Pathway to Sustainable Tourism: Connecting Restaurants + Retail Stores in collaboration with Balinese farmers to deliver local, healthy food from the cultural landscape of Bali.
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Introduction to Proposal for Sustainable Tourism Just as marine conservation (MPA- Coral Triangle Initiative/Center) has recently been recognized and adopted into legal and programmatic viability, achieved by PES (Payment for Environmental Services), Yayasan Konservasi Sawah Bali (YKSB) wants to start a land conservation movement, specifically for the sawah + subak, the intertwined system that is the basis for agriculture, food security, cultural retention, efficient water resource usage and tourism, the economic engine that fuels 80% of Bali’s GDP. In Indonesia, Bali has the third highest GDP, after Jakarta and Kalimantan, yet all of that is threatened and at a Tipping Point. There has been “development at all costs” in the past 15 years, and Bali could conceivably forfeit all of the above and more, if a dynamic roadmap to Sustainable Tourism is not undertaken. YKSB has a proven strategy, to help in providing and implementing this roadmap. It begins with real protection of the land (sawah + subak). For over 50 years, America has created and refined land-use tools to conserve small family farms. American farmland had the exact same threats as to those that Bali now faces; suburban sprawl and building development on the most fertile land. These programs are administered by “Land Trusts” and there are more than 1700 in America. YKSB has now exported this concept to Bali, working with the farmers + subak to create a hybrid model that reflects the Balinese and Indonesian intrinsic values: culture, religion and law as well as “Tri Hita Karana”. After conservation tools were employed, it was recognized that this was not enough to really help the farmer economically. It protected the land, but did not increase a farmer’s income. The business model had remained the same but the markets had changed. Globalization dispensed an avenue to import food products at a very high cost in transportation/fossil fuels, with unknown contaminants and banned pesticides. People in the USA began to distrust the food system. Cancer rates rose. It is accepted that food is the first medicine, therefore transitioning the farmer to organic methods was the decision and ultimately there was a growing demand. Today, that demand is already present in Bali as well as Jakarta and Singapore. The imaginative chefs that permeate this island want quality and variety, this translates into local and organic, and our products can offer the discerning hotels and restaurants while giving the local farmers an alternative to selling their land, their heritage. Small family farming is a growth industry as more and more Americans and Europeans no longer trust the “factory farms” or imported food products. The youth want to be part of a solution and heal the earth that has been hijacked by agrochemical companies and the industrial food industry that only delivers profits to these corporations disregarding the health of the public or environment. YKSB’s funding recommendation is that stakeholders make a commitment to the farmers. CSR is the ethical practice that mitigates some of the impact from tourism, specifically targeting the environment and the social welfare of the community. In Bali, this is voluntary, if practiced at all. The following supporting documentation provides the roadmap, beginning with the case for conservation, Pilot Project, partnerships and stakeholders, that form the basis of YKSB’s plan of action. The time is now to invest in Bali, for conservation, for sustainable tourism…. because it is the right thing to do.
Letter from Rita Dewi: Red Lotus Property, Ubud Bali
Bali has long been a favorite destination of global travelers due to its spectacular natural beauty, varied activities, authentic culture and spirituality. The Balinese have an undisputed claim to being so very welcoming, creating a safe haven for tourists and businesses alike. The growth of tourism has had a positive economic effect in Bali, but these benefits have not reached an important sector: Agriculture and the Balinese Farmer. Tourists and developers are attracted to the island’s famed terraced rice paddies, but the farmers who plant and tend them receive no benefit from tourism. Further, they cannot make a living from conventional agriculture. As the rest of the island moves into the middle class, farming families are being left behind. Many would prefer to just be farmers, but have no option but to take second jobs in the tourist sector to survive. It’s time for successful Bali-based businesses to give back to the island and help preserve why foreigners have been attracted to it for decades.. Corporate Social Responsibility (CSR) has been adopted throughout the western world and now that there is overwhelmingly western investment in Bali, it’s time for western responsibility to step up and voluntarily invest in community and the island’s fragile environment. Red Lotus is supporting Yayasan Konservasi Sawah Bali. YKSB helps farmers conserve their land, increase their income and ensure that the next generation of farmers have viable and sustainable business models. Agriculture is essential to food security, but it is also the basis for the rich cultural experience Bali’s tourism is founded on. YKSB provides farmers the opportunity to grow diverse, organic, premium vegetables and heritage rices, create value-added products and build small entrepreneurships. YKSB collaborates with farmers, and are provided sustained technical assistance to transition to organic farming. The foundation also builds supply chains between farmers and the many restaurants, hotels, resorts and villas needing local, organic products for their guests. In this way, YKSB sustains farms, protects culture and helps farmers thrive. Let’s imagine a new future for Bali, in which equal opportunities abound and harmony and respect are fostered between communities and their visitors. We care, and we hope you do too.
