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The economy is a key driver of content consumption among today's on-demand digital consumers.
Marketers overwhelmingly agree that audiences are attracted to entertaining video clips that provide an escape or resolve an immediate, vexing need.
For audiences seeking an escape, video clips that serve up humor and/or feature outrageous, scandalous or tantalizing stories quickly achieve conversation status in social networks.
For the person determined to solve a nagging problem, video is the perfect on-demand remedy; delivering the resolution with an entertaining or unexpected twist can increase replay and word of mouth propensity.
Published on Apr 14, 2009
Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...