The web continues to be populated largely by younger generations, as more than half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past and they are doing more activities online, according to the Pew Research Center's Internet & American Life Project surveys taken from 2006-2008.
SENIORS, NOT SO SILENT AFTER ALL
See what all of this means to online video consumption.
! 16.5 ! !
COMMISSIONED BY VIDEASA.COM. ÂŠ2009 ALL RIGHTS RESERVED.
million adults ages 55 and older engage in social networking, according to Internet monitoring site comScore. Facebook is seeing the most growth among users age 30 and older. MySpace, with 130 million users, is enjoying a surge among the 55-plus set, who total 6.9 million users and spend an average 204 minutes a month on the site. In just one year since AARP.org unveiled its social networking platform, about 350,000 users have created 1,700 groups celebrating everything from gardening to social activism.
Published on Apr 14, 2009
Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...