Funding: Project 2017-2019
Goddess of the Lake $75,000 USD / 993,937,500 IDR Dewi Sri
$50,000 USD / 662,625,000 IDR
Campaign Length: Two Years
Dewi Sedana DewiRambut Rambut Sedana $10,000 USD /
$25,000 USD / 331,312,500 IDR
Fundraising Goal: $165,000 (Rp. 2,000,000,000)
$10,000 USD 118,120,,000 IDR/ 132,525,000 IDR Byukukung $5,000 USD / 66,262,500 IDR
Corporate Giving Levels Dewi Danu, Goddess of the Lake at Sacred Mt. Batur $75,000 A corporation that funds the project at this level is considered to be the Underwriter. The corporation will have a synergy between Sawah Bali’s mission and their own corporate responsibility. $75,000 will anchor the roots of Sawah Bali’s work. This will ensure the operating budget for 1 year so that our committed and professional team can do this ambitious community work. The use of YKSB logo is extended for PR. Recognition of Underwriter will be placed on all YKSB media and documents
Dewi Sri, The Goddess of Rice $50,000 A corporation that funds $50,000 toward the project is aptly named a Sponsor, as their corporate ideals will help lift the farmers out of poverty with an ethical economic development program. Farmers are exposed to new business strategies, marketing assistance, and supply chain development to assure success. Our Volunteer Program attracts an international labor force to work beside farmers and live in a family compound, providing another economic bonus for families and sustaining the “working landscape” Recognition of Sponsor will be placed on G reen Dream rice product labelling. ________________________________________________________________
Ibu Pertiwi, Mother Earth $25,000 A Sustainer, by example of their own practices, acknowledges the importance of the planet’s health as well as the health of all humans and animals. Transition to permaculture systems is our focus here. By emphasizing the unique interrelationship of sawah, subak and traditional village life, we uphold the central Balinese philosophy of Tri Hita Karana. Sustained technical assistance will enable farmers to continue their heritage of growing healthy foods. Increasing their income will enable to them to remain farmers food providers, and stewards of the land and the culture. Recognition of the Sustainer will be added to all signage at site and tour literature These beautiful drawings were created by Ubud artist Wayan Purna.
Dewi Rambut Sedana, the Goddess of Welfare
Five local businesses who sow their good will toward the farmers of Bali will provide new economic possibilities for their families. Producers will give $10,000 each. This will purchase a loading truck to transport all of our supplies and deliver agricultural products to their market locations and facilitate agribusiness, the much needed marketing program that is lacking in Balinese agriculture. Recognition of Producers will be graphically advertised on the truck
Byukukung, the fertility ceremony for a rice crop $5,000 Ten businesses will be Supporters, importing the concept of a land conservation movement to Bali through their $5000 donation. Help us promote artist activism, theatrical productions and a graphic novel to educate and create change management with the youth of Bali and subak members to support ongoing education for the future of a viable sawah and subak for your grandchildren to fly kites, listen to birds, fish and eat local and nutritional foods. Recognition of Supporters will be listed on all “change management “ endeavors, ie: PR, book, signage,, music concert + workshops for youth.
