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There are many more options to explore when choosing who to target your advertising campaigns at and we'll look at all those in more detail when we get to the 'creating your Facebook ad' section.
Advertising Your Objective
These are just some of the benefits and features available to you when you start advertising with Facebook. There are more and we'll look at them all in depth later on. But to demonstrate the potential power of Facebook ads, let's give one example of how you might use them. One potential goal would be to get direct conversions. In internet marketing lingo, a 'conversion' counts as someone going through with the action you want them to. In this case, we're going to say that that is clicking on your 'Buy Now' link and buying your $30 e-book on fitness. The reason this is a brilliant strategy, is that you can sell $30 e-books with barely any overheads. Digital products like e-books cost nothing to print or deliver, so your only costs will be hosting and advertising. That means that if you can increase the percentage of people who actually buy your product after clicking on your ad, you can start generating a steady and stable ROI from your advertising. So you'd want to create an e-book and target people who were in their 20s-30s who would be most likely to want such a book and perhaps who listed 'the gym' or 'fitness' as a hobby (depending on the precise angle of your book).