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The simplest, most affordable online FRANCHISE DIRECTORY

ISSUE NO 1

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Redundancy And You...

Key Questions Answered

Becoming Your OWN Boss:

What 100 Franchisees Say

Advice and information from people who have been there and made it through the dark times. More on p.24

We asked our franchise business advertisers some key questions you might have about franchising. Page 11

We look at how Franchising helps you achieve your goals and become your own boss. See page 3

Franchisees operating their businesses all around UK provide answers for our franchisee poll. Pages 8, 9, 10 & 11

WHO’S THE PAPA NOW? As a high school student working at a local pizza pub in Jeffersonville, Indiana, Papa John's founder John Schnatter felt there was something missing from national pizza chains – a superior-quality traditional pizza delivered right to the customer's door. His dream was to one day open a pizza restaurant that would fill that void.

"Making a quality pizza using Better Ingredients has been the foundation of Papa John's for more than 25 years. You have my commitment that Papa John's will not stray from the foundation of quality & superiority upon which the company was built. We will always strive to be your 'Better' Pizza Company."

In 1983, John picked up his business degree from Ball State University and went back to Jeffersonville, Indiana. There, at the age of 22, he knocked down the broom closet of his father's tavern (Mick's Lounge), purchased $1600 worth of used restaurant equipment, and began delivering pizzas out of the back of the bar.

In 2011 Papa John’s GB is looking back on 23 quarters of successive growth, 15 new stores already opened with an additional 14 before the end of the year giving a grand total of 166 trading stores. In 2010 they opened our Quality Control Centre and Dough Plant in Milton Keynes; an investment of over £5 million. The plant provides the supply and logistics of the Papa John’s ‘Better Ingredients. Better Pizza’ pledge and represents the future of the company – with the capacity to serve more than double the number of existing stores. They now want to talk to you if you have the drive and ambition to take on either a single unit or multiple Papa John’s stores in the UK .

From day one, John knew he could make a better pizza by using fresh dough and superior-quality ingredients, and he refused to sway from that commitment to quality. It worked, and people loved his pizza. In 1984, John opened his first Papa John's restaurant, and Papa John's has been going strong ever since. Today, Papa John's is the recognised leader of the pizza category and now owns or franchises more than 3,500 restaurants in all 50 states and 29 countries. More than 25 years later, one thing remains the same – Papa John's is still fully committed to delivering on its brand promise of "Better Ingredients. Better Pizza."

If you would like to meet them face-toface, to explore the possibilities of becoming a papa John’s franchise owner, call now on: 08445670937 or email enquiries@papajohns.co.uk.

Being Made Redundant? Is your job at threat or at risk of being made redundant? Is your company at risk of making redundancies? Have you

ever thought of working for yourself and then decided not due to lack of support or confidence? If you have been made redundant as a result of the recession there is a ray of hope. Look at this new situation as a challenge. Change is a good thing and can lead to bigger and better things. Many people look into the advantages of going it alone as a result of being made redundant Continued on page 5

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ISSUE NO 42

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ISSUE NO 1


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WELCOME TO THE FRANCHISE TABLOID Welcome to the very first edition of The Franchise Tabloid, an informative paper that has been put together to give people an insight to the goings on of the Franchising world. If you have only ever heard of Franchising through other people talking about it, and are interested, but do not really know much about Franchising, then this paper will server you well! If you have just been made redundant and are thinking about what to do next, or perhaps even just thinking “What just happened?” then this paper will have some great advice and tips for you to follow in order to make the next step of your life journey just a little bit easier.

A Little Help Finding The Right One... How many Franchise Businesses are there in the UK? If you have been looking around for Franchise Businesses, then you probably have a good idea that there are just a few! With so many Franchise Businesses available to you it is going to be a challenge to find the right one. A lot of time visiting Franchise Exhibitions, collecting information, sifting through and making sense of all that information you collected at the shows, and then separating that from all the other stuff you will be sent following the show. That is before you have even started to browse the many hundreds of websites listing the businesses you can become a part of. What a headache. Well, maybe not such a headache. There are a few good websites that can help make your life just a little bit easier in this regard. The Franchise Cloud, for instance, has been created with your arduous task in mind. Simplicity is key. The Franchise Cloud has been developed to be simple to use, easily laid out, functional, and, well, just easy. Find Franchise Businesses easily by category or search. Simple. Categories include: Business Category, Investment Level, BFA Membership Level and Place of Operation. For more information, visit:

Offering you an insight to the various types of business available in the Franchise market, how to get in touch with those businesses for more information, and, above all, providing an insight into what those people who already work in or operate Franchise businesses have to say, The Franchise Tabloid should hold a good level of interest for most of you! We have been in touch with both Franchisors and their Franchisees and asked them for their take on what they feel Franchising is all about. Sometimes people have been frank, and to be honest, sometimes this is exactly what people just starting out in the world of Franchising need! Hopefully throughout reading this Tabloid you will learn what I have learned in my recent past - that people in Franchising are, after all, people just like you and me, but with a little bit of insider knowledge to help you on a bit! PP

Becoming Your Own Boss Through Franchising Business With the many demands of starting up a start up business and the high level of risk involved in it, business franchise is becoming more and more popular as the easiest and less costly way of putting up an individual entrepreneurial venture. Franchising business is the method of acquiring the business strategies of an established franchisor by a franchisee that could either be individual or group entrepreneurs. From the point of view the owners of an established business franchise, franchising is a way of distributing their products and services without the risk of incurring losses most of the time. Business franchising enables the franchisor higher profitability with less loss risk while providing franchisee with better franchise opportunities. Business franchising gives budding entrepreneurs a more sure way of establishing their own business with minimal loss risk as well. However, although the viability of business franchises is sounder than other type of business, the financial capital that would pay for the franchise fee is greater than the capital needed to set up one's own company from scratch. There are two types of business franchises namely trade name franchise and business format franchise. In a trade name franchise,

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Enjoy  more  freedom... from

£5000 Become  a  Franchisee UK  Trust  A  Service  is  a  unique   business  marketing  and  networking   company  that  helps  to  promote  and   unite  trusted  and  rated  local   businesses  in  your  area. work  for  yourself earn  £50,000  a  year build  a  successful  business use  a  proven  business  model choose  your  own  working  hours spend  more  time  doing  the  things  you  want  to  do

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Begin  your  journey  to  success... Contact  our  Franchise  Team  for  an  introduction  pack  now:

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the franchisor sells only the trade/brand name and leaves the franchisee with the total operations of his business. While the business format franchise includes also other services such as site selection, training of employees, product supply, marketing strategies and other important things to run the business franchise. When deciding to purchase a business franchise, one must examine first the market for the viability of the business opportunity for a certain product. If possible, it would be better to scout for strategic locations where the business franchise will be located. Foot traffic in the location should be carefully noted and observed. Heavy foot traffic would ensure a good business opportunity. Once these are laid out, it is now time to look for the franchise provider. When choosing the franchisor, examine the franchise package offered by the franchisor to franchisee. Study carefully

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

the franchise agreements and if possible attend franchising seminars provided by the franchisor to fully understand the business franchise package that one is buying. Timing is also very important. Do not rush into a franchise-buying spree just because that product franchise is in demand in the market. Study the market trends and foresee whether the business franchise would still be in demand in the long term. The return of investment for a business franchise usually takes two to three years, so it is imperative that the business franchise must withstand for at least two years to just even reach the break even point. There are a lot of business opportunities available for business franchising venture. The success and failure of business franchising depends of whether the franchisee have prepared well before buying a business franchise. PB

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The Franchise Directory where simplicity matters

The Future’s Bright! Visit the UK’s fresh and bright Franchise Directory to find the right business for you!

www.theFranchiseCloud.com To advertise your business, simply visit www.theFranchiseCloud.com and click on Advertise With Us at the bottom of the page... Page 4

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40,000 copies of The Franchise Tabloid distributed Continued from front page

ISSUE NO 1

by their former employer. Open a franchise and take your career to the next level. Consider the following points: • • • • •

Never be made redundant again Create your own security Determine your own income Work the hours that suit you Do a job you really enjoy.

Franchises provide the opportunity to take control of a ready-made business. Starting a business with a proven business model and established brand has been shown to be more successful than starting your own independent business. Franchised businesses have weathered the recessional storm extremely well. I hope you find that one of the businesses listed with us to your liking and suits your needs. PP

7 Key Reasons Why Women Franchise

4) Lower risk

We explore some of the reasons why women look at Franchise Businesses.

Franchises are tried and tested formulas, franchisees are buying into a business that they already know works. Many women hold the family purse-strings, and juggle a string of family obligations and can feel risk adverse. Franchising is a reassuring, low risk option for starting a business.

1) Increased Flexibility Women franchise owners report that the ability to be their own boss and be in charge of their own working routine, makes franchising an ideal option for them. Business women can ditch the inflexibility of corporate life for the freedom of business ownership, and women from other walks of life see franchising as the perfect route into the business world.

2) Support readily available Women are by nature supportive and work well in atmospheres where support is readily given and received. Franchisors give all the practical support needed to start a business, and continue to do so throughout the franchise contract. Many excellent franchises also encourage active networking and support between franchisees and give all the training that is required to build and grow your business.

3) A fresh start Re-entering the working world after a break looking after children, can seem like a daunting prospect. Some women feel outof-date professionally, or have lost their previous business network of clients and colleagues. Starting a franchise can provide the opportunity to do something fun and totally different. Franchisors are often looking for womenreturners as they are confident they can help potential franchisees apply their skills in a new context, they do not have to have a background in the industry concerned.

“A third of the female population would start a business if it wasn’t for the fear of failure.”

