, and not a substitute.
You can’t do a good job if your job is all you do. O U R WO R K P H I LOSO P HY AT P H OTO M A D I C I S BAS E D A RO U N D T H E P E R F E C T C O M B I N AT I O N O F WO R K I N G H A R D A N D H AV I N G F U N . Look around you. We’ve worked hard to develop a dynamic team of passionate, hardworking and genuinely interesting people. Without this combination we wouldn’t be able to maintain the culture we hold so dear.
WE STRIVE FOR CONSTANT PROGRESSION AND ARE ALWAYS PUSHING FORWARD.
REMEMBER TO RECHARGE.
This starts at a personal level and is reflected in
We all need to be inspired in order to perform
the company as a whole. In order to achieve this,
at our best. That means we all need breaks
everyone has to work hard, stay curious, and
from work to recharge. We encourage everyone
never be afraid of change. You should have a
to have a strong work-life balance and we will
desire to learn and want to get better at your job
always do everything we can to support your
each and every day. We believe in being proud
passions outside of work. Please feel free to take
of the work that you have done, not just being
time off when you need it, work remotely, or go
satisfied because you have done your work. Pay
on an adventure. Whatever you need to get your
attention to the details and deliver your absolute
fix of inspiration.
best day in and day out.
Communication works for those who work at it. W E ACCO M P L I S H O U R GOA LS BY WO R K I N G W I T H D I L I G E N C E , CO N S I D E R AT I O N A N D O P E N CO M M U N I CAT I O N , A LWAYS . Nothing gets in the way of an accomplishment more than poor communication. Whether we are communicating with a client or one another, the way we communicate reflects our company and our culture.
YOU REPRESENT US
COMMUNICATION IS KEY
Outstanding performance of Job Duties and
Quarterly company-wide meetings are one
responsibilities is key to meeting this expectation.
way Photomadic maintains transparent with
Poor job performance will result in disciplinary
open communication. During these meetings we
action, up to and including termination.
discuss previous performance, and upcoming
Remain professional with clients and treat them
objectives as they align with our corporate
with the utmost respect and consideration -
strategy. All employees are expected to attend
always. No matter how frustrated you are with a
these meetings, and to be prepared and
clientâ€™s actions, it is never permissible to treat them
organized. When scheduling a call or meeting,
with disrespect or a negative attitude. Employees
it is your responsibility to have an agenda
are expected to act in a professional manner at all
prepared to distribute to participants prior to
times, in and outside of the work environment.
Donâ€™t limit your challenges challenge your limits. STAY M OT I VAT E D - YO U R M OT I VAT I O N D E T E R M I N E S T H E Q UA L I T Y O F YO U R P E R FO R M A N C E . The whole is only as great as the sum of its parts. Our culture thrives on inspiring one another to be the passionate beings that we are. As long as we strive to be the best, our performance will reflect as such.
LET’S EVALUATE The company will evaluate each employee’s
All discussions are based on merit, achievement
professional development twice a year. The goal of these
and other factors that include but are not limited to:
meetingsare to identify areas where an employee
PAST PERFORMANCE & IMPROVEMENTS
excels and areas that need improvement. The
QUALITY & KNOWLEDGE OF WORK
TEAMWORK & COOPERATION
discussions as a tool to determine pay
increases, promotions and/or terminations.
ATTENDANCE & PUNCTUALITY
company uses professional development
COMPLIANCE WITH COMPANY POLICY
ACCEPTANCE OF R ESPONSIBILITIES & FEEDBACK
Development Discussion does not guarantee a pay
PER FOR MANCE ON ASSIGNED KPIs
increase or promotion. Written evaluations may be made at any time to advise employees of unacceptable performance. Evaluations or any subsequent
position or pay does not alter the employee’s at-will relationship with the company. Forward any questions about performance expectation or evaluation to the supervisor conducting the evaluation.
To be inspired is great, but to inspire is incrediblebe incredible. W E H AV E C R E AT E D 4 P R I N C I PA LS T H AT D E F I N E O U R U N I Q U E C H A RAC T E R , H OW W E WO R K , A N D H OW W E M A K E D E C I S I O N S AS A C O M PA NY. These four principals are the pillars to our culture. They lay the foundation for strengthening teamwork and ensuring a passionate atmosphere that is full of inspiring, uniquely qualified and incredible individuals.
1. THREE KEY VALUES THAT
II . INSPIRATION IS THE PRER EQUISITE
GUIDE THE WAY
FOR BR ILLIANCE .
These are unique to us, not generic “good
Inspiration comes from the outside, and it is necessary to
things” like honesty and hard work. They are
every employee at Photomadic. One must get outside
also not related to the work we produce, or
of themselves and be in awe of something in this
the business that we are in. Our values are
world to receive the kind of input required to produce
simply who we uniquely are at our core, and
anything of value. You do not get inspired sitting at a desk
who we should continue to be as we grow
or binge watching a show, you must get out there and
experience something that moves you in a unique way.
