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A MATTER OF FACT

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Contrary to popular perception, the over-45 crowd plays a big role in the world of web video. They are especially interested in video with themes such as health, nutrition, cosmeceuticals, family & children, pets, education, current events, etc. . Get used to the idea of Boomers grabbing a large chunk of Facebook real estate. And BTW, they’re not checking up on the kiddies so much as they are reconnecting with high school friends. . Boomers love to recall their youthful days backpacking across the US and Europe. Today, many empty-nesters are heading off to see the world again and often complain that travel and tourism related sites have too little video content.

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The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).

ONLINE VIDEO = NEWS & TRAVEL

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RECOMMENDATIONS !

Dispel the assumption that Boomers only surf the web reading the news and online personals: they watch more video than any other segment.

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Test email campaigns that include video links: 65% say they email their friends more than call them.

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Male Boomers love watching online video (41% to 28% women): create content that caters specifically to their interests.

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More than 60% are avid social media participants: create video that they can share in these communities.

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Their preference to take polls, rate and vote on items means video should incorporate this functionality.

Online Video: Superpowered Ideas for Marketers  

Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...