ligibility E CSR Member Benefits
This is an exclusive program. Our sawah is not an open site as it is a working + educational farm with animals, farmers and volunteers. For your hotel or restaurant’s guests to participate in a meaningful learning experience about the relationship of the sawah/subak, Balinese culture and permaculture we invite you to become a member of our CSR program. We can devise a custom program to fit your needs or use the chart below. Donation must be annually prepaid. (except where noted ) Member may charge for tour and retain proceeds Member is responsible for its own guests’ transportation to Subak Malung (Bunutan) We request 36 hour lead time for reservation Interactive Tour: 2 hours, Bali Bungkus provided (vegetarian/non-vegetarian) for $6 pp. Membership List will be shared and updated: Coordination between members will ensure that each tour has minimum of 8 people ( 12 people maximum )
# of “ Cultural Landscape Products: Tours “ listing in YKSB PR Green Dream
CSR $5000 CSR $10,000
YKSB video available for your venue
Green Dream Product and Label named after you or corporation
2 year Use of logo benefit for + 2 marketing years to donate
10 tours 7 tours
CSR $10,000 CSR $25,000
Sawah Bali T-shirt @ guest
20 tours 17 tours 30 tours
Project Context & Summary for Stakeholders
Land Prices Bali has an inordinately small land mass. The island’s international reputation as a paradise destination has caused the land to become exceedingly expensive. The limited land available for sale has been parlayed into tenuously legal and highly inflated profits through land speculation and money laundering. Since 2007, the real estate market has been wildly inflated. Though the island is tiny compared to the rest of Indonesia, the demand for land here has come to exceed supply, and the island has the third largest GDP out of thousands of islands. Bali is the leader in Indonesia’s progression towards joining the global, democratic, capitalist economy. However, most of Bali’s profits from tourism go directly to the nation’s capital. As Bali’s real estate prices and the cost of living rise, the money gained from tourism does not necessarily go back to the people. Bali’s fascinating culture, surreal landscapes, big smiles, hospitality and accessible prices attract continuously growing numbers of visitors. More and more of these travelers are deciding to settle, buy land, and build new hotels and villas. The culture has remained impressively intact despite decades of globalizing tourism and centuries of colonialism and occupation, retaining foundational principles such as Tri Hita Karana, the balance maintained between an individual and the Gods, their natural environment, and other humans. However, the impact of overdevelopment on the land and the economy may be the downfall of these ancient philosophical principles, and Bali’s highly refined and complex culture. Stakeholders’ Contingency Thirty five years ago, family farms in Vermont, USA, also faced the challenge of high costs, low profits, and predatory developers. In Vermont, farmers, government and stakeholders in the tourism industry all believed that it was in their best interests to conserve family farms and assist farmers in restructuring their production. It was clear that a project of this magnitude would entail funding from all levels of government. However, tax breaks and government funding proved inadequate. Within a decade, legal mechanisms for land conservation were introduced, farmers were being helped in a transition to higher-value products, and an economic recession aided in slowing down development. Stakeholders in Bali’s long-term economic viability have much more to contend with. Currently, there is still a buying and selling frenzy fueled by off-island investment. The island’s GDP is derived almost entirely from tourism, so the negative impacts of overdevelopment on the 1
sustainability of the island’s income source must not be ignored by industry and government stakeholders. To create sustainable, high-value tourism and prevent serious environmental crises, stakeholders in tourism must become a part of the solution. The most imminent problem related to overdevelopment is the growing scarcity of freshwater. It is well documented that the construction and maintenance of hotels and villas is depleting Bali’s groundwater table. Half of the Balinese population has already lost their direct access to fresh water - a basic human right. The following graph illustrates the comparative water usage of an average Balinese family and tourists staying in different types of accommodation.
