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P H OTO M AD I C

C U LT U R E BOOK O U R C U LT U R E , O U R VALUES + ALL OUR ASPIRATIONS. INSPIRING IMPACT E V E RY DAY.


The very basic core of our spirit is our passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon.


TA B L E OF CONTENTS


2

3

4

1.1

2.1

3.1

4.1

WELCOME LETTER

PURPOSE

DRESS CODE

GENERAL ATTENDANCE

A letter from ou r C EO. We a re so

Explore t h e wa ys tec h n o l ogy c a n

We a re p ro fess i o n a l s f ree to

We wa n t yo u to wa ke u p fee l i n g

glad you a re here .

p ro m o te a n d e n r i c h mea n ingful

ex p ress o u r ow n i n d i v i d u a l s t y l e .

i n s p i red a n d exc i ted to co m e

l i fe exper i ences .

1.2 ABOUT PHOTOMADIC Tech nology, Photogra phy, Exper iences.

2.2

PAYMENT And also, know when you will be paid.

VALUES T h e key va l u es t h a t g i ve o u r c u l t u re i ts u n i q u e pe r so n a l i t y.

3.2 PRIVACY

2.3 WORK PHILOSOPHY

We b u i l d re l a t i o n sh i ps ba sed o n m u t u a l t r u s t a n d res pec t .

T h e pe r fec t co m b i n a t i o n o f

PROPERTY

wo r k i n g h a rd a n d h a v i n g f u n .

Trea t t h e p ro pe r t y yo u rece i ve a s i f yo u p u rc h a sed i t yo u r se l f .

2.4 COMMUNICATION

3.3

Wo r k w i t h d i l i ge n ce , co n s i d e ra t i o n

EQUAL OPPORTUNITY

a n d o pe n co m m u n i ca t i o n .

We h i re pa ss i o n a te e m p l oyees to re p rese n t o u r b ra n d .

2.5

AT-WILL EMPLOYEE

PERFORMANCE

eq u a l l y i nves ted i n o n e a n o t h e r .

Yo u r m o t i va t i o n d e te r m i n es t h e

We req u i re bo t h pa r t i es to be

q u a l i t y o f yo u r pe r fo r m a n ce .

3.4

2.6

SEXUAL HARASSMENT

PRINCIPALS

Co m m i t ted to p rov i d i n g a

T h e fo u r p r i n c i pa l s t h a t h a ve b u i l t t h e fo u n d a t i o n o f o u r c u l t u re .

to wo r k .

M a ke yo u r pa ss i o n yo u r pa yc h ec k .

wo r ks pa ce f ree f ro m h a ra ss m e n t .

3.5 DISCIPLINE Ou r c u l t u re i s roo ted i n d i sc i p l i n e , t r u s t & res pec t .

4.2 BENEFITS We wa n t to o f fe r yo u so m e t h i n g so m u c h m o re !


ABOUT + W E LCO M E 1.1

WELCOME LETTER

1.2

ABOUT PHOTOMADIC


1.1

TYLER WILLIAMS The com pa ny tha t you see today has been progressively built by amazing individuals tha t made a dec ision to ded ica te t hemselves to the success of Photomad ic . A committed team with this kind of attitude is able to build something that is greater than the sum of its parts. I have seen this play out over the years i n rema r ka bl e wa ys . I t is w i t h t h is sp i r i t t ha t I ca n t r u l y sa y each team member is so uniquely important in their contribution to making a positive impact on Photomadic .

Tyler Williams Founder, CEO - Photomadic


Our mission is to revolutionize the way brands connect with people through life experiences.


1.2

T E C H N O LO GY | P H OTO G R A P H Y | E X P E R I E N C E S Technology and social media have dramatically

1.

shifted the marketing and advertising landscape

of long distance communication and we believe

in the last 15 years. This shift has forced

that technological improvements will continue to

companies to re-think how they create and

Visual media is becoming the primary method

push this evolution.

retain loyal customers. Their biggest challenge

2.

is connecting with people in a meaningful way

of the physical world, and we believe technology

so that an authentic relationship is created and maintained. We believe that this challenge is

The online world is becoming an extension

should be used to improve the world around us, not act as a distraction.

ushering in the next era of marketing, and we

3.

want to help lead the way by combining visual

have the most impact on our memories and

media with the latest technology to connect

emotions. Brands must integrate with real world

brands with people through experiences.

