A MATTER OF FACT
Contrary to popular perception, the over-45 crowd plays a big role in the world of web video. They are especially interested in video with themes such as health, nutrition, cosmeceuticals, family & children, pets, education, current events, etc. . Get used to the idea of Boomers grabbing a large chunk of Facebook real estate. And BTW, they’re not checking up on the kiddies so much as they are reconnecting with high school friends. . Boomers love to recall their youthful days backpacking across the US and Europe. Today, many empty-nesters are heading off to see the world again and often complain that travel and tourism related sites have too little video content.
The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).
ONLINE VIDEO = NEWS & TRAVEL
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Dispel the assumption that Boomers only surf the web reading the news and online personals: they watch more video than any other segment.
Test email campaigns that include video links: 65% say they email their friends more than call them.
Male Boomers love watching online video (41% to 28% women): create content that caters specifically to their interests.
More than 60% are avid social media participants: create video that they can share in these communities.
Their preference to take polls, rate and vote on items means video should incorporate this functionality.
Published on Apr 14, 2009
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