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It’s not a television; it’s a 52-inch digital display. – Washington DC

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Marketers are increasingly aware that consumers are quickly accessing much of the same content on their television, personal computer and mobile smartphone.

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The most signicant disruption that will occur in 2009-2010 is the realization by most consumers that their at screen TV is not a TV at all; it’s an LCD computer display that can easily be connected to a small computer like the Mac Mini to access huge amounts of entertaining content.

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Marketers are largely unnerved by the pace at which consumers are time-shifting, location-shifting, screenshifting and generally untethering content from the devices and channels they were originally designed for.

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Consumers are demanding content that is contextual, mobile and entertaining enough to be shared with friends and coworkers in any one of the multiple social networking spaces they create and maintain.

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Outgunned and outpaced, Superbrand marketers are creating content in the form of infotainment that users can access and re-distribute on-demand.

COMMISSIONED BY VIDEASA.COM. ©2009 ALL RIGHTS RESERVED.

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Online Video: Superpowered Ideas for Marketers  
Online Video: Superpowered Ideas for Marketers  

Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...

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