Experiences are the richest part of life, and they

experiences, or they will be lost in the endless sea of digital information.

We have three beliefs about the state of technology and society that have helped guide our mission:

We believe that if we keep experiences at the heart of what we do, and we leverage technology and visual media to help brands be successful in their marketing efforts, we will be able to revolutionize the way brands connect with people through experiences.


2

THE P HOTO MAD IC WAY 2 . 1 P U R P OS E 2 . 2 P R I N C I P L E S 2.3

WO R K P H I LOSO P H Y

2.4

C O M M U N I CAT I O N

2 . 5 P R I N C I PA LS


The purpose of life is a life of purpose. OU R P U R POSE AT P HOTOMADIC IS TO FEARLESSLY EXPLORE THE WAYS TECHNOLOGY CA N P R O M OT E A N D E N R I C H M EAN INGFUL LIFE EXPER IENCES. As we continue to grow and pursue our mission of revolutionizing the way brands connect with people through experiences, it is important that we hold on to fundamental truths as the backbone of our company. If our mission is our heart’s desire, then our purpose is our soul.


2.1

OUR HEART’S DESIRE COULD CHANGE AND EVOLVE OVER TIME, BUT OUR SOUL WILL NOT. This purpose stems from two fundamental

That intersection between enabling technology and

beliefs. First, we believe in the power of real

life experiences is where Photomadic exists. We

life experiences. From climbing mountains,

believe there is opportunity in this space to

to talking with fr iends in a cozy coffee

enhance exper iences, re-define marketing,

shop on a rainy day, experiences are the

change priorities, spark true creativity, connect

highlights of our life, and they should be highly

people in meaningful ways, and ultimately have

valued. Second, we believe that technology

a positive impact on people’s lives.

has the potential to make a tremendous positive impact on people’s lives if it is used as an enabling tool, and not a substitute.


You can’t do a good job if your job is all you do. O U R WO R K P H I LOSO P HY AT P H OTO M A D I C I S BAS E D A RO U N D T H E P E R F E C T C O M B I N AT I O N O F WO R K I N G H A R D A N D H AV I N G F U N . Look around you. We’ve worked hard to develop a dynamic team of passionate, hardworking and genuinely interesting people. Without this combination we wouldn’t be able to maintain the culture we hold so dear.


2.2

WE STRIVE FOR CONSTANT PROGRESSION AND ARE ALWAYS PUSHING FORWARD.

REMEMBER TO RECHARGE.

This starts at a personal level and is reflected in

We all need to be inspired in order to perform

the company as a whole. In order to achieve this,

at our best. That means we all need breaks

everyone has to work hard, stay curious, and

from work to recharge. We encourage everyone

never be afraid of change. You should have a

to have a strong work-life balance and we will

desire to learn and want to get better at your job

always do everything we can to support your

each and every day. We believe in being proud

passions outside of work. Please feel free to take

of the work that you have done, not just being

time off when you need it, work remotely, or go

satisfied because you have done your work. Pay

on an adventure. Whatever you need to get your

attention to the details and deliver your absolute

fix of inspiration.

best day in and day out.


Communication works for those who work at it. W E ACCO M P L I S H O U R GOA LS BY WO R K I N G W I T H D I L I G E N C E , CO N S I D E R AT I O N A N D O P E N CO M M U N I CAT I O N , A LWAYS . Nothing gets in the way of an accomplishment more than poor communication. Whether we are communicating with a client or one another, the way we communicate reflects our company and our culture.


2.3

YOU REPRESENT US

COMMUNICATION IS KEY

Outstanding performance of Job Duties and

Quarterly company-wide meetings are one

responsibilities is key to meeting this expectation.

way Photomadic maintains transparent with

Poor job performance will result in disciplinary

open communication. During these meetings we

action, up to and including termination.

discuss previous performance, and upcoming

Remain professional with clients and treat them

objectives as they align with our corporate

with the utmost respect and consideration -

strategy. All employees are expected to attend

always. No matter how frustrated you are with a

these meetings, and to be prepared and

client’s actions, it is never permissible to treat them

organized. When scheduling a call or meeting,

with disrespect or a negative attitude. Employees

it is your responsibility to have an agenda

are expected to act in a professional manner at all

prepared to distribute to participants prior to

times, in and outside of the work environment.

the meeting.