If the water crisis is not mitigated, the tourism industry would suffer serious consequences. If Bali ends in ruin, the tourists will simply move on to the next destination island. It is in the stakeholders’ interests to protect the land, the water, and Bali’s living culture. Stakeholders’ Interests 1. Farmers: The largest stakeholder in this project is the farmer, and the democratic farmers’ collectives known as subak. The farmer’s role in society as the generator of food, steward of the land (warisan), and a steward of ancient cultural and religious rituals will be strengthened, respected, and integrated into Bali’s burgeoning economy. 2. The Tourism Industry: By investing in sustainable tourism, Bali’s tourist industry will again be able to attract “quality” tourists who stay longer, spend more money, engage with the culture, and support the endeavors of local people. 3. Balinese & Indonesian Government: The government will benefit from a more balanced and stable economy, and sustained income from tourism on terms that benefit 2
the health, well being and autonomy of the population. Supporting farmers will demonstrate a depart from corruption and foster the creation of a stronger middle class and a stronger democratic state. 4. Balinese population: Ensuring a diversified economy, supporting sustainable agriculture and creating financial autonomy will slow down globalization, capitalization, and development, thereby aiding in the retention of Balinese culture, tradition and religion. 5. Future generations of Bali: The program will create a myriad of jobs associated with agriculture, including the development of production of diverse and value-added products, marketing and exporting. Future generations will be able to use their higher degrees, access to technology and entrepreneurial drive to create strong small businesses around the production of high-quality, naturally-grown products and allow families to truly profit from their land. In this way, the younger generations will become stewards of their land, culture, and religion. They will have reason to be proud of their endeavors, their identity and their citizenship. 6. Balinese and Indonesian Legal System: Land use and zoning laws which have long been blatantly subverted or disregarded will finally be upheld. The success of our working objectives will ensure: ● conservation of agricultural land (sawah) ● Security of the water supply for farmlands and people (a human right and UN resolution) ● Retention of the Balinese Hindu religious heritage ● Retention of Bali’s cultural heritage ● Increase in farming incomes with economic development ● Sustainable improvements in the health of farmers and the wellbeing of all in Bali ● A comprehensive roadmap for sustainable tourism ● Viable economic/entrepreneurial occupation option for next generation ● Strengthening community with the return of traditional farming wisdom ● Restoring a balance between the needs of the Balinese and tourism ● Implementing UNESCO mandate for protection of World Heritage Sites Corporate Social Responsibility At present, the laws in place to restrict land use and prevent overdevelopment are not being enforced. Yayasan Konservasi Sawah Bali is presenting a realistic solution to the overdevelopment problem by providing farmers with economic incentive to not sell their land to developers, and assistance in raising the profits made from their land.
To do our work, we need stakeholders in tourism to support us through Corporate Social Responsibility agreements. Businesses that are profiting from Bali’s tourism industry must recognize the importance of keeping this industry sustainable and in control. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations. (UN Development Org.) CSR has existed in Indonesia since 2007, but its use has been primarily mandated for the palm and mining industries. A concept that has long been adopted voluntarily by Western corporations and SMEs around the world, it is now time for the practice to be adopted within Bali’s business community. These are the ethical responsibilities for conducting business on an island which provides 75% of Indonesia’s total income from tourism, yet where few are paying for the environmental and social impacts of this unbalanced, unstable and unsustainable economy. Following is a graph illustrating the rise in Bali’s number of visitors each year. We must ask ourselves, who is Bali for?
Bali bombings 1
Tourist graphline ends in 2015
Baliâ€™s culture and famous paddies have made it a unique travel destination. We must maintain this distinction. If tourism is to survive, it must integrate the wellbeing of Baliâ€™s community and environment into its concept of growth. YKSB offers a direct link to engage with projects that will both serve the community and expand and enhance the tourist experience. Added benefits include visiting or volunteering at our project site, learning about permaculture and Balinese culture through its deep relationship with the land and access to organic rice, produce and products for your business. Community-based economic development, agrotourism and land conservation form a roadmap for high-quality sustainable tourism. Invest in our program, it will reward your own bottom line.