5) Franchises for all interests

have a change of direction and also wanted the opportunity of working together. The mobility sector is one of the few retail propositions that make commercial sense at the moment with many more people living longer and requiring a little bit of assistance. We spent over two years searching for the right opportunity and we were lucky that Ableworld were looking to expand their successful concept in the north east”.

Franchises can be found in a huge variety of industries and interest areas. Women have found franchises which match their hobbies (eg dance and drama), their educational background (eg tutoring), or their personality style (eg business and social networking). Some franchises are also particularly designed with women in mind, and sell goods and services for a female audience (eg jewellery and clothes), and some franchises are perfectly suited to women with experience in child care and children’s activities.

6) No need to reinvent the wheel Women are, by nature, efficient and pragmatic, and which makes franchising appealing as there is no need to reinvent the wheel. The business has already been created, and the formula is proven. Women can launch their businesses and start earning income within a matter of weeks.

7) Earn a full-time salary in part-time hours This has got to be every woman’s dream! With franchising it is really possible. Many franchises can provide an excellent income for those that only want to work a few days a week, or only during school hours, or in the evenings. Women find their working life becomes more fulfilling and lucrative through franchising. AB

A BLEWORLD WELCOME ON BOARD THEIR LATEST FRANCHISE PARTNERS Ableworld, the UK’s leading mobility retailer, have recently welcomed on board their two latest franchise partners. Ableworld, who are very strong in the north west of the country are particularly pleased that the two new franchises are in the east of the country; one in Darlington and one in Newark-on-Trent. First off the blocks were Steve and Julie Cunningham (pictured) who opened the doors of their new mobility super store on August 25th. Julie, who previously spent over 30 years in financial services, added “Steve and I decided that we wanted to

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Following very shortly behind were Mark Hennis and Naomi Moore who, after a very short lead time, were able to start trading at their store in Newark early in September. When asked why they choose to partner with Ableworld, Mark said “Having researched numerous businesses over the last year we were looking for not only a great product but also a trustworthy and competent business partner we could work with. With Ableworld and the founder’s extensive retail experience combined with the backing of his knowledgeable and dedicated staff we believe we have found a good match.” Another store is due to open in Lancashire later this month and Ableworld intend to continue opening new outlets at a steady but realistic pace in 2012.

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An Exciting Challenge Taking that exciting and challenging step into self employment can be daunting for some. Choosing franchising could be the best option for you.

I am passionate about ethical franchising and if I can be of any help to you please feel free to email me with any questions at nathan@jaspersonline.co.uk

-[ERXXSFILSRIWX[MXL]SY½RHMRKXLIVMKLXOMRHSJTISTPIMWSYVFMKKIWX GLEPPIRKI ;I XYVR E[E] ´W SJ YRWYMXEFPI JVERGLMWI ETTPMGERXW IZIV] QSRXL;I[ERXTISTPI[LS[ERXXSQEOIEHMJJIVIRGIERHEVIPSSOMRK JSVXLIJSPPS[MRKOMRHSJTISTPI

Nathan J Siekierski

    

Self-confidence is an attitude which allows individuals to have positive yet realistic views of themselves and their situations.

Self-confident people trust their own abilities, have a general sense of control in their lives, and believe that, within reason, they will be able to do what they wish, plan, and expect. Having self-confidence does not mean that

Honest and ethical Passionate and positive Love great customer service and food Determined and ambitious 0SSOMRKJSVIQSXMSREPEW[IPPEW½RERGMEPVI[EVH

If you are the above people then we have literally thousands of clients wanting Jasper’s catering services in many territories around the UK and we should have a chat! There are seven steps to becoming a franchisee focused on total transparency for both parties – we don’t believe in rushing these decisions and believe you should have every question answered in full. We don’t sell franchise’s we look for great people to invest in becoming a franchise partner with Jasper’s.

You should never feel rushed and should be able to ask any question you want and get a good detailed answer when looking at a franchise.

Confidence Is Money

www.jaspers-franchise.co.uk

Good luck with your life.

Finding out about a particular franchise by visiting and meeting the franchisor is one thing. You will find more from different perspectives through speaking to existing franchisees, banks, accountants, suppliers and the BFA. The franchisor should actively encourage this.

Feeling fulfilled and happy by owning your own franchise doesn’t have to be a dream, don’t listen to the negative headlines, speak to people who know the facts, like the British Franchise Association.

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Visit [[[NEWTIVWJVERGLMWIGSYO[LS or email JVERGLMWI$NEWTIVWSRPMRIGSYO or call 

Nathan was born and lives in Birmingham with his Fiancée and 16 month son, he experienced franchisor with a degree in Philosophy and Ethics.

individuals will be able to do everything. Self-confident people have expectations that are realistic. Even when some of their expectations are not met, they continue to be positive and to accept themselves. People who are not self-confident depend excessively on the approval of others in order to feel good about themselves. They tend to avoid taking risks because they fear failure. They generally do not expect to be successful. They often put themselves down and tend to discount or ignore compliments paid to them. By contrast, self-confident people are willing to risk the disapproval of others because they generally trust their own abilities. They tend to accept themselves; they don't feel they have to conform in order to be accepted.

What 100 Franchisees Have to Say

There is no greater asset for an entrepreneur than an absolute conviction that you know what you're doing. If you don't feel sure of yourself, why should anyone else trust you? This is obvious. But for most of us, confidence is something that comes and goes. What's more, it often vanishes unexpectedly, just when you need it most.

Q: In general, how would you rate the overall quality of your franchisor?

27%

When I feel confident, everything seems to work better. When I feel insecure, nothing goes right. I become self conscious. I begin to doubt my own abilities, and mistrust other people as well. While confidence is useful for everyone, it is particularly vital when you are in business for yourself. When you work for a company, your very position gives you a sense of legitimacy. Entrepreneurs stand on our own, and we mustn't be seen to be quivering in our high heels or wing tips. We demand to be taken seriously. Everything about us should inspire trust. In his influential book Learned Optimism, psychologist Martin Seligman cites scientific data showing that pessimistic people have a firmer grasp on reality than

Very Good Average

17%

Definitely

6% 13%

Very Likely 37%

Good

34%

Continued on page 24

Q: Knowing what you know now, and if you had it to do all over again would you invest in a franchise?

Excellent 22%

We surveyed a hundred franchisees that have now been in business for over 1 year, to see what they now think about franchises. To ensure we get an overall view, we targeted a mixed range of business types and locations throughout the UK.

Self-confidence is not necessarily a general characteristic which pervades all aspects of a person's life. Typically, individuals will have some areas of their lives where they feel quite confident, e.g.,academics, athletics, while at the same time they do not feel at all confident in other areas, e.g., personal appearance, social relationships.

Probably Probably Not

15%

Definitely Not

Poor 29%

Continued on pages 5, 6, & 7

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DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648


40,000 copies of The Franchise Tabloid distributed

Franchise Business Basics Buying a franchise business may seem to be a seductive offer that you cannot possibly ignore.

On one level that may be true, but the thing about franchise business, no matter how lucratively attractive it seems, is that it is successful only on a case-to-case basis. A franchise business may boom for your neighbour but not exactly fare as well as for you. Despite the fact that a business opportunity such as this is something that stands out considerably in success rate as compared to other business opportunities you are given at this time, you need to evaluate certain things before you dash on

your way to becoming a franchisee or franchisor. Simply put, franchise exists when two parties, called the franchisee and the franchisor agree together legally. The franchisor allows the franchisee to distribute or sell the services, material or immaterial, up to a certain degree in a given location at a specific time period. During the duration of the franchise business, the franchisee owes the franchisor royalty fees for using the brand and generating income out of it. Though unbeknownst to many people, a franchise business has some subtypes within itself, and if you are interested in engaging in a franchise business, you need to know the fine print of the franchise business you intend to engage in. To be an

During her time as a LighterLife franchise owner, Claire has utilised her experience of working in the local area and her network of contacts to build her business. She recognises that this has developed a new set of skills, which has built her self

Not what you’d expect from a weight-loss franchise but LighterLife is different.

01279 636988 www.lighterlifefranchise.com

17%

44%

9%

6%

Definitely Not

Like any other business endeavour, you may also need to count the cost it will take not just to pay royalties, but also including marketing strategies and other maintaining expenses. You must also be ready for possible problems that may arise. For instance, that particular business you chose to franchise in encountered a major problem. It will affect all its franchise counterparts. DB

confidence that has led to a stronger belief in what she can achieve. Claire says: “I feel I am really privileged to work with people who want to make a change. I can help them to unlock their potential, build their confidence and reshape their habits to help them lead a healthier, happier and LighterLife. It’s amazing to see how my clients change during their LighterLife Journey and weight-loss is just one of the things they achieve! I am a living and breathing example of that and I am much happier with my new life.” With LighterLife’s in-house payment plan available to assist with the franchise fee there has never been a better time to join.

Very Good

Strongly Agree

9% 9%

Good Average

28%

since that's where most of the action is. While you're at it, you may also want to consider the density of the entire franchise business in the whole area of your choice. If there are more branches of that franchise business, you might be having some inhouse competition. If you do find a prime spot that has no form of that particular franchise you intend to be a franchisee of, so much the better.

Q: My franchisor responds in a timely manner to my questions and problems?

Excellent 22%

Probably Probably Not

28%

Q: How would you rate the support you get from your franchisor?

Definitely Very likely

After having taken care of the legalities, the next thing you ought to do as you engage in this franchise business is to scope out the demographics of the particular area from which you will hold your franchise business. What is its target market? Is it youth-oriented? On what times of the day are there more potential customers? Align all these considerations with your business goal and you are already on your way to brewing a commendable start-up. Location is vital since it will have telltale signs of being a commercial hub or a remote area that few people visit frequently. If possible, find the franchise areas near main roads

Claire Lamputt, LighterLife Counsellor in Bridgend, Mid Glamorgan discovered LighterLife in 2008 when one of her biggest frustrations was not being in charge of her own destiny. At the time, Claire was working as a physiotherapist for the NHS helping children and young people address their problems.