Don’t limit your challenges challenge your limits. STAY M OT I VAT E D - YO U R M OT I VAT I O N D E T E R M I N E S T H E Q UA L I T Y O F YO U R P E R FO R M A N C E . The whole is only as great as the sum of its parts. Our culture thrives on inspiring one another to be the passionate beings that we are. As long as we strive to be the best, our performance will reflect as such.


2.4

LET’S EVALUATE The company will evaluate each employee’s

All discussions are based on merit, achievement

professional development twice a year. The goal of these

and other factors that include but are not limited to:

meetingsare to identify areas where an employee

PAST PERFORMANCE & IMPROVEMENTS

excels and areas that need improvement. The

QUALITY & KNOWLEDGE OF WORK

JOB SKILLS

TEAMWORK & COOPERATION

discussions as a tool to determine pay

ATTITUDE

increases, promotions and/or terminations.

ATTENDANCE & PUNCTUALITY

company uses professional development

COMPLIANCE WITH COMPANY POLICY

Professional

ACCEPTANCE OF R ESPONSIBILITIES & FEEDBACK

Development Discussion does not guarantee a pay

PER FOR MANCE ON ASSIGNED KPIs

Employees

should

note

that

a

increase or promotion. Written evaluations may be made at any time to advise employees of unacceptable performance. Evaluations or any subsequent

change

in

employment

status,

position or pay does not alter the employee’s at-will relationship with the company. Forward any questions about performance expectation or evaluation to the supervisor conducting the evaluation.


To be inspired is great, but to inspire is incrediblebe incredible. W E H AV E C R E AT E D 4 P R I N C I PA LS T H AT D E F I N E O U R U N I Q U E C H A RAC T E R , H OW W E WO R K , A N D H OW W E M A K E D E C I S I O N S AS A C O M PA NY. These four principals are the pillars to our culture. They lay the foundation for strengthening teamwork and ensuring a passionate atmosphere that is full of inspiring, uniquely qualified and incredible individuals.


2.5

1. THREE KEY VALUES THAT

II . INSPIRATION IS THE PRER EQUISITE

GUIDE THE WAY

FOR BR ILLIANCE .

These are unique to us, not generic “good

Inspiration comes from the outside, and it is necessary to

things” like honesty and hard work. They are

every employee at Photomadic. One must get outside

also not related to the work we produce, or

of themselves and be in awe of something in this

the business that we are in. Our values are

world to receive the kind of input required to produce

simply who we uniquely are at our core, and

anything of value. You do not get inspired sitting at a desk

who we should continue to be as we grow

or binge watching a show, you must get out there and

and evolve.

experience something that moves you in a unique way.

I. WE CONSTANTLY WORK OUTSIDE

III. KINDNESS IS THE FOUNDATION FOR

OUR COMFORT ZONE.

MEANINGFUL SUCCESS.

We believe that growth happens outside of your

We believe that being kind produces the type

comfort zone. We aren’t afraid of doing a little more

of long term success that has a positive impact

than we think we can, and pushing past our limits

on the world. Our giant ambitions are trumped

even when it’s scary. That mentality is what generates

only by our obligation to be kind to one another.

personal and business growth and progress at

While this is certainly not always the ingredient

Photomadic. It can be messy, it can be imperfect and

to become an overnight success, it is the path we

painful, but we think it is critical to our development

take, and the path that we believe results in the

and ability to innovate.

meaningful kind of success we wish to achieve.


2. WE SURROUND OURSELVES WITH INCREDIBLE PEOPLE HOW DO W E M AK E T H I S WO R K ? Some companies hire solely based on the potential

Complacency does not always mean someone

output and contribution of an individual with talent

isn’t performing well. It can mean that they are

and skills. High performance is all that matters.

