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The economy is a key driver of content consumption among today's on-demand digital consumers.

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Marketers overwhelmingly agree that audiences are attracted to entertaining video clips that provide an escape or resolve an immediate, vexing need.

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For audiences seeking an escape, video clips that serve up humor and/or feature outrageous, scandalous or tantalizing stories quickly achieve conversation status in social networks.

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For the person determined to solve a nagging problem, video is the perfect on-demand remedy; delivering the resolution with an entertaining or unexpected twist can increase replay and word of mouth propensity.

Online Video: Superpowered Ideas for Marketers  

Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...