. Currently, most “video mail” is really an embedded link to an online video. An email can contain an image that appears to be a video but is really hyperlinked to a video on a webpage.
. V-mail 2.0. Technological innovation is constantly improving video quality and size. Video embedded emails will soon be a widespread phenomenon.
. Baby Boomers and Matures are especially drawn to emails that have informational or entertaining video content. Few marketers today are really prepared to take advantage of the opportunity because they lack the resources to produce appropriate video content.
RECOMMENDATIONS “The user’s curiosity will drive them to click on the link-to-video in an email, mostly because it’s a novelty. I think that the success of this type of marketing might reach a fast peak then slowly settle into a more sustainable success rate, much like text-based email has done. This means that now is the time to jump into the space.” – California
“Video clips can be integrated into web e-cards that people can share.” – California
“As corporate IT departments have wised-up to employees who are watching YouTube at work, many companies have blocked access to the site. Consequently, more people are forwarding emails with video attachments or emails with links to video hosted on alternative video sites.” – New York
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First, locate an experienced video mail vendor.
Preferably send video mail to services like Gmail, MSN and AOL that work with chosen vmail vendors.
It’s best to send entertaining microvideo content as opposed to documentaries.
Contact Forrester about video mail best practices and vendor ratings.
Published on Apr 14, 2009
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