OK with sitting on their plateau- they don’t care

At Photomadic, talent and high performance is only

about reaching new heights. This works in some

one factor. Our people need to be talented plus

companies, but not for us.

inspiring, passionate, kind, driven, hard working, and unique. That’s an incredible person. IF THEY ARE TALENTED AND COULD CONTRIBUTE A LOT, WHY NOT HIRE THEM? •

WE DO NOT HIRE OR KEEP BRILLIANT JERKS

WE DO NOT HIRE OR KEEP SELFISH PEOPLE

WE DO NOT TOLERATE COMPLACENCY

We believe that the best possible output of a team, and ultimately the company, does not come from individual talent, but from the collaboration of ideas from multiple talented people. Selfish people may be individually successful, but the negative impact on their surrounding team outweighs the good. Photomadic employees put the company and their team first.

SO, IS TALENT IMPORTANT ? ABSOLUTLEY. IT IS PARAMOUNT. We will continue to do everything we can to attract and keep top talent. But talent is only one of the check boxes when deciding to hire or cut someone. We must realize that this environment is not for everyone. It can be difficult to find people like this, and it can be intimidating for the wrong type of person. But, that is the point. Identifying these attributes gives us guidance in maintaining and building our company and its culture.


2.5

3.

4.

TEAM ALIGNMENT WITH INDIVIDUAL FREEDOM

CUSTOMER CENTRIC BUT NOT

We formalize and demand team collaboration for

W E D E V E LO P ST RAT EGY, P RO D U C TS &

goal setting to ensure company-wide alignment

GOALS W I T H CO NSIST E N T C USTO M E R

between all functions. This gives freedom to teams to individually execute the necessary steps to

CUSTOMER CONTROLLED

I N P U T, H OW E V E R : •

WE DON’T REACT TO EVERY COMPLAINT OR REQUEST

WE DON’T EXIST TO WORK FOR OUR CUSTOMERS, WE

reach those goals.

EXIST TO GIVE THEM AS MUCH VALUE AS POSSIBLE AND SOLVE THEIR CORE PROBLEMS

HOW DO W E MAK E T H I S WO R K ? To have freedom means people need to be very responsible. Other characteristics include: •

MOTIVATION

LEADERSHIP

DISCIPLINE

SELF-SUFFICIENCY

GOAL ORIENTED

UNDERSTANDS LARGER IMPACT

WE REMEMBER THAT WE ARE STILL THE EXPERTS

THE CHALLENGE IS TO DIFFERENTIATE TRUE ROOT PROBLEMS, NOT SURFACE LEVEL FIXES. •

REQUIRES DIGGING AND PROBING

REQUIRES A SUCCESS ORIENTED TEAM

REQUIRES CONVERSATION + COLLABORATION ON HOW TO SOLVE THE PROBLEM

DISCOVER THE WHY, NOT THE WHAT

THE “ INCREDIBLE PEOPLE ” THAT WE ARE

M AK I N G D EC ISIO N S O N ST RAT EGY,

AFTER PERFORM WELL WITH FREEDOM.

D E V E LO P M E N T, PART N E RSH I P, E TC .

To instill this into our company’s culture we must :

INPUT STARTS WITH CUSTOMERS

BOIL DOWN INPUT TO ROOT PROBLEMS

SOLVE ROOT PROBLEMS AND OFFER TREMENDOUS VALUE

FULFILLING A DESIRE IS HOW YOU BUILD A COMPANY,

• • •

HIRE AND RETAIN INCREDIBLE PEOPLE STRUCTURE GOALS & MEETINGS AROUND THIS BALANCE MAKE SURE THAT WE ARE GOAL ORIENTED AND HAVE

NOT BY FULFILLING REQUESTS. INNOVATIVE STATE OF MIND

HIGH COLLABORATION •

IDENTIFY BAD FITS WITHIN THE COMPANY, & FIX THEM IMMEDIATELY

WE ASK THE QUESTION: DOES THIS DEVELOPMENT/ STRATEGY/PARTNERSHIP ADD TREMENDOUS VALUE TO OUR CUSTOMERS AND HELP US TO SUCCEED IN OUR MISSION?


Photomadic 2017 Culture Book  
Photomadic 2017 Culture Book  
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