† Run your own business † Be supported by a company with over 15 years experience † Comprehensive training † Make money and make a difference

6% 5%

effective franchisee, you must be able to know your obligations and dues from the legal agreement you will be making with the franchisor, as well as possible penalties and changes in royalty rates.

Take the weight out of work with LighterLife

Have your cake and eat it.

Q: Would you recommend buying a franchise to someone?

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33%

Agree Disagree Strongly Disagree

Poor 35%

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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How to Franchise Your Business

What is Involved In Franchising Your Business? Franchising can be an excellent way of expanding your business.   However like everything in life it is not suitable for every business. There are a few general "rules of thumb" that will enable you to establish if, in principle, franchising would be worth considering as an expansion route for your business.

Principles Of Franchising Your Business 1) The business should be proven. The business model should be tried and tested and substantially 'de-bugged' under realistic commercial conditions 2) The business must be replicable 3) The skills and know-how need to be easily taught to franchisees 4) The business model being franchised must be capable of generating sufficient profit to provide a worthwhile income for both the franchisor and the franchisees 5) Franchising should not be regarded as a means of off-loading problems or getting rid of difficult or unprofitable outlets. Rather, it should be viewed constructively as an integral part of your expansion strategy

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6) As a franchisor you must be able to develop and maintain good working relationships with franchisees and build a culture where mutual co-operation and benefit prevails 7) When you start franchising, your business will come under scrutiny, particularly from the banks, as they will be asked to lend to some of your franchisees. Amongst other things they will want to see that you have the financial resources to build and support a franchise network Before committing any major resources to franchising your business you need to get professional advice from a specialist company. An expert should be flexible with an approach in line with your business needs. As an example, they should be able

to provide you with initial support to help you develop your franchise system and then leave you to implement it in-house. Step 1: The Evaluation The first step is to confirm that your business model can be franchised and identify how your franchise system would operate. Step 2: The Franchise System The remaining work would take you to the point where you were ready to either set up a pilot operation, or begin marketing the franchise and recruiting the franchisees. A good expert can help you, and may be able to produce or supply templates on the following requirements: • Developing the franchise brochure and recruitment system Continued on page 7

LOOKING FOR A NEW OPPORTUNITY? Agency Express erect and maintain over 30% of all UK ‘For Sale’ boards, working with 18 of the top 20 estate agency chains. We have over 95 franchise operators covering the majority of the UK and Ireland. We are looking to recruit further franchise operators. With our comprehensive start-up package, daily repeat business, low overheads and the opportunity to earn an average income in excess of £50,000, Agency Express offers unrivalled prospects for business success. Complete start-up & training package £18,500. For a full information pack:

01508 579800 enquiries@agencyexpress.co.uk www.agencyexpress.co.uk

Q: My franchisor encourages high standards of quality performance throughout the company? Strongly Agree

11% 33%

19%

7%3%

Agree Disagree Strongly Disagree

Q: Before buying your franchise how much business experience did you have?

Q: Which age group are you from?

18-24 19%

32%

None

18%

25-34

24%

35-44

8%

1-3 Years

45-54

3%

3-5 Years More Than 5 Years

55+ 37%

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Little

39%

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

47%


40,000 copies of The Franchise Tabloid distributed • Developing the operations manual and franchise agreement • Developing structured franchisee training and support programmes • Developing a franchise marketing plan and producing the marketing materials Step 3: The Franchise Launch This should include: • Implementing the franchise marketing plan • Handling franchise enquiries • Carrying out franchisee screening interviews • Training your staff and franchisees • Troubleshooting How Long It Takes To Franchise This depends on a lot of factors, but a good franchise expert should have everything in place ready for your use - franchise

contract, operations manual, information pack templates and so on. Choosing a Company to help you When choosing a company it is important to find one that can offer an extremely thorough programme, which takes into account the time factor. Look for a good track record, with low up-front cost, and try to avoid hourly fees if you can. Franchising can be headache but an expert can take away the expensive problems from you., providing you with your franchise agreement, operations manual, sales brochure and everything else. Contact How2Franchise by email enquiries@how2franchise.co.uk or call 01295 722846

Q: Do you find other franchisees helpful?

19%

OPPORTUNITY FOR WORK DPP Publishing Limited is one of the fastest growing marketing and advertising companies on the market today, with brands such as: The Franchise Tabloid,

Experience in advertising sales would be advantage but not necessary, however sales experience is. All positions are home based with working TheFranchiseCloud.com, UK Trust A to suit. These positions are commission Service & UKTrustAService.com. only with an earning potential of £45k per annum. We need, self motivated, target driven Sales Professionals. We currently have a To apply for any of the above position number of sales positions available email a cover letter and your CV to: throughout the UK.

recruitment@dpppublishing.com

Telesales Operatives Field Sales Representatives Territory Sales Managers

Q: How would you grade the training you received from your franchisors? (A being the highest and E being the lowest)

Yes Have No Contact

B 32%

26%

Q: Do you think it’s better to be in business as part of a franchise group or independent?

A

9%1%

No

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Franchise Group

11%

Independent

C D

16%

E

65% 32%

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89%

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6 Key Questions We ask some of our advertisers to answer some key questions about Franchising.

If you have been considering your options recently, or looking into the merits of franchise models, then you will likely have some burning questions. The questions we asked our franchise advertisers are the sort of typical questions that people new to franchising, or who are considering buying into a franchise model often ask. Our advertisers provided us a set of very different answers that carry some extremely poignant messages for anybody thinking about franchise business models for the first time, or

even those with experience who are, perhaps, looking for a slightly different take on what they already know about franchising.

Q1) Why is franchising a good way to start out in business? PBo: You get to leverage the experience of people who have been there before and done it successfully. BO: Franchising is a fantastic way to start out (and grow) in business, by becoming a franchise owner you will achieve all the lifestyle desires of being your own boss, build a business where you receive the fruits of your labour and be able to do this operating within an existing business framework with many of the initial headaches and costs removed. A franchise owner will benefit from existing brands, marketing support, systems and processes provided by the Franchisor. LH: From a franchisees perspective, they will benefit from the development of ideas already established – learning from the mistakes that one always makes when starting out. There is a lovely expression – ‘You are working for yourself but not by yourself’.

The support when franchisees face the inevitable challenges means that the business can move to success faster. In addition, the general public largely believe that using a franchised operation will (according to the Proud to Franchise Survey 2006) that they will get better service, will be more valued and like the fact that their spend is kept locally in the community. PBg: I would say that everyone at some point looks at someone who owns their own business and wonders how it would be if they could do it.   Starting your own business is tough though as you need a combination of things to make it work.  A fresh idea and product that will sell.  You need to plan for at least 3-5 years for finance as you will not have the income you may require or be used to, this is even more crucial if you have a mortgage and family to sustain.  It is important that you have the patience that is required to start a business from scratch.  With a franchised business you have the choice of many different ready-made businesses that are tried and tested, so you basically have a massive head start.  Your income is pretty much from day one and all you need to do is launch your presence into your chosen territory.  It's the perfect way to work with

ISSUE NO 1 independence but with the support of a larger model and personnel. MW: Franchising is an excellent way to enter the world of business for anyone, whether it be someone ‘taking the plunge’ for the first time or someone who has experience of the business environment. A good Franchise has all the systems in place to give a new Franchisee all the tools at their disposal to succeed, whether that be sales, marketing, operations or accounting. This gives a Franchise   advantages over someone starting a new business on their own as the start-up costs are significantly lower and the learning curve (and therefore the time taken to achieve a satisfactory Net Profit and personal income) is very much shorter than an independent start up. Add to that the ability of the Franchisor and Franchisees to gauge the performance of an individual business against the rest of the group (as all the businesses are essentially the same) and the effects of national marketing, shared knowledge and systems improvements provided by the Franchisor and this gives a Franchisee a huge edge on any independent business. Continued on page 12

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www.biothecareestetika.com DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

Page 11


40,000 copies of The Franchise Tabloid distributed Continued from page 11 Nothing is guaranteed in life and nothing is achieved without hard work, but a Franchisee should see returns within months, not years, in comparison to their independent colleagues.

Q2) Do you need any business knowledge to run a franchise? BO: Ultimately to become a franchise owner you need to understand the key principles of business, if you didn’t have a grasp of the basics you would unlikely be looking to become self-employed! PBe: It helps but it's not essential, many of our most successful franchisees had not run a business before. A strong work ethic and a willingness to learn and develop are the most important traits for a franchisee. LH: Some franchises need business knowledge before you begin - business knowledge required for our business is taught during the initial training. However an aptitude for and a keen interest in business are both critical and we like to have people on board who demonstrate good understanding of the type of business model we operate – they do this by asking

certain questions or putting key things into their own business plans. Everyone has different personal drivers for going into business – although the usual goal is to make money of course! PBg: Having a knowledge of business is important when buying a franchise,  but if the training and support network you enter into is what it should be, you will have all the products, people and infrastructure you will only need a basic knowledge.  You will learn many things about business through the ongoing support of the franchisor. SM: For a Tatty Bumpkin franchise we don’t ask for specific business skills, but more a passion for the product and a desire to exceed. Previous sales experience is of course and advantage, but we have found that some of our most successful franchisees have not had previous business knowledge, but have applied hard work and passion to what they do, learning the rest along the way.

Q3) How much help and support do you give to your franchisees?

