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. Millennials (ages 14-25) are among the most rising and inuential consumer groups, and they value the newer forms of media much more than traditional types used by “Matures” (born 1932-1946), “Boomers” (1947-1965) or “Gen X” (1966-1982).

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. Millennials are the most active of all the groups in their use of gaming, online communities, video and social networking, and they are the largest consumers of Internet-downloaded music.

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Millennials are the driving force behind the growth and success of online video. They expect to nd short video clips on just about any topic in the world on YouTube - including products and services offered by your brand.

ONLINE VIDEO = ENTERTAINMENT

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They’re not that interested in your corporate website Have a huge inuence on household purchases Find anonymous posts on Facebook more credible than Advertising

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RECOMMENDATIONS !

Video segments should be short (30 - 90 seconds), entertaining, unique and interactive.

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Provide Millennials with multiple ways to download, share, mix and match video to their needs.

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Give Millennials the ability to comment on your videos, post video responses and vote or rate on various elements of your video content.

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Don’t advertise to Millennials; first entertain them and then weave in infotainment.

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Be unique or don’t be: Millennials know they have lots of choices and will click away from video content that seems cliche.

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Because Millennials influence home buying decisions, use this group to reach Baby Boomers and Matures.

Online Video: Superpowered Ideas for Marketers  

Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...