Synopsis of Pre-Pilot Project Subak Malung Bulu Jauk: Banjar Bunutan & Banjar Tanggayuda Our Pre-Pilot Project is located ten minutes north of Ubud. This subak (a democratic farmers’ collective composed of multiple villages) was chosen because of its proximity to Ubud and the subsequent threat of tourism development in the area. This subak had already partially returned to organic methods for growing rice, through the government-sponsored Simantri program. Yayasan Konservasi Sawah Bali (YKSB) is transitioning farmers through permaculture methods, IPM systems and capacity building, including the development of supply chains and marketing strategies. Sustained technical assistance and workshops are offered. This traditional subak does not necessarily want to sell for development, but constantly rising land prices are alluring due to the lack of economic viability through conventional farming. Basic Facts ● Population of Bunutan: 365 KK (kepala keluarga / head of family) Population of Tanggayuda: 215 KK ● Household income per family = Rp 1.500.000 / month (US$123.00) ● Number of farms: 135 (47 hectares / 117.5 acres) ● Number of farmers: Bunutan: 150 part-time / 100 full-time Tanggayuda:160 part-time / 50 full-time ● Number of farmers who have sold their sawah: Bunutan: 3 Tanggayuda: 5 (3 are 100% sold, 2 have sold partial holdings) ● Soil composition: Dense and clay-like. This composition has slowed the growing process of rice. Organic matter is desperately needed. ● Annual village budget: Bunutan Rp. 308.000.000 ($25,235K) Tanggayuda Rp. 197.000.000 ($16,100)
Process The Pre-Pilot Project is intended to be a living laboratory to collaborate with farmers and create a model for profitable + sustainable agriculture that can be replicated throughout Bali. Phase 1: Seeing is believing ● Completed a GIS map of the subak ● Interviewed and exchanged with subak members to ascertain their opinions and desires, answer their questions, and solicit their suggestions so that we could better understand their situations and our path forward ● Tested water and soil conditions ● Built a cowshed, seedling nursery and farmers’ hub ● Installed water filtration systems for growing and aquaculture ● Offered workshops for farmers on beekeeping, vermiculture, owls for pest management, etc. ● Planned and implemented permaculture systems ● Planted Mangkok (a heritage brown rice) using SRI techniques ● Planted heirloom and organic vegetables ● Implemented a seed-saving system ● Launched a volunteer program hosting foreigners in local homestays and providing them with a hands-on permaculture education working alongside Balinese farmers. The program provides us with assistance in the field and supports the local economy ● Initiated outreach to Balinese youth to encourage their future engagement in agribusiness ● Engaged students from Udayana and elsewhere to support youth outreach ● Reported and documented results of all implemented practices ● Initiated mentorships between permaculture experts and local farms ● Raised funds through grants, individual donors and corporate social responsibility Phase 2: Continuation ● Continued all tasks listed above ● Harvest our crops of high-value heritage rice and heirloom vegetables and herbs ● Research and develop supply chains, logistics and marketing strategies ● Implement CSR program ● Expand our mentor program to enhance capacity-building ● Reporting, testing, evaluation and documentation of our results ● Host visits from other subaks and UNESCO World Heritage Site subaks
Partnerships The Regency of Gianyar: Departments of Agriculture, Land Use Planning and Tourism ● Provincial Government of Bali: Agricultural Dept. ● Australian Consulate Direct Aid Program ● Udayana University: D.A. Wiwik Dharmiasih, Dr. Wayan Windia, Dr. Ni Luh Kartini ● Bali Organic Association ● Coordinating Forum for Bali’s UNESCO World Heritage Sites ● Australian Volunteer for International Development ● Yayasan Tri Hita Karana Bali ● Benih Bali seed bank ● Permablitz ● Bali Conservancy ● Red Lotus Property Management ●
U.S. Partnerships Natural Capital Network ● Vermont Farm Viability Program ● Vermont Housing and Conservation Board ● Vermont Land Trust ● Center for Learning in Global Sustainability (CLiGS) Virginia Tech ●
Yayasan Konservasi Sawah Bali (Foundation to Conserve Bali’s Rice Paddies) The Mission of Yayasan Konservasi Sawah Bali is to conserve the sawah and sustain a working landscape in Bali, and to restructure agricultural production to secure greater economic equality and wellness for Bali's farmers.
Sawah (rice paddy) in Jatiluwih, Bali, a designated Unesco World Heritage site 2012 Overview To ensure the future of Bali’s natural and cultural landscape by protecting the endangered sawah. Balinese farmers are subjected to economic pressures to sell their livelihood and spiritual locus for development due to the gross income inequality between agriculture and the tourist industry as well as debt incurred. The destruction of the sawah will annihilate cultural identity as well as the tourist-based industry Bali has become dependent upon to raise its developing nation standard of living. Objectives To keep the sawah from developing, Yayasan Konservasi Sawah Bali has created a hybrid (Balinese/American) model of the American land trust. Each farmer will be paid a sum of money to” not
sell their land for building development”. The covenant is a restriction that is tied to the land - even if the farmer sells their property, the new owner may not develop or sell for development. The farmer(s) retains full ownership of the agricultural land and may continue to farm or pass the land down to their heirs. The program will increase farmers’ income by supporting a return to organic methods , heritage rices as well as creating value-added products and new markets for the farmers.
