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inte rio r de si g n m a s te r 201 7


From methodology learned from Master Course, three main streams were given as the googles to investigate the existing problems and see the outside world, and as the strategies to give values in the solution during design.

Why market should look at it as innovative?

Why poeple should love it?

Why company should invest on it?

(Viability)

(Desirability)

(Feasability)

P1


Thesis Project

Title:

A Puzzle – Small Pieces, Big Picture

Project 2

Title:

Project 1

Snow Globe – Upside Down, Magic Moment

Title:

Knitting Pattern – Hidden Pattern Inside City

Client:

Client:

Client:

x

Nature: Workplace Interior Design

Nature: Retail Interior Design

Nature: Public Domain Deign

Theme: “Frugality 2.0: back to humans”

Theme: “Design meets people”

Theme: “Playing the Street ”

P2


Thesis Project

“Small Pieces, Big Picture”. The aim of the project is the spreading of the leadership principle spirit and the upgrading of the frugality wise to a better place for humans. The development offers new possibilities designed across the borders, to build up co-living spaces (intersections), between diff¬erent separated zones. Amazonians are encouraged to have a better togetherness through social activities inside.

Duration Project Supervisor Course Coordinator Nature

Jul, Sep - Nov (4 months) Prof. Francesca Perani Prof. Giorgio Marco Grandi Workplace Interior Design

It is like puzzle principle to cause complementary effect to extend the local capacity to further limit. Even an intersection with international Amazon network to construct a big beautiful Amazon picture.

P3


Expectation

Acutal

Diversity of Community

Work Like Individual Robot

Blend Local to World-wide

Disconnected From Outside World

Long-term Developing From Employee Contribution

Heavy Workload Harm Wellness

Solution

Problem Slowly Build Back Pieces with Actual Response

P4


Brand -

Develop to neighborhood environment from local to global.

Stragies

Human - Employee

Increase the opportunity of involvement for a better togetherness.

Product - Puzzle Layout

Powerful intersection as a new generic zone of the layout.

P5


Personas

WAREHOUSE ASSOCIATE

LOGISTICS MANAGER

DELIVERY TRUCKER

Name: Age: Education: Family status: Needs:

Name: Age: Education: Family status: Needs:

Name: Age: Education: Family status: Needs:

Pietro 27 Bachelor’s Single Teamwork enviroment Working recognition Home feeling

Isabella 32 Master’s Married with one child Different level of meeting Effective communication Simple stretch

Andrea 36 High school Married with two childern Direct contact to the customers Be one of the family members Warm welcome

P6


1 Solid wall

2 Break through

3 Keep expanding

4 Connect with other space

Concept 5 Internal logistics connection

6 Connect to the city of Milan

7 From Milan to the rest of the world

P7


SHAPE EVOLUTION

Concept

Original puzzle joint

Welcoming

Blow & spread

New puzzle joint

COLOR SELECTION

Locker area

Break area

Office Area

Calm Intimate Durable

Warmful Cheerful Positive

Formal Concentrate Efficient

GREY

ORANGE

WHITE

P8


JOINT HUBS 2

Warehouse Execution

INFO HUB

Deliver smile

Concept

Customer

1

Decision

SMILING HUB

Trucker room

RECHARGING HUB

Office

CARING HUB

Calm Intimate Durable

Cheerful Positive

Warmful

Formal Concentrate Efficient

Locker room

Break area

Open office 3

Original Layout

Result Layout

P9


MANAGER

MODULE DESK

CARING HUB

Journey

RECHARGING MEETING ROOM

RECEPTION

3

2

4 5

1

P10


Render

1

RECEPTION

P11


Render

2

MEETING ROOM

P12


MODULE DESK Work station remain the instant cooperation in the intersection

Adjustable height

Journey

Simple structure combination

3

OPEN OFFICE

Circular group work

P13


Render

3

OPEN OFFICE

P14


Render

Mode 1

1

3

OPEN OFFICE

Mode 2

Mode 3

2

3

P15


CARING HUB A seating system which allows people to have a face to face conversation like informal meeting

Journey

Rooftop as shelter

4

CARING HUB

Continuous connection

P16


NIGHT NIGHT NIGHT NIGHT NIGHT NIGHT NIGHT

NIGHT

Render

DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY

4

CARING HUB

P17


YOGA MAT RECHARGING HUB Add value to the simple material to create new meaning for wellness concern