AD: Initial training is carried out at our head office and at one of our owned head office owned Pistachios in the park cafes. Training will include technical advice on how to successfully run a cafe as well as practical experience working in one of head office cafes.   PBo: As much as they need…and then a little bit more. SM: We have a very good support system, but whilst encouraging the franchisees to take decisions and responsibility for themselves. We have regular phone calls, sales performance charts and lots of online resources. At the end of the day I think we have been surprised to find that the best support of all has been the franchise network themselves - after all they are the people out there on the ground facing the challenges everyday. The Facebook group has probably been the most useful tool of all. PBg: A franchisor is obligated to help a franchisee in any part of the business.  Help and support levels will be outlined in the initial contracts, but it is important that the franchisor doesn't shirk their ongoing and unlimited responsibility to the franchisee.  After all,  the franchisee has bought into the

ISSUE NO 1 idea of the franchise product and has put their trust in it.  The success story of the franchise depends on the success of the franchisees. MW: Aside from topping up our Franchisees leads with national marketing campaigns in publications such as the Daily Mail and Daily Express (the cost of which is included in their ordinary fees – no extra fee is levied) we focus very much on help and assistance in making our Franchisees as much money as possible. New Franchisees should always be assured that when they buy in to a Franchise that the Franchisor can demonstrate a commitment to their profitability, and therefore their earnings. Our help and support is targeted to that end and that end alone. We monitor all our Franchisees performances on a daily basis, put marketing plans in place that are affordable and are then ramped up as profitability allows. Our Franchisees are given ‘growth plans’ so they have a road map in front of them at each stage of their development and they

Continued on page 13

For more information contact: Aysin Djemil Operations Director 07766 221 825

aysin@pistachiosinthepark.org.uk www.pistachiointhepark.org.uk

The franchise with community in mind Pistachios opened its doors in 2000 and after years of perfection, the feedback that we have received is that ¶3LVWDFKLRVLQWKHSDUN·FDIH· is a place where you can get great food and relax. It is on the back of this strength that we have seen such consistent growth.   3LVWDFKLRVLQWKHSDUN·VDLPLVWRUHYLYHFRPPXQLW\LQWHUHVWDQGXVHRISDUNVDQGRSHQ green spaces within a safe, family-­oriented environment.   Could you be the heart of your community and do you have what it takes? If you can answer yes to the questions below, then your the person for us!  

x x x x x x x x x x

Page 12

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it Hard working un m Self motivated m co tart Have a desire to own your own business a S Able to follow instructions nd ent a Have attention to detail afe estm c v Community led n a al In From w Customer Focused O Tot Enjoys working with kids Presentable Physically fit

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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00 5 , 42


40,000 copies of The Franchise Tabloid distributed Continued from page 12 can see what they need to do to get to the next stage. Insurances have been put in place to protect them so that if something does go wrong their business is not at jeopardy and, since we have had their businesses valued, we also actively encourage them, if they wish to, to open multiple branches. This has the effect of multiplying their earnings whilst also building them another asset which can be sold later if they wish for many, many times the original fee.

Q4) How franchisee money?

soon start

does a making

SM: A franchisee can start making money immediately if they have done their planning well with a business like ours. One franchisee in particular was so driven she secured contracts in her first week, but we always say allow 3 months for cashflow to really start. PBg: In any franchise package, you will be given a business plan and cash flow that will show you exactly what you need to do to make money from day one.  Although a

ready made business, hard work and the ability to follow the plan laid out by the franchisor will make sure that you will earn the money you expect.  As long as these cash flows are realistic and genuinely achievable, you will be fine. MW: This is dependant on how effectively the individual Franchisee implements the systems they are given but in general Franchisees should be profitable within 3 -4 months. PBe: Because our franchisees are supplying fast selling products into an established market, the revenue stream starts approximately 6 weeks after initial training is completed, therefore about 8 weeks. AD: Immediately, but there are no guarantees, however the projected earning are a realistic estimate of what a franchisee should earn. Successful franchisees can earn in excess of the projections, however the ultimate success is down to each individual franchisee. BO: Most businesses do not make money in their first year, often not their second year either. Franchising typically has a much better initial return on investment,

it the modern world would cease to function. Shipping goods across continents is obviously not a new phenomenon, it’s been around for a few thousand years, but it’s an industry that still forms the backbone of modern globalisation. More than ever before businesses import and export goods, and moving these goods across international borders with efficiency is essential to a good supply chain.

Industry Focus Unveiling the world of international transport and its future for franchising. Gary Clere, founder of Cargocall, gives his view. Some call it “Logistics” some call it “Freight Forwarding” some call it “Shipping” but whatever you call it the world of international transport is still shrouded in mystery for many. Yet without

So what’s behind the world of international transport? Well as you’d expect there are lots of trucks, aircraft, ships and trains not to mention the millions of acres of warehouse space but the fundamental ingredient is the people that make it all come together. Good communication with well trained, service minded people is really what makes the international transport world turn on its axis. Air freight, sea freight and road freight are obviously the main three methods of moving goods to or from overseas locations. Rail freight plays a part too but to a lesser degree. Each transport method has its own technicalities and each differs

our centres generally cover their monthly operational costs from month one.

Q5) What happens if a franchisee is having problems with operating the franchise? PBe: We see it as our responsibility as a franchisor to help franchisees with any problems they may be experiencing at any time. However, our franchise   is very simple to operate and franchisees rarely encounter problems which we cannot help them overcome fairly easily. Our company ethos is very much that our relationship is a mutually dependent partnership and the more help and support we provide, the more likely it is that both parties will prosper. PBo: We talk about it. Then we agree a joint approach and fix it. BO: If a franchisee is having issues with their own centre, it is important to address the core of the issue. Franchisors typically will offer good advice to how to increase trading potential and will have the technical expertise to resolve any operational issues that may arise.

from the other. For example if you need something in New York within 2 days then air freight is your only option because a sea freight service will take 10 days to arrive. These differences mean that the international transport industry has traditionally spawned companies that specialise in their own sector of air, sea, road or rail transport but the trend is changing with market conditions and there’s no doubt that the international transport industry is trying to grow out of its fragmentation. Those companies which procure transport services are changing the way they do business too. Once-upon-a-time companies would employ a Shipping Manager to source and manage freight forwarders, shipping lines and hauliers in the delivery of the services needed. There was plenty of expertise on this side of the desk but today that idea is changing rapidly as companies rationalise on personnel and out-source huge transport and warehousing contracts to third parties. Small to medium sized companies often have no specialist transport or Shipping Manager anymore and this role is often tacked on to employees with other responsibilities. As a result expertise is lost and those responsible for shipping

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

ISSUE NO 1 MW: Normally we will have picked up on a non-performing Franchisee business before they will! Since we monitor various Key Performance Indicators within their business and can compare their performance against other Franchisees it is very easy for us to home in on the areas that the individual needs to improve on. In that instance a plan will be agreed upon and implemented by the Franchisee to put things right before any long-term damage is done to that Franchisees business. LH: There can be a number of reasons for this – some of them generated by the franchisee, some the franchisor and some generated by the franchise model itself. We haven’t experienced this but our operating manuals are clear – we’re here to make the business a success with the franchisees and we’ll do whatever we can, depending on the problem experienced. But it also comes down to the fact that the franchisee must be accountable for him or herself – it is their own business and they must do everything they can to make a success. If the model is full time – do it full time. If the model requires a type of advertising – make it happen. There is no room for apathy – but lots of support for Continued on page 14

find life a lot easier purchasing from a single source and the industry has slowly come to realise that and the buzz word for this is “3PL” - Third Party Logistics. 3PL companies are those who bring all methods of transport together under one roof mixing their own infrastructure along with sub-contracted services. For the customer the jargon is largely irrelevant and the most important thing is getting the job of moving goods from one country to another done well. That still boils down to good communication with conscientious, knowledgeable people who can be relied on to find a solution to every transport requirement to or from any continent. What all this means for the future of Freight Forwarding franchising is only positive as the market continues to outsource contracts to companies that are capable of fitting together the logistics jigsaw. Gary Clere - Cargocall Franchising

Page 13


40,000 copies of The Franchise Tabloid distributed Continued from page 13 those that genuinely try. If franchisees acknowledge they have bought a set of processes â&#x20AC;&#x201C; and then follow those processes â&#x20AC;&#x201C; the franchisor is better able to establish where the problems might lie and therefore be able to resolve them. We havenâ&#x20AC;&#x2122;t faced this challenge yet but weâ&#x20AC;&#x2122;re ready for it when and if it happens. One important aspect is recognising that franchisees have different external pressures (family, health etc) and we donâ&#x20AC;&#x2122;t want to be discussing every last detail of peopleâ&#x20AC;&#x2122;s lives but keeping us informed is deemed very important â&#x20AC;&#x201C; two way communication is critical.

Q6) Is a franchise really like running your own business? BO: Absolutely but with much less hassle! PBg: If this is the case then the support network should kick in.  Everything should be analysed so that it can be established what is going wrong.   Again, it is the success of the franchisee that will make the franchise a success, so it is up to the franchisor to make sure that it works.  It is important to say that if the franchisee isn't operating correctly, then re-training may be required or even a review of the training process. Dependent on the findings.

PBg: If this is the case then the support network should kick in.  Everything should be analysed so that it can be established what is going wrong.

LH: Itâ&#x20AC;&#x2122;s better than running your own business since a large part of the risk element is removed â&#x20AC;&#x201C; the branding should be established, the model in place â&#x20AC;&#x201C; if you follow it, youâ&#x20AC;&#x2122;re still running your own business â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;re your support team!