I. WE CONSTANTLY WORK OUTSIDE
III. KINDNESS IS THE FOUNDATION FOR
OUR COMFORT ZONE.
We believe that growth happens outside of your
We believe that being kind produces the type
comfort zone. We aren’t afraid of doing a little more
of long term success that has a positive impact
than we think we can, and pushing past our limits
on the world. Our giant ambitions are trumped
even when it’s scary. That mentality is what generates
only by our obligation to be kind to one another.
personal and business growth and progress at
While this is certainly not always the ingredient
Photomadic. It can be messy, it can be imperfect and
to become an overnight success, it is the path we
painful, but we think it is critical to our development
take, and the path that we believe results in the
and ability to innovate.
meaningful kind of success we wish to achieve.
2. WE SURROUND OURSELVES WITH INCREDIBLE PEOPLE HOW DO W E M AK E T H I S WO R K ? Some companies hire solely based on the potential
Complacency does not always mean someone
output and contribution of an individual with talent
isn’t performing well. It can mean that they are
and skills. High performance is all that matters.
OK with sitting on their plateau- they don’t care
At Photomadic, talent and high performance is only
about reaching new heights. This works in some
one factor. Our people need to be talented plus
companies, but not for us.
inspiring, passionate, kind, driven, hard working, and unique. That’s an incredible person. IF THEY ARE TALENTED AND COULD CONTRIBUTE A LOT, WHY NOT HIRE THEM? •
WE DO NOT HIRE OR KEEP BRILLIANT JERKS
WE DO NOT HIRE OR KEEP SELFISH PEOPLE
WE DO NOT TOLERATE COMPLACENCY
We believe that the best possible output of a team, and ultimately the company, does not come from individual talent, but from the collaboration of ideas from multiple talented people. Selfish people may be individually successful, but the negative impact on their surrounding team outweighs the good. Photomadic employees put the company and their team first.
SO, IS TALENT IMPORTANT ? ABSOLUTLEY. IT IS PARAMOUNT. We will continue to do everything we can to attract and keep top talent. But talent is only one of the check boxes when deciding to hire or cut someone. We must realize that this environment is not for everyone. It can be difficult to find people like this, and it can be intimidating for the wrong type of person. But, that is the point. Identifying these attributes gives us guidance in maintaining and building our company and its culture.
TEAM ALIGNMENT WITH INDIVIDUAL FREEDOM
CUSTOMER CENTRIC BUT NOT
We formalize and demand team collaboration for
W E D E V E LO P ST RAT EGY, P RO D U C TS &
goal setting to ensure company-wide alignment
GOALS W I T H CO NSIST E N T C USTO M E R
between all functions. This gives freedom to teams to individually execute the necessary steps to
I N P U T, H OW E V E R : •
WE DON’T REACT TO EVERY COMPLAINT OR REQUEST
WE DON’T EXIST TO WORK FOR OUR CUSTOMERS, WE
reach those goals.
EXIST TO GIVE THEM AS MUCH VALUE AS POSSIBLE AND SOLVE THEIR CORE PROBLEMS
HOW DO W E MAK E T H I S WO R K ? To have freedom means people need to be very responsible. Other characteristics include: •
UNDERSTANDS LARGER IMPACT
WE REMEMBER THAT WE ARE STILL THE EXPERTS
THE CHALLENGE IS TO DIFFERENTIATE TRUE ROOT PROBLEMS, NOT SURFACE LEVEL FIXES. •
REQUIRES DIGGING AND PROBING
REQUIRES A SUCCESS ORIENTED TEAM
REQUIRES CONVERSATION + COLLABORATION ON HOW TO SOLVE THE PROBLEM
DISCOVER THE WHY, NOT THE WHAT
THE “ INCREDIBLE PEOPLE ” THAT WE ARE
M AK I N G D EC ISIO N S O N ST RAT EGY,
AFTER PERFORM WELL WITH FREEDOM.
D E V E LO P M E N T, PART N E RSH I P, E TC .
To instill this into our company’s culture we must :
INPUT STARTS WITH CUSTOMERS
BOIL DOWN INPUT TO ROOT PROBLEMS
SOLVE ROOT PROBLEMS AND OFFER TREMENDOUS VALUE
FULFILLING A DESIRE IS HOW YOU BUILD A COMPANY,
• • •
HIRE AND RETAIN INCREDIBLE PEOPLE STRUCTURE GOALS & MEETINGS AROUND THIS BALANCE MAKE SURE THAT WE ARE GOAL ORIENTED AND HAVE
NOT BY FULFILLING REQUESTS. INNOVATIVE STATE OF MIND
HIGH COLLABORATION •
IDENTIFY BAD FITS WITHIN THE COMPANY, & FIX THEM IMMEDIATELY
WE ASK THE QUESTION: DOES THIS DEVELOPMENT/ STRATEGY/PARTNERSHIP ADD TREMENDOUS VALUE TO OUR CUSTOMERS AND HELP US TO SUCCEED IN OUR MISSION?