Journey

SOFT CUSHIONS

Simple stretch, simple released

5

PALLET

RECHARGING HUB

Simple material reuse as shoe shelf

P18


NIGHT NIGHT NIGHT NIGHT NIGHT NIGHT NIGHT

NIGHT

Render

DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY DAY

5

RECHARGING HUB

P19


LIGHTING SYSTEM ASSOCIATE

BLEACHER B LEACHER & MINI KITCHEN

Journey INFO HUB

RECEPTION

LOCKER ROOM

3 4

MODULE ODULE SEATING 1

2

5

Before nightshift P20


Render

2

MAN LOCKER ROOM

P21


Render

1

2

MAN LOCKER ROOM

2

3

P22


INFO HUB Easier positive communication between decision making & excution

Lighting system leads to right stream in warehouse

Journey Information Encouraging Make decision

EXECUTION 3

INFO HUB

P23


Render

3

INFO HUB

P24


Render

3

INFO WAREHUB HOUSE

P25


BLEACHER & MINI KITCHEN Easy buy & cook,and easy rest & talk

BLEACHER MOVIE

Journey MINI KITCHEN

VENDING MACHINE

4

BLEACHER & MINI KITCHEN

P26


MOVIE MOVIE MOVIE MOVIE MOVIE MOVIE MOVIE

Render

MOVIE

DAILY DAILY DAILY DAILY DAILY DAILY DAILY DAILY DAILY DAI

4

BLEACHER & MINI KITCHEN

P27


MODULE SEATING

TRACK

Provide same platform to contain different joyful moments

Long dining table is a good time for eat and chat like big family

Journey

Cut on one panel to make most use of material and be foldable depending on needs

5

MODULE SEATING

Holding many events to enjoy happy moments together

P28


Render

5

MODULE SEATING

P29


1

Render

4

5

MODULE SEATING

2

3

5

6

P30


Trucker

SMILE HUB

Journey

Customer

1

P31


SMILE HUB Offer warm welcome services to the truckers for better delivering

Vending machine Simple place for taking a seat to have a simple warm breakfast

Journey Toilet

Foldable bench

Shutter Closing to save energy during no use

1

SMILE HUB

A compact toilet also can serves when truckers coming back

P32


Render

1

1

SMILE HUB

2

3

P33


WAREHOUSE WOMAN LOCKER ROOM

BLEACHER & MINI KITCHEN

INFO HUB

PUBLIC/ OFFICE TOILET

TRAINING AREA

Check in/out

Zooming

Entrance SMILE HUB

MAN LOCKER ROOM

RECHARGING HUB

MODULE SEATING

CARING HUB RECEPTION

OPEN OFFICE

MEETING ROOM PRINTING & PANTRY AREA

OFFICE

P34


192.36m2

256.92m2

150.72m2

Plan

25m2 Total area: 625m2 Check in/out

Entrance

P35


LIGHT WELL

Section

SMILE HUB

MAN LOCKER ROOM

RECHARGING HUB

P36


LIGHT WELL

BLEACHER

MINI KITCHEN

CARING HUB

P37


OPEN OFFICE

MEETING ROOM

P38


LOCKER AREA

BREAK AREA

OFFICE AREA

Model

Photographer: Sergio Lovati

P39


Model

WAREHOUSE

Photographer: Sergio Lovati

OFFICE

CARING HUB

P40


AMAZON “BE THE PERFECT NEIGHBOURHOOD TO YOUR CITIZENS” Transforming the perception of the brand into human perfect belonging to everyone. The neighborhood you living everyday is the perfect one.

EMPLOYEE Benefit

“’TOGETHERNESS’ IS THE NEW SMILE” With puzzle, we give a new key to a sense of togetherness which has been forgotten today.

PRODUCT “FURNITURES ARE THE POWERFUL PIECES OF THE BIG HUMAN PICTURE, JUST WHEN YOU NEED IT’” People is obssessed by drowning into full of objects in their life. By transforming stable and static furniture into expandable one, we give new value to your space to make employees living better and work better.

P41


P42


Project 2

The aim of the project is reverse the view of customers experiences to simulate the magic pieces falling while landscape of snow-globe upside down. The development is to use some hanging black boxes with previous products as a reference to cause upside down landscape, and the customers in present can try and tailor make their dream pieces through 3D projecting different patterns on the prototype on the ground as a future sky.