Again, it is the success of the franchisee that will make the franchise a success, so it is up to the franchisor to make sure that it works.   It is important to say that if the franchisee isn't operating correctly, then retraining may be required or even a review of the training process. Dependent on the findings.

SM: Yes, I think it really is for most people. A franchise like ours gives them creativity and flexibility, but   within a structured format. However at the end of the day, If you are a true entrepreneur you will end up starting up your own idea, but for most people they lack the creative energy to come up with the initial ideas.

ISSUE NO 1

What franchisees are good at are implementing someone elseâ&#x20AC;&#x2122;s ideas, and often they have complimentary skills to the franchisor - its a match made in heaven! AD: Yes, its your money and your destiny, the franchisor is there as a mentor encouraging you to succeed, the rewards are 91-94% all yours. MW: Owning a Franchise is exactly like running your own business â&#x20AC;&#x201C; but better!

Since you have your Franchisor to call on plus your fellow Franchisees you have a wealth of experience and know-how completely denied to people who work by themselves. Itâ&#x20AC;&#x2122;s your business and your profits, just as if you were on your own, but you can be successful much quicker within the Franchise environment than starting up by yourself as all the mistakes have been made for you. The only way you can fail then is if you ignore that fact...

The people behind the answers:

BO: Barry Oakhill Managing Director Biothetique

MW: Martin Waite, Group Marketing Director, Cloudy2Clear

PBo: Paul Bonifice Franchise Director, Ableword

LH: Louise Harris Franchise Director, Wilkins Chimney Sweep

PBe: Peter Beecroft Managing Director, Cards For You

SM: Sam Morgan General Manager, Tatty Bumpkin

AD: Aysin Diemil, Operations Director, Pistachios in the Park Limited

PBg: Peter Begley, Sales & Marketing, UK Trust A Service

ÂŽ

& A Great Business Opportunity! Low Start Up Cost! No Further Fees!

TM

Have  ever  thought  about  running   your  own  business,  working     outside?   Then  Stonebond  could  be  just   right  for  you.     Stonebond  is  fast  becoming  a     major  competitor  in  driveway     surfacing!   Quickly  and  easily  installed  with   no  major  groundworks  required.  

Are you looking for a change of career that can offer a rewarding, fun and lucrative lifestyle in these uncertain times?

x x

Tatty Bumpkin is a national childrenâ&#x20AC;&#x2122;s franchise network providing yoga-based creative movement groups for babies and children. Spending on children is â&#x20AC;&#x153;recession resistantâ&#x20AC;? and our dual income franchise offering classes from 0-7 years alongside our fair trade toys, clothes and accessories is expanding rapidly. Please contact us to find out about how to regain a life/work balance and enjoy being your own boss.

For  more  information  please  call:    01253  820473   www.stonebond.co.uk  

  s FRANCHISE TATTYBUMPKINCOM www.tattybumpkinfranchise.com

So  what  do  you  get?   x Excellent  profit  margins   x 3  Days  hands-­on  training   x Protected  postcode  territory    

Page 14

Resin  Mixer  and  sample  board   Technical  helpline  and                        Support   x And  more.....  

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648


40,000 copies of The Franchise Tabloid distributed

Securing Finance for Your Franchise How often have you seen a franchise or other business opportunity advertisement and felt you would really like to get in on that. But if only you had the money?

If you are like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations. When the average person sees one of these opportunities, or has a similar idea of his own, the problems of startup capital may seem formidable, but in reality, they may not be. In fact, just about anyone with a good credit record and an "insider's sense of business" can get the capital he or she needs, whenever it is needed. The secret is in knowing how to put together a proper proposal, and to present it to the right person. The first thing you are going to need is a complete business plan. This is a complete and detailed description of exactly how you intend to operate the proposed business.

Your business plan should detail precisely the product or products you plan to sell; how you are going to produce or manufacture the product; your costs (inventory costs if you are purchasing them from a supplier); who is going to sell those products for you; how they are going to be sold; the attendant costs; when you expect to recuperate your initial investment; your plans for growth or expansion; and the total amount you are going to need to make it all work according to your plan. Your business plan must be detailed - complete with projected income and expense figures through at least the first three years of business.

Now, assuming you have your business plan all worked out, put together and ready for presentation with your request for capital, let us consider your capitalization proposal. First, keep in mind that whenever you ask somebody for money, whether it is for a small personal loan or a large amount of money to finance a business, you are involved in a selling situation. You have to prepare a "sales presentation" just as if you were getting ready to sell a car or a fridge.

Within this sales presentation you must have all the facts and figures; you must anticipate the questions and the possible objections of the prospective lender with answers or explanations; and you must "package" it as impressively as you would yourself for an audience with the president of the likes of Microsoft. The more money you ask for, the more "inthe-know" will be the people you want to borrow from, and so the more detailed and organised your proposal must be. This should not cause you too much worry however, because you can hire an accountant to help you put it together properly, once you have got the facts and have a business plan he can work from. Look at it this way: The more money you request for your business, the more your lenders or prospective investors are going to want to know about you, your planning, and your business. They want to be impressed with the fact that you have done your homework; they want to see that you have researched everything and documented your facts and figures; they want to be assured by your presentation that investing in your business will make money for them. It is just that simple at the bottom line. Unless you can instill confidence in them with your business plan and loan or investment proposal, they are

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

ISSUE NO 1 just not going to give much positive thought to your request for money. You will need a balance sheet describing your net worth - the worth of what you own compared to the amount of money you owe. You will also have to prove your stability and money-management talents relative to how successful you have been in paying off past obligations. If you have had credit problems in the past, get them "cleaned up", or at least explained on your file. Do this without fail because prospective lenders or investors will definitely check your credit history. Now you are ready to start looking for lenders or investors. Almost all franchisors offer help in setting up with one of their franchises. Most will go out of their way to assist you in getting the financing you need. Some will lend you the entire amount, with payments coming out of the income they expect you to make from their franchise operation. Many will carry this loan themselves, while others will carry part of it and find you a lender to finance the remainder. Franchisors have two objectives in mind when they offer franchises to the public: They are trying to expand their operation, Continued on page 16

Page 15


40,000 copies of The Franchise Tabloid distributed Continued from page 13 thus increasing their profit, and they are trying to raise capital for themselves. Generally speaking, if you have a good credit history, and if they feel you have the necessary business personality to achieve success with one of their operations, they will do everything within their power to get you in a franchise outlet. Keep this in mind - they want you, and they will help you. Many people seem to be unaware that most of today's largest corporations started on a shoestring - on borrowed money. Many people seem to feel that unless they have got it all "in hand" in savings, then they will just have to keep plugging away until they can save up enough to take the big plunge. Nothing could be farther from the truth. Just a quick bit of research will show that 999 out of every 1,000 businesses were begun on borrowed money. Look to your family and friends for financial help. Approach them in a business-like manner; tell them about your idea or plans, and ask them for a loan. Agree to sign a formal statement to pay them back in three, five or ten years, with interest. You might even want to think of a partnership arrangement as a way to finance your project, where each partner shares in the profits of the company.

Page 16

Another common method of obtaining business financing is through second mortgage loans on a home or existing property. It makes sense; you have got "net worth" available that is doing nothing but sitting there. Take this equity and invest it in a worthwhile business, and you could double or triple your net worth each year for the rest of your life. Going straight to your bank, applying for a business loan and walking out with the money is just about the most unlikely of all your possibilities. Banks want to lend money, and they must lend money in order to stay in business, but most banks are notoriously conservative and extremely reluctant to lend you money unless you have a "regular income" that "guarantees" repayment. If and when you approach a bank for a business loan, you will need all your papers in order - your financial statement, your business plan, credit history and all the endorsements you can get relative to your succeeding with your planned enterprise. In addition, it would be a good idea to take along your accountant just to assure the banker that your plan is verifiable. In the end, you will find that it all boils down to whether or not the bank manager studying your application is sold on you as a good credit risk. Thus you must impress the banker - not only with your proposal, but with your appearance and personality as well. In dealing with

bankers, never show an attitude of doubt or apology. Always be positive and sure of yourself. However, do not come on so strong to them that you are either demanding or overbearing. Just look good, know your stuff, and project an attitude of determination to succeed.

When you are looking for money to move on a business deal, it does not really matter where the money comes from, or how it all comes about. It is important that you get the money, and at terms that are suitable to you. Thus, do not overlook the possibilities of an advertisement for a lender or investor in relevant newspapers. Place your ad in national publications reaching people looking for investments. Other avenues to seriously consider are foundations that offer grants, local investment groups, legal investment groups, business associations, trust companies and other groups or organisations looking for tax shelters. It may not be the best idea to go to a finance company or other commercial lender of this type for a business loan. The most obvious reason is the high interest rates you have to pay. These companies borrow money from larger money lenders, and then turn around and lend it to you at a

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

ISSUE NO 1 higher interest rate than they pay. Herein lies the means by which they make money from granting loans to you. The more it costs them to provide the money for you, the more it is going to cost you to borrow their money. The only element in your favor when borrowing from one of these agencies is that most will generally lend you money against collateral other lenders just will not accept. They will also pretty much require that your business proposal be backed by the best possible plan. Finally, the bottom line is this: You must have a well-researched and detailed business plan; you must have all your documents and projections put together in an impressive presentation; and then, you will have to be the one who does the final selling of your proposal to the investor or lender. This means your appearance, personality and attitude, because - make no mistake about it - before anyone lends you any sizable amount of money, they are going to want to take a close look at you personally before they hand over the money. The different ways of financing a franchise opportunity are as many and varied as your own creativity. The sources of obtaining money are virtually limitless, and available to anyone with an idea.


