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A MATTER OF FACT ! More than 100 million US !

. Mobile video allows short-form video content to be delivered to users in real-time.

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. Improved network speeds, cheaper, more powerful devices and an assortment of content bode well for the future.

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. Consumers can be engaged wherever they have their mobile device(s) – in essence, anywhere and everywhere.

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consumers - 42% of mobile subscribers - have videocapable cell phones. 65% of mobile video viewers are under the age of 35 compared to 35% for total mobile subscribers 32% of mobile video viewers are between 25-34 years old Over half of teens (54%) report watching video on their cell phones in bed that’s 1.5x more likely than average viewers

RECOMMENDATIONS “Someone with GPS on their mobile device could find local listings via the device. But, rather than a static website, the consumer will be able to access a video clip. This would be useful for restaurants, museums, nightclubs, music venues, comedy clubs, retail stores, etc. The video can be a walkthrough of the bustling venue or a discussion of the daily specials or sales. What is key is that the content pushed is unique and can be updated on a monthly, weekly, or even daily basis.” – Washington D.C.

“Many people are starting to use Google Maps or similar programs on their mobile phones. Location-based video ads will be a critical tool to get you more foot-traffic than local competitors. I expect that in 2 years over 80% of local stores will have their promotional videos available on maps accessible through online and mobile. Locationbased video ads will be as important as outdoor logos.” – California

COMMISSIONED BY VIDEASA.COM. ©2009 ALL RIGHTS RESERVED.

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Consider the audience: mobile video content is typically consumed by younger audiences and sports fans.

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Keep it short. Create microvideo content for mobile users

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Sound test. Mobile audiences use a wide vairety of audio outputs - which potentially means poor sound quality.

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Create downloadable content that users can save to their phone and reference again while they are on-the-go.

Online Video: Superpowered Ideas for Marketers  
Online Video: Superpowered Ideas for Marketers  

Respondents forecast new ways marketers can use web video to reach the millions of people who are joining the video snacking and social medi...

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