Duration Project Supervisor Course Coordinator Nature

Apri - Jun (3 months) Prof. Fabrizio M. Pierandrei Prof. Giorgio Marco Grandi Public Domain Deign

P43


Brand -

Having an obvious colorful furniture categories, but lack of impressive journey to lead people

Problem

Human - Customers

Served in a passive way to cause lack of information, and not easy to try the furniture in store

Product - Plastic furnitures

Not effectively presenting furnitures’ features on the large extruded platform, like not welcoming people to touch

P44


Bridge a journey

Strategy

Invite to be a part

Reveal the story

P45


Past

Concept

Previous present

Present

Future

Static furniture display just like an art piece in snow globe

Revolves the snow globe, let the previous present be the past, through the present to project the future

P46


Hanging shelf display

Wall display

Customised service module

Master display

Plan Hanging shelf display Accessory display Kids display

Window display

Total area: 243m2

P47


Render

FACADE

P48


Semi-transparent mirror Glass

Journey The upper part works as a revolved mirror with the principle of the optical bench Moment:

before

Description: people at outside of the store would be curious by the revolving reflection at the facade

FACADE

People would like to take photos to the mirror on top

P49


Render

WINDOW DISPLAY

P50


Render

ACCESSORY DISPLAY

P51


Render

CUSTOMIZED SERVICE MODULE

P52


Render

CUSTOMIZED SERVICE MODULE

P53


1 Through revolving, people learn from the past

Journey

2 Improve the present through comparison

CUSTOMIZED SERVICE MODULE

Pattern creation console

3 Create the future with their ideal pattern

P54


Past model of the product Curtain presents the pattern effect

Present model of the product

Journey

Customer selects the pattern from the console

Future projected model of the product

CUSTOMIZED SERVICE MODULE

P55


Journey

PATTERN CREATION CONSOLE

P56


Model

P57


P58


Project 1

Utilizing the ignored human patterns and spaces in a daily life, a colorful semi-transparent column was generated. It could be transformed in different forms and it can be written by anything on according to different people needs. The aim of this project is encouraging people engagement to local street interaction and leave the voice of the city.

Duration Project Supervisor Course Coordinator Nature Location

Mar (1 month) Prof. Basurama Prof. Giorgio Marco Grandi Public Domain Deign Giardino delle Culture (Garden)

P59


Brand -

Be the part, do the change.

Strategy

x

Human - Milan Citizen Let’s get lost to learn.

Product - Public space Give a voice, give a life.

P60


Concept

In Milan metro station, the column becomes a checkout point for people to wait

Can we utilize the column as a new checkout point in a garden?

Can we utilize the space inside the column?

Can the people leave their voice through knitting pattern on the column for Milan citiy?

P61


Plastic strip cut from bottle by a tool

Procedure

Reuse the rest of the wastage to make the parts

People daily has generated wastage

Mdf wooden pieces Useless core of paper roll Abadoned pastic folders Abadoned pastic bottle strips

Work as a team to assemble the frame

Wire the net to let the citizen to knit the pattern on the net P62


What should I write? Wow!! Colorful

Prototype

Our new colorful column is ready to garden !!

P63


What’s happened inside?

Prototype

Let’s start knitting the colourful Milan pattern

P64


Let me see what others write!

Oh! someone writes love hotpot!

Let’s take a photo for my girl friend

Prototype

The colour pattern links different national people together

P65


Develope

The knitting pattern concept can also be developed as a bus stop shelf for Adidas to promote their concern in the citizen coherence and environmental matter P66


- Additional Information WHO ?

7. R ea so ns

e liev Be

6. Val ues ,

& fs

nality rso Pe

2. 6W’S WHAT ?

WHERE ?

WHEN ?

HOW ?

WHY ?

to

Be lie

1. BRAND KEY

company 3 examples

B 5.

at

or

9. Essence

in

en efi ts

D 8.

is c

ri m

4. Insight

2. Competitive Environment

-

-

-

-

-

-

+

+

+

+

+

+

empoyee

3. Target

3 examples

1. Root Strenghts

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

So what ?

So what ?

So what ?

So what ?

So what ?

So what ?

Rapidly Validate Role

“To”

BRIEFING

(So what !?) Story telling about Client P67


3. BRAND BRIEF VISION & MISSION CLEARLY STATE

START!

4. RESEARCH STRATEGIES

Through those

BRAND “QUOTE”

KEY PRODUCTS OR SERVICES LIST

ATTRIBUTES IDENTITY CHARACTERISTICS OF THE BRAND

Find similiar compares

-

6W’S

+

TARGET MARKET DEFINE

KEY COMPETITORS LIST THREE

BIG IDEA

The value how important to the target

Actually given by company

Come from here compare result

VALUE PROPOSITON CLEARLY STATE

COMPETITIVE ADVANTAGE CLEARLY STATE KEY STAKEHOLDERS PRIORITIZE THIS LIST

(not to get lost)

Measurable Outcome

Interest

Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

PRODUCT “QUOTE”

Reason why the client brand could inspire other stakeholders

iterate

Gain Insight

HUMAN “QUOTE”

Rapidly Validate Role

“To”

MY POINT OF VIEW TO THE BRIEFING

P68


5. SECONDARY RESEARCH

E ID W D-

O N

ODUCT PR

SPACE

BIG IDEA

SERVICE

“WHAT IF” TO BE VERRIFIED

BRAND

B.H.P “QUOTE”

EXPERIENCE

RL O W

SI TE

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

HUMAN CENTERED DESIGN

+

+

SERVICE DESIGN

Rapidly Validate Role

“To”

P69


5. PRIMARY RESEARCH ?!

?