40,000 copies of The Franchise Tabloid distributed

redline  (rl)   recruitment  

ISSUE NO 1

£500,000  Turnover   in  the  1st  year  

The  franchise  which  is  going  places  

Redline Recruitment is an established, proven business which has been providing drivers and logistic staff for over a decade to companies that want the ease and flexibility of using temporary staff that belong to us rather than employ their own. We started as a family business and are still privately owned. Included in our client portfolio are major national and international logistic companies, clients you could be serving from day one of business. x

20 , 4 £ m o r f star t s e i r o Ter rit

00

x

Joining fee starts at only £4,300 for a single licence. The Turnkey Package containing all the equipment you will need, is from as little as £16,140 For more information contact: Ken Rush Director of Franchising 0844 576 0345 franchise@redlinerecruitment.com

BE YOUR OWN BOSS Autosmart International, the UK’s largest manufacturer of vehicle cleaning products, is celebrating after winning the HSBC Franchisee Support Award for outstanding franchisee support. This is their 4th top award from the bfa in the last 6 years. Commenting on their success, managing director, Sophie Atkinson said, “this is a really prestigious award and winning it is a huge compliment to our commitment to every franchisee. We’re motivated by helping franchisees to build their own successful and profitable businesses. I am thrilled that our franchisee support has been singled out as the best by some of the UK’s leading authorities in franchising. “We’ve been franchising for over 30 years now and we know that excellent franchisee support from day 1 really makes the difference. Every new franchisee is allocated his own local business coach to work with him in the field, helping him improve his sales and product knowledge. In the first 6 months his coach will be with him for around 1 in every 4 days. This intensity of support ensures that every franchisee has the best possible start, whilst building a stable and profitable future for himself and his family. “ The coaches help franchisees throughout their franchise life, whenever they need a bit of additional support or advice. “It is really important to us that this help is there when franchisees need it,” adds Sophie. “We think that this is all part of being a responsible franchisor and is the reason why we have invested so heavily in our coaching team.” Commenting on the win, Cathryn Hayes, head of franchising, HSBC, said: “Providing strategic support to franchisees is critical to being a good franchisor. As ever, judging the finalists was difficult but Autosmart demonstrated a level of commitment to their franchise owners that really impressed us. They are a great example of how being innovative and not afraid to take risks to support franchisees can pay off.”

• Average earnings £60k+ • We train you to succeed • Investment required • Excellent existing profit

AUTOSMART HAS EXCELLENT TERRITORIES AVAILABLE IN & AROUND: • Sunderland • Basingstoke • Bromley • Epping-Enfield • Lewisham • Ashford • Edgware • Central London

• Glasgow • North Kent • High Wycombe • Hemel Hempstead • Tonbridge • Battersea-Merton • North East London

tel: 01543 482926 www.startautosmart.co.uk DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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Q3) How much help and support do you give to your franchisees? All  our  Franchisees  receive  as  much  help  and  support  as  they  need   7  days  a  week.    We  will  help  with  marketing,  advertising,  finance  and   whatever  you  need  to  make  your  new  business  successful.  

  Q4) How soon does a franchisee start making money? The  Dog  Grooming  business  is  in  our  opinion  recession  proof.    Every   GRJRZQHUZLOOJHWWKHLU³EHVWIULHQG´JURRPDWVRPHVWDJHZLWK   others  having  to  get  the  dog  groomed  on  a  regular  basis.    There  are   over  8  million  dogs  in  the  UK;;  the  most  dog  populated  country  in   Europe.    As  soon  as  you  make  the  decision  to  join  Dog  Groom  UK   we  will  start  your  advertising  campaign,  so  hopefully  by  the  time  you   have  completed  your  course  you  will  have  customers  waiting  for  you   and  quickly  making  money.  

  Q5) What happens if a franchisee is having problems with operating the franchise? If  a  franchisee  is  having  problems  operating  the  franchise  then  the   team  at  Dog  Groom  UK  will  do  everything  possible  to  help  you     overcome  this.    if  more  training  is  required  then  this  would  not  be  a   problem.    We  want  you  to  be  successful  in  Dog  Grooming  and     running  your  own  business.      

Q6) How much does it cost and what do you get for the money?

The  Franchise  Package  starts  from  £15,995  +  VAT       -­  Fully  Equipped  State  of  the  Art  Mobile  Grooming  Salon   -­  2  Week  Training  Course  to  City  &  Guilds  Standard     -­  Pet  First  Aid  Course   -­  3HUVRQDOLVHG6WDUWXS*URRPHU¶V.LW   -­  Dog  Groom  UK  Uniform   -­  3  Months  Supply  of  Shampoo  &  Conditioner   -­  12  Months  Personal  &  Custodial  Liability  Insurance   -­  Your  Own  DGUK  Website  Page   -­  Social  Networking  Sites   -­  Membership  to  the  Pet  Care  Trust  /  British  Dog        Groomers  Association   -­  Stationery  Start-­up  Pack   -­  PR  and  Advertising  Start-­up  Pack   -­  Business  &  Marketing  Training   -­  Advertising  &  Marketing  Support   -­  Annual  Conference      

What the managing director says! Q1) Why is franchising a good way to start out in business? One  real  and  very  hard  fact  about  running  a  business  is  that  not   everyone  is  cut  out  for  it.  It  takes  a  lot  of  time,  money,  patience  and  consistency  to   create  something  from  scratch  and  then  work  on  it  to  make  it  successful.  Lots  of  peo-­ ple  are  known  to  have  started  a  business  and  then  in  the  first  year.    A  far  easier  way   to  run  your  own  business  is  to  invest  in  a  franchise  where  you  already  have  a  suc-­ cessful  business  model  to  work  with  and  you're  the  one  buying  someone's  successful   idea  and  making  it  work  for  you.  The  current  reported  success  rate  of  franchise  busi-­ nesses  is  92%.  

  Q2) Do you need any business knowledge to run a franchise? No  business  knowledge  is  necessary  as  you  will  be  fully  trained  in  business  start-­up   procedures  before  you  start  working.    

Mark Tolan Managing  Director   Dog  Groom  UK  Limited  

 

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EŽǁŝƐƚŚĞƟŵĞƚŽũŽŝŶDĂŝůŽdžĞƐƚĐ͘ ͻƐƚĂďůŝƐŚĞĚ͕ŐƌŽǁŝŶŐŶĞƚǁŽƌŬǁŝƚŚĂ ƉƌŽǀĞŶƐLJƐƚĞŵ ͻ^ŝƚĞůŽĐĂƟŽŶĂŶĚůĞĂƐĞŶĞŐŽƟĂƟŽŶ ͻŽŵƉƌĞŚĞŶƐŝǀĞƐƚĂƌƚƵƉĂŶĚŝŶŝƟĂůƚƌĂŝŶŝŶŐ ͻZĞŐƵůĂƌ͚ĐƌŽƐƐͲŵĞĚŝĂ͛ŵĂƌŬĞƟŶŐĐĂŵƉĂŝŐŶƐ

Turn these...

into one of these.

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into this.

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ǀŝƐŝƚ͗ǁǁǁ͘ŵďĞ͘ĐŽ͘ƵŬ ŽƌĞŵĂŝů͗ĨƌĂŶĐŚŝƐĞΛŵďĞ͘ĐŽ͘ƵŬ ŽƌĐĂůůŽƵƌĨƌĂŶĐŚŝƐĞƚĞĂŵŽŶ͗

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££’s

Jusin Brookes, Mail Boxes Etc. Oxford - BFA Franchisee Board Member

To find out how contact us at.... franchising@thewaterpoint.com

The Perils Of Unemployment: Losing Ourselves! When we lose our jobs, no matter the reason, we lose a big part of our identity. Think of the last several times you met new people. After names are exchanged and polite comments made on whatever event you are attending, the question quickly arises: "What do you do?" It's a pleasant starting point for conversation and usually gives rise to many questions or a lively discussion. It also allows us to measure and preliminarily judge each other. Until we really start to know someone as an individual, we tend to deal in broad generalisations and stereotypes. By learning what work a stranger performs, we start making assumptions about their values: education, social ranking, work ethic, and personal priorities. Meet someone and talk for a while and unconsciously you are assessing and categorising, much based on occupational data. Meet a custodian, a plumber, a nurse, or a solicitor. Notwithstanding your actual conversation, you have made character judgments that may have little basis in reality but which

allows you to fit that person in a suitable niche in your mental organisation. When I can no longer say proudly "I'm a mechanic" or "I am a computer operator" my self-esteem plummets. I meet you as a stranger and admit that I am unemployed, perhaps have been for an extended period of time, and I watch my stature diminish in your eyes. I can talk about what I used to do but I feel somehow tainted and incomplete. I talk too much about why I have no job because I want you to realise that it's not my fault, that I really want to work, that there's nothing wrong with me. The scourge of unemployment is what it does to our minds. We may have watched as our position moved overseas. We may have sensed that our department was running over budget. We may have known that the company was seeking to cut costs. But unless the entire company closed down, or relocated out of the country, we believe in our hearts that we were selected for lay off, over someone else, for a reason. And, being human and vulnerable, we blame ourselves. Who has ever been terminated, even from a job you don't particularly like, without ruminating over what you could have done differently which might have changed the final outcome. "I should have . . . worked Continued on page 21

;L]2SX.SMR% *VERGLMWI8LEX-W %GXYEPP]7EZMRK 4ISTPI1SRI]# Proven Business Model ;MXL4VS½XEFPI*VERGLMWIIW ˆ)\XIRWMZI)\GPYWMZI 8IVVMXSVMIW%ZEMPEFPI ˆ,YKI'YWXSQIV(IQERH-R =SYV%VIE2S[ ˆ

Our Franchisees Are Earning 36% More Than Last Year! *SV=SYV*6))&VSGLYVI'EPP

 [[[GPSYH]GPIEVJVERGLMWIGSQ ...we make franchising perfectly clear...

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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Continued from page 19

When you run out of major areas, start concentrating on smaller items such as cleaning the house, taking your parents out for a special dinner, losing those 10 pounds which had been bothering you. KEEP ON LISTING until you have pages of positive personal accomplishments over your lifetime.

Saturdays to do that extra project, been more willing to train the boss's idiot son, socialised more with the in-crowd." Whatever it is, you feel guilty. "If I had handled things differently, my family wouldn't be suffering the way they are." You feel not quite good enough, not up to par. Your negative mental tapes start replaying in your head and you start generalising about yourself and your lack of worth. You remind yourself of all the negative things you've done in life and look at yourself as a failure "Why do I always blow it?"

Now compare the list of your positives, all the things that make you what and who you are, the things that make you a valuable and unique human being, and the one item, no current job, that is your primary negative. There really is no comparison at all, is there? Move your mental focus from those old negative tapes by concentrating on all (and there are a lot) of your positives. Keep repeating and redirecting until habit kicks in and your mental outlook slowly changes.

STOP IT That's a lot easier to say than do, I know. But, it's worth a try. Start by listing all of your positive accomplishments (take your time over this, add items later as you think about them). Anything relating to work is going to be valuable to put in your list but there is more to life than work so look at other areas too.

Your self-esteem will improve, your selfconfidence reassert itself, your belief in your own worth blossom. Now you are ready to tackle the demands of franchise searching with higher energy and without that baggage you've been hauling around for too, too long.

If your children are not in jail or strung out on drugs, include "good parenting skills" in your list -- you must be doing something right. Include major activities: taking evening classes while continuing to work, volunteering for a charity, running a household while working full time.

The right business is out there for you! Just keep looking! If you know somebody going through this, now, then hand them this article. DB

A Great Business For Sale Manor  Gardens  for  Sale  Lewisham  -­  Master  franchise  for  sale  as  on  going     Concern.  Solid  client  base  and  established  business  seeking  new  owner  outright   or  partner  to  run  the  business.     x The  cafe  has  seating  for  40  covers  inside  with  an  additional  60  covers                          outside,  also  the  cafe  serves  the  whole  of  the  park.   x Open  7  days  a  week  9am²6pm.   x 8  years  left  on  current  lease,  but  is  renewable.   x Rent  £7800  per  year  (Rates  and  Electric  included).       Reason  for  sale  -­  As  the  franchise  is  expanding  and  the  founder  Aysin  is  no   longer  able  to  devote  his  time  to  this  master  franchise,  a  new  and  vibrant     individual  is  sort  after  to  take  over  this  thriving  business  and  offer  it  the  TLC  it   deserves.     Adjusted  Nett  profit  -­  100K  per  annum     Price  -­  200K  but  partnership  would  be  considered.

“There’s An App For That” In a world full of gadgets, gizmos and, above all, “apps” can there really be an app for everything? Global company MyNet Universe certainly think so. Making money using a tried and tested business model? There’s an app for that... MyNet Universe is the exclusive home of MyShoppingGenie, a revolutionary new Web App. You may be wondering why this innovative Internet solution is named the Genie - after the mythical character that Aladdin released from his lamp. Like Aladdin's genie, MyShoppingGenie has an almost magical ability to grant our wishes for saving money, making money and for helping people make a positive impact on our world. MyShoppingGenie enables the average person to take advantage of major trends in our economy. The first is the fact that saving money has become very popular. Some people are even saying that saving money is the new way to make money.

ISSUE NO 1 MyShoppingGenie is right at the center of this because when you use the Genie, you can save money on the things you need. How does this work? Whenever you look to buy something online using any major search engine like Google or Yahoo, the Genie appears; and just like magic, it cuts through the clutter to find you the best deals on virtually anything you are looking for. Why is the Genie so important? The Internet has the appearance of offering unlimited choices, but nothing is further from the truth. The major search engines charge online retailers' or sellers' fees to appear near the top of their search results. This means that much of what you see when searching for something you need is not necessarily the best deal for you but, rather, what benefits the major search engine. The Genie is different because it puts you, the customer, first by enabling you to better manage your search results so that you can find a better buy. Secondly, a you can also promote your company or brand and make money online with MyShoppingGenie because Continued on page 24

RE E H E RT V D RA U O Y

?

REACH 1000’s OF PEOPLE LOOKING FOR BUSINESS STARTUPS AND FRANCHISES

 

For more information contact: Aysin Djemil Operations Director 07766 221 825 aysin@pistachiosinthepark.org.uk

To place your business here and reach 10’s of 1000’s of prospective franchise business owners contact us:

info@theFranchiseTabloid.com DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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Enjoy DIY? Want your own successful business?

A 0800 Handyman franchise is the business opportunity you’ve been waiting for. If you’re practical, enjoy DIY and have a burning desire to be your own boss a 0800 Handyman franchise will put you on the road to owning a successful business! You provide the enthusiasm, dedication and drive necessary to build a handyman business. We’ll help you achieve your ambitions by providing training, marketing to find customers, help with business administration and ongoing mentoring. Our support team is highly experienced – we founded and developed the Dyno-Rod service – and its extensive knowledge is continually available to help 0800 Handyman franchisees maximize their earning potential and build a secure future. The franchise package costs £15,500 – up to 70% can be financed. *

Well established with proven success Repeat business with high referral rate Home based with low overheads Full technical and business training Comprehensive business support, including Call Centre Intensive marketing support Bespoke software to maximize business efficiency Dynamic corporate image

Why not give us a call on 0845 999 5646 and we’ll tell you more about this exciting opportunity, or visit our web site and follow the link to Franchise Opportunities – www.0800handyman.com

0845 999 5646 franchising@0800handyman.com * Subject to status

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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40,000 copies of The Franchise Tabloid distributed Continued from page 6 people with a sunnier outlook. The optimists, however, are likely to be happier, healthier, and more successful. Seligman argues that, for most people, it's worth learning to be optimistic. It's good for you. Obviously, you can't stay in business if you don't have a grasp on reality, and especially on how things are changing. Yet, it is the nature of the entrepreneurs not to accept reality without a bit of a fight. We are, after all, in business to change the world, not simply to accept things as they are. Our success depends on a good helping of presumptuousness. We are remaking the world to our liking. But we will never succeed unless we are convinced - and unless we appear convinced - that what we are doing will succeed. Everyone has moments of insecurity. Confidence is a quality that comes and goes, but it is also a discipline that can be learned. And if you can succeed in learning confidence, you will not simply be happier and healthier, but wealthier besides. PP

An End Has A Start How one man’s nightmare has become the beginning of his dream. I remember the feeling of utter despair when I found out that I was to lose my job through redundancy. 9 years I had been there and one fine evening I was called in and bam! Everything in my life changed! I had known nothing else throughout my working life than sales & marketing in the window industry and I have to say that I just didn’t know what to do. A wife, 2 kids, a mortgage and no job. I got a nice pay out though and sat on this until I knew what I was going to do. I know that whether you find out at the last minute or if you know that redundancy is planned, it still doesn’t change the feeling of complete demoralisation you feel.

I landed another job relatively quickly, but again in a short space of time I was on the heap. Along came another job and again I found myself signing on! During all of this third and final time I realised that I would not put myself through this again and decided that I needed to do something for myself

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ISSUE NO 1 Continued from page 21 when someone uses the free Genie that you gave them and shops or buys something from one of the select top online retailers, these companies then share their Affiliate commissions with you; and you make money.

Answers to some very common questions:

Yes, you can earn by giving it away. Yes, the app is free! Yes, you can try it free here:

www.shopgenie.org Find out more about our fantastic business model - visit www.shopgenie.org and click “The Company” If you are a Business or Franchise Business owner, visit www.shopgenie.org/4business to find out how the Genie may be able to help you to promote your own Business.

The Turning Point I went through the normal crisis issues. Feeling sorry for myself for quite some considerable time was the worst thing, but the turning point for me was pretty much when my kids looked at me and told me the way that only kids can do - ‘’Daddy, why are you always snapping and moody?’’. That was it, I pulled myself together and decided that I needed to do something completely different to that of my previous career. A fresh start, with new goals and ambitions. But what about having to start again and rebuild at my age? What about the kids and supporting them? Could I be self-employed? Do I know enough about business to make it work? Lots of questions spun through my head that kept telling me that I should do the easy thing and get another job! But no, I had always followed my instincts and they had never let me down, so I went for it. and so UK Trust A Service was born! I wanted a local advertising medium that would cherry pick all that was good about the competition, with a mix and style all of its own. Something web based but linked to a local supplement in colour and of high quality. I evolved the product over a period of 12 months and re-launched it 3 times until I thought I had got it right. Throughout this time I was broke, I ate beans on toast for my dinner and my tea, and I lost nearly 3 stone, putting myself through hell. But, I knew what I was doing was the right thing,

and was prepared to go through the turmoil to get a product that I believed in into the market.