Program Description An Indonesian foundation (yayasan) has been legally registered. The corporation is majority controlled and managed by Balinese/Indonesians. The foundation’s mission is to provide economic development tools to increase the income of Balinese farmers and conserve, monitor and provide stewardship for the sawah using land use concepts of a U.S. Land Trust. The Project has partnerships with Indonesian ,US and Australian NGO’s, educational institutions, government, synergistic corporations and social entrepreneurships. YKSB has a strong partnership with the Coordinating Forum, the provincial body given the task of protecting the UNESCO World Heritage Sites in Bali.
Vision Community Commitment: The Project conducts community outreach / assessment forums to discuss with Balinese farmers on how They envision their future by looking at “How a Sense of Place” affects their ability to sustain an agricultural community, based on food security, adequate clean water and the dependent role that tourism plays in either sustaining or destroying their way of life. Capacity building is a core objective. Economic Parity Current land use legislation does not recognize this underlying reality of income disparity, rendering it ineffective. Project will educate and inform the farmers about the successes of agricultural land trusts, their missions and the land use tools that are used to achieve the mission of protecting agricultural land in perpetuity. More importantly, the Yayasan will respect the Balinese Tri Hita Karana, and formulate our strategy together with the Balinese. Greater income will be derived by restoring heritage rice and value-added product development. Collaboration with New Models of Agriculture : Currently in Bali, there exist small pockets of farmers who have retrofitted their agriculture to organic products. These farmers have realized higher incomes due to this transition. Each project participant will have access to these farmers and ongoing technical assistance provided by YKSB with workshops. Guiding Principles Restore best land use practices for Health of farmer, ecosystem and natural resources: Bali instituted a program 6 years ago to provide compost to farmers to go back to organic methods. The Project will encourage and provide ongoing technical assistance/education to farmers to transition from conventional chemical/fertilizer agriculture and return to organic farming. In addition, farmers will be encouraged to plant their heritage rices (black, red + traditional brown which are nutritionally superior
than the modern hybrids introduced in the 1970â€™s for yield) and use the SRI method . â€œGotong Royongâ€? Working together is a time honored tradition in Balinese society. Utilize the strength of the subak (1000+ year old engineered irrigation cooperatives) recognized by UNESCO as a unique + democratically managed , operational water supply source. Sawah and Subak are integrally intertwined systems. In addition to this organization, Balinese society is efficiently run by banjars (village management). These traditional structures expedite matters transparently and issues inclusively. They will negotiate offers as a cooperative, providing a process of efficiency and sawah contiguousness which supports the success of organic farming and resource management. Sustainable Balance of Tourism and Agriculture: Recognizing the reciprocity and dependency of quality based tourism and sawah by engaging stakeholders to support this conservation and economic development initiative . Tourists will no longer flock to Bali if the unique aesthetic and sacred practice of the sawah has been destroyed. At present it has also been shown that demand exists for high quality food products such as organic heritage rices/produce and tourist and expat communities will support premium prices . The Project will devise a chain of supply for the farmers of organic and value added products to market. Capacity building in this area is drastically needed to cut out usurious middlemen. Why Now? Timing - political forces are acknowledging that tourist development is creating immense water shortages. Momentum and recognition - from the UNESCO designation of 5 Subak sites + the priority to create a mechanism for protection of sites
Process The project’s scope is Bali, an island the size of Delaware with a population of over four million. Launching the foundation, we partnered with The Vermont Land Trust, VHCB and Farm Viability Program to receive important data. Vermont and Bali are similar in their small size, the access to government and nonprofit organizations and a unique cultural cachet that is recognizable worldwide. As Balinese farmers face the economic hardship and environmental degradation that agrarian Vermont has been working to solve for 30 years, Balinese farmers could address these problems by adopting the strategy of developing and marketing niche products if given the opportunity to retrofit as well as supply chain. Ongoing support and assistance will be provided to participants in the project to sustain their agrarian livelihoods.
Contact: Phyllis (Phiphi) Kaplan Email: email@example.com website: www.sawahbali.org Address: Hubud, Monkey Forest Road, Ubud, Bali, Indonesia 80571 Sandgate Road, Sandgate, Vermont USA
CSR: All Inquiries or to discuss other options for CSR + tours please email : firstname.lastname@example.org
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