?!

? ?

Customer Journey

1 BEFORE

(STORE)

2 IN

3 ON

4 OUT

5 AFTER

SECONDARY [DIGITAL TOUCHPOINTS] EMAIL

ACTUAL SERVICE ANALYSIS

OFFERS TO CUSTOMERS

WEB SITES/LANDING PAGES

PAID CONTENT

EMAIL WEB SELF-SERVICE

SOCIAL MEDIA

COMMUNITY LOYALTY PROGRAM

SEARCH

WEBSITE

CHAT

3RD PARTY SITES

Customer Experience

ONLINE DISPLAY

SURVEY MOBILE APP/ SITE

Consideration

Awareness

Purchase AGENT/ BROKER

WORD-OF-MOUTH

Service Design/ Experience

TWITTER/SOCIAL

Service

Loyalty Expansion MAILINGS

CALL CENTER/IVR

DIRECT MAIL PR

STORE/ BRANCH

RADIO TV PRINT OUTDOOR

[PHYSICAL TOUCHPOINTS]

OFFER IN INVOICE MANAGED TOUCHPOINT EARNED TOUCHPOINT

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P70


6. EMPATHY MAP What does he

THINK AND FEEL? What really counts major preoccupations worries & aspirations

ACTUAL What does he

What does he

HEAR?

SEE?

what friend say What boss say what influencers say

environment friends what the market offers What does he

TARGET CUSTOMER

SAY AD DO?

attitude in public appearance behavior towards others

PAIN

fears frustrations obstacles

GAIN

“wants”/needs measures of success

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P71


7. TREND

RESEARCH STRATEGIES

CONCEPT STRATEGIES

!

ACTUAL TARGET

PERSONAS

!

BRAND

MICROTREND

ACTUAL TARGET

IDEAL

So what ?

MACROTREND

HUMAN

8. PERSONA

EMOTIONAL

PERSONAL QUOTE

COMMERCIAL NAME TYPE ROLE MOTIVATIONS GOALS PAIN POINTS

SOCIAL

BEHAVIOURS (DO/DON’T) MEGATREND

PRODUCT iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P72


9. OPPORTUNITY -

10. NEW COMBINED STRATEGIES +

BRAND +

+

+

CUSTOMER DESERTION

OPPORTUNITY

CUSTOMER SATISFACTION

CUSTOMER DEFECTION

OPPORTUNITY

CUSTOMER LOYALTY

CUSTOMER DISCOMFORT

OPPORTUNITY

CUSTOMER CONFIDENCE

NEW SCENARIO HUMAN

BIG IDEA

PRODUCT

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P73


10. NEW SCENARIO

11. CONCEPT TEST IT!

FROM THE THEME

TO THE BODY

(BIG IDEA)

(FORM + SKIN)

NEW SPACE

* FUNCTIONAL PROGRAM * LANGUAGE * LIGHT/ C.M.F.

NEW BUSINESS MODEL CANVAS + NEW VALUE PROPOSITION

NEW SERVICE

DO I NEED IT?

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P74


12. NEW BUSINESS MODEL CANVAS GROWTH STRATEGY

12. NEW VALUE PROPOSITION

How we plan to grow and what we hope our organisation will be in 5 years, do we plan to sell and if so to who and when.

GAIN CREATORS

KEY ACTIVITIES

KEY PARTNERS

PRODUCT & SERVICES

CUSTOMER RELATIONSHIP

CAPBILITIES

CUSTOMER JOBS MARKET & CUSTOMER SEGMENTS

KEY PROPOSITION

KEY RESOURCES

GAINS

PAIN RELIEVERS

PAINS

CHANNELS

REVENUE STREAMS & PRICING MODEL

COST STRUCTURE

COMPETITIVE STRATEGY

iterate Measurable Outcome

Interest Gain Insight Playful Exploration

“From”

Define Problem

Impact Explore Solutions

Playful Building

“On” i t e ra t e

Rapidly Validate Role

“To”

P75


To be continued ...

Master Interior Design Portfolio 2017  
Master Interior Design Portfolio 2017  
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