Reasons To Be Cheerful Part 4 November 2009 came along and I was still working hard when I walked in on a prospect in Bromsgrove. It turned out that this guy was a local businessman, and he completely tore my product apart! Now you would think that this would have just killed my enthusiasm but I thought to myself, “not a chance!”. I went away with the ideas I was given and changed things again, just to go back and show him the product again. Rather shocked, he had no choice but to advertise with me, which he did. All 3 businesses he owned went into the publication and onto the website. After many months of more hard work, a conversation with the same man led me to a decision to take my product to the franchise market. After all the heartache, sweat and tears, financial struggle and constant change, my product and business had been recognised for what I always thought it could be. We now have franchisees and managers in

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

MyNet Universe is making MyShoppingGenie available to give the consumer unlimited choices in the marketplace. The Genie breaks the limitations of shopping at one store or the confines of an online buying club. The Genie breaks the limitations created by the major search engines controlling what we see in our search results, thus giving us more choices. Finally, the Genie can be your online business that can create the wealth you need for the life you want! For more information about My Shopping Genie, visit www.shopgenie.org or email mail@shopgenie.org various territories with the UK Trust A Service business going from strength to strength. DPP Publishing Ltd was formed as the holding company and the Franchise Cloud was conceived, along with this newspaper, The Franchise Tabloid. It Doesn’t Have To Be This Way My experiences have made me a stronger person and have given me the chance to work with some great guys. They have also taught me the value of friendships, patience, perseverance and the ability to turn criticism into construction. I would say if I had known about franchising like I do now, I would have gone down that route because of the support and guidance I would have received. The fact the business model has been proven, all the hard work done, along with a ready-made company of support would have made my life and dream of self-employment a lot less stressful. Also, I would not have had to eat beans on toast all the time! As it has turned out, Franchising UK Trust A Service has given me the opportunity to give people in my position of redundancy or just looking for a life change, the opportunity to start a ready-made business without the trials I went through. If I can do it that way, you can do it the Franchise way. Never give up on your dream, however hard and far away it seems to be. Peter Begley, Sales & Marketing Director – DPP Publishing Ltd


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£9,995    

Love the thought of working with animals? Then this franchise opportunity is perfect for you. Now you can combine your love of animals with a viable and profitable business with a franchise opportunity from Sweeney Dog. With our proven franchise model, you can develop your own pet care business into a successful and busy business. Our franchisees provide a service for pet owners who need their dogs walked and pets looked after when they are out at work or away on holidays.

A Recession Resilient Business Despite starting the pilot business just as the recession hit, the pilot has seen consistent patterns of growth, year on year, and the pilot eceeded turnover £8,500 per month turnover within 3 years of starting

Multiple Income Streams A Sweeney Dog walking business has a core working time of 10.00am to 3.30pm, and by following the successful model, you can generate turnover up to £8500 per month at the end of year 3. In addition, to dog walking and pet feeding, turnover is enhanced by the sale of our own exclusive brand of dog food. It is a high quality food (made to the same standards as major leading brands) and has a good gross margin. This is additional income to you at minimal extra effort or cost. You deliver to the customers home when you pick up the dog. So, you are not only starting your own dog walking franchise, but also a dog food home delivery business as an added bonus.

The Franchise Package As a franchisee, you will be provided with everything you will need to start and operate your own successful Sweeney Dog business, including:

x

4 days training on dog walking and pet food, in York (included in the franchise price). When you have finished your training you will be ready to start work when you get home.

x x

We give you your own exclusive area ² large enough to properly develop your business $W6ZHHQH\'RJZHGRQ·WLQVLVWWKDW\RXEX\RUOHDVHDQHZYHKLFOH7KLVKHOSVWRUHGXFHWKHLQLWLDOLQYHVWPHQWWKDW\RXKDYH to find. We will advise on appropriate vehicles that help you to maximise your turnover. We will sign write your first vehicle and equip it with a purpose built set of cages.

x x x x x

We will show you how to schedule your daily and weekly timetables that could mean you complete over 10,000 dogs walks per year. We will show you how to market your business and how to ensure that you continue to grow year on year, by following our tried and tested model. We will give you your own website, and show you how quickly to get onto page one in Google searches. You get a Sweeney Dog uniform

Starter pack of stationery and promotional materials

The  Next  Step   So  if  you  are  interested  in  working  outdoors  with  dogs,  feeding  cats   and  rabbits,  instead  of  going  to  an  office  all  day,  then  Sweeney  Dog   offers  you  a  successful  business  opportunity.   $W…WKLVLVJUHDWYDOXH'RQ¶WPLVVRXWRQWKLVJUHDW   RSSRUWXQLW\LW¶VWKHFKDQFH\RX¶YHEHHQZDLWLQJIRU     Contact  us  on  01904  890666  or  ring  Bernard  ,  Franchise  Director   on  07850709825    or  email  us  at  info@sweeneydog.co.uk  

DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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MOBILE TYRE SERVICES

ENTREPRENEUR... CAR ENTHUSIAST... MECHANIC... MANAGER... DIRECTOR...

THE FRANCHISE PACKAGE INCLUDES:-

FOR MORE INFORMATION - ENQUIRE NOW!

0800 783 93 10 We’re ready to take your call...  

info@hometyre.co.uk www.mobiletyrefranchise.co.uk

 Full hands-on training course  Marketing literature and promotional items package  System Manuals and Operational Guides  Full Support Centre access

Are you ready to build your own successful business?

 Ongoing training and field support  Brand new fully liveried Citroen Van

JOIN THE HOMETYRE FRANCHISE NETWORK WITH YOUR OWN BESPOKE GEOGRAPHIC TERRITORY

 Branded, embroidered work-wear  Plus all the tools you’ll need including leading

brand Tyre Changer & Computerised Balancer, Laser Wheel Alignment Equipment, 150 litre Compressor, small tools and consumables

The Other FT

FOR UK FRANCHISE BUSINESSES SUBSCRIBE NOW to receive your Tabloid every quarter straight to our door step. All it costs is £8.00 per year and you will get it first off the press! Every quarter you will find many new and exciting franchise and business opportunities advertising in the Tabloid along with some great fact and topical editorial written both by our advertisers and inhouse editing team. Fill out your details below and return to: DPP Publishing Limited Unit 22 Sanders Road Ind est Bromsgrove Worcestershire B61 7DG

£8.00 PER YEAR

The Franchise Tabloid is part of DPP Publishing Limited

Name:!! Address:

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Telephone Number: Email Address: I have enclosed a cheque for £8.00 made payable to DPP Publishing Ltd

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40,000 copies of The Franchise Tabloid distributed

The Internet: What’s In A (Domain) Name? "Domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace” Domain names add credibility to your small business. Having a unique domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you'll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.unique.com domain name does. And since many people do not yet fully trust the Internet and ecommerce, you will want to do what you can to prove that your small business deserves their money. If you are not willing to pay the money to get hold of an

appropriate domain name, why would consumers think you would put any effort into creating valuable products or services? A domain name says you are forwardthinking. Having a unique domain name indicates you are part of the Digital Revolution, and it implies that you are up-to-date on emerging technologies. Whether this is true or not, having your own unique domain name might just put you ahead of your competitors. A domain name adds mobility to your Internet presence. The control that leasing or buying your domain name gives you, lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you do not have full control of your domain name, you will have to take a new URL, which will destroy the branding that you built up with your first address. The right domain name can attract walk-in business. If you decide to lease or buy a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking

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for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers (B&Q took control of DIY.com and have prospered very well from it).

you can develop it and use it exclusively for your own business project. You can keep the exclusive rights to use the domain until you wish to end the lease contract. Domain leasing allows you to use a premium domain name at a competitive monthly price, rather than paying an often very high one off price to gain exclusive rights to the domain. What are the key benefits of leasing a domain name?

A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. Businesses have also been known to change their business operating name to match an available domain - this is probably a more regular occurrence than you think! How do I get a good domain name? Securing “the one” can be difficult these days as so many domains are taken, but a good agent will be able to help you all the registration and services you need. What is domain leasing? Domain Leasing is just like leasing property. When you lease a domain name

There are many benefits to leasing a domain name over purchasing a domain name outright: • Premium recogniseable domain names are better in terms of marketing • Premium domains provide strong brand identities • Established domain names provide better returns in search engine results • Premium domain names can strengthen an existing brand • Leasing domain names is cheaper than buying them, and more manageable in terms of budgeting • Leasing drastically reduces the start up cost of any new or 'side step' business venture The bottom line is that a good domain name can go a long way toward generating traffic to your Web site.

We sell and lease Internet domains, as well as procuring and providing services to domains on your behalf. Simple. Goyugi have a range of premium industry specific domains that are available to lease or to buy. At Goyugi we believe that leasing a domain is the best way forward for small businesses, new projects or businesses that want to draw short term contracts on their domain ownership. However, many businesses choose to buy a domain outright and we can help you do that too!

Domains available right now: CareIndustry.co.uk

Special Offer: All Care Industry Related Domains Reduced!

CarePeople.co.uk CareSites.co.uk EllaCasino.com & .co.uk! LifeFinancial.co.uk ProHairBook.com & .co.uk! UKOutdoorAdventures.com & .co.uk!

Visit www.goYugi.com for more information!

www.goYugi.com Visit www.goyugi.com to find out more or to make an enquiry about your future domain name marketing strategy Phil Phelan Ltd trading as goYugi & goYugi.com - Registered in England & Wales no 06735703 DPP Publishing Ltd T/A The Franchise Tabloid - Company Registered in England no 07377648

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TM

Looking  at  Franchises? Our  Franchise  packages   start  from:

£5,000

Become  a  Franchisee work  for  yourself earn  over  £50,000  a  year build  a  successful  business use  a  proven  business  model choose  your  own  working  hours spend  more  time  doing  the   things  you  want  to  do

UK  Trust  A  Service  is  a  unique  business   marketing  and  networking  company  that   helps  to  promote  and  unite  trusted  and   rated  local  businesses  in  your  area.

Begin  your  journey  to  success... Contact  us  for  more  information  about  either  becoming  a  successful  UK  Trust  A  Service  franchisee    or  a  Manager:

info@uktrustaservice.com Owned  and  operated  by  DPP  Publishing  Limited  Registered  in  England  &  Wales  C ompany  No:  07377648

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The Franchise Tabloid Issue 1