. Millennials (ages 14-25) are among the most rising and inuential consumer groups, and they value the newer forms of media much more than traditional types used by “Matures” (born 1932-1946), “Boomers” (1947-1965) or “Gen X” (1966-1982).
. Millennials are the most active of all the groups in their use of gaming, online communities, video and social networking, and they are the largest consumers of Internet-downloaded music.
Millennials are the driving force behind the growth and success of online video. They expect to nd short video clips on just about any topic in the world on YouTube - including products and services offered by your brand.
ONLINE VIDEO = ENTERTAINMENT
! ! !
They’re not that interested in your corporate website Have a huge inuence on household purchases Find anonymous posts on Facebook more credible than Advertising
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Video segments should be short (30 - 90 seconds), entertaining, unique and interactive.
Provide Millennials with multiple ways to download, share, mix and match video to their needs.
Give Millennials the ability to comment on your videos, post video responses and vote or rate on various elements of your video content.
Don’t advertise to Millennials; first entertain them and then weave in infotainment.
Be unique or don’t be: Millennials know they have lots of choices and will click away from video content that seems cliche.
Because Millennials influence home buying decisions, use this group to reach Baby Boomers and Matures.
Published on Apr 14, 2009
Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...