3. BRAND BRIEF VISION & MISSION CLEARLY STATE
START!
4. RESEARCH STRATEGIES
Through those
BRAND “QUOTE”
KEY PRODUCTS OR SERVICES LIST
ATTRIBUTES IDENTITY CHARACTERISTICS OF THE BRAND
Find similiar compares
-
6W’S
+
TARGET MARKET DEFINE
KEY COMPETITORS LIST THREE
BIG IDEA
The value how important to the target
Actually given by company
Come from here compare result
VALUE PROPOSITON CLEARLY STATE
COMPETITIVE ADVANTAGE CLEARLY STATE KEY STAKEHOLDERS PRIORITIZE THIS LIST
(not to get lost)
Measurable Outcome
Interest
Playful Exploration
“From”
Define Problem
Impact Explore Solutions
Playful Building
“On” i t e ra t e
PRODUCT “QUOTE”
Reason why the client brand could inspire other stakeholders
iterate
Gain Insight
HUMAN “QUOTE”
Rapidly Validate Role
“To”
MY POINT OF VIEW TO